Evans And Peel Limited

Name

Evans And Peel Limited

Legal name

Evans and Peel Ltd.

Website

https://evansandpeel.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Themed Bar & Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Speakeasies (THAFAEAE)

akta.pro secondary industry

Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Immersive cocktail bar
• Speakeasy venue
• Themed bar experience
• Private event hire
• Craft cocktail menu

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Venue Access & Minimum Spend: Revenue from 2-hour appointments with minimum spend requirements. Standard bookings (1-6 guests) have no minimum spend; group bookings (7+) require minimum spend of £40 per person. Extra hours available at £30 per person per hour.
2. Cocktail Sales: Sale of themed cocktails branded as 'cases' (sharing cocktails). Individual cocktails priced at approximately £8.50. Food and beverage sales during appointments.
3. Private Event Hire: Exclusive venue hire for private and corporate events (5pm-12am). Minimum spend applies, made up from food and drink. Deposit of 50% of minimum spend required.
4. Service Charges: 12.5% discretionary service charge added to all bills. VAT at 20% included in prices (except deposits).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Evans And Peel operates a single-location detective-themed immersive cocktail bar (speakeasy) in Chelsea, London, where guests enter a hidden prohibition-era "detective agency" and order themed cocktails presented as "cases." The core service is the appointment-based bar experience (2-hour slots), supplemented by private and corporate venue hire (5pm-12am), live music performances, and group bookings with minimum spend requirements.

Product overview

Evans & Peel is a single-location detective-themed immersive cocktail bar in Chelsea, London, offering an interactive experience where guests enter a speakeasy-style environment and order cocktails presented as 'cases' from the 'Contraband' menu. The core offering is the bar experience itself, supplemented by private hire services for events, live music nights, and group bookings with minimum spend requirements. All offerings are tied to the unified detective/bootlegging narrative theme.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Design My NightcoreChannel Partner/ Reseller/ DistributorThird-party booking platform used for processing appointment deposits on a pre-authorized basis. Customers make £10 per person deposits through this platform for reservations.

Scale indicators1 record

Direct peers

• The Mayor of Scaredy Cat Town: London speakeasy accessed via a hidden entrance inside a breakfast diner, with reservation-only seating. Highly comparable hidden-location, themed cocktail bar experience in the same city.
• Nightjar: Award-winning speakeasy-style cocktail bar in Shoreditch, London offering reservation-led service and live music. Comparable intimate venue, reservation system, and cocktail-plus-entertainment positioning.
• Mr Fogg's: London-based themed cocktail bar group (Phileas Fogg / prohibition-era / explorer concepts) operating multiple immersive speakeasy-style venues. Directly comparable in business model, customer base, and themed experiential approach to Evans & Peel.
• The Blind Pig: London speakeasy-style cocktail bar with prohibition theme and reservation-led service. Directly comparable concept, customer segment, and London location to Evans & Peel.
• Worship Street Whistling Shop: London speakeasy-style cocktail bar with vintage aesthetic and craft cocktails. Comparable immersive cocktail bar offering and target customer base within London's themed nightlife scene.
• Disrepute: Reservation-led cocktail bar in Soho, London with a prohibition-era-inspired interior. Comparable themed cocktail bar format, premium positioning, and appointment-based access model.
• Cahoots: Underground 1940s post-war speakeasy cocktail bar in Soho, London. Closely comparable immersive speakeasy concept, target customer, and on-premise cocktail-led revenue model in the same London market.

Emerging players

• The Dead Rabbit: Internationally recognized prohibition-era themed cocktail bar in New York. Concept-comparable to Evans & Peel in theme and craft cocktail focus; provides a benchmark for how an immersive speakeasy brand can scale internationally.

Broad incumbents

• The Connaught Bar: Established luxury cocktail bar inside The Connaught hotel, London. Comparable premium cocktail positioning and clientele, but operates as part of a five-star hotel hospitality group rather than as a standalone themed venue.
• Sketch (London): Iconic London experiential hospitality venue with multiple themed bars and immersive interiors. Broader incumbent in the themed London cocktail/experiential bar space, with overlapping customer base but a much wider portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/evans-and-peel-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evans And Peel Limited