ORO CASH ESPAÑA SL

What ORO CASH ESPAÑA SL does

ORO CASH ESPAÑA S.L.U., operating commercially as OroCaja, is the leading dedicated gold-buying retail network in Spain, founded in 2009 in Hospitalet de Llobregat and headquartered at Paseo General Martinez Campos 44, 28010 Madrid. The company operates more than 100 physical stores across Spain, serves over 2 million customers, and processes more than 11 tonnes of gold per year as part of Italian parent group Gens Aurea SpA (which operates 500+ stores across Europe). Its core service is immediate cash purchase of gold, silver, and jewelry from walk-in consumers using certified valuation instruments, complemented by recoverable sales (a pawn-like arrangement where customers can repurchase pledged jewelry), pre-owned and new jewelry retail, investment gold sales (VAT-exempt 999.9 purity bars and coins via the OroCaja Invest sub-brand), and Western Union money-transfer services as an authorized agent.

Revenue is generated entirely through transaction economics: spreads between purchase and resale prices on gold and precious metals, markups on investment bullion and jewelry, interest and fees on recoverable-sale financing, and commissions on Western Union transfers. Pricing on the gold-buying side is real-time and market-linked, while investment gold is unit-priced by weight and VAT-exempt under Spanish law. The go-to-market is direct-to-consumer via owned retail storefronts, supplemented by an e-commerce channel for investment gold (home delivery or in-store pickup), with marketing driven by SEO, social media (Facebook, Instagram, LinkedIn), email newsletters, paid search, and a Fidelity Card loyalty program. Technology is intentionally lean: there is no proprietary platform disclosed, and the stack is limited to certified measurement instruments, an interactive real-time gold price chart, standard analytics/ads tooling (Google Analytics, Google Ads, Hotjar, Bing Ads, Awin), and a customer portal for recoverable-sale contract management.

The company is a wholly-owned subsidiary of Gens Aurea SpA (registered in Osnago, Italy, share capital €14,836,900), with no external institutional or venture investors disclosed. Compliance posture includes GDPR, AML-aligned procedures, partnership with the Instituto Gemológico Español, and a UNI EN ISO 14067:2018 carbon-footprint certification used to position recycled gold as 99.98% lower-CO2 versus mined gold. The customer base is entirely individual/retail, the 12-employee headcount disclosed for the legal entity almost certainly excludes store-level retail staff, and no revenue, funding, or M&A activity is publicly disclosed.

Name

ORO CASH ESPAÑA SL

Legal name

ORO CASH ESPAÑA S.L.U.

Website

https://orocaja.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

OroCaja is Spain's largest dedicated gold-buying retail network, operating 100+ stores that buy gold and jewelry from individual consumers, sell investment gold and pre-owned jewelry, and offer recoverable-sale (pawn) and Western Union money-transfer services.

Ownership category

akta.pro rank

Product category

Precious Metals Buying and Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Precious Metals & Jewelry Collateral Loans (FSAKALAC)

akta.pro secondary industry

Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG)

Keywords

• Gold buying services
• Precious metals retail
• Investment gold
• Pawn brokerage
• Money transfer services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Gold and Precious Metals Buying/Selling: Revenue from buying gold and precious metals from customers at assessed valuations, then reselling. Transaction-based revenue from margin between purchase and resale prices.
2. Investment Gold Sales: Sale of certified gold bullion (999.9 purity) and coins to investors. Revenue generated from markups on gold bars (2.5g to 1kg) and coins, VAT-exempt under Spanish law.
3. Jewelry Sales: Sale of pre-owned and new jewelry, diamonds, watches, and luxury accessories. Revenue from retail markups on sourced jewelry and accessories.
4. Recoverable Sales (Pawn): Short-term loans secured against gold jewelry with option for customers to repurchase. Revenue from interest and fees charged on the financing arrangement.
5. Western Union Money Transfer: Authorized Western Union agent providing money sending and receiving services. Revenue from transaction commissions on money transfers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

ORO CASH ESPAÑA SL (operating as OroCaja) purchases gold from individuals, offering free professional valuations and immediate payment, through a network of over 100 physical stores across Spain. The company also sells investment gold, new and second-hand jewelry, provides recoverable-sale (pawn-style) services, and acts as a Western Union agent for money transfer services.

Product overview

OroCaja operates a multi-service retail platform centered on gold and precious metals transactions, combining a core service portfolio (gold purchasing, recoverable sales/pawn loans, jewelry sales, and investment gold) with supplementary financial services (Western Union money transfers) and customer loyalty programs. The flagship Compra de Oro service provides free professional valuations with certified instruments and immediate payment. The Venta Recuperable offering enables short-term collateral loans where customers can recover their jewelry. Investment gold products are delivered through the OroCaja Invest sub-brand featuring VAT-exempt gold bars and coins. The company also maintains a customer portal for contract management and offers a Fidelity Card loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• OroCaja Invest: Service dedicated to investment gold, offering solutions for the purchase and management of physical gold such as ingots and coins with personalized advice and transparent procedures.
• Fidelity

Products and services

• Gold Purchasing Service (Compra de Oro) Direct purchase of gold and precious-metal items from individual consumers, with free in-store professional valuation and same-day immediate payment; available at all 100+ Spanish branches.
• Investment Gold (OroCaja Invest) Sale of investment-grade gold bars and coins to individual investors seeking to acquire physical precious metal as a long-term store of value.
• Jewelry Sales (Venta de Joyas) Retail sale of new and second-hand jewelry items (rings, earrings, chains, bracelets, necklaces, etc.) targeted at end consumers, with collections distributed across the chain of stores.
• Recoverable Sale / Custodia OroCaja (Venta Recuperable) Pawn-like custody service whereby customers deposit gold items with OroCaja for a defined period with the right to recover them, providing short-term liquidity without permanently selling the asset.
• Western Union Money Transfer (Envío y Recepción de Dinero) Outbound and inbound international money transfer services conducted in-store as an authorized Western Union agent, targeted at individuals sending or receiving remittances.
• Tarjeta OroCaja (Fidelity Card) Loyalty/membership card offering repeat customers discounts and exclusive benefits on purchases across OroCaja's products and services.
• Recogida de Oro a Domicilio (Home Gold Collection) Convenience service in which OroCaja arranges home pickup of gold items from customers unable to visit a store, completing valuation and payment at the customer's residence.

Quantifiable outcome

• 99.98% less CO2 emissions compared to mined gold

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

One partnership is on record.

• Western UnioncoreChannel Partner/ Reseller/ DistributorOrocaja operates as an authorized Western Union agent across all its store locations in Spain. The partnership enables Orocaja to offer money transfer and receiving services, providing customers with fast and secure international money movement capabilities.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• BullionVault: Online gold and silver investment platform allowing retail investors to buy, sell, and store physical gold. Comparable in the investment gold segment but competes via digital convenience rather than physical retail.
• GoldRepublic: European online platform for buying and storing physical gold, silver, and platinum. Comparable in the VAT-exempt investment gold product but operates purely online without physical retail locations.

Broad incumbents

• FirstCash Holdings: Large US-based pawn shop operator with 3,000+ locations offering pawn loans against gold jewelry and retail jewelry sales. Comparable in the collateralized lending and pre-owned jewelry retail model, though at much larger scale and geographic scope.
• EZCORP: US-listed pawn shop chain with significant Latin American operations, offering pawn loans against gold and jewelry retail. Comparable in the pawn/collateralized precious metals lending business, though focused on the Americas rather than Europe.
• Cash Converters: Global secondhand goods and short-term lending retailer with franchise model. Comparable in the buy-sell margin business on pre-owned goods including jewelry, though broader in scope beyond precious metals.
• Banco Santander (Gold Investment Services): Major Spanish bank offering gold investment products to retail customers. Adjacent competitor in the investment gold space, leveraging existing banking relationships rather than specialized precious metals retail.

Regional players

• CPM (Companhia Portuguesa de Metais): Portuguese precious metals dealer and refiner. Comparable in the precious metals trading and refining space but serving the Portuguese market rather than Spain.
• Hatton Garden Metals: UK-based gold buyer and refiner operating from London's Hatton Garden precious metals hub. Comparable in the gold buying/refining business model but serves the UK market rather than Spain.
• Compro Oro Hispania: Spanish compro oro chain operating in regional markets. Direct competitor in the same Spanish gold-buying sector, though with smaller footprint than OroCaja's 100+ stores.

Direct peers

• Orocash Italia: Italian sister company under the same Gens Aurea SpA parent, operating the identical compro oro and recoverable sale business model in Italy. Most directly comparable peer given shared ownership, brand lineage, and service offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/orocajaofficial
• LinkedInlinkedin.com/company/oro-cash-espa%C3%B1a-sl
• Instagraminstagram.com/orocaja_spain

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ORO CASH ESPAÑA SL