Origine

What Origine does

Origine is a privately held, Quebec-based integrated agri-food ecosystem operating from Montreal, Knowlton, and Roxton Falls in the Montérégie region. Founded by Alyssa Martone Martel and Safia Barrou through the 2022-2023 combination of Traktour (agritourism, founded 2021), the Au Gûte des Oies pasture-raised goose farm (acquired 2022), a neighborhood epicery (La Pantry de Knowlton), a seasonal restaurant (Ensemble bar à vin, led by Chef Nelly Legloanec), an own-brand maple line (Les Babines), and an in-house marketing studio (La Grappe), the company functions as a vertically integrated producer, curator, retailer, restaurateur, and experiential operator under one brand.

Underlying the consumer-facing brand is a Shopify-based e-commerce store carrying 576+ SKUs curated from approximately 100 Quebec artisan producers (Chasse-Marée, Fou du cochon, Domaine du Cap, Les Bacchantes, Fleur d'olive, Grounded, and others) alongside Origine's own Au Gûte des Oies charcuterie and Les Babines maple products. The gifting and content platforms extend the surface with Coffrets Cadeaux gift boxes, $25-$100 gift cards, and Origine Magazine (the Les Idées Radicules podcast, Ces Gens Ferm'idables portrait series, and Il était une oie web series).

Go-to-market is direct-to-consumer across four overlapping channels: e-commerce (origineqc.ca, domestic Canadian shipping with USD checkout enabled), an on-site farm store and yurt accommodations at Roxton Falls, a 7-days-a-week retail epicery in Knowlton, and a reservation-based restaurant in Knowlton. All disclosed customer segments are individual Quebec consumers or SMB buyers (food enthusiasts, agrotourism visitors, farm-to-table diners, gift buyers), and revenue is generated through transactional sale of products (unit pricing $3-$38), experience fees ($55-$197 per person for Signature Tours, $138/weekend for yurts), and restaurant covers. No external institutional capital, no enterprise customers, no proprietary AI/ML platform, and no quantified revenue are disclosed in the source data.

Name

Origine

Legal name

Origine

Website

https://origineqc.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Origine is a Quebec-based integrated agri-food ecosystem combining pasture-raised goose farming, a curated online boutique of 576+ Quebec artisan products, a physical epicery, a seasonal restaurant, and agrotourism tours aimed at individual Quebec consumers seeking local terroir experiences.

Ownership category

akta.pro rank

Product category

Agritourism and Specialty Foods

NAICS

Other Specialty Food Retailers (44529), Poultry Processing (311615), Meat Retailers (44524)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYCRAHAGAO

Farmstead & Local Artisan Food Markets (Retail Shops)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYAFAEADAG

Duck & Goose Production (Waterfowl)

Agriculture & Food Production/Animal Production & Aquaculture/Poultry & Egg Production

SECONDARYCRAHAHAD

Poultry Shops

Consumer Products & Retail/Grocery & Food Retail/Fresh Food Specialists (Produce, Meat, Seafood)

Keywords

• Artisanal food products
• Agritourism experiences
• Farm-to-table dining
• Specialty grocery retail
• Local Quebec products

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Artisanal Food Products: Sale of proprietary farm products (goose-based delicacies like rillettes, terrines, cassoulet) and curated Quebec artisanal products from partner producers through e-commerce boutique and physical epicery locations.
2. Agrotourism Experiences: Revenue from signature tours (wine routes, gourmet getaways), farm visits, and rural accommodations (yurts). Customers pay for guided experiences, tastings, and farm stays.
3. Restaurant Services: Ensemble bar à vin restaurant operated under Chef Nelly Legloanec, serving seasonal menus featuring farm-raised goose and local Quebec products.
4. Les Babines Maple Product Line: Own line of maple products sourced from family maple grove in Montérégie, Roxton Falls. Includes maple syrup, jelly, butter, BBQ sauce, and spice rubs sold through boutique.
5. Gift Cards: Gift cards in denominations of $25, $50, $100 usable for boutique products and signature tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Origine operates an integrated agri-food ecosystem in Quebec that combines a pasture-raised goose farm (Au Gîte des Oies) producing artisanal goose products, a neighborhood epicery (La Pantry de Knowlton), a seasonal restaurant (Ensemble bar à vin), and an online Boutique Gourmande curating 576+ artisanal products from 100+ Quebec producers. The company sells Quebec terroir products directly to consumers through physical locations and its Shopify e-commerce boutique, complemented by agritourism signature tours, yurt farm accommodations, and gift boxes.

Product overview

Origine is an integrated agri-food ecosystem connecting Quebec consumers with local producers through a unified platform combining e-commerce, agrotourism, and hospitality. The core offering consists of Au Gîte des Oies (goose farm with products and accommodation), La Pantry de Knowlton (neighborhood grocery), and Ensemble bar à vin (restaurant), supported by the Boutique Gourmande online shop featuring 576+ products from 100+ Quebec artisans. The ecosystem is enhanced by Signature Tours (agrotourism experiences), Les Babines (proprietary maple product line), La Grappe (creative marketing studio), and Origine Magazine (content platform with podcasts and articles). The Shopify-based platform enables sales of farm products, gift boxes, accommodations, tours, and gift cards.

Differentiator

Problem solved

Functional benefit

Brands

• Les Babines: Origine's own line of artisanal maple products sourced directly from the family maple grove in Montérégie, Roxton Falls, including maple syrup, jelly, butter, sugar, BBQ sauce, and spice rubs.
• Au Gîte des Oies
• La Pantry de Knowlton
• Ensemble bar à vin
• La Grappe

Products and services

• Au Gîte des Oies
• La Pantry de Knowlton
• Ensemble bar à vin
• Boutique Gourmande
• Signature Tours
• Yurts at Au Gîte des Oies
• Coffrets Cadeaux (Gift Boxes)
• Origine Gift Card
• Once Upon a Goose Country Visit

Quantifiable outcome

• 576 Quebec artisan products available through boutique
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Chasse-MaréecoreOthersRimouski-based artisanal cannery specializing in St. Lawrence River products including whelk, Sebastes, and preserves. Products featured in Boutique Gourmande including sébaste preparations and bacon de mer.
• Fou du cochoncoreOthersProducer of Saucissettes du Kamouraska (Tipousse) from antibiotic-free pork raised in Bas-Saint-Laurent. Products include various flavored sausages sold through boutique.
• Domaine du CapcoreOthersOrganic maple grove (since 2002) in Acton Vale now including vineyard and distillery, producing maple wines, spirits, and cotton candy. Family business with next generation involvement.
• Les BacchantescoreOthersHemmingford family vineyard founded by Sébastien Daoust and father Jacques, producing meticulous wines including whites, rosés, reds, and sparkling wines from Vidal and Pinot Gris.
• Fleur d'olivecoreOthersArtisan producer of vinegars, mustards, and specialty oils including pink balsamic vinegar, flavored mustards, and aioli. Products featured extensively in boutique.
• GroundedcoreOthersProducer of textured pea protein products as meat alternatives. Original, Tex-Mex, SPAG (bolognese), and CRETONS varieties available in boutique.
• Nice cansminorOthersCanning producer offering smoked sardines in olive oil and sea salt, tomatoes and peppers sardine preparations.
• Bedford CieminorOthersSparkling water producer created by potters Marie-Joël and Jordan (also Atelier Tréma) offering natural flavored waters including rhubarb-basilic, mint-cucumber, and black tea-lemon.
• Jérémie PostelcoreOthersWild forest product specialist creating apple-fir jelly, blueberry-honeyberry-fir jam, and fir honey. Products celebrate Canadian wilderness flavors.
• La Conservatoire MontréalminorOthersMontreal-based cannery producing sardines in olive oil with Quebec seaweed.
• Les Vallons de WadleighminorOthersWadleigh vineyard offering wines including Essai libre 2024 (white) and Pas pressé 2024 (red).
• MiettminorOthersArtisan chip producer using traditional pot-frying method in Quebec sunflower oil, offering BBQ maple, natural, and specialty flavor varieties.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Williams Sonoma: Large multi-channel specialty food and kitchen retailer with strong direct-to-consumer e-commerce and curated product assortment. Comparable as a specialty food retail benchmark at scale, though with a national/international rather than Quebec terroir focus.
• Eataly: Global multi-location integrated food marketplace combining retail, restaurant, and educational experiences under one roof. Provides a benchmark for Origine's integrated ecosystem model, but at vastly larger scale and with an Italian rather than Quebec terroir focus.

Direct peers

• Bleu Lavande: Quebec lavender farm with on-site boutique, café, and agrotourism programming. Comparable to Origine as a Quebec agrotourism business that converts a single-farm production base into a multi-channel retail and experience destination.
• Domaine Pinnacle: Quebec maple sugar farm (Frelighsburg) with on-site dining, tasting room, retail boutique, and seasonal agrotourism — directly comparable to Origine's Au Gîte des Oies / La Pantry / Ensemble model on a farm-anchored specialty food business.
• Vignoble de la Bauge: Quebec vineyard with on-site tasting room, bistro, and seasonal events. Comparable as a Quebec terroir producer combining agriculture, retail, and hospitality under one integrated brand, similar to Origine's Signature Tours and Ensemble restaurant.
• La Ferme des Quatre-Temps: Quebec regenerative farm project with farm-restaurant, on-farm experiences, and direct sales, founded by Jean-Martin Fortier. Closely parallels Origine's farm-to-restaurant-to-retail integration and Quebec terroir positioning.
• Sapinière du Lac-aux-Sables: Quebec agrotourism business offering accommodation, on-site dining, and rural experiences. Comparable to Origine's yurt accommodations and farm-stay component in the broader Quebec agrotourism category.
• La Fromagerie du Presbytère: Quebec artisanal cheese producer in Sainte-Anne-de-la-Rochelle offering tours, on-site dining, and retail — directly comparable to Origine's approach of turning a single artisanal producer into a multi-touchpoint consumer experience.
• Citadelle Coopérative: Large Quebec maple syrup cooperative with direct-to-consumer product lines and retail presence. Comparable to Origine's Les Babines maple brand and Boutique Gourmande curated Quebec assortment, but at significantly greater scale and broader geographic reach.

Emerging players

• Le Petit Mas: Montreal gourmet shop and wine bar carrying curated local products, paralleling Origine's Boutique Gourmande and Ensemble bar à vin but without Origine's farm-anchored production base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/origineqc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Origine