What optiplan GmbH daten & druck does

optiplan GmbH daten & druck is a Stuttgart-based digital printing and data services company founded in 1980, operating from a single location in Baden-Württemberg with 13 employees and serving customers across the DACH region. Its customer base spans four identified segments: business customers requiring commercial print (the primary segment), event and trade show organizers, architecture and interior design firms, and startups. The company is privately held as a German GmbH with no external investors or parent company disclosed.

The service portfolio is organized around four core pillars: Daten und Druck (data preparation and digital printing of business stationery, mailings, flyers, brochures, posters, and stickers); Veredelung und Weiterverarbeitung (finishing including foil embossing, laminating, special spot colors, and laser die-cutting); Werbetechnik (advertising technology encompassing banners, signage, vehicle wrapping, window films, and on-site measurement and installation); and CAD- und Scanservice (CAD plotting, large-format copying, scanning, vectorizing, and document archiving). Layered on top of these is a proprietary suite of web-based E-Print portals: PrintSmart.Solutions for customizable white-label web-to-print shops, the AI-PostkartenShop for AI-assisted postcard creation, optiplot and speedplot for CAD plotting, the Digitaler Planraum for plan and document storage, and the Druck-Späti — a 24/7 self-service print pickup point at the Stuttgart location. Sustainability practices include an upcycling initiative using paper remnants.

The business model combines direct project-based sales of print products, finishing, and signage installations with self-serve portal ordering for SMBs and individuals. Pricing is not publicly disclosed, and distribution is centered on the proprietary E-Print portals supplemented by bespoke project work for events, trade shows, and architectural installations with on-site mounting services.

Name

optiplan GmbH daten & druck

Legal name

optiplan GmbH daten & druck

Website

https://optiplan.de

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

optiplan GmbH daten & druck is a Stuttgart-based digital printing and data services company serving business, event, architecture, and startup customers across the DACH region with commercial print, finishing, advertising technology, CAD services, and proprietary web-to-print portals.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Commercial Printing (except Screen and Books) (323111), Support Activities for Printing (32312)

SIC

Commercial Printing (2750), Service Industries For The Printing Trade (2790)

akta.pro primary industry

Print & Peripheral Services (Managed Print, scanners, peripherals) (BPAEAIAM)

akta.pro secondary industry

POD Platform Software & Workflow Automation (Order Routing, Prepress, MIS) (MPAJANAL)

Keywords

• Commercial printing services
• Digital printing solutions
• Web-to-print portals
• Advertising technology signage
• Print finishing services

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels1 record

Core offering

optiplan GmbH daten & druck is a Stuttgart-based digital printing and data services company that delivers commercial printing, post-press finishing, advertising/signage technology, and CAD/scan services to businesses. It complements these physical services with web-based E-Print portals (customizable web-to-print shops, AI-assisted postcard creation, 24/7 self-service pickup, and a digital plan room) that streamline ordering and document management.

Product overview

optiplan GmbH daten & druck is a German digital printing and data services company based in Stuttgart, founded in 1980, offering a comprehensive portfolio of print and graphic services. The portfolio is organized around four core service pillars: Daten und Druck (Data and Print) covering typesetting, business stationery, mailings, flyers, and posters; Veredelung und Weiterverarbeitung (Finishing) including foil embossing, special colors, and laser die-cutting; Werbetechnik (Advertising Technology) encompassing banners, vehicle wrapping, signage, and installation; and CAD- und Scanservice (CAD/Scan Services) for technical plots, scanning, and archiving. The company supplements these with a suite of E-Print-Portale (web portals) including PrintSmart.Solutions for custom web-to-print shops, AI-PostkartenShop for AI-assisted postcard creation, Druck-Späti (24/7 pickup service), and Digitaler Planraum (digital plan storage). Industry-specific solutions address events/trade shows, space design, exterior signage, print marketing for startups, document digitization/archiving, and managed print outsourcing.

Differentiator

Problem solved

Functional benefit

Brands

• PrintSmart.Solutions: Individual web shop solution for print products.
• AI-PostkartenShop
• Druck-Späti
• optiplot und speedplot
• Digitaler Planraum

Products and services

• Daten und Druck (Data and Print)

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Unitedprint: European print network operating multiple DACH brands (e.g., print24, diedruckerei.de); comparable to optiplan as a web-to-print commercial printer targeting SMB B2B customers with similar product breadth.
• Flyeralarm: Large German online commercial printer serving SMBs and agencies with web-to-print portals across the same DACH B2B customer base; directly comparable in product mix (business cards, flyers, posters, signage) and self-serve ordering model.
• Onlineprinters (Saxoprint): German commercial printing marketplace (now part of Cimpress) offering web-to-print ordering of business stationery, flyers, brochures and large-format signage; comparable in self-serve portal model and SMB/agency target customers.
• Wir machen Druck: German online commercial printer specializing in offset and digital print with a broad SMB product catalog; competes directly with optiplan on flyers, brochures, business cards and stickers via web ordering.

Emerging players

• Moo: Premium online business printing brand focused on business cards, brochures and marketing collateral; comparable SMB/agency target customer and web-to-print ordering model, with a stronger premium-design positioning.
• Lob: Direct mail automation platform offering print + delivery APIs for SMB marketers; comparable to optiplan's AI-PostkartenShop on AI-assisted direct-mail campaign creation and SMB customer overlap.

Broad incumbents

• Cimpress / Vistaprint: Global mass-customization print platform and parent of Onlineprinters; competes with optiplan through scaled web-to-print offerings for SMB marketing materials while operating a much broader, multi-brand portfolio.
• CEWE Stiftung & Co. KGaA: Large European photo and commercial printing group with retail and online channels; broader portfolio but overlapping commercial print and large-format capabilities targeting similar SMB and consumer customers.

Regional players

• Bercker Druck- und Medienhaus: Mid-sized regional German commercial printer offering digital print, finishing and signage with similar DACH B2B focus; comparable business mix but operating from a different regional base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/optiplan-daten-druck

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about optiplan GmbH daten & druck