What Orbica LTD. does

Orbica LTD. is a private digital advertising and marketing agency headquartered in Sofia, Bulgaria, operating from a single office in the Manastirski livadi district of the Vitosha region. Founded in 2013, the company delivers channel-specific digital marketing services to small and medium-sized businesses primarily within Bulgaria, addressing needs such as online visibility, customer acquisition, and sales growth.

The company's product portfolio comprises six discrete service lines: Google Ads management, Facebook advertising, email marketing, PPC networks (advertising beyond Google), creative design, and web design. Orbica positions itself as offering a data-driven, multi-angle approach to campaign execution rather than integrated software; underlying technology consists of mainstream ad platforms (Google Ads, Facebook Ads, standard PPC and email tooling) with no proprietary technology disclosed and no patents, certifications, or proprietary features on record.

Commercially, Orbica operates a sales-led, direct-engagement model, offering short in-person introductory meetings and budget consultations to prospective clients. Pricing is quote-based with a commission-based structure offered for the first two months of engagement as a low-friction acquisition mechanism, transitioning thereafter to standard service fees. With a 7-person team, no external funding, no disclosed revenue, no named customers, no partnerships, and no awards, Orbica presents as a small, undifferentiated local agency whose operating footprint is restricted to Bulgaria.

Name

Orbica LTD.

Legal name

Orbica Ltd.

Website

https://orbica.net

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Orbica LTD. is a digital advertising agency based in Sofia, Bulgaria, serving small and medium-sized businesses primarily within Bulgaria. It delivers Google Ads management, Facebook advertising, email marketing, PPC networks, creative design, and web design services through a direct, commission-based engagement model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Digital advertising services
• Pay-per-click advertising
• Social media marketing
• Email marketing services
• Web design services

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Advertising Services: Commission-based compensation for the first 2 months of service engagement, after which standard service fees apply. The company offers Google Ads management, Facebook advertising, email marketing, PPC networks, creative services, and web design.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Orbica LTD. is a digital advertising and marketing agency that delivers campaign-based services to businesses seeking online visibility and customer acquisition. Its service portfolio comprises Google Ads management, Facebook advertising, email marketing, PPC network advertising, creative design, and web design, sold as distinct channel-specific offerings rather than a unified software product. The agency operates on a commission-based entry model (0% commission for the first two months) followed by standard service fees, with pay-as-you-go billing for smaller budgets and quote-based engagement for larger ones.

Product overview

Orbica LTD. is a digital advertising and marketing agency offering a portfolio of standalone services rather than an integrated software platform. The core offerings include Google Ads advertising, Facebook Advertising, E-mail Marketing, PPC Networks, Creatives (creative design), and Web Design services. These services are offered as distinct, channel-specific advertising and marketing solutions rather than modules of a unified product.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads management Management of Google Ads search engine marketing campaigns for businesses, targeting high-intent users actively searching for the client's products or services, with the agency's stated claim of up to 300% sales increase.
• Facebook advertising Social media advertising on Facebook aimed at reaching new customers, driving website traffic, and building brand image for client businesses.
• Email marketing Email marketing campaign service for direct communication with customers and prospects, supporting engagement and retention objectives for client businesses.
• PPC network advertising Pay-per-click advertising across various networks beyond Google, driving targeted traffic and measurable advertising results for client campaigns.
• Creative design Creative design services for advertising campaigns and marketing materials supporting client brand and campaign execution.
• Web design Website design service creating a professional online presence for client businesses, used as a foundation for their digital advertising efforts.

Quantifiable outcome

• Google Ads can increase sales by up to 300%

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• Straight North: A US digital marketing agency offering SEO, PPC, paid social, email marketing, and web design to SMBs. Comparable to Orbica in full-stack SMB digital marketing services and direct client engagement model.
• Thrive Internet Marketing Agency: A full-service digital marketing agency offering PPC, social media advertising, email marketing, web design, and SEO. Comparable to Orbica across the same end-to-end digital service stack for SMB clients.
• Netpeak: An Eastern European (originating from Ukraine) digital marketing agency offering SEO, PPC, and web analytics services to SMBs and mid-market clients. Highly comparable to Orbica as a multi-channel digital agency focused on performance marketing in the CEE/Southeast European region.
• Directive Consulting: A performance marketing agency focused on paid media (PPC, paid social), SEO, and creative services for B2B and B2C clients. Comparable to Orbica in paid-channel expertise and results-oriented agency positioning.
• WebFX: A large US digital marketing agency offering PPC, social media advertising, email marketing, and web design. Comparable to Orbica on service mix but operates at much greater scale, illustrating the scale ceiling Orbica faces.
• Disruptive Advertising: A US digital marketing agency offering PPC management, paid social, SEO, and web design with a focus on ROI-driven client results. Directly comparable to Orbica on service mix (Google Ads, Facebook Ads, creatives, web design) and SMB/performance positioning.
• KlientBoost: A US-based performance marketing agency specializing in PPC, paid social, and conversion optimization for SMB and mid-market clients. Comparable to Orbica as a multi-channel digital agency with a performance/results-oriented positioning.

Regional players

• SEUM Agency: A Bulgarian digital agency offering SEO, PPC, social media advertising, and web design services. Directly comparable to Orbica as a same-country, same-language, same-service-mix competitor for Bulgarian SMB digital ad budgets.
• Deko Bulgaria: A Bulgarian web design and digital marketing agency offering web development, SEO, and online advertising services. Comparable to Orbica as a same-country Bulgarian agency competing for the same local SMB digital marketing budgets.

Broad incumbents

• HubSpot: A major martech platform offering inbound marketing, email marketing, CRM, and an agency partner program. Comparable to Orbica as a broader incumbent in the SMB digital marketing stack that agencies either partner with or compete against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/orbica

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbica LTD.