OPTIO s.r.o.

What OPTIO s.r.o. does

OPTIO s.r.o. is a Slovak audio-visual technology company founded around 2009 that provides rental, sale, and installation services for event production and permanent AV installations. The company operates from Bratislava with a 5-person core team and is led by CEO Ing. Matej Šulgan. OPTIO is the exclusive HYPERVSN distributor for Slovakia since 2017 and operates the largest HYPERVSN showroom in Eastern Europe, positioning hologram display technology as a flagship offering alongside LED walls (100+ m² of 2.6mm panels), video production/direction, projection mapping, dynamic projection systems, livestreaming, and custom AV integrations.

Revenue mechanics span four streams: equipment rental for events (one-time project fees), hardware sales (including HYPERVSN systems), permanent installation services for hotels, cinemas, and corporate venues, and ongoing managed service/maintenance contracts. The company also operates its own online studio facility for virtual event production, opened in May 2022. The 5-employee core team against marquee enterprise project delivery (Siemens, Porsche, Heineken, Slovenská Sporiteľňa) suggests heavy reliance on freelance/subcontracted production capacity for event execution.

OPTIO's go-to-market is enterprise field sales combined with event-driven showroom-led selling. Named customers span banking (Slovenská Sporiteľňa — flagship strategic partner for VESNA holographic assistant and TV studio), automotive (Porsche), technology (Siemens), real estate (Penta Real Estate for Jurkovičova Tepláreň), hospitality (NH Hotel, X-Bionic Sphere with 12 halls/1850 seats), cinema (Kino Nova Sereď — first laser retrofit in Slovakia), and sports/cultural events. The company serves both Slovakia and Czech Republic with select European project reach, targeting corporate enterprises, hotels/resorts, cinemas, banking, and cultural institutions as primary segments.

Name

OPTIO s.r.o.

Legal name

OPTIO s.r.o.

Website

https://optio.sk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

OPTIO s.r.o. is a Slovak audio-visual technology company providing rental, sale, and installation of hologram displays, LED walls, projection systems, and live event production services to enterprise clients across Slovakia, Czech Republic, and select European markets.

Ownership category

akta.pro rank

Product category

Audio-Visual Event Technology Services

NAICS

Commercial Photography (541922), Motion Picture and Video Industries (5121)

SIC

Photographic Equipment & Supplies (3861)

akta.pro primary industry

Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

akta.pro secondary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

Keywords

• Audiovisual equipment rental
• Hologram display systems
• Event technology services
• LED screen solutions
• Permanent AV installations

Headquarters

HQ city

Bratislava

HQ country

Slovakia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Rental of AV equipment including LED walls, hologram displays, projectors, video editing systems, and other AV technology for events.
2. Equipment Sales: Sale of AV equipment including HYPERVSN hologram systems, LED displays, projectors, and related AV technology.
3. Installation Services: Permanent installation of AV systems in hotels, cinemas, event venues, and corporate facilities including design, implementation, and integration.
4. Service and Maintenance: Ongoing service and maintenance of installed AV systems and equipment.
5. Studio Rental: Rental of their own online studio facility for virtual events and productions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

OPTIO s.r.o. is a Slovak audiovisual technology company that rents, sells, and services professional AV equipment for corporate events, conferences, and permanent installations. Its portfolio centers on HYPERVSN 3D hologram displays (as exclusive Slovak distributor since 2017), large-format LED walls, projection and videomapping systems, livestreaming, video direction, and custom interactive AV solutions. The company also operates its own online studio and a hologram showroom in Bratislava to support event production and permanent client installations.

Product overview

OPTIO s.r.o. is an audio-visual technology company offering rental, sales, and service of AV equipment with a focus on event technology and permanent installations. The product portfolio centers on holographic display technology (HYPERVSN) as the flagship offering, supplemented by LED screens (walls, posters, totems), video production/direction services, projection systems, and custom AV solutions. Core services include livestreaming, videomapping, and turnkey event production. Permanent installation capabilities cover online studios, cinemas (including laser retrofit), event venues, hotels, and cultural spaces. The company operates its own online studio facility in Bratislava and a HYPERVSN showroom with 6 exhibitions. Services are provided through rental, installation, and custom development offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• HYPERVSN Hologramy (3D Hologram Displays) 3D holographic display technology using rotating LED fan blades (holo-propellers) for events, retail, and permanent installations. Includes solo units, HoloHuman life-size holograms, and Wall multi-unit configurations.
• LED Obrazovky (LED Screens)

Quantifiable outcome

• Kino Nova achieved 50%+ reduction in operating costs after laser retrofit

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Slovenská SporiteľňaflagshipStrategic or Co-development Partner · 1 January 2021OPTIO won the tender to become the general technology supplier for Slovenská Sporiteľňa's online studio and collaborated on developing VESNA, the world's first holographic virtual banking assistant.
• HYPERVSNcoreChannel Partner/ Reseller/ Distributor · 1 January 2017OPTIO has been the official partner and distributor of HYPERVSN hologram technology for Slovakia since 2017. They opened the largest HYPERVSN showroom in Eastern Europe and are a key distribution channel for the brand in the region.
• Penta Real Estate SlovenskoflagshipStrategic or Co-development PartnerTechnology supplier for Jurkovičová Tepláreň project, providing AV systems for conference rooms, offices, training facilities, and conference halls.
• X-Bionic SpherecoreImplementation/ SI/ Consulting PartnerInstalled AV technology in 12 conference halls and Tuli Cinema. Ongoing external service provider for technical support of installed systems.
• Krause Mental Care Group (KMCG)minorStrategic or Co-development PartnerNeuropsychological research partner for VESNA development, studying scientific studies to define the ideal appearance and behavior of the holographic assistant.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• StagePro: Central European stage and event technology company providing rigging, lighting, video, and AV for corporate events and concerts. Comparable as a regional peer operating across the Czech and Slovak corporate event AV market with overlapping service offerings.
• AVS Group (Czech Republic): Czech AV rental and event production company serving Central European corporate and entertainment clients. Comparable as a direct regional peer providing AV rental, projection, and event production in the Czech and Slovak markets where OPTIO also operates.

Broad incumbents

• HYPERVSN: The London-based technology licensor of the rotating LED hologram units OPTIO distributes in Slovakia. Highly comparable because OPTIO's flagship product line and showroom are entirely built around HYPERVSN hardware and software.
• PRG (Production Resource Group): Global leader in event production and AV rental with massive LED, projection, and broadcast capabilities. Comparable as a much larger peer operating in the same AV integration, LED rental, and live event production space OPTIO serves regionally.
• NEP Group: Global outsourced broadcast and live event production partner with end-to-end AV, video, and display capabilities. Comparable as a much larger incumbent in the live event and permanent AV installation space — relevant for understanding scale benchmarks and competitive positioning.

Direct peers

• LANG AG: German AV rental specialist known for high-end LED, projection, and event technology — including pioneering large-format LED walls and projection mapping. Directly comparable as a peer AV rental/integration company focused on premium event technology in the DACH region adjacent to OPTIO's Central European market.
• Habegger: Swiss full-service event technology provider offering light, sound, video, rigging, and AV infrastructure for large corporate events. Directly comparable as a regional peer providing turnkey AV solutions for enterprise and conference clients similar to OPTIO's customer base.
• Collin Event Technology: German provider of event technology, media production, and AV solutions for corporate events, trade shows, and conferences. Directly comparable as a peer offering rental, installation, and production services for enterprise events in Central Europe.

Others

• Barco: Belgian manufacturer of projectors, LED displays, and image-processing equipment used by OPTIO (Barco UDX-4K32, Barco media servers, Barco cinema lasers). Comparable as a key technology vendor whose products OPTIO integrates; also a partial peer for cinema laser retrofit work.

Emerging players

• Disguise: UK-based technology platform for virtual production, immersive experiences, and large-scale visual events (used on tours and xR stages). Comparable as a peer in the visual experience / projection mapping / virtual event production niche that OPTIO also targets with its Aximmetry/Unreal Engine-based online studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC_kn12EeW_OX2tibUY9UZMQ/featured
• Facebookfacebook.com/optiosk
• LinkedInlinkedin.com/company/optio-s-r-o
• Instagraminstagram.com/optio_sk?igshid=YmMyMTA2M2Y=

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPTIO s.r.o.