Organic Greens

What Organic Greens does

Organic Greens is a privately held, independently operated restaurant business founded in 2016 and headquartered in Berkeley, California. The company operates two physical restaurant locations in the Solano Ave and Elmwood neighborhoods of Berkeley and serves health-conscious local consumers through dine-in, takeout, online ordering (via the third-party order.online platform), and a catering service for events and gatherings. Its product portfolio spans signature salads (Supreme Caesar, Ahi Poke, Tuna Avocado, Italiano Style Steak, and others), paninis (Chicken Pesto, Smoked Salmon, Prosciutto-Mozzarella), cold sandwiches (Crab, Chicken Guacamole), fresh-pressed juices (Non-GMO Project verified), smoothies, ginger shots, acai bowls (Brazilian Style, Classic), and limited dinner items such as a Salmon Platter. Menu prices range from approximately $3.49 (ginger shots) to $17.99 (Salmon Platter), with salads in the $10.99-$16.99 band.

The business runs on a direct-to-consumer go-to-market model with no proprietary technology stack disclosed. The company uses third-party infrastructure — WordPress with the Customizr theme for its website (currently listed as "under construction") and order.online for digital ordering — and has no in-house AI/ML, API, or SDK capabilities. Customer acquisition is driven by local neighborhood presence, word-of-mouth referrals, and website/online-ordering visibility rather than a structured marketing function. The Non-GMO Project verified certification on its juice line is the primary product-level differentiator in a Berkeley market where the company characterizes competitors as offering deep-fried to-go food.

Revenue mechanics are straightforward retail food and beverage sales with per-unit menu pricing, supplemented by quote-based catering revenue. The company is founder/owner-operated with 16 employees, no parent company, no external venture capital or private equity backing, no disclosed funding rounds, and no management team, board, or leadership changes documented in available source material. There is no evidence of M&A activity, geographic expansion beyond Berkeley, or material shifts in operating model.

Name

Organic Greens

Legal name

Organic Greens

Website

https://organicgreensalad.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Organic Greens is a privately held Berkeley, California restaurant founded in 2016 that operates two neighborhood locations serving health-conscious consumers with organic salads, paninis, cold-pressed juices, smoothies, acai bowls, and event catering services.

Ownership category

akta.pro rank

Product category

Healthy Fast Casual Restaurant

NAICS

Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Produce Markets & Greengrocers (CRAHAHAA)

Keywords

• Organic restaurant
• Healthy food service
• Salad restaurant
• Fresh juice bar
• Catering services

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Retail Food and Beverage Sales: Direct sales of prepared foods, salads, paninis, sandwiches, juices, smoothies, and acai bowls to consumers at two physical restaurant locations in Berkeley, CA. Customers pay per item at menu prices.
2. Online Ordering: Online food ordering through order.online platform allowing customers to place orders for pickup from either Berkeley location.
3. Catering Services: Catering services for events and gatherings, with pricing and menu details available upon contact.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Organic Greens is a local Berkeley, California restaurant operating two physical locations (Solano Ave and Elmwood) that sells seasonal organic salads, signature paninis, cold sandwiches, fresh pressed juices, smoothies, ginger shots, acai bowls, and limited dinner items directly to walk-in and online-order customers. The company also offers contact-based catering services for events and gatherings.

Product overview

Organic Greens is a local Berkeley restaurant offering seasonal organic produce with fresh ingredients daily. The product portfolio consists of Signature Salads (including Supreme Caesar, Baby Kale Chicken Caesar, Ahi Poke, Italiano Style Steak, Chopped Salad, Arugula Princess, Thai Girl, Buffalo Chicken, Tuna Avocado, Rainbow, Greens and Grains, Paleo Diet, Farro Chicken/Bowl, Farro Crab Bowl), Signature Panini sandwiches (Chicken Pesto, Smoked Salmon, Prosciutto-Mozzarella, Tuna, Shrimp and Avocado, Vegetarian), Cold Sandwiches (Crab, Chicken Guacamole), Fresh Pressed Juices (Early Green Boost, The Beet Monster, Paradise, AM PM Cleanse, Power Glow, Turmeric Heal, Super Celery), Smoothies (California Tart, Strawberry Shaka, Dr Green, Green Slim, Blue Moon), Ginger Shots (Ginger, Ginger Honey Lemon, Turmeric Ginger), Acai Bowl Specials (Brazilian Style, Classic), and Dinner Menu items (Salmon Platter). The company also offers catering services for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Signature Salads

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Sweetgreen: National fast-casual salad chain with 200+ locations, the dominant scaled player in the healthy salad category that Organic Greens operates in. Both offer made-to-order salads and grain bowls, though Sweetgreen operates at vastly larger scale and brand recognition.
• Panera Bread: Established national fast-casual chain offering soups, salads, sandwiches, and bowls with an emphasis on clean ingredients. Indirect competitor at broader scale competing for the same health-conscious lunch occasion.
• CAVA: National Mediterranean-inspired fast-casual chain with customizable bowls and salads at similar price points to Organic Greens. Operates at materially larger scale but competes for the same health-conscious consumer wallet share.
• Chopt Creative Salad Co. East Coast-based fast-casual salad chain with a similar menu-focused approach to customizable salads and bowls. Operates as a direct analog to Organic Greens' salad-centric model but at multi-state scale.

Regional players

• Cafe Gratitude: Bay Area-based organic, vegan restaurant serving plant-based bowls, salads, and juices. Strong geographic and philosophical overlap with Organic Greens' Berkeley positioning and organic/raw-food offering.

Direct peers

• Veggie Grill: Plant-based fast-casual chain serving bowls, salads, and sandwiches targeting health-conscious diners. Shares Organic Greens' organic/non-GMO-leaning positioning and health-conscious consumer focus.
• Tender Greens: California healthy fast-casual chain serving salads, sandwiches, and bowls made with fresh, often locally-sourced ingredients. Strong directional and product overlap with Organic Greens; comparable price point and Southern California/Bay Area footprint.
• Flower Child: Fast-casual health-focused restaurant serving organic salads, bowls, and wraps. Directly comparable concept to Organic Greens with similar ingredient philosophy and menu structure.
• Mendocino Farms: California-based fast-casual chain emphasizing sandwiches, salads, and bowls with a focus on fresh, premium ingredients. Closely matches Organic Greens' menu mix (sandwiches, salads, fresh ingredients) and California regional positioning.

Emerging players

• CoreLife Eatery: Emerging fast-casual chain focused on bowls, salads, and health-focused meals with build-your-own menu format. Earlier-stage player competing for the same organic/health-conscious consumer in a similar price tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/organic-greens

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Greens