Orbico group
Orbico Group is a privately held European distribution and supply chain management company serving global brand principals across 20+ countries with 9,000-10,290 employees and 500+ brands, now expanding into owned retail through Champion EMEA and Western markets via Dockers.
- Company typePrivate
- Founded1987
- HeadquartersWarszawa, Poland
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Orbico group does
Orbico Group is a privately held, family-owned European distribution and supply chain management company founded in 1987 in Switzerland by Branko Roglić and now headquartered in Zagreb, Croatia. The company operates as the European largest third-party distributor, working as an outsourced sales, logistics, trade marketing, and brand management partner for multinational brand principals that want to reach Central and Eastern European consumers without building their own country-by-country infrastructure. Orbico distributes a portfolio of more than 500 global and local brands across FMCG, beauty care, pharmaceuticals, toys, electrical appliances, cigarettes, motor oils, and increasingly sportswear and footwear, serving 78,050+ customers from 20+ regional clusters and employing 9,000-10,290 people.
The company's core product is its pan-European distribution network, augmented by proprietary digital infrastructure including the second-generation ENAVO B2B trading platform in Poland and the Orbico B2B platform in Croatia, which enable self-service product discovery and ordering for retail and wholesale customers. More recently, Orbico has expanded into adjacent layers of the value chain — most notably through the 10-year Champion EMEA licensing and acquisition deal with Authentic Brands Group (Dec 2024), which added 90+ owned retail stores across 36 countries, and the Dockers distribution partnership for Europe and Central Asia (Nov 2025). The group also operates a direct-to-consumer beauty e-commerce site (FABUspot) and a specialty wine export project (Orbico Adriatic Wines), though these remain small relative to the core B2B distribution business.
Orbico earns revenue primarily through distribution fees and margins on goods flow between principals and retailers (transaction-fee economics), supplemented by professional services revenue from brand management, trade marketing, and marketing execution support. Pricing is negotiated bilaterally with principals and customers based on volume, category, and market, with no public pricing. The customer base spans enterprise multinational retailers, mid-market regional chains, drugstores and pharmacies, wholesalers, and independent small traders. Long-term exclusive distribution agreements with blue-chip principals — including P&G, Philip Morris International, Kellogg, Coty, Heineken, Mattel, Disney, Shell, SC Johnson, Wella, Mars, Jacobs Douwe Egberts, and now Champion and Dockers via Authentic Brands Group — form the structural backbone of the business and create significant multi-year contractual lock-in on both sides.
Orbico group firmographics
Firmographics- Name
- Orbico group
- Legal name
- Orbico d.o.o.
- Website
- https://orbico.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Orbico Group is a privately held European distribution and supply chain management company serving global brand principals across 20+ countries with 9,000-10,290 employees and 500+ brands, now expanding into owned retail through Champion EMEA and Western markets via Dockers.
- Ownership category
- akta.pro rank
Where Orbico group is headquartered
LocationHeadquarters
- HQ city
- Warszawa
- HQ country
- Poland
- HQ region
- Europe
Offices16 records
Markets served
Orbico group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Distribution and Supply Chain Services: Orbico generates revenue through distribution fees and margins by delivering products from global brand principals to retailers across Europe. The company provides comprehensive sales, logistics, marketing and brand management services, operating from Baltic to Black Sea with business operations in 55 countries and revenue of 2 billion EUR in FMCG, Style and Beauty segments as of 2018.
- Brand Management and Marketing Services: Revenue from providing brand management, trade marketing and marketing services to principals, helping brands successfully launch, position, revitalize, track and manage their products in local markets across Orbico's geographic footprint.
- Licensing and Retail Operations: Revenue from 10-year license (with extension options) for Champion brand in EMEA region, including retail store operations with over 90 stores and 1,300+ employees across 36 countries.
Go-to-market motion4 records
Distribution channels7 records
Marketing channels8 records
Orbico group product offering
Product offeringCore offering
Orbico Group is Europe's largest distributor and supply chain management company, providing sales, distribution, logistics, marketing and brand management services for global brand principals across 20+ European countries. The company distributes more than 500 global and local brands (including P&G, PMI, Kellogg, Coty, Mattel, Disney, Shell, SC Johnson, Wella, Converse, Dr. Martens) to over 78,050 customers across FMCG, beauty, pharmaceuticals, toys, electronics, cigarettes, motor oils, and style categories. Orbico also operates dedicated B2B digital platforms, beauty e-commerce, and licensed retail stores (Champion EMEA).
Product overview
Orbico Group operates as a pan-European distribution and logistics network offering a comprehensive suite of distribution services across multiple product categories including FMCG, Beauty, Style, Salon Professional, Supply Solutions, and Tourism. The core offering consists of sales and distribution, logistics services, marketing and brand management. Key products include the Orbico B2B Platform for digital ordering, FABUspot e-commerce for beauty products, and Orbico Adriatic Wines for specialty wine distribution. The company manages more than 500 global and local brands while operating specialized divisions such as Orbico Beauty and Orbico Supply.
Differentiator
Problem solved
Functional benefit
Products and services
- Orbico Group Distribution Services
- Orbico B2B Platform
- ENAVO B2B Platform Poland
- FABUspot Webshop
- Orbico Adriatic Wines
- Orbico Beauty Division
- Orbico Supply Division
- Champion EMEA Licensed Operations
Quantifiable outcome
- Serving over 400 million consumers across 24 European countries
- +4 more outcomes
Companies that use Orbico group
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Orbico group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Orbico group partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered flagship, core, major and minor.
- Authentic Brands Group (Dockers)flagshipLong-term partnership to expand Dockers brand across Europe and Central Asia, building on existing successful partnership on the Champion brand. Orbico handles distribution, manufacturing, and design across sportswear, footwear, and accessories for key markets including Italy, Spain, Portugal, and UK.
- Authentic Brands GroupcoreOrbico Group and Authentic Brands Group signed a 10-year (with options to extend) licensing partnership for Champion brand across Europe, Middle East, and Africa. Orbico will also acquire Champion Europe legal entities and retail stores currently operating in 36 countries with 90+ retail stores and 1,300+ employees. This strategic alliance expands Orbico into the sports style category on a larger scale.
- Navo Orbico (Minority Shareholders)coreOrbico Group bought remaining 30% of shares in Navo Orbico and became sole shareholder. Navo Orbico continues operations with no changes in management.
- Everet InternationalcoreOrbico Zagreb finalized acquisition of Everet International, a leading regional distributor of selective beauty brands operating in Slovenia, Croatia, BiH, Serbia, Romania, Bulgaria, Montenegro, Albania, Kosovo, Macedonia and Moldova. 2016 turnover exceeded Euro 33 million.
- Żywiec GroupcoreOrbico Group signed conditional agreement to purchase 80% of shares in Distribev Sp. z o.o. from Żywiec Group - the brewer's sales and distribution company serving traditional trade and HoReCa market in Poland. Żywiec Group is part of Heineken, one of the leading international brewers.
- P&G (Procter & Gamble)coreLong-standing exclusive distribution partnership for P&G consumer goods products across multiple European markets. P&G is one of the world's largest consumer goods companies.
- Philip Morris International (PMI)coreExclusive distribution partner for Philip Morris tobacco and related products across Orbico's European markets.
- Kellogg CompanycoreLong-term distribution partnership for Kellogg breakfast cereals and food products across European markets.
- Coty Inc.coreExclusive distribution partnership for Coty prestige and consumer beauty brands including Wella, Londa Professional, Max Factor, and Coty Legacy fragrances.
- HeinekencoreDistribution partnership for Heineken beer products through Żywiec Group partnership serving traditional trade and HoReCa markets.
- Shell LubricantscoreExclusive distribution partnership for Shell motor oils and lubricants across Central and Eastern European markets. Shell Helix HX8 ECT won Product of the Year 2018 in Bulgaria.
- Mattel Inc.coreLong-term distribution partnership for Mattel toys including Barbie, Hot Wheels, Fisher-Price, and Disney licensed products. Orbico Romania won In-Store Execution 2018 award for 300% sales increase.
- DisneycoreDistribution partnership for Disney toys and licensed merchandise. Orbico won Distribution Award for Product Launch of the Year (Cars 3) and Retail Project of the Year at Group level.
- SC JohnsonmajorDistribution partnership for SC Johnson brands including Pronto, Autan, Raid, Duck, Glade, Mr Muscle in Bosnia and Herzegovina market starting August 2018.
- ConversemajorExclusive distributor for Converse footwear in Central and Eastern European markets as part of Orbico's Sports Style category expansion.
- Dr. MartensmajorExclusive distributor for Dr. Martens footwear in Central and Eastern European markets as part of Orbico's Sports Style category.
- CollistarmajorDistribution partnership for Collistar beauty and cosmetics products. Orbico Beauty B&H team won 1st place in Trade Book Execution category among 30+ European countries.
- Mars IncorporatedcoreLong-term distribution partnership for Mars confectionery and food products across European markets.
- ChanelmajorDistribution partnership for Chanel beauty and fragrance products in select European markets.
- Estee Lauder CompaniesmajorDistribution partnership for Estee Lauder prestige beauty brands in select European markets.
- PuigmajorDistribution partnership for Puig fragrance and beauty brands across European markets.
- ClarinsmajorDistribution partnership for Clarins skincare and beauty products through Everet International acquisition.
- Wella ProfessionalscoreExclusive distribution partnership for Wella Professionals hair care products. Orbico won multiple awards including Distributor Sales Manager of the Year and Best Brand Building.
- DuracellmajorDistribution partnership for Duracell batteries across European markets.
- Strauss CoffeemajorPartnership with Strauss Coffee through Strauss Adriatic for distribution of Doncafé and C kafa brands in Bosnia and Herzegovina. Strauss is the world's fifth-largest coffee company.
- Sebapharma GmbH & Co.minorExclusive import and distribution of Sebamed brand (medical skincare products) for Bosnia and Herzegovina market from January 2018.
- Jacobs Douwe Egberts (JDE)coreDistribution partnership for Jacobs coffee brands across European markets.
- Bolton GroupmajorDistribution partnership for Bolton Group consumer products including food and personal care items.
- Elmasel PharmaminorExclusive distributor for SEXXES products (sexual health supplements) across CZ, SK, BIH, SRB, KS, MKD and MN markets.
- AC Food (AS Holding)minorSales and distribution contract for AC Food Bosnian products including TOPS biscuits, MAZA hazelnut spread, VEGEDOR spices, and EMINA coffee in Bosnia and Herzegovina market.
- LavazzamajorDistribution partnership for Lavazza coffee products across select European markets.
- P&G Professional (Wella, Londa)majorOrbico Ukraine launched STV Orbico to distribute P&G professional hair care products including Wella and Londa Professional family, expected to reach at least 1,000 hair saloons.
- University of Zagreb, Faculty of Transport and Traffic SciencesminorOrbico signed partnership agreement for three-year ProLog project with University of Zagreb, University of Rijeka, University North, and Ericsson Nikola Tesla to develop occupational standards and study programs in logistics.
- Ericsson Nikola TeslaminorPartnership in ProLog project developing high education standards and qualification standards in transport and logistics field, funded by European Social Fund.
Scale indicators11 records
Recent moves9 records
Expansion highlights6 records
Orbico group competitors and assessment
Company assessmentDirect peers
- Bestway Wholesale: UK's second-largest cash & carry operator and family-owned wholesale group serving independent retailers with comparable B2B distribution economics and similar family-controlled governance structure to Orbico.
- Eurocash Group: Poland's largest FMCG wholesale distributor serving independent retailers and HoReCa across Central and Eastern Europe with similar category breadth, multi-principal model, and concentrated CEE footprint.
- Booker Group: UK's largest food and beverage wholesaler (now a Tesco subsidiary) serving convenience retailers, caterers, and small businesses with comparable multi-category B2B distribution economics and centralized procurement.
- Musgrave Group: Irish family-owned wholesale and retail group distributing leading consumer brands across Ireland, Spain, and the UK with similar principal-led B2B distribution model and long-term family ownership.
- Imperial Brands: UK-headquartered multinational tobacco company whose European distribution operations face identical PMI-style volume decline and regulatory pressure as Orbico's PMI distribution business.
- Douglas Holding GmbH: Europe's leading premium beauty retailer and selective-beauty distributor with comparable selective-beauty brand portfolio, pan-European retail footprint, and significant overlap with Orbico's Orbico Beauty division.
- Sligro Food Group: Dutch foodservice distributor serving restaurants, hotels, and caterers across Benelux with similar HoReCa channel focus, brand-distribution operations, and family-controlled governance heritage.
- DCC plc: Irish-listed diversified distribution and support services group operating in energy, technology, and food with a similar multi-category, multi-country roll-up strategy and acquisitive growth model.
Broad incumbents
- Bunzl plc: UK-listed global distribution group serving foodservice, retail, and safety categories across multiple geographies with a similar multi-category, multi-principal business model and recurring contract revenue.
- METRO AG: Germany-based European wholesale and cash & carry major serving HoReCa and small retailers with comparable pan-European scale, B2B distribution operations, and brand sourcing capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Orbico group social profiles
Digital presenceOrbico group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orbico group leadership team
Management profileNumber of profiles
Profiles13 records
Orbico group subsidiaries and ownership
Company hierarchySubsidiaries21 records
Orbico group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orbico group M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orbico group
What does Orbico group do?
Orbico Group is Europe's largest distributor and supply chain management company, providing sales, distribution, logistics, marketing and brand management services for global brand principals across 20+ European countries. The company distributes more than 500 global and local brands (including P&G, PMI, Kellogg, Coty, Mattel, Disney, Shell, SC Johnson, Wella, Converse, Dr. Martens) to over 78,050 customers across FMCG, beauty, pharmaceuticals, toys, electronics, cigarettes, motor oils, and style categories. Orbico also operates dedicated B2B digital platforms, beauty e-commerce, and licensed retail stores (Champion EMEA).
Is Orbico group a public or private company?
Orbico group is a private company. It is classified as family owned and is currently operating.
When was Orbico group founded?
Orbico group was founded in 1987. It employs 501 to 1,000 people.
Where is Orbico group based?
Orbico group is headquartered in Warszawa, Poland, in the Europe region.
How does Orbico group make money?
Three revenue lines are on record. Distribution and Supply Chain Services are the primary driver. The others are brand Management and Marketing Services and licensing and Retail Operations.
Who are Orbico group's main competitors?
Direct peers on record are Bestway Wholesale, Eurocash Group, Booker Group, Musgrave Group, Imperial Brands, Douglas Holding GmbH, Sligro Food Group and DCC plc. Broad incumbents are Bunzl plc and METRO AG.
Does Orbico group have an API?
No public API is recorded for Orbico group.