Orthodontiepraktijk Veldhuijzen van Zanten

What Orthodontiepraktijk Veldhuijzen van Zanten does

Orthodontiepraktijk Veldhuijzen van Zanten is a single-location private orthodontic practice operating in Zwolle, Netherlands, founded in 1998 by Lotte Veldhuijzen van Zanten. The practice delivers orthodontic treatment to children, adolescents, and adults, offering a full range of appliances including removable plate appliances (plaatapparatuur), headgear, activators, Herbst appliances, fixed bracket systems (metal and transparent), and Invisalign clear aligners. Core technology comprises iTero intraoral 3D digital scanning for treatment planning and patient outcome visualization, with the practice holding Invisalign Diamond Provider status — the highest tier of Align Technology certification. Diagnostic services include panoramic and lateral cephalometric radiographs and study model analysis.

The practice operates with a team of approximately 14–15 staff: two qualified orthodontists (Lotte Veldhuijzen van Zanten and Femke Hogeveen, both trained at top Dutch dental schools), one practice manager (Gerjan van der Stouwe), approximately nine orthodontic assistants, and two front-desk staff. Treatment is delivered exclusively at the Zwolle location, with patient acquisition driven by dentist referrals, self-referral via the practice website, and organic local marketing through Instagram and Facebook.

The business model is fee-for-service under Dutch healthcare pricing regulation (government-set tariffs), with revenue streams from initial consultations (€28.51), second opinions (€135.03), treatment placement fees, and monthly adjustment appointments over an average two-year treatment cycle. Average treatment cost is €2,500–€4,100, typically reimbursed only via supplementary (aanvullende) health insurance rather than basic or dental insurance. The practice maintains a 3-month waitlist for children and a 12-month waitlist for adults, signaling demand significantly exceeding current capacity.

Name

Orthodontiepraktijk Veldhuijzen van Zanten

Legal name

Orthodontiepraktijk Lotte Veldhuijzen van Zanten

Website

https://orthodontistzwolle.nl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Single-location private orthodontic practice in Zwolle, Netherlands, founded 1998, serving children, adolescents, and adults with fixed braces, Invisalign (Diamond Provider), and removable appliances using iTero 3D scanning technology.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (621210)

akta.pro industry

PRIMARYHLABABAA

Comprehensive Orthodontic Clinics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABAKAC

Orthodontic Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABABAB

Pediatric Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

SECONDARYHLABABAC

Adult Orthodontics

Healthcare & Life Sciences/Dental Care Services/Orthodontics & Dentofacial Orthopedics

Keywords

• Orthodontic treatment
• Fixed braces
• Invisalign aligners
• Orthodontic diagnostics
• Dental aligner therapy

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Orthodontic Consultation Fees: Initial intake consultations (F121A) at €28.51, follow-up consultations at €28.51, second opinions at €135.03. Diagnostic services including X-rays (OPG €33.34, RSP €20.89) and dental model analysis.
2. Orthodontic Treatment Fees: Treatment fees span multiple categories: Plaatapparatuur (plate appliances), Headgear, Activator, RME/Forcesprings, Partial fixed appliances, Full fixed appliances (€633.24 placement + €477.16 technical costs + €46.31 monthly consultations), and Invisalign/vacuum-formed appliances (€614.53 placement + €2006.06 technical costs + €46.31 monthly consultations). Average treatment cost ranges €2,500-€4,100 over approximately 2 years.
3. Retention and Aftercare: Post-treatment retention appliances and monitoring including spalk removal (€7.50 per element), retainer adjustments, and follow-up care.
4. Health Insurance Reimbursement: Orthodontic treatments are generally reimbursed only through supplementary health insurance (aanvullende zorgverzekering), not basic insurance. Many insurers have a 1-year waiting period before reimbursement applies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Orthodontiepraktijk Veldhuijzen van Zanten is a private orthodontic practice in Zwolle delivering fixed and removable orthodontic treatments for children, adolescents, and adults, including traditional bracket braces, Invisalign clear aligners, plate appliances, headgear, activator, and Herbst appliances. Supporting services include initial consultations, 3D iTero digital scanning diagnostics, panoramic and cephalometric X-rays, regular adjustment appointments, emergency care, and new-patient intake. Treatment costs range from approximately €2,500 to €4,100 over an average duration of two years, with pricing set per Dutch government-regulated tariff codes.

Product overview

Orthodontiepraktijk Veldhuijzen van Zanten is a single-location orthodontic practice in Zwolle offering a comprehensive range of orthodontic treatments for children, adolescents, and adults. The practice provides both fixed appliances (traditional bracket systems with metal or transparent brackets) and removable appliances (Invisalign clear aligners, headgear, activator, palate plates, and Herbst appliance). Supporting services include initial consultations, comprehensive diagnostic examinations using 3D digital scanning technology, regular adjustment appointments, emergency care, and new patient registration with current wait times displayed online. Treatment costs range from €2,500 to €4,100 with an average duration of 2 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Plaatapparatuur (Removable Plate Appliance) Removable orthodontic appliance consisting of an acrylic plate fitted against the palate with metal wires for retention and springs to move teeth; may include an expansion screw for jaw widening. Used primarily in children and adolescents for jaw and tooth alignment.
• Headgear (Buitenbeugel) Removable external brace consisting of a metal arch attached to the first permanent molars in the upper jaw, with elastic bands worn around the neck to slow upper jaw growth. Used for treating overbite in growing patients.
• Activator Removable double-arch brace that works simultaneously on the upper and lower jaw to promote lower jaw growth while restraining upper jaw growth. Used to address jaw discrepancy in growing patients.
• Vaste Apparatuur (Fixed Braces/Bracket System) Fixed orthodontic braces bonded to teeth with brackets (standard titanium or transparent at extra cost) and flexible wires that apply continuous pressure to align teeth. Used for correction of crooked or misaligned teeth.
• Invisalign Clear Aligners Series of transparent, removable aligners (trays) custom-made for the patient's teeth, replaced weekly to gradually shift teeth into the desired position. Provided under the practice's Invisalign Diamond Provider status.
• Herbstbeugel (Herbst Appliance) Partially removable brace that works simultaneously on the upper and lower jaw, secured with bands on molars in the upper jaw and featuring removable lower components to promote lower jaw growth.
• Consultation and Diagnostics Initial consultations, second opinions, dental impressions, study model analysis, panoramic radiographs (OPG), lateral cephalometric radiographs (RSP), and 3D digital scanning using the iTero scanner. Includes intakes priced at €28.51 (F121A), follow-ups at €28.51, and second opinions at €135.03.
• Emergency Orthodontic Care (Spoedgevallen) Emergency orthodontic care for broken or loose braces, including guidance for self-management and contact with an on-call orthodontist (Lotte Veldhuijzen van Zanten) for urgent cases via dedicated mobile line.
• New Patient Registration and Waitlist Management New patient registration service including online intake form, waitlist management with current wait times published on the website (approximately 3 months for children, 12 months for adults), and scheduling of first appointments.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Align Technology (Invisalign)coreTechnology or IntegrationOrthodontiepraktijk Veldhuijzen van Zanten is an Invisalign Diamond Provider - the highest tier of provider certification. This indicates extensive experience and high volume of Invisalign treatments. The practice uses Align Technology's clear aligner system for orthodontic treatment.
• ZorgmailcoreTechnology or IntegrationSecure, encrypted communication platform used for all correspondence between first-line and second-line healthcare providers, as well as confidential patient communications. Ensures HIPAA/GDPR-compliant data transmission.
• KNMT (Royal Dutch Dental Association)minorOthersThe practice is affiliated with KNMT, the Dutch professional association for dentists and orthodontists. KNMT provides complaints handling, quality standards, and continuing education. The practice follows KNMT's complaints procedure.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Others

• Align Technology: Align Technology is the manufacturer of the Invisalign clear-aligner system used by the practice. It is an ecosystem partner and supplier rather than a direct competitor, but its provider-tier framework (Diamond status) is central to the practice's positioning.
• Straumann Group: Straumann is a global leader in dental implants and orthodontic solutions, including owning DrSmile. Relevant as a strategic supplier and as the parent of one of the practice's emerging competitive threats in the clear-aligner category.
• Henry Schein: Henry Schein is one of the world's largest distributors of dental and orthodontic equipment, supplies, and technology. Relevant as a supplier of iTero scanners, brackets, wires, and other consumables used by Dutch orthodontic practices.

Direct peers

• Dentius: Dentius is one of the largest dental service organizations (DSOs) in the Netherlands and Belgium, operating multi-specialty clinics that include orthodontic services. It is directly comparable as a competing orthodontic provider in the Dutch market, though it competes primarily through scale and multi-location convenience rather than specialist-led personal care.
• Dental Clinics: Dental Clinics is a large Dutch dental care group with numerous locations across the Netherlands, providing general dentistry as well as orthodontic and specialty treatments. Comparable as a competing multi-site provider of orthodontic services in the Dutch market.
• Lassus Tandartsen: Lassus Tandartsen is a Dutch dental chain with multiple locations across major Dutch cities, offering general dentistry and specialty services including orthodontics. Comparable as a competing provider of orthodontic treatments in the Netherlands, with a similar Invisalign-provider positioning.

Emerging players

• Impress: Impress is a European chain of orthodontic clinics specializing in clear aligner treatments, with a strong presence in Spain, Italy, and expanding across Europe including the Netherlands. Comparable as a competing clear-aligner-focused orthodontic provider targeting the same adult aesthetic segment as the anchor practice.
• DrSmile: DrSmile is a European DTC clear-aligner brand (part of the Straumann Group) offering at-home scanning and aligner delivery across multiple European markets. Comparable as a lower-cost, more accessible alternative in the same adult clear-aligner category that the practice's Invisalign service targets.

Market position

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OrthoVVZ
• Instagraminstagram.com/ortho.vvz
• LinkedInlinkedin.com/company/orthodontiepraktijk-veldhuijzen-van-zanten

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthodontiepraktijk Veldhuijzen van Zanten