Oscar Kilo UK

Name

Oscar Kilo UK

Legal name

College of Policing Limited

Website

https://oscarkilo.org.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Ryton-on-Dunsmore, Coventry

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Government Funding: Funded by government investment as part of Police Reform White Paper commitments. The service receives significant new investment to strengthen police wellbeing support across England and Wales, supporting delivery of wellbeing commitments including expansion of psychological health checks, ResetU rollout, trauma tracking, and Mental Health Crisis Line continuation.
2. Police Reform Funding: Dedicated funding from Police Reform White Paper to support national wellbeing commitments across all 43 forces in England and Wales, including mandatory national wellbeing standards development backed by HMICFRS inspection.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

Oscar Kilo is the National Police Wellbeing Service for England and Wales, providing free, evidence-based wellbeing support to all serving police officers, staff, volunteers, families and leavers across the 43 police forces. Its offering spans a 24/7 Mental Health Crisis Line, the AI-powered ResetU mobile app for sleep/fatigue/recovery, OK9 wellbeing dogs, wellbeing vans, peer support and trauma risk management, occupational health toolkits, training courses, and the annual National Police Workforce and Wellbeing Survey. The service is operated by the College of Policing and funded via government investment and Police Reform White Paper commitments.

Product overview

Oscar Kilo (the National Police Wellbeing Service) is a comprehensive wellbeing platform and service hub for policing in England and Wales, operated by the College of Policing. The portfolio consists of a central web platform (oscarkilo.org.uk) providing access to resources, training, and member areas, complemented by the ResetU mobile app for sleep/fatigue/recovery support. Key service pillars include the 24/7 Mental Health Crisis Line, peer support programs including OK9 wellbeing dogs, trauma risk management, and the annual National Police Workforce and Wellbeing Survey. The offering also includes targeted toolkits (Better Sleep, Fatigue Risk Management, Family Life), training courses (Supervisor Support Model, Peer Debriefing, MindFit Cop), assessment tools (PHIT, SAFER survey), and recognition programs (Oscar Kilo Awards). Strategic frameworks include the National Police Health and Wellbeing Strategy and Workforce Prioritisation Guidance. The ecosystem is designed to provide prevention, early intervention, and crisis support across officers, staff, volunteers, families, and those leaving the service.

Differentiator

Problem solved

Functional benefit

Brands

• ResetU: A digital wellbeing app designed specifically for people working in policing, focusing on practical support for sleep, fatigue and recovery.
• OK9 Wellbeing Dogs
• Mental Health Crisis Line

Products and services

• Mental Health Crisis Line 24/7 independent and confidential telephone service for anyone working in policing experiencing a mental health crisis or suicidal thoughts. Delivered in partnership with TASC (The Ambulance Staff Charity).
• ResetU App AI-powered digital wellbeing app focused on sleep, fatigue and recovery for police personnel. Features personalised coach NAIthan, practical tools for before/during/after shifts, and content tailored to policing. Endorsed by Oscar Kilo.
• OK9 Wellbeing Dogs Specially trained wellbeing dogs that provide psychological support to officers and staff, creating psychologically safe spaces and reducing stress across policing environments. Deployed with trained peer support handlers at police stations and operational settings.
• Wellbeing Vans Mobile support units deployed to provide rest and respite for officers and staff, particularly during major incidents or periods of high demand.
• PHIT - Psychological Health Insight Tool Short confidential Occupational Health led questionnaire designed to identify early signs of psychological strain in officers and staff, enabling provision of support before issues develop into long-term illness. Uses HEART risk assessment guidance for locally identified higher-risk roles.
• National Police Workforce and Wellbeing Survey Annual national survey (run in partnership with Leapwise) using a behaviourally informed approach to capture workforce wellbeing data and generate actionable insight for forces, with national and force-level outputs.
• SAFER - Sleep, Alertness and Fatigue in Emergency Responders Survey Anonymous self-assessment screening survey for sleep disorders risk, sleepiness, major sleep disorders and burnout, developed with University of Surrey sleep experts led by Professor Steven Lockley.
• Supervisor Support Model Online psychoeducation course for supervisors and line managers to help spot signs of ill health in teams, have supportive conversations, and signpost to professional help.
• Peer Debriefing Model Course Structured non-clinical course to help teams process difficult or traumatic incidents and support each other effectively.
• MindFit Cop Eight-week online mindfulness course designed specifically for police officers, staff and volunteers.
• Better Sleep Toolkit Four-week online course, webinars and bite-sized advice for improving sleep, developed with sleep scientist Dr Sophie Bostock.
• Suicide Prevention Guidance 'Staying safe from suicide: Principles, standards and guidance for the Police in England and Wales' — evidence-based principles and practical standards with biopsychosocial framework for suicide prevention and risk management.
• Workforce Prioritisation Guidance Comprehensive guidance based on over a decade of research and engagement, providing a six-area framework for forces to prioritize and benchmark wellbeing strategically and operationally.
• National Police Health and Wellbeing Strategy 2024-2026 Practical evidence-based strategy providing clear guidance to help police forces build strong wellbeing support for everyone working in policing.
• Fatigue Risk Management Toolkit Guidance to assist workers, supervisors and senior leaders in understanding and managing fatigue impacts, reducing the likelihood of fatigue and minimising associated workplace risks.
• OK Family Life Toolkit Direct support resources for officers, staff and their families covering wellbeing, resilience and family-specific challenges of policing work, including children's books and family events.
• Nutrition for Wellbeing Video content, recipes, guidance and meal planners including a five-day shift worker meal planning solution to help improve energy and wellbeing.
• Operation Hampshire Strategy, processes and guidance to help forces respond more effectively to assaults on police officers and staff, ensuring they feel supported, valued and heard.
• Box Breathing Timer Interactive breathing exercise tool for stress reduction, using four-count inhale, hold, exhale, hold pattern, available via the Oscar Kilo individual resources area.
• 120-Day Sleep, Fatigue and Recovery Biometrics Programme 12-month biometrics programme using wearable technology and online learning, developed with Liverpool John Moores University and Merseyside Police, evaluated through the Police STAR study. Over 700 officers and staff participated in pilot phases.

Quantifiable outcome

• Over 56,000 police personnel (1 in 5) participated in the 2026 National Police Workforce and Wellbeing Survey
• +5 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and minor.

• TASC (The Ambulance Staff Charity)coreStrategic or Co-development PartnerPartnership to deliver the 24/7 Mental Health Crisis Line for policing. TASC provides qualified counsellors trained in suicide prevention and experienced in supporting emergency service workers. The Crisis Line offers immediate, confidential support to officers and staff in moments of crisis. Service available 24/7/365 to anyone working in policing across England and Wales.
• Liverpool John Moores UniversitycoreStrategic or Co-development PartnerAcademic partnership for the 120-day Sleep, Fatigue and Recovery Biometrics Programme. University experts in policing, health, mathematics, psychology and exercise science conduct research using wearable technology to understand quality of life and motivations for behaviour change. Programme evaluated through Police STAR study. Research running for 12 months.
• Merseyside PolicecoreStrategic or Co-development PartnerEarly adopter force for the sleep, fatigue and recovery biometrics programme. Worked with Liverpool John Moores University and Oscar Kilo to develop the 120-day programme using biometric technology, data solutions and online learning. Over 700 officers and staff participated in pilot phases.
• LeapwisecoreStrategic or Co-development PartnerSurvey partner for redesign of National Police Workforce and Wellbeing Survey. Working in partnership to redesign the survey using a behaviourally informed approach to maximise participation and generate more actionable insight. Supported by force representatives across England and Wales. Survey redesigned to deliver findings more quickly with national and force-level outputs available within weeks.
• University of Surrey (Surrey Sleep Research Centre)coreStrategic or Co-development PartnerPartnership with Professor Steven Lockley for the SAFER (Sleep Disorders Screening Survey) programme. Professor Lockley studied sleep and circadian rhythms for over 30 years, previously at Harvard Medical School. Implemented similar education and screening programmes for police and firefighters internationally. Survey assesses risk of sleep disorders, excessive sleepiness and burnout for anyone working within UK policing.
• ResetUcoreStrategic or Co-development PartnerResetU is a digital wellbeing app endorsed by Oscar Kilo. The app focuses on practical support for sleep, fatigue and recovery in policing. Features AI-powered coach NAIthan. Developed with input from over 2,000 officers and staff. Hosted by Andy Rhodes (Oscar Kilo Service Director) and Nathan Gardiner (CEO of ResetU).
• Blue Light Card FoundationminorGTM or Marketing PartnerTrusted partner providing content and resources within the ResetU app ecosystem. Emma Woods-Bolger (CEO) featured in ResetU podcast discussing wellbeing support in emergency services.
• Police MutualminorGTM or Marketing PartnerFinancial wellbeing content partner featured in ResetU podcast. Kerry McMahon White (Managing Director) joins podcast to explore financial stress in policing.
• Breath ConnectionminorGTM or Marketing PartnerPartner providing breathwork content within ResetU app. Combines breathwork practices and cold water therapy to support mental health, emotional regulation, and resilience. Featured in ResetU podcast episode on breathwork.
• Operation SurfwellminorGTM or Marketing PartnerInnovative wellbeing programme using surfing and blue space therapy to support emergency service workers experiencing trauma, stress, and burnout. Co-founded by James Mallows (serving police officer). Featured in ResetU podcast on nature-based therapy.
• Mind Over MountainsminorGTM or Marketing PartnerNature-based therapy provider featured in ResetU podcast. Ian Boyd (CEO) discusses connection between nature, movement, mindfulness, and recovery for emergency services personnel.
• Nuffield HealthminorStrategic or Co-development PartnerHealthcare partner providing Long COVID rehabilitation programme accessible through Oscar Kilo member area for eligible personnel.
• Baby2sleep (Nicole Ratcliffe)minorStrategic or Co-development PartnerSleep coach partnership providing video content for families with young children. Nicole Ratcliffe created five short videos on preparing for parenthood, normal new parent feelings, bonding, baby sleep, and safe sleeping practices tailored for policing families.
• Washington State UniversityminorStrategic or Co-development PartnerInternational research partnership studying sleep and fatigue in police officers. Training intervention aims to improve officer health and wellbeing by improving sleep and reducing fatigue levels, with goal of creating positive culture of support around sleep, health and wellbeing.
• Sleep Scientist Dr Sophie BostockminorStrategic or Co-development PartnerExpert collaborator on Better Sleep Toolkit, creating a four-week online course, webinars and bite-sized advice for police officers, staff and volunteers with fatigue and sleep problems.
• SamaritanscoreStrategic or Co-development PartnerMental health charity partnership for suicide prevention and postvention support. Jointly developed suicide postvention toolkit specifically for policing. Provides webinar series including self-harm and emotional wellbeing content.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Fire Fighters Charity: UK charity providing health and wellbeing support to firefighters and their families, structured as a national service for a single emergency service workforce. Highly comparable model to Oscar Kilo in operating a national wellbeing service for a uniformed service, with parallel focus on mental health, physical recovery, and family support.
• Police Mutual: Financial services and wellbeing provider exclusively serving the UK police community. Offers financial wellbeing content (featured in Oscar Kilo's ResetU podcast) and member benefits to officers, making it a closely aligned direct peer in police-specific wellbeing support, though its primary focus is financial services.
• Blue Light Card: Discount and benefits service for UK emergency services personnel including police, fire, ambulance, and NHS. Comparable as an emergency-services-focused wellbeing platform with broad member reach, and an existing partner featured in Oscar Kilo's ResetU ecosystem and content.
• TASC (The Ambulance Staff Charity): UK charity providing mental health and wellbeing support for ambulance service staff and their families. Directly comparable to Oscar Kilo as a single-service national wellbeing charity for emergency service personnel, and an existing operational partner delivering Oscar Kilo's Mental Health Crisis Line.
• Police Care UK: UK charity providing mental health and physical wellbeing support specifically to police officers and their families. Directly comparable to Oscar Kilo as a police-focused wellbeing service provider with similar beneficiary populations, though smaller in scope and operating as an independent charity rather than the official national service.

Broad incumbents

• Mind: England and Wales's leading mental health charity providing information, support, and campaigning on mental health. Comparable as a mental health service and policy advocacy organisation with national scale, but focused on the general population rather than policing-specific wellbeing.
• Samaritans: UK-wide charity providing 24/7 emotional support and suicide prevention services. Comparable as a crisis-line provider and an existing Oscar Kilo partner (suicide prevention and postvention toolkit co-development), with overlapping crisis intervention and emotional support capabilities but serving the general public.
• Help for Heroes: Major UK charity providing physical and mental health recovery support for military veterans and their families. Comparable as a uniformed-services wellbeing provider with established brand, multi-channel service offering, and government/charity funding model, though serving military rather than policing populations.
• Rethink Mental Illness: UK charity supporting people affected by mental illness through services, campaigns, and information. Comparable as a national mental health support provider with service infrastructure, though generalist in scope rather than policing-specific.
• Combat Stress: UK charity providing specialist mental health treatment for military veterans with PTSD and related conditions. Comparable as a uniformed-services-focused mental health provider with clinical treatment capabilities, though serving veterans rather than active-duty police officers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OscarKiloUK
• Facebookfacebook.com/OscarKiloUK1
• LinkedInlinkedin.com/company/oscar-kilo
• Instagraminstagram.com/oscarkilo_UK

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oscar Kilo UK