Dolecki Chiropractic Clinic

What Dolecki Chiropractic Clinic does

Dolecki Chiropractic Clinic is an independent, privately held chiropractic practice headquartered in Lake Orion, Michigan, serving Northern Oakland County since 1985. The clinic provides drug-free, non-invasive musculoskeletal care for back pain, neck pain, headaches, sciatica, herniated discs, whiplash, arthritis, fibromyalgia, and other joint and nerve conditions. The clinical offering combines manual spinal adjustments (over 100 adjustment techniques referenced), x-ray diagnostics, therapeutic exercise, flexion-distraction therapy, computer-controlled spinal decompression, and Piezo Wave Therapy (MyACT) acoustic compression therapy, supported by a no-wait scheduling policy and Saturday alternate-week hours. The clinic is staffed by founder Dr. Christopher Dolecki, D.C. (Life Chiropractic College, 1985) and associate Dr. Kristen Lazzell, D.C., a Certified Functional Medicine Practitioner, with a total headcount of approximately 5.

The business operates a direct-to-consumer model: patients book appointments by phone ((248) 391-1040) or via online request form, and the practice bills most major health insurance carriers while offering self-pay rates and flexible payment plans for uninsured or underinsured patients. Revenue is generated entirely through professional service fees per visit; no subscription, membership, or capitation model is in place. The clinic participates in the Patriot Project, a network providing chiropractic access to active duty military members and their families. Marketing is executed primarily through the orionchiropractor.com website, organic social media (Facebook, Instagram, X/Twitter), Yelp and Google Business reviews, and extensive on-site patient testimonials, with patient referrals and word-of-mouth functioning as the primary acquisition channel.

Dolecki Chiropractic Clinic is a founder-owned small business with no disclosed institutional investment, parent company, or subsidiaries, and does not report revenue. The practice's strategic profile is enhanced by Dr. Dolecki's industry leadership roles, including past President (2017-2018) and Chairman of the Board (2019-2020) of the Michigan Association of Chiropractors and ongoing service as Michigan's Delegate to the American Chiropractic Association House of Delegates, alongside dual Chiropractor of the Year recognitions in 2001 and 2009. The clinic's competitive position rests on long-tenured local brand equity, multi-decade patient relationships, a broad therapeutic menu enabled by specialized decompression and acoustic-wave equipment, and the founder's professional advocacy profile rather than on scale, technology moats, or geographic breadth.

Name

Dolecki Chiropractic Clinic

Legal name

Dolecki Chiropractic Clinic

Website

https://orionchiropractor.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Dolecki Chiropractic Clinic is an independent, founder-owned chiropractic practice in Lake Orion, Michigan, established in 1985. It serves Northern Oakland County consumers with spinal adjustments, spinal decompression, Piezo Wave therapy, and condition-specific musculoskeletal care, accepting most health insurance.

Ownership category

akta.pro rank

Headquarters

HQ city

Lake Orion

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Chiropractic Services: Professional chiropractic healthcare services including initial consultations, physical examinations, spinal adjustments, and ongoing treatment plans. Revenue generated through insurance claims (most health insurance accepted) and out-of-pocket patient payments.
2. Therapeutic Services: Ancillary therapeutic treatments including spinal decompression therapy, Piezo Wave therapy, therapeutic exercises, and massage therapy. Provided as part of comprehensive treatment plans.
3. Insurance and Payment Plans: Most health insurance accepted. Affordable self-pay rates and flexible payment plans available for uninsured patients or those with out-of-pocket costs. Participation in Patriot Project for military members.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Dolecki Chiropractic Clinic is an independent chiropractic healthcare practice that delivers in-person spinal adjustments, spinal decompression therapy, Piezo Wave (MyACT) acoustic compression therapy, therapeutic exercise programs, and condition-specific treatments (sciatica, herniated discs, headaches, whiplash, osteoarthritis, joint dysfunction, carpal tunnel syndrome, fibromyalgia) to patients in Northern Oakland County, Michigan. The clinic also performs on-site x-ray diagnostics during initial visits and offers ongoing maintenance care. Services are provided by appointment at the Lake Orion, MI clinic, with most health insurance accepted and self-pay/payment plan options available.

Product overview

Dolecki Chiropractic Clinic offers a unified chiropractic care practice centered on spinal health and natural pain management. The core offerings include spinal adjustments and pain relief treatments, complemented by advanced therapeutic technologies such as Spinal Decompression therapy and Piezo Wave Therapy (MyACT). The clinic also provides therapeutic exercise programs and treats a wide range of conditions from sports injuries to chronic pain, serving Northern Oakland County for 38 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Pain Relief Chiropractic care for managing back pain, neck pain, and spinal discomfort through targeted adjustments and alignments intended to relieve nerve and joint pressure for patients seeking non-pharmaceutical pain relief.

Quantifiable outcome

• Treatment typically completed within 8 weeks for spinal decompression
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Patriot ProjectminorOthersThe practice participates in the Patriot Project, a program serving military members and their families, providing them access to chiropractic care.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HealthSource Chiropractic: Franchised chiropractic network providing adjustments, rehabilitation, and progressive rehab services. Comparable service mix (manual adjustments plus therapeutic exercise) and similar insurance-based revenue model, making it a relevant comparator for a clinic considering franchise or group expansion.
• Chiro One Wellness Centers: Multi-location chiropractic group practice concentrated in the Midwest. Directly comparable clinical model (adjustments, therapy, wellness plans) and overlapping geography; useful peer for assessing whether Dolecki's services could be replicated in a multi-clinic format.
• BackFit Health + Spine: Multi-location chiropractic and rehab provider offering adjustments, decompression, and physical therapy services. Highly comparable service portfolio (especially spinal decompression and rehab) and similar insurance-driven model to Dolecki, with multi-clinic scale as a reference point.
• The Joint Chiropractic: National chiropractic franchise offering walk-in, affordable adjustments in a retail-style model. Directly comparable core service (spinal adjustments and wellness care), but operates at vastly greater scale with standardized, no-insurance pricing — the most relevant peer for benchmarking a single-clinic operator like Dolecki against chain economics.

Emerging players

• Airrosti: Outcome-based musculoskeletal care provider combining manual therapy with active rehab, treating back, neck, and joint pain. Comparable patient population and condition focus but operates under a defined-episode, insurance-bundled payment model rather than per-visit adjustments.
• 100% Chiropractic: Growing chiropractic franchise offering adjustments, massage, and stretch therapy. Comparable core offering with a younger, lifestyle-focused brand; relevant as a benchmark for newer-format chiropractic competition in suburban markets where Dolecki operates.

Broad incumbents

• U.S. Physical Therapy: Public operator of outpatient physical and occupational therapy clinics across the U.S. Broadly comparable outpatient rehabilitation service model and revenue mix; useful as a scaled benchmark for clinic unit economics in the MSK space.
• ATI Physical Therapy: Large national physical therapy provider offering rehabilitation, sports medicine, and work-health solutions. Overlapping in therapeutic exercise and MSK rehabilitation; relevant as an incumbent that absorbs referrals from primary care and competes for the same post-injury patient pool as Dolecki's clinic.
• Select Medical / Concentra: Large national outpatient rehab and occupational medicine platform. Broadly comparable in delivering physical medicine and rehab, with significantly greater scale, employer contracts, and referral infrastructure that compete for the same auto-injury and occupational-health patients Dolecki serves.

Regional players

• Lifemark Health Group: Canadian provider of physiotherapy, chiropractic, massage therapy, and rehabilitation services. Comparable multi-disciplinary outpatient model but primarily serves Canadian markets, so comparable as a regional analogue rather than a direct U.S. competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/DoleckiChiro
• Facebookfacebook.com/orionchiropractor
• Instagraminstagram.com/doleckichiro
• LinkedInlinkedin.com/company/dolecki-chiropractic-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dolecki Chiropractic Clinic