Original Autos

What Original Autos does

Original Autos is a multi-brand automotive dealership group headquartered in São José dos Campos, São Paulo, operating 28+ showrooms and dedicated seminovos (used vehicle) locations across São Paulo state, Vale do Paraíba, Litoral Norte Paulista, São Luís (Maranhão), and Campo Grande (Mato Grosso do Sul). Founded in 1998 as a Volkswagen-focused dealer, the group was expanded through 2021–2022 acquisitions and now holds authorized franchises for 15+ brands spanning mass-market (Volkswagen, Fiat, Chevrolet, Renault, Hyundai, Kia), Stellantis (Peugeot, Citroën, Jeep), Chinese EV/hybrid (BYD, GWM, CAOA Chery), premium (BMW, BMW Motorrad, Volvo), and motorcycles (Triumph). The legal entity is ORIGINAL XIAN COMERCIO DE VEICULOS S, operating under the Grupo Automob umbrella within publicly-listed holding Simpar (B3: AMOB3).

Name

Original Autos

Legal name

ORIGINAL XIAN COMERCIO DE VEICULOS S

Website

https://originalautos.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Original Autos is a Brazilian multi-brand automotive dealership group operating 28+ showrooms across São Paulo, Maranhão, and Mato Grosso do Sul under the Automob/Simpar (AMOB3) holding, serving retail consumers, CNPJ fleets, PCD, rural producers, taxi drivers, and government buyers across 15+ OEM brands.

Ownership category

akta.pro rank

Headquarters

HQ city

São José dos Campos

HQ country

Brazil

HQ region

Latin America

Offices17 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new vehicles from multiple automotive brands including Volkswagen, Fiat, Chevrolet, Kia, Renault, Peugeot, Citroën, Jeep, Chery, BMW, BMW Motorrad, Hyundai, Triumph, BYD, GWM, and Volvo. Revenue generated from vehicle transactions at varying price points depending on brand and model.
2. Used/Seminovos Vehicle Sales: Sales of pre-owned and certified used vehicles through dedicated Original Seminovos locations.
3. Parts and Accessories: Sales of genuine/original automotive parts and accessories for all represented brands.
4. After-sales Services and Maintenance: Vehicle maintenance, repairs, periodic inspections, and recall services through authorized workshops.
5. Insurance Services (via Madre Corretora): Insurance products including auto, residential, and life insurance offered through Madre Corretora de Seguros partnership, with 37+ years of market experience.
6. Vehicle Subscription: Monthly subscription model including IPVA, insurance, maintenance, and documentation. Vehicles include Volkswagen, GWM, and GAC models with terms of 12-36 months.
7. Consortium (Consórcio): Vehicle purchase through consignment groups with monthly contemplations, lance options, and reduced letters for PCD and taxi drivers.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Original Autos is a multi-brand automotive dealership group operating 28+ physical stores across São Paulo state and Maranhão in Brazil. It sells new vehicles from 15+ manufacturers (Volkswagen, Fiat, Chevrolet, Kia, Renault, Peugeot, Citroën, Jeep, Chery, BMW, BMW Motorrad, Hyundai, Triumph, BYD, GWM, Volvo), certified pre-owned vehicles (Original Seminovos), and offers complementary services including maintenance, genuine parts, financing, consortium plans, insurance brokerage through Madre Corretora, vehicle subscription (Original Assinaturas), and corporate fleet outsourcing.

Product overview

Original Autos is a multi-brand automotive dealership group operating 28+ stores across Brazil representing Volkswagen, Fiat, Chevrolet, KIA, Renault, Peugeot, Citroën, Jeep, CAOA Chery, BMW, BMW Motorrad, Volvo, Hyundai, Triumph, BYD, and GWM brands. The company operates under the AUTOMOB/Grupo SIMPAR umbrella and offers a comprehensive automotive ecosystem including new vehicle sales, certified pre-owned vehicles (Original Seminovos), vehicle subscription services (Original Assinaturas), financing, consortium plans, insurance through Madre Corretora de Seguros, maintenance and repair services, genuine parts and accessories, and specialized direct sales programs for businesses, government, PCD, taxi drivers, and rural producers. The portfolio spans the Original VW, Fiat Original, Avante Chevrolet, and Original BYD/GWM sub-brands, with operations concentrated in São Paulo, Greater São Paulo, Vale do Paraíba, Litoral Norte Paulista, and São Luís do Maranhão.

Differentiator

Problem solved

Functional benefit

Products and services

• Original VW (Volkswagen) Dealership Authorized Volkswagen dealership group selling new VW vehicles, certified pre-owned cars, maintenance services, genuine parts and accessories, and direct sales programs for special customer categories (PCD, rural, taxi, government, CNPJ, rental).
• Fiat Original Dealership Authorized Fiat dealership providing new vehicles, certified pre-owned cars, maintenance services, and genuine parts across multiple locations in São Paulo and Maranhão.
• Avante Chevrolet Dealership Authorized Chevrolet dealership offering new vehicles and certified pre-owned cars at multiple locations in São Luís, Maranhão (Holandeses, Jaracaty, da Ilha).
• Original KIA Dealership Authorized KIA dealership in Maranhão offering new vehicles including sedans, minivans, SUVs, compact cars, coupes, and light commercial vehicles.
• Original Renault Dealership Authorized Renault dealership in São Luís, Maranhão offering Renault vehicles.
• Original Peugeot Dealership Authorized Peugeot dealership with locations in São Paulo (Guarulhos) and Maranhão offering new vehicles and certified pre-owned cars.
• Original Citroën Dealership Authorized Citroën dealership with locations in São Paulo (Vila Prudente, Guarulhos) and Maranhão selling new vehicles and certified pre-owned cars.
• Original Jeep Dealership Authorized Jeep dealership in Maranhão offering new vehicles and sales services.
• Original CAOA Chery Dealership Authorized CAOA Chery dealership in Maranhão offering new vehicles including Tiggo SUV models and sedans.
• Original BMW Dealership Authorized BMW dealership offering new vehicles, certified pre-owned cars, and BMW premium services in Maranhão.
• BMW Motorrad Dealership Authorized BMW motorcycle dealership offering new motorcycles and related services in Maranhão.
• Original Hyundai Dealership Authorized Hyundai dealership in Maranhão offering new vehicles and sales services.
• Original Triumph Dealership Authorized Triumph motorcycle dealership in Maranhão offering new motorcycles focused on the riding experience.
• Original BYD Dealership Authorized BYD dealership offering new electric and hybrid vehicles including Dolphin, Dolphin Mini, Seal, Yuan Plus, Song Plus, ATTO 8, and Shark models across São Paulo and Maranhão.
• Original GWM Dealership Authorized GWM (Great Wall Motors) dealership offering new hybrid and electric vehicles including HAVAL H6, TANK 300, and POER P30 models with locations in São Paulo state.
• Original Seminovos (Certified Pre-Owned) Certified pre-owned vehicle program offering inspected and authenticated used cars across multiple brand dealerships with locations in São Paulo and Maranhão.
• Original Assinaturas (Vehicle Subscription) Vehicle subscription service offering cars without ownership concerns, bundling insurance, IPVA, maintenance, and documentation into monthly payments of R$ 4,999 to R$ 7,899. Offers Volkswagen, GWM, and GAC vehicles on 12-36 month terms.
• Financiamento (Vehicle Financing) Vehicle financing services with competitive rates for new, certified pre-owned, and used vehicles through partnerships with financial institutions.
• Consórcio (Vehicle Consortium) Vehicle consortium service enabling group savings plans for acquiring vehicles with monthly contemplations and fixed lance options, including reduced letters for PCD and taxi drivers.
• Madre Corretora de Seguros (Insurance Brokerage) Insurance brokerage service offering auto, residential, life, and business insurance products with over 37 years of market experience through partnership with Madre Corretora de Seguros.
• Revisão e Manutenção (Maintenance & Service) Scheduled maintenance services with factory-trained technicians, genuine parts, and fixed-price service packages at 10,000 km intervals, including periodic inspections and recall services.
• Peças e Acessórios Originais (Genuine Parts & Accessories) Genuine parts and accessories catalog for all brands sold with manufacturer warranty, developed with the same technology as original vehicle components.
• Vendas Diretas (Direct Sales Programs) Specialized sales programs for CNPJ/businesses (fleet of 2+ vehicles), rural producers, PCD (disabled persons), taxi drivers, driving schools, government entities, and rental companies with dedicated support and tax benefits assistance.
• Terceirização de Frota (Fleet Outsourcing) Corporate fleet management and outsourcing services for businesses including fleet standardization, maintenance management, and dedicated support.

Named customers8 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• Madre Corretora de SeguroscoreStrategic or Co-development PartnerInsurance services partnership providing auto, residential, life and other insurance products to Original Autos customers. Madre Corretora has 37+ years of market experience and is integrated into Original Autos' service offerings for comprehensive customer solutions.
• AUTOMOBcoreStrategic or Co-development PartnerOperating holding company for automotive dealerships. Largest and most diversified automotive dealership group in Brazil and pioneer with open capital on B3. Consolidates Original Autos and other dealership brands under unified governance.
• Volkswagen do BrasilcoreChannel Partner/ Reseller/ DistributorAuthorized Volkswagen dealership representing one of the largest VW dealership groups in Brazil. 11+ VW dealership locations offering new vehicles, service, parts, and accessories.
• Fiat Chrysler Automobiles (FCA)coreChannel Partner/ Reseller/ DistributorAuthorized Fiat dealership with multiple locations in São Paulo and Maranhão states.
• BYD BrasilcoreChannel Partner/ Reseller/ DistributorAuthorized BYD electric vehicle dealership with locations in São Paulo and Maranhão. Offers full range of BYD electric and hybrid vehicles including Dolphin, Seal, Yuan Plus, Song Plus, and Shark models.
• GWM (Great Wall Motors)coreChannel Partner/ Reseller/ DistributorAuthorized GWM dealership offering Chinese electric and hybrid vehicles including Haval H6, Tank 300, and POER models. Multiple locations in São Paulo state.
• BMW Group BrasilcoreChannel Partner/ Reseller/ DistributorAuthorized BMW and BMW Motorrad dealership offering premium automobiles and motorcycles. Locations in São Paulo and Maranhão.
• General Motors (Chevrolet)coreChannel Partner/ Reseller/ DistributorAvante Chevrolet dealership representing Chevrolet brand in Maranhão state with multiple locations including Holandeses, Jaracaty, and da Ilha.
• CAOA CherycoreChannel Partner/ Reseller/ DistributorAuthorized CAOA Chery dealership offering Chinese vehicles including Tiggo models in Maranhão.
• Stellantis (Peugeot, Citroën, Jeep)coreChannel Partner/ Reseller/ DistributorAuthorized dealership for multiple Stellantis brands including Peugeot, Citroën, and Jeep. Multiple locations across São Paulo and Maranhão.
• Hyundai Motor BrasilcoreChannel Partner/ Reseller/ DistributorAuthorized Hyundai dealership in Maranhão state offering Hyundai vehicles.
• Renault BrasilcoreChannel Partner/ Reseller/ DistributorAuthorized Renault dealership in Maranhão offering Renault vehicles including models producing approximately 200,000 vehicles annually.
• Kia Motors BrasilcoreChannel Partner/ Reseller/ DistributorAuthorized Kia dealership in Maranhão offering the complete Kia vehicle family including sedans, minivans, SUVs, and light commercial vehicles.
• Triumph Motorcycles BrasilcoreChannel Partner/ Reseller/ DistributorAuthorized Triumph motorcycle dealership in Maranhão offering Triumph motorcycles focused on the best riding experience.
• Volvo Cars BrasilcoreChannel Partner/ Reseller/ DistributorAuthorized Volvo dealership in Maranhão offering Volvo premium vehicles.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors: Large US multi-brand dealership group with aggressive growth strategy and technology investments. Comparable to Original Autos' multi-brand approach and provides benchmark for digital retail (Driveway) and subscription offerings similar to Original Assinaturas.
• Penske Automotive Group: Premium and luxury-focused international dealership group with significant presence in US, UK, and Europe. Comparable to Original Autos' premium brand mix (BMW, Volvo) and provides benchmark for premium segment operations and international portfolio management.
• Movida: Brazilian car rental and fleet management company, sister company under SIMPAR holding. Provides insight into SIMPAR's broader mobility strategy and serves corporate fleet customers with overlapping services to Original Autos' Terceirização de Frota and Original Assinaturas subscription offerings.
• Group 1 Automotive: US and UK multi-brand dealership group with 200+ dealerships. Comparable to Original Autos in multi-brand, multi-region operations and provides benchmark for international dealership portfolio management at scale.
• AutoNation: Largest US automotive dealership group with multi-brand operations across 200+ stores. Useful benchmark for scale, multi-brand portfolio management, and digital retail transformation in mature dealership operations comparable to Original Autos' growth trajectory.

Direct peers

• Grupo Caoa: One of Brazil's largest automotive groups, distributes Hyundai and Chery in Brazil and operates multi-brand dealerships across multiple regions. Directly comparable to Original Autos in multi-brand dealership model with manufacturer-distributor integration and similar geographic footprint.

Others

• Webmotors: Brazil's leading automotive marketplace, connecting buyers and sellers of new and used vehicles. Functions as an indirect channel partner and competitor for lead generation, relevant to Original Autos' digital sales motion across its 15+ brand portfolio.

Emerging players

• InstaCarro: Digital used car buying platform in Brazil offering instant online quotes for used vehicles. Represents the digital-first model competing with traditional used car sales (Original Seminovos) and reshaping consumer expectations in the resale channel that Original Autos operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/originalautos

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Original Autos