orsay
- Company typePrivate
- Founded-
- HeadquartersGermany, Germany
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What orsay does
Orsay is a German women's fashion brand founded in 1975, headquartered in Karlsruhe, with approximately 99 employees. The company operates exclusively as a direct-to-consumer e-commerce retailer through its owned storefront orsay.de, serving the German market with a German-language interface and EUR pricing. No physical retail locations, wholesale channels, or international markets are evidenced in the source data; geographic reach is confined to Germany.
The product catalog spans women's dresses (evening, maxi, midi, wrap, A-line), blouses and tops (strapless, wrap, long-sleeve), pants and shorts (wide-leg, straight, bootcut), jackets and coats (blazers, trench coats, quilted coats, cardigans), overalls and jumpsuits, and accessories (handbags, evening bags). A dedicated CURVES sub-brand extends sizing into plus sizes (44, 46, XXL). Materials include polyester, viscose, cotton, elastane, and polyamide. Seasonal collections such as Palm Grove support thematic merchandising. Prices range from approximately €6 for basic tops to €80 for premium outerwear, with an active SUMMER discount code offering an additional 30% off sale items.
The business model is straightforward unit-based DTC retail with no subscription tier, no licensing, and no B2B revenue evidenced. Customer acquisition and retention are driven by promotional campaigns (discount codes, seasonal sale events up to 50% off) and a loyalty points program that awards points per purchase. The company is privately held with no public ticker, no disclosed funding rounds, no parent company, and no management team or ownership structure documented in the source material. No partnerships, alliances, awards, patents, certifications, or regulatory actions are evidenced.
orsay firmographics
Firmographics- Name
- orsay
- Legal name
- ORSAY
- Website
- https://orsay.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
orsay industry classification
Industry- Product category
- Women's Fashion E-commerce
- NAICS
- Clothing and Clothing Accessories Retailers (4581)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Off-Price Department Stores (Apparel-Led) (CRAEABAB)
Keywords
Where orsay is headquartered
LocationHeadquarters
- HQ city
- Germany
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
orsay business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Retail Product Sales: ORSAY generates revenue through direct sales of women's fashion products including dresses, tops, blouses, pants, shorts, coats, and accessories at various price points. Customers purchase individual items at one-time transaction prices with current promotional discounts of 30% available via discount codes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing with promotional discounts |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
orsay product offering
Product offeringCore offering
ORSAY operates a German-language direct-to-consumer e-commerce storefront (orsay.de) selling branded women's apparel and accessories, including dresses, blouses, tops, pants, shorts, jackets, coats, jumpsuits/overalls, and handbags, with price points ranging from approximately 6 EUR to 80 EUR. The assortment includes the CURVES plus-size line (sizes 44–46 and XXL) and seasonal collections such as Palm Grove, supported by a loyalty points program and ongoing promotional discount codes (e.g., SUMMER offering an additional 30% off). The platform serves the German market with home delivery and is operated from Karlsruhe with around 99 employees.
Product overview
ORSAY is a German women's fashion e-commerce platform offering a comprehensive range of clothing and accessories. The platform operates as a single unified e-commerce storefront (orsay.de) featuring multiple product categories including dresses (evening dresses, maxi dresses, midi dresses, wrap dresses), blouses and tops, pants and shorts, jackets and coats, and accessories like handbags. The brand also offers specialized sub-lines such as CURVES for plus-size women (sizes 44-46 and XXL) and seasonal collections like Palm Grove. Products are made primarily from materials including polyester, viscose, cotton, elastane, and polyamide, with price points ranging from approximately 6 EUR to 80 EUR. The current promotional campaign features a SUMMER code providing an additional 30% discount on already-reduced sale items.
Differentiator
Problem solved
Functional benefit
Products and services
- ORSAY E-Commerce Storefront
Companies that use orsay
Customer profileSegments1 record
Ideal customer profiles2 records
orsay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
orsay partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
orsay competitors and assessment
Company assessmentBroad incumbents
- H&M: Global fast-fashion retailer with deep German e-commerce and store presence, offering comparable women's apparel at value price points with frequent promotions, directly overlapping ORSAY's target customer.
- Zalando: Europe's largest online fashion platform, headquartered in Berlin, with extensive women's apparel assortment and strong brand position in Germany; competes with ORSAY across price points and customer segments.
Direct peers
- New Yorker: German-headquartered fast-fashion chain operating online and physical stores with aggressive pricing and promotional cadence very similar to ORSAY's model.
- Tom Tailor: German casual fashion brand with strong DTC and marketplace presence in Germany, overlapping ORSAY in women's casualwear at accessible price points.
- Vero Moda: Bestseller-owned women's fashion brand with DTC e-commerce in Germany targeting a similar contemporary, value-conscious female customer with comparable pricing and assortment depth.
- About You: German-headquartered DTC and online fashion retailer targeting the same value-conscious female shopper in Germany with broad apparel assortments and frequent promotional pricing, making it the most direct comparable to ORSAY.
- Bonprix: Otto Group's value fashion brand focused on affordable women's apparel sold primarily DTC online, with similar pricing tiers and promotional mechanics to ORSAY.
- s.Oliver: German family-owned fashion brand selling women's apparel DTC and through retail; comparable mid-market positioning and German customer base to ORSAY.
Emerging players
- ONLY (Bestseller): Bestseller-owned women's fashion brand sold DTC across Europe with strong German demand, operating in a similar value tier with comparable category breadth to ORSAY.
- Shein: China-founded ultra-fast-fashion retailer aggressively expanding in Germany with extremely low price points and constant promotions, creating pricing pressure on mid-market DTC brands like ORSAY.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat1 record
Key risks6 records
Key highlights6 records
Customer concentration
orsay social profiles
Digital presenceorsay financial estimates
Financial estimateRevenue estimate
Valuation estimate
orsay leadership team
Management profileNumber of profiles
orsay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
orsay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about orsay
What does orsay do?
ORSAY operates a German-language direct-to-consumer e-commerce storefront (orsay.de) selling branded women's apparel and accessories, including dresses, blouses, tops, pants, shorts, jackets, coats, jumpsuits/overalls, and handbags, with price points ranging from approximately 6 EUR to 80 EUR. The assortment includes the CURVES plus-size line (sizes 44–46 and XXL) and seasonal collections such as Palm Grove, supported by a loyalty points program and ongoing promotional discount codes (e.g., SUMMER offering an additional 30% off). The platform serves the German market with home delivery and is operated from Karlsruhe with around 99 employees.
Is orsay a public or private company?
orsay is a private company. It is classified as unknown and is currently operating.
When was orsay founded?
orsay was founded in -1. It employs 51 to 100 people.
Where is orsay based?
orsay is headquartered in Germany, Germany, in the Europe region.
How does orsay make money?
One revenue line is on record: retail Product Sales.
Who are orsay's main competitors?
Broad incumbents on record are H&M and Zalando. Direct peers are New Yorker, Tom Tailor, Vero Moda, About You, Bonprix and s.Oliver. Emerging players are ONLY (Bestseller) and Shein.
Does orsay have an API?
No public API is recorded for orsay.
What industry is orsay in?
orsay's product category is Women's Fashion E-commerce. Its primary akta.pro industry code is CRAEABAB, Off-Price Department Stores (Apparel-Led). Its NAICS code is 4581 and its SIC code is 5621.