optimera

What optimera does

Optimera AS is Norway's leading distributor of building materials, lumber, and interior products, serving professional builders and contractors through a network of more than 160 retail outlets supported by over 2,000 employees. The company operates as part of Saint-Gobain Distribution Norway, which is in turn owned by the international industrial group Saint-Gobain, providing the entity with procurement scale and corporate backing from a global building materials conglomerate.

The business is organized as a multi-brand platform with specialist chains addressing distinct trade segments: Montér covers general building materials and tools, Montasjeutstyr specializes in assembly equipment, RenCon serves concrete, machinery, and construction-contractor supply needs, and Woodfab produces prefabricated timber frames and roof trusses. Supporting operations include Optimera Logistikk for distribution, Optimera Handel for trading activities, and Igland Garasjen for garage construction. Customer-facing digital infrastructure is centered on MinOptimera, an online ordering portal for professional accounts that supports saved shopping carts, warehouse-location filtering, and order-level comments for project-based procurement.

Revenue is generated primarily through one-time and recurring B2B sales of building materials, lumber, prefabricated elements, tools, workwear, and safety equipment, with quote-based pricing and multi-year contracts for professional account customers; annual turnover exceeds 15 billion NOK. The go-to-market relies on field sales through the outlet network combined with the MinOptimera digital channel, addressing pain points around supply reliability, project-specific prefabrication, and procurement efficiency for construction trades.

Name

optimera

Legal name

Optimera AS

Website

https://optimera.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Optimera AS is Norway's leading building materials distributor, selling lumber, tools, prefabricated elements, and interior products to professional builders and contractors through 160+ retail outlets and the MinOptimera digital ordering portal, operating as part of Saint-Gobain Distribution Norway.

Ownership category

akta.pro rank

Headquarters

HQ city

Norway

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Building Materials and Construction Supplies Sales: Optimera generates revenue through the sale and distribution of building materials, lumber, timber products, interior materials, tools, workwear, and safety equipment to professional builders and contractors through its network of 160+ outlets across Norway.

Pricing tiers

Go-to-market motion1 record

Core offering

Optimera is Norway's leading distributor of building materials, lumber, interior products, tools, workwear, and prefabricated building elements for professional builders and contractors. It sells these products through more than 160 outlets and the MinOptimera digital ordering platform, and operates specialist chains covering construction hardware, concrete and machinery, installation equipment, and prefabricated timber frames and roof trusses.

Product overview

Optimera is Norway's leading building materials distributor operating a multi-brand platform consisting of specialist chains and service offerings. The core portfolio includes MinOptimera (customer-facing digital portal for ordering and account management), Montér (generalist specialist chain), and three specialized chains: Montasjeutstyr (assembly equipment), Woodfab (prefabricated building elements and roof trusses), and RenCon (concrete and construction equipment). Additional services include Smart Byggeplass (construction site solutions), Optimera Logistikk (logistics), and Igland Garasjen (garage construction). The company operates over 160 outlets across Norway with 2000 employees and is part of Saint-Gobain Distribution Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Montér: Professional building materials and tools retail chain offering comprehensive range for construction professionals.
• Montasjeutstyr
• RenCon
• Woodfab
• MinOptimera

Products and services

• MinOptimera Online customer portal for professional construction customers to place orders, filter products by warehouse location, add comments to orders, and save shopping carts for recurring or project-based purchases.
• Montasjeutstyr Specialist chain supplying installation equipment and tools, staffed by specialists who help professional customers select the right tools and equipment for their assembly and installation work.
• Woodfab Manufacturing and supply of prefabricated building elements, including finished-cut timber frames and roof trusses, customized to each construction project to reduce on-site work.
• RenCon Supply chain for concrete, machinery, and equipment needed by construction contractors.
• Montér Generalist specialist chain offering building materials, tools, and construction supplies for professional builders.
• Smart Byggeplass (Smart Construction Site) Digital services and solutions designed to improve efficiency and management of construction sites for professional builders and contractors.
• Optimera Logistikk Logistics and distribution services for building materials across Optimera's Norwegian network.
• Igland Garasjen Garage construction services and related products for professional builders and end customers.
• AUBO Kitchen Delivery Guide Guided service for builders on how to profitably deliver and install kitchens as part of their construction projects.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Mestergruppen: Norwegian building materials distribution group serving professional contractors through affiliated local dealers. Directly comparable to Optimera in serving the professional builder segment in Norway with similar product categories and trade-focused value proposition.
• Byggmakker: Norway's other major building materials retail chain serving professional builders and DIY customers through a nationwide store network. Direct head-to-head competitor to Optimera in the Norwegian building materials distribution market with comparable product breadth and pro-customer focus.
• Maxbo: Norwegian building materials retailer owned by Coop, operating a chain of stores serving both professional and consumer customers. Competes with Optimera in the same Norwegian market with overlapping product range and pro-customer orientation.

Regional players

• Byggmax: Swedish-headquartered Nordic building materials discounter with stores across Scandinavia. Comparable low-cost distribution model but primarily positioned for DIY consumers rather than Optimera's professional contractor focus; serves Norway but is headquartered in Sweden.

Broad incumbents

• Würth: Global leader in tools, fasteners, and consumables serving professional trades via direct sales and branch network. Overlaps with Optimera's Montasjeutstyr and tool categories but operates at vastly greater scale across many countries with a direct-sales-led model.
• Bauhaus: Major European home improvement and building materials retail chain with pro-customer offerings. Operates broadly across Europe with overlapping building materials categories, though primarily positioned for DIY rather than Optimera's pure pro-customer focus.
• BigMat: European cooperative of independent building materials retailers operating across multiple countries. Comparable multi-brand, trade-focused distribution model with similar pro-customer orientation, though predominantly outside the Nordic region.
• Clas Ohlson: Nordic hardware and tools retailer with stores across Scandinavia. Overlaps with parts of Optimera's tools and hardware assortment but skews toward DIY consumers rather than the professional contractor segment Optimera prioritizes.
• Travis Perkins: UK's largest building materials distributor serving professional trades via branch network and specialist brands. Closest international analogue to Optimera in business model, customer base, and trade-focused multi-brand distribution, though operating in the UK market.

Others

• Saint-Gobain Distribution (other markets): Parent Saint-Gobain's building materials distribution arms in other European countries (e.g., France, Germany). Not direct competitors in Norway but demonstrate the parent's distribution playbook and product sourcing capabilities that support Optimera.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/optimera_2

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about optimera