ORTOPEDIA MOGAR SA
MOGAR CARE is a Barcelona-based Spanish distributor of health, beauty, optical, and wellness products. It commercializes one proprietary eyewear brand (CORONATION) and four licensed brands (Evans, Carmex, Low·Up, Babybio) via direct-to-consumer e-commerce to individual consumers in Spain and Italy.
- Company typePrivate
- Founded-
- HeadquartersBarcelona, Spain
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What ORTOPEDIA MOGAR SA does
ORTOPEDIA MOGAR SA operates as MOGAR CARE, a Spanish health, beauty, optical, and wellness product distribution company headquartered in Barcelona (Sant Just Desvern) at Avda. Gran Via Carles III 98. The company commercializes a portfolio of five brands across four core categories — Óptica (eyewear), Health OTC, Cosmética, and Parafarmacia — through a direct-to-consumer e-commerce platform (mogarcare.com) and brand-specific websites. The brand portfolio combines one proprietary brand (CORONATION eyewear) with four licensed or distributed international brands: Evans (dermatological hand and foot care via evansderma.com), Carmex (lip care via carmexspain.es), Low·Up (daily cosmetics via lowup.it, also serving Italy), and Babybio (infant nutrition via babybio.es). Distribution is primarily digital and domestic to Spain, with Low·Up extending the geographic footprint into Italy.
The business model is straightforward consumer goods distribution: MOGAR earns revenue by commercializing third-party licensed brands alongside its own CORONATION line through owned e-commerce storefronts, with customers directed to contact the company for purchasing rather than transacting through a fully disclosed pricing model. Marketing is limited to organic social (LinkedIn) and the corporate website. The company holds no patents, certifications, or disclosed awards, and operates with no disclosed technology stack beyond standard web platforms.
ORTOPEDIA MOGAR SA is structured as a Sociedad Anónima (S.A.), Spain's private limited company form, and is independently operated with no disclosed parent, investor, or institutional backing. The company has eight employees, no disclosed management team in available sources, and no funding rounds, M&A activity, or product launch timeline. Revenue, founding date, and ownership details are not provided, leaving the company's scale, financial trajectory, and governance structure largely opaque from the available data.
ORTOPEDIA MOGAR SA firmographics
Firmographics- Name
- ORTOPEDIA MOGAR SA
- Legal name
- Mogar Care, S.A.
- Website
- https://ormogar.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MOGAR CARE is a Barcelona-based Spanish distributor of health, beauty, optical, and wellness products. It commercializes one proprietary eyewear brand (CORONATION) and four licensed brands (Evans, Carmex, Low·Up, Babybio) via direct-to-consumer e-commerce to individual consumers in Spain and Italy.
- Ownership category
- akta.pro rank
ORTOPEDIA MOGAR SA industry classification
Industry- Product category
- Health and Beauty Retail Distribution
- NAICS
- Health and Personal Care Retailers (4561), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Optical Goods Retailers (45613)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)
- akta.pro secondary industries
- Foot Care (Deodorizing, Anti-chafe, Callus Care) (CRADANAK), Eye & Lip Skincare (CRABAAAC)
Keywords
Where ORTOPEDIA MOGAR SA is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
ORTOPEDIA MOGAR SA business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Consumer Product Sales: MOGAR CARE generates revenue through the commercialization of health, beauty, optical, and wellness products under owned brands (Coronation) and licensed/distributed brands (Evans, Carmex, Low·Up, Babybio). The company sells directly to consumers via its e-commerce platform and through brand-specific websites.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
ORTOPEDIA MOGAR SA product offering
Product offeringCore offering
ORTOPEDIA MOGAR SA, operating commercially as MOGAR CARE, distributes and commercializes health, beauty, optical, and wellness products through its direct-to-consumer e-commerce platform mogarcare.com. The portfolio includes one proprietary brand (CORONATION eyewear) and four licensed international brands (Evans dermatological care, Carmex lip care, Low·Up cosmetics, and Babybio infant nutrition), spanning four product categories: Óptica, Health OTC, Cosmética, and Parafarmacia.
Product overview
MOGAR CARE is a health, beauty, and wellness product distribution company operating through four core product categories: Óptica (optical/eyewear products), Health OTC (over-the-counter health products), Cosmética (cosmetics and beauty products), and Parafarmacia (para-pharmaceutical products). The company distributes both proprietary brands (CORONATION eyewear) and licensed international brands (evans derma care, carmex lip care, LOW·UP cosmetics, BABYBIO infant nutrition). The portfolio is unified under the 'Inspiring Health. Better Care' mission, offering self-care solutions across optical health, general wellness, beauty, and infant nutrition segments.
Differentiator
Problem solved
Functional benefit
Brands
- CORONATION: Innovación en visión. Gafas punteras en salud y diseño.
- evans
- carmex
- LOW·UP
- BABYBIO
Products and services
- Óptica (Optical / Eyewear) Optical and eyewear products for visual health, clarity, and design-conscious consumers, featuring the proprietary CORONATION line of innovative, health-focused frames.
- Health OTC Over-the-counter health products for everyday self-care, wellness, and non-prescription health management, including lip care (Carmex) and dermatological solutions (Evans).
- Cosmética (Cosmetics) Cosmetic and beauty products for daily skincare and personal care routines, featuring the licensed Low·Up line.
- Parafarmacia (Parapharmacy) Para-pharmaceutical products including dermatological hand and foot care (Evans Rescue Manos y Pies) and specialized personal care solutions distributed through the parapharmacy channel.
- CORONATION Eyewear Premium proprietary eyewear line combining cutting-edge health technology with contemporary design aesthetics, positioned as innovation in vision.
- Evans Dermatological Care Evans Rescue Manos y Pies product line featuring the Classic Derma formula for hand and foot care, distributed in Spain.
- Carmex Lip Care Lip care and protection products under the 'Ready to Smile' brand, including lip balms and treatments, distributed in Spain.
- Low·Up Cosmetics Everyday cosmetics brand offering daily skincare and beauty solutions for routine personal care.
- Babybio Infant Nutrition Infant nutrition products featuring goat milk formula for children, distributed through parapharmacy and health OTC channels.
Companies that use ORTOPEDIA MOGAR SA
Customer profileSegments1 record
Ideal customer profiles1 record
ORTOPEDIA MOGAR SA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ORTOPEDIA MOGAR SA partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- CoronationcoreCoronation is an owned/in-house brand specializing in innovative eyewear with a focus on health and design. MOGAR CARE develops and commercializes Coronation products as part of its optical category portfolio, representing the company's proprietary brand in the vision care segment.
- EvanscoreEvans is a dermatological brand (Evans Rescue Manos y Pies) with the Evans Classic Derma line. MOGAR CARE commercializes Evans products in the Spanish market, offering hand and foot care solutions through its parafarmacia and health OTC categories.
- CarmexcoreCarmex is a well-established lip care brand with the tagline 'Ready to Smile.' MOGAR CARE serves as the commercial partner for Carmex in Spain (carmexspain.es), distributing lip care products through its health and beauty retail network.
- Low·UpminorLow·Up is a daily cosmetics brand operating primarily in Italy (lowup.it) with Spanish market presence. MOGAR CARE distributes Low·Up cosmetics products through its cosmetica category, expanding the company's cosmetic offerings.
- BabybiominorBabybio specializes in infant nutrition featuring goat milk products (babybio.es). MOGAR CARE commercializes Babybio products in the Spanish market through its parapharmacy and health OTC channels, expanding into the infant nutrition segment.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
ORTOPEDIA MOGAR SA competitors and assessment
Company assessmentBroad incumbents
- Alain Afflelou: International optical retailer with a substantial Spanish footprint; directly competes with MOGAR CARE's Coronation in the eyewear category and represents the scale benchmark an independent optical brand must contend with.
- Notino: One of Europe's largest online beauty and fragrance retailers operating across many EU markets; comparable as a multi-brand health and beauty e-tailer, though substantially larger and more geographically diversified than MOGAR CARE.
- Sephora (Spain): Global multi-brand beauty retailer with a Spanish online and store presence; competes for the same cosmetics and skincare consumer wallet as MOGAR CARE's Low·Up and Carmex categories but at a much larger scale.
Regional players
- Perfumerías If: Spanish perfumery and cosmetics chain retailing multiple distributed brands; similar multi-brand retail format to MOGAR CARE with a stronger emphasis on fragrances and a deeper Spanish store network.
- General Optica: Spanish optical chain offering eyewear, lenses, and vision-care services; directly comparable to MOGAR CARE's Coronation eyewear business in terms of product category and Spanish consumer target.
- Multiopticas: Spanish optical retail chain selling prescription eyewear, sunglasses, and contact lenses; comparable to MOGAR CARE's Coronation optical category and a direct competitive benchmark for eyewear distribution in Spain.
Direct peers
- Druni: Spanish chain and online retailer specializing in perfumes, cosmetics, and personal care products from multiple distributed brands; mirrors MOGAR CARE's multi-brand consumer health and beauty retail proposition with a stronger physical-store footprint.
- Maquillalia: Spain-based online beauty retailer carrying multiple third-party cosmetics and personal care brands; comparable to MOGAR CARE's e-commerce-first multi-brand distribution model focused on cosmetics and OTC beauty.
- Primor: Spanish multi-brand beauty and fragrance retailer operating a large DTC e-commerce platform alongside physical stores; directly comparable to MOGAR CARE's model of distributing multiple consumer beauty brands (perfumes, cosmetics, skincare) under one roof in Spain.
Emerging players
- MiiN Cosmetics: Barcelona-based online and retail beauty platform curating international cosmetics brands for the Spanish market; comparable in size and stage to MOGAR CARE, with a similar DTC, multi-brand distribution thesis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
ORTOPEDIA MOGAR SA social profiles
Digital presenceORTOPEDIA MOGAR SA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORTOPEDIA MOGAR SA leadership team
Management profileNumber of profiles
ORTOPEDIA MOGAR SA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORTOPEDIA MOGAR SA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORTOPEDIA MOGAR SA
What does ORTOPEDIA MOGAR SA do?
ORTOPEDIA MOGAR SA, operating commercially as MOGAR CARE, distributes and commercializes health, beauty, optical, and wellness products through its direct-to-consumer e-commerce platform mogarcare.com. The portfolio includes one proprietary brand (CORONATION eyewear) and four licensed international brands (Evans dermatological care, Carmex lip care, Low·Up cosmetics, and Babybio infant nutrition), spanning four product categories: Óptica, Health OTC, Cosmética, and Parafarmacia.
Is ORTOPEDIA MOGAR SA a public or private company?
ORTOPEDIA MOGAR SA is a private company. It is classified as unknown and is currently operating.
When was ORTOPEDIA MOGAR SA founded?
ORTOPEDIA MOGAR SA was founded in -1. It employs 1 to 10 people.
Where is ORTOPEDIA MOGAR SA based?
ORTOPEDIA MOGAR SA is headquartered in Barcelona, Spain, in the Europe region.
How does ORTOPEDIA MOGAR SA make money?
One revenue line is on record: consumer Product Sales.
Who are ORTOPEDIA MOGAR SA's main competitors?
Broad incumbents on record are Alain Afflelou, Notino and Sephora (Spain). Regional players are Perfumerías If, General Optica and Multiopticas. Direct peers are Druni, Maquillalia and Primor. MiiN Cosmetics is listed as an emerging player.
Does ORTOPEDIA MOGAR SA have an API?
No public API is recorded for ORTOPEDIA MOGAR SA.
What industry is ORTOPEDIA MOGAR SA in?
ORTOPEDIA MOGAR SA's product category is Health and Beauty Retail Distribution. Its primary akta.pro industry code is CRADANAC, Hand & Body Care (Lotions, Creams, Body Oils), with a secondary code of CRADANAK, Foot Care (Deodorizing, Anti-chafe, Callus Care). Its NAICS code is 4561 and its SIC code is 2844.