What Orbico Slovenia does

Orbico Slovenia (Orbico d.o.o.) is a B2B multi-channel distribution and logistics company headquartered in Ljubljana, Slovenia, operating as the Slovenian subsidiary of Orbico Group—a multinational distributor of consumer goods brands present in 20 countries. Founded in 1990 with 86 employees, the company distributes fast-moving consumer goods, pharmaceutical products, toys, electrical appliances, cigarettes, and other consumer products through relationships with 70+ suppliers representing 500+ global and local brands, including Lavazza, Pampers, Gillette, Ariel, Head & Shoulders, Duracell, Braun, Oral-B, Pringles, and Milka, some of which operate under exclusive distribution arrangements in the Slovenian market.

The company's core offering is the Orbico B2B Web Platform, a 24/7 online ordering system providing access to over 2,000 articles across 9 product categories. The platform supports personalized pricing and promotions customized per business customer profile, daily promotional offers, and content/industry expertise articles. Distribution is delivered via multiple channels: a self-serve e-commerce interface targeting SMBs and independent retailers, direct enterprise sales to large retail chains, wholesale distribution, and specialized retail channels including drugstores and pharmacies.

Orbico Slovenia generates revenue through transaction-based distribution on the sale of consumer products to retail customers. Pricing is quote-based and personalized per business customer, with promotional discounts available through the platform. The company serves 80,000+ customers spanning large international retail chains, domestic retail chains, wholesalers, drugstores, pharmacies, independent local retailers, B2B companies, and specialized sales channels. Marketing channels include the B2B e-commerce platform itself, social media presence on Facebook, LinkedIn, and YouTube, and direct email communication via [email protected].

Name

Orbico Slovenia

Legal name

Orbico d.o.o.

Website

https://orbico.si

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Orbico Slovenia (Orbico d.o.o.) is a B2B distributor of 500+ global and local consumer brands across 2,000+ SKUs in 9 categories, operating a 24/7 e-commerce platform that serves 80,000+ retail, wholesale, and pharmacy customers in Slovenia as part of Orbico Group.

Ownership category

akta.pro rank

Product category

Consumer Goods Distribution

NAICS

Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Miscellaneous Nondurable Goods (5190), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industries

OTC & Consumer Health Distributors (HLAIAJAC), Fragrance & Deodorant Distribution (CRAOAEAF)

Keywords

• Consumer goods distribution
• B2B distribution platform
• FMCG wholesale distribution
• Multi-channel logistics services
• Brand distribution network

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Distribution and Sales of Consumer Products: Revenue generated through distribution and sale of fast-moving consumer goods (FMCG), pharmaceutical products, toys, electrical appliances, cigarettes, and other consumer products to retail customers. The company acts as a distributor connecting international brand owners with retail channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Orbico Slovenia operates a B2B e-commerce and multi-channel distribution platform that sells fast-moving consumer goods, pharmaceutical products, toys, electrical appliances, and other consumer products from 70+ suppliers representing 500+ global and local brands to over 80,000 Slovenian business customers. The company provides end-to-end services including sales, distribution, logistics, marketing support, and brand management. Distribution covers 2,000+ articles across 9 product categories, with some brands available exclusively through Orbico in the Slovenian market.

Product overview

Orbico Slovenia operates a unified B2B e-commerce and distribution platform that provides multi-channel distribution and logistics services. The core offering is the Orbico B2B Web Platform, which grants business customers 24/7 access to over 2000 articles across 9 product categories. The platform serves as a centralized channel for distributing consumer goods, pharmaceutical products, toys, electrical devices, and other products from over 70 suppliers and 500+ global and local brands including Lavazza, Pampers, Gillette, Ariel, Head & Shoulders, Duracell, Braun, Oral-B, Pringles, and Milka. Orbico Slovenia supplies more than 80,000 customers including major international and domestic retail chains, wholesalers, drugstores, pharmacies, independent local retailers, and specialized sales channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Orbico B2B Web Platform 24/7 accessible B2B e-commerce platform for Slovenian business customers to browse and order from a portfolio of 500+ global and local consumer goods brands. Features personalized pricing, daily promotional offers, and industry-expertise content; serves retailers, wholesalers, drugstores, pharmacies, and B2B buyers.
• Consumer Goods Distribution Services Multi-channel distribution service that sources consumer goods from 70+ suppliers representing 500+ global and local brands and delivers them to 80,000+ Slovenian retail and wholesale customers. Includes warehousing, order fulfillment, and logistics.
• Pharmaceutical Product Distribution Distribution of pharmaceutical products to Slovenian pharmacies and drugstores, serving as a channel for international and local pharmaceutical brand owners.
• Marketing and Brand Management Services Marketing support and brand management services delivered to international and local brand owners as part of Orbico's complete business solution, covering multiple industries and product categories.

Quantifiable outcome

• Serves over 80,000 customers
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Atlantic Grupa: Leading Croatian FMCG and distribution group operating across CEE, including both proprietary brands and B2B distribution of international principals. Comparable as a regional CEE peer with overlapping product categories and a similar strategic role as Orbico Slovenia in its home market.
• Transgourmet Central & Eastern Europe: Cash-and-carry and B2B foodservice distributor active in Austria, CEE and Switzerland (subsidiary of Coop Group). Comparable regional B2B distribution model serving HoReCa and independent retailers; primary geographic overlap is in CEE rather than Slovenia specifically.

Broad incumbents

• METRO AG: Europe's largest cash-and-carry operator combining self-serve wholesale distribution (METRO/MAKRO stores) with foodservice delivery. Overlaps with Orbico Slovenia in multi-channel B2B distribution of FMCG and HoReCa supplies, but operates a much broader and global footprint with a different self-serve retail format.
• Bunzl plc: Global B2B distribution specialist focused on consumables and supply-chain services across grocery, foodservice, cleaning and personal care. Comparable business model (multi-country B2B distribution of branded consumables to retailers and institutional buyers) and comparable supplier-led relationships.
• Kesko Corporation: Finnish retail and B2B wholesale group combining grocery retail, building and technical trade and wholesale distribution. Comparable to Orbico Slovenia in combining retail customer base with B2B distribution of branded FMCG; operates as a broader incumbent rather than a pure-play distributor.

Direct peers

• Eurocash Group: Poland's largest FMCG wholesale distributor, serving independent retailers, HoReCa and pharmacy chains via a multi-format B2B platform. Closely comparable to Orbico Slovenia in target customer (small independent retailers), supplier portfolio (global FMCG brands) and B2B e-commerce-led distribution model.
• Orbico Group: Parent organization operating the same B2B distribution model in 20 other countries. Directly comparable in business model, supplier portfolio (FMCG, pharma, personal care), and multi-channel B2B platform approach; serves as the operational and strategic benchmark for Orbico Slovenia.
• Sligro Food Group: Dutch broadline foodservice and retail wholesaler distributing across FMCG, fresh and non-food categories to independent retailers and hospitality operators. Comparable to Orbico Slovenia in category breadth, multi-channel B2B platform and reliance on exclusive brand partnerships.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCTQfulKIkK2cTf-UXKuuzRA
• Facebookfacebook.com/OrbicoGroup
• LinkedInlinkedin.com/company/orbicoslovenia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orbico Slovenia