Orange Pictures
Orange Pictures is a Dutch-headquartered digital sports photography platform that distributes and manages event photo collections across European football, cycling, tennis, and swimming, operated as a product under Cortex System.
- Company typePrivate
- Founded-
- HeadquartersNot specified, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Orange Pictures does
Orange Pictures is a Dutch-headquartered digital media platform that distributes and manages professional sports photography. It is operated as a product under Cortex System, as evidenced by the platform's copyright attribution. The service allows users to browse sporting events, create accounts, and purchase or access photo collections, with content organized by event and date. Its flagship user-facing feature is Lightbox, which enables individuals and organizations to collect, share, and manage photos and other media in a centralized location.
The platform's content spans multiple European sports — primarily football (Jupiler Pro League, FIFA World Cup 2026, Eredivisie pre-season fixtures), cycling (Tour de France 2026 multi-stage coverage), tennis (The Championships Wimbledon 2026), and swimming (European Swimming Trials) — with event coverage extending across the Netherlands, Belgium, France, the UK, Spain, Denmark, Romania, and Greece. Named engagements include recurring relationships with Belgian national football team media activities and a long tail of professional football clubs, indicating the business relies on event-scoped photo commissions supplemented by a self-serve content library.
Revenue is generated through digital sales of sports photography via the orangepictures.nl web platform on a transaction-fee basis. Pricing is not publicly disclosed. The go-to-market motion is fully self-serve, with users signing up, logging in, and accessing photo collections directly through the website. The platform does not disclose headcount, funding, institutional ownership, or any AI/ML capabilities, and operates as a single unified product offering centered on the Lightbox tool.
Orange Pictures firmographics
Firmographics- Name
- Orange Pictures
- Legal name
- Orange Pictures
- Website
- https://orange-pictures.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Orange Pictures is a Dutch-headquartered digital sports photography platform that distributes and manages event photo collections across European football, cycling, tennis, and swimming, operated as a product under Cortex System.
- Ownership category
- akta.pro rank
Orange Pictures industry classification
Industry- Product category
- Sports Photography and Media Services
- NAICS
- Commercial Photography (541922)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Sports Highlights, Clips & VOD Libraries (MPAKAOAF)
- akta.pro secondary industry
- Sports Streaming Distribution & App Platforms (CTV, Mobile, Web) (MPAKAOAL)
Keywords
Where Orange Pictures is headquartered
LocationHeadquarters
- HQ city
- Not specified
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Orange Pictures business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Photo/Media Sales: Digital sales of sports photography through a web-based platform. Customers can browse events and purchase access to photo collections.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Orange Pictures product offering
Product offeringCore offering
Orange Pictures operates a digital platform for professional sports photography distribution and media management. The platform provides on-site coverage of major sporting events across football, cycling, tennis, and swimming, and offers a Lightbox feature that allows users to collect, share, and manage event photos and media in one centralized location. Customers can browse events by date and sport, create accounts, and access curated photo collections.
Product overview
Orange Pictures is a sports photography and media management platform that operates as a single unified offering. The core product is the Lightbox feature, which provides a simplified way to collect, share, and manage photos and media in one place. The platform covers a wide range of sporting events including football (Jupiler Pro League, FIFA World Cup), cycling (Tour de France), tennis (Wimbledon), swimming (European Swimming Trials), and various friendly matches and media activities. Users can browse events, view photo collections, and access media through the platform's event-based organization system.
Differentiator
Problem solved
Functional benefit
Products and services
- Lightbox Lightbox is a digital feature within the Orange Pictures platform that allows users to collect, share, and manage photos and media from sporting events in one centralized location. It enables individual users to organize event photos by creating named collections and share them via the platform.
- Event Photography Coverage Professional sports photography coverage service providing on-site photo capture at major European sporting events including football matches (Jupiler Pro League, FIFA World Cup, Eredivisie), cycling stages (Tour de France), tennis championships (Wimbledon), and swimming competitions (European Swimming Trials). Customers can browse events organized by date and sport to access curated photo collections.
Companies that use Orange Pictures
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles2 records
Orange Pictures technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Orange Pictures partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Orange Pictures competitors and assessment
Company assessmentDirect peers
- Panoramic: UK sports photography agency covering Premier League, rugby, and other UK sports — a regional European sports photo peer with similar event-based distribution model.
- Imago Images: German-headquartered sports photography agency distributing event-based photo collections to editorial and commercial clients across Europe. Closely comparable business model and customer type to Orange Pictures.
- Action Plus: French sports photo agency covering cycling (including Tour de France), football, and tennis — overlapping directly with several of Orange Pictures' flagship event categories.
- Photo News: Belgian sports photo agency covering Jupiler Pro League, national teams, and European football — directly competing for the same Belgian football media contracts as Orange Pictures.
- PA Media / PA Images: UK news and sports photo agency distributing event-based photography across British and European sports — comparable business model targeting similar editorial and commercial customers.
- Belga: Belgian press and news agency with a substantial sports photography distribution arm serving Belgian clubs, national teams, and international competitions — the closest geographic and customer overlap.
- ANP Sport: Dutch press agency's sports photo division, covering Eredivisie clubs and Dutch football — overlapping with Orange Pictures' Dutch customer base (Ajax, Feyenoord, Vitesse).
- Soccrates Images: Belgian sports photo agency covering Belgian Pro League clubs and national teams; competes head-to-head with Orange Pictures for Belgian football photo rights.
Broad incumbents
- Getty Images: Global leader in sports and editorial photography, distributing event imagery to media worldwide. Overlaps in sports photography category but operates at vastly greater scale and breadth than Orange Pictures.
- Shutterstock Editorial: Large stock and editorial photography platform with sports imagery available for licensing; broader scope than Orange Pictures but competes for the same end-customer spend on event photography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Orange Pictures social profiles
Digital presenceOrange Pictures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orange Pictures leadership team
Management profileNumber of profiles
Orange Pictures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orange Pictures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orange Pictures
What does Orange Pictures do?
Orange Pictures operates a digital platform for professional sports photography distribution and media management. The platform provides on-site coverage of major sporting events across football, cycling, tennis, and swimming, and offers a Lightbox feature that allows users to collect, share, and manage event photos and media in one centralized location. Customers can browse events by date and sport, create accounts, and access curated photo collections.
Is Orange Pictures a public or private company?
Orange Pictures is a private company. It is classified as corporate owned and is currently operating.
When was Orange Pictures founded?
Orange Pictures was founded in -1. It employs 11 to 50 people.
Where is Orange Pictures based?
Orange Pictures is headquartered in Not specified, Netherlands, in the Europe region.
How does Orange Pictures make money?
One revenue line is on record: photo/Media Sales.
Who are Orange Pictures's main competitors?
Direct peers on record are Panoramic, Imago Images, Action Plus, Photo News, PA Media / PA Images, Belga, ANP Sport and Soccrates Images. Broad incumbents are Getty Images and Shutterstock Editorial.
Does Orange Pictures have an API?
No public API is recorded for Orange Pictures.
What industry is Orange Pictures in?
Orange Pictures's product category is Sports Photography and Media Services. Its primary akta.pro industry code is MPAKAOAF, Sports Highlights, Clips & VOD Libraries, with a secondary code of MPAKAOAL, Sports Streaming Distribution & App Platforms (CTV, Mobile, Web). Its NAICS code is 541922 and its SIC code is 7330.