Ortholuna orthodontie

What Ortholuna orthodontie does

Ortholuna Orthodontie is a private, independent orthodontic practice headquartered in Amersfoort, Netherlands, founded in 2004. It operates four clinical locations across the Amersfoort region — Amersfoort (Maanlander 16, headquarters), Bunschoten, Leusden, and Vathorst — and serves both pediatric and adult patients (with adults now representing more than 25% of demand). The practice is staffed by three BIG-registered orthodontists (Peter Lamark, Hildebrand Stoker, Celine Klaphake) supported by orthodontic assistants, receptionists, a dental technician, a practice manager, and a project coordinator.

The clinical offering centers on fixed braces (slotjesbeugel, including metal, ceramic, and lingual variants), the practice's proprietary Lunar Beugel for correcting overbite-related upper-tooth protrusion, and Spark clear aligners (adopted around 2023) for adult and aesthetic cases. Supporting treatments include the Activator/Blokbeugel for jaw-growth modification, Hyrax and Hyrax-with-implants upper-jaw expanders, headgear, and post-treatment retention devices (removable retainers and permanent bonded spalks). Ortholuna also runs Ortholuna Sports, a custom sports mouthguard service launched in 2014. A digital self-service layer (mijn.beugel.online portal) supports appointment booking, registration, and photo-based free-advice intake.

The business model is direct-to-consumer professional services: patients self-register or are referred, receive an initial consultation, and pay for treatment typically priced between €2,500 and €3,500, billed across the treatment period rather than upfront. Financial administration and insurance claims are outsourced to Infomedics, which also offers installment plans. The firm is founder/group-owned with no external venture or private equity backing, and no disclosed revenue, funding history, or M&A activity.

Name

Ortholuna orthodontie

Legal name

Ortholuna Orthodontie

Website

https://ortholuna.nl

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Ortholuna Orthodontie is a private, independent orthodontic practice in Amersfoort, Netherlands, operating four clinic locations and serving children and adults with fixed braces, Spark clear aligners, and its proprietary Lunar Beugel. Treatment is direct-to-consumer, priced €2,500–€3,500, with financial administration outsourced to Infomedics.

Ownership category

akta.pro rank

Product category

Orthodontic Healthcare Services

NAICS

Offices of Dentists (62121), Dental Laboratories (339116)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Interceptive/Phase I Pediatric Orthodontics (HLABAGAG), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI)

Keywords

• Orthodontic treatment services
• Fixed braces alignment
• Clear aligner therapy
• Custom sports mouthguards
• Orthodontic retention appliances

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Direct patient services for orthodontic treatment including consultations, brace fittings, adjustments, and ongoing care. Treatment costs range approximately from €2,500 to €3,500 depending on complexity. Financial administration handled through Infomedics for insurance claims and patient billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Ortholuna orthodontie provides orthodontic treatment services including fixed braces (slotjesbeugel), clear aligners (Spark), removable activators, palatal expanders (Hyrax), headgear, and retention appliances for children, adolescents, and adults. The practice also offers its proprietary Lunar Beugel for correcting deep bites and custom-made sports mouthguards through Ortholuna Sports. Treatments are delivered across four clinic locations in the Amersfoort region of the Netherlands.

Product overview

Ortholuna orthodontie offers a comprehensive range of orthodontic treatments for children and adults. The core product portfolio centers on fixed braces (slotjesbeugel), their proprietary Lunar brace for bite correction, and clear aligner systems (SPARK aligners). Additional products include removable appliances like the Activator/Blokbeugel for jaw growth modification, expanders including Hyrax and Hyrax with implants for upper jaw widening, and Headgear for bite correction. Retention solutions include removable retainers and permanent retention spalks. The practice also offers custom sports mouthguards through Ortholuna Sports. Treatment costs range approximately €2,500-€3,500, with financial administration handled through InfoMedics.

Differentiator

Problem solved

Functional benefit

Products and services

• Slotjesbeugel (Fixed Braces) Traditional fixed braces with brackets bonded to each tooth. Available in metal or tooth-colored ceramic; can also be placed on the inside of teeth (lingual apparatus) for invisibility. Targeted at patients requiring comprehensive teeth alignment.
• Lunar Beugel Ortholuna's proprietary solution for upper teeth that protrude too far over lower teeth. Uses brackets on four upper front teeth and first molars connected with special springs that push molars backward while positioning upper teeth correctly. Treatment typically takes 6-9 months.
• Aligner / Invisible Braces Clear removable aligners (Spark brand) that gradually straighten teeth. Worn 22 hours per day, removed for eating and brushing. Treatment typically takes 6-18 months. Targeted at adult and adolescent patients seeking discrete orthodontic solutions.
• Activator / Blokbeugel Removable dental appliance that inhibits upper jaw growth and activates lower jaw growth to eliminate overbite. Made of plastic and metal wires, worn day and night with minimum 16 hours daily. Includes tracking chip to monitor wear time.
• Hyrax / Spinbeugel Fixed upper jaw expander with a center screw turned 2 rotations daily. Widens upper jaw over approximately 6 months. Creates temporary gap between front teeth, later corrected with bracket braces.
• Hyrax with Implants Upper jaw expander attached to both molars and mini-implants (screws) placed in the palate for extra stability. Used when standard hyrax would be insufficient, particularly for adults or older children.
• Buitenboordbeugel (Headgear) External face bow appliance for children to push upper jaw backward or forward. Types include neck band, head cap, and reversed headgear for underbite. Worn 14-16 hours daily.
• Retentiebeugel (Retention Brace) Retention appliance to maintain tooth positions after treatment. Includes removable night retainer and permanent retention spalk bonded behind teeth. Spalk worn for life to prevent teeth from shifting.
• Ortholuna Sports Custom Mouthguards Custom-made sports mouthguards available in over 20 colors. Perfect fit, protects both upper teeth and lower jaw. Brace-friendly options available. Free adjustments when teeth change. Targeted at athletes including hockey players.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Spark (Clear Aligner System)coreTechnology or IntegrationOrtholuna uses Spark clear aligners as their invisible brace solution. Spark aligners are advanced, custom-made transparent aligners offered as a discrete and comfortable way to correct teeth. Ortholuna has been using Spark aligners for two years with impressive results.
• InfomedicscoreOthersInfomedics handles financial administration for Ortholuna. They submit claims to health insurers and send payment requests to patients. Provides payment installment options up to five terms for patients needing financial flexibility.
• Vereniging Tandartsen voor OrthodontieminorOthersProfessional association for dentists specializing in orthodontics. Their logo appears in Ortholuna's institutional logos section indicating membership.
• NVTSminorOthersNederlandse Vereniging voor Tandheelkundige Slaapgeneeskunde (Dutch Association for Dental Sleep Medicine). Logo appears in institutional section.
• KNMTminorOthersKoninklijke Nederlandse Maatschappij tot Bevordering der Tandheelkunde (Royal Dutch Society for the Advancement of Dental Medicine). KNMT handles complaint mediation for dental patients. Ortholuna is affiliated and patients can escalate complaints through their service.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Impress: Impress is a European clear aligner chain with physical clinics across Spain, Italy, the UK, and Germany, expanding into orthodontist-supervised aligner treatment. Its hybrid clinic-plus-DTC model targets the same adult clear aligner demand that Ortholuna's Spark offering addresses, making it a relevant emerging peer.
• PlusDental (Swiss Dental Solutions): PlusDental is a European clear aligner brand operating hybrid clinic and DTC models across Germany and other European markets. It represents the European DTC-hybrid aligner competitive threat to traditional orthodontic practices like Ortholuna targeting adult patients.

Broad incumbents

• Colosseum Dental Benelux: Colosseum Dental is a European dental group with significant Benelux operations including clinics in the Netherlands. As a PE-backed multi-specialty dental chain with orthodontic services, it is a direct structural competitor to Ortholuna in the Dutch market.
• Dental Clinics: Dental Clinics is one of the largest dental service organizations in the Netherlands, operating many clinics nationwide. As a multi-specialty dental chain with orthodontic offerings, it represents the consolidated DSO competitive model that Ortholuna as an independent practice must compete against for patients and clinical talent.
• Lassus Tandartsen: Lassus Tandartsen is a large Dutch dental group with multiple clinics across major Dutch cities. While primarily general dentistry, its scale, marketing budget, and multi-location model make it a relevant structural peer for Ortholuna's regional multi-clinic positioning and competitive set in the Netherlands.
• Align Technology (Invisalign): Align Technology manufactures Invisalign, the dominant clear aligner brand globally. As the incumbent aligner platform used by orthodontists worldwide, it is a broad peer whose product decisions, pricing, and DTC moves directly shape the competitive environment for Ortholuna's aligner offering.

Direct peers

• Dentaal: Dentaal operates a network of Dutch dental clinics offering general and specialist dentistry including orthodontics. Its multi-location group practice model in the Netherlands makes it a directly comparable independent peer to Ortholuna in terms of clinic footprint, services offered, and target patient segments.
• De Gebitskliniek: De Gebitskliniek is a Dutch dental group practice offering comprehensive dental care including orthodontics across multiple locations. Its multi-clinic general-and-specialty dental model with adult and pediatric orthodontic services makes it a directly comparable peer to Ortholuna in service offering and patient segments.
• Mondzorg Plus: Mondzorg Plus is a Dutch group dental practice offering general dentistry and orthodontic services across multiple locations. Its mid-sized Dutch multi-clinic dental group profile is closely comparable to Ortholuna's structure and target market.

Regional players

• Tandartsenpraktijk Amsterdam: Tandartsenpraktijk Amsterdam is a multi-location dental group operating in the greater Amsterdam area with orthodontic services. As a comparable Dutch multi-clinic dental practice targeting similar urban-suburban patient demographics, it represents a regional peer relevant to understanding competitive dynamics for Ortholuna.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ortholuna-orthodontie

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortholuna orthodontie