What Police Care UK does

Police Care UK is an independent UK charity established in 1966 and headquartered in Woking, England, providing free, confidential trauma-informed support to serving and former police officers, police staff, police volunteers, and their families affected by physical injury, psychological trauma, or financial hardship arising from policing duties. Its core services span three pillars: Psychological Support (evidence-based therapies including EMDR, counselling, and psychotherapy delivered by specialist emergency-services clinicians), Financial Support (grants and bursaries for career transition, physical adaptations, hardship, and education), and Ill-Health Retirement Support (practical and emotional guidance for officers leaving the service). The organization supplements clinical delivery with a Self Care Resources library covering 14+ topics, family-facing guidance including a children's book, and structured fundraising campaigns such as the Big Give Christmas Challenge and Walk The Beat.

The charity operates with approximately 88 employees and is governed as a company limited by guarantee (08426630), registered as a charity in England and Wales (1151322) and Scotland (SC0047767). It is independent of the police service and funded entirely through voluntary income rather than government grants. Revenue streams include individual donations (one-time and recurring), a weekly Unity Lottery (£1 per entry, prizes up to £25,000), Payroll Giving via Hands On, corporate partnerships (Police Friendly/Metfriendly, Slater and Gordon, XPS Group, Harvey Howell Solicitors, Riviera Travel, Principle One), trusts and foundations, challenge event registrations (e.g., Chicago Marathon), community fundraising, and legacy gifts — the latter accounting for 42% of income. The technology stack is non-proprietary, relying on Blackbaud donor forms, third-party fundraising platforms (JustGiving, PayPal Giving Fund, CAF, MuchLoved, eBay for Charity), and standard marketing automation. Distribution to beneficiaries occurs through enquiry-led self-referral and referrals from corporate and legal partners embedded in the police community.

Name

Police Care UK

Legal name

Police Care UK

Website

https://policecare.org.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Police Care UK is an independent UK charity providing free trauma-informed psychological, financial, and practical support to serving and former police officers, staff, volunteers, and their families affected by harm from policing duties.

Ownership category

akta.pro rank

Product category

Police Welfare and Trauma Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412)

akta.pro primary industry

Forensic & Correctional Behavioral Health Services (HLAFACAM)

akta.pro secondary industry

Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG)

Keywords

• Police charity support
• Trauma therapy services
• Financial grants assistance
• Ill-health retirement support
• First responder welfare

Headquarters

HQ city

Woking

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and regular donations from individuals via website, Direct Debit, card payments. Includes monthly giving, in-memory giving, and celebration donations.
2. Lottery: Weekly Unity lottery with £1 per entry, prizes up to £25,000. At least 50p from every £1 played goes to support the charity.
3. Payroll Giving: Give As You Earn scheme allowing employees to donate directly from salary before tax, providing tax-efficient giving.
4. Legacy Gifts: Gifts left in wills. Stated that 42% of income comes from gifts in Wills.
5. Corporate Partnerships: Partnerships with businesses including strategic partnerships, charity of the year relationships, cause-related marketing, event sponsorship, and employee fundraising with matched funding.
6. Trusts and Foundations: Funding from charitable trusts and foundations for specific programmes including trauma therapy, grants, peer support, and research.
7. Challenge Events: Registration fees for challenge events (e.g., £49 for Chicago Marathon) and donations collected through event fundraising pages.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Police Care UK is an independent UK charity that provides free, confidential support to serving and former police officers, police staff, police volunteers, and their families who have suffered harm through policing. Its core offerings are Psychological Support Services (including trauma-focused therapies such as EMDR), Financial Support Programs (grants and bursaries for career transition, physical adaptations, education, and hardship), and Ill Health Retirement Support to help officers leaving the service through medical retirement.

Product overview

Police Care UK is an independent charity providing free, confidential support services for serving and veteran police officers, staff, volunteers, and their families who have suffered physical injury, psychological trauma, or financial hardship as a result of policing. The organization operates a multi-service model centered on three core pillars: Psychological Support Services (counselling, psychotherapy, trauma therapy including EMDR), Financial Support Programs (grants and bursaries for career transition, physical adaptations, education, and hardship), and Ill Health Retirement Support. These core services are supplemented by Self Care Resources offering practical self-help guidance across 14+ topics, fundraising products including a weekly Unity lottery and community fundraising tools, awareness campaigns such as the Big Give Christmas Challenge and Walk The Beat, and family support resources including guidance for supporting someone with PTSD and a children's book for police families. The charity is entirely funded by donations and fundraising with no government funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Psychological Support Services Evidence-based psychological therapies including counselling, psychotherapy, and specialist trauma treatment such as EMDR delivered to serving and veteran police officers, police staff, police volunteers, and their families who have been affected by policing-related harm.
• Financial Support Programs Flexible financial assistance for serving and former police officers, staff, volunteers, and families, including grants (dignity in older age fund, career transition and retraining, adaptations for physical injury, physical health and fitness, financial hardship, family time fund) and bursaries (higher education and further education).
• Ill Health Retirement Support Comprehensive support for officers going through ill health retirement, covering understanding of the process, adjustment to practical changes, managing mental health impact, and finding new direction beyond policing.
• Weekly Unity Lottery Weekly lottery with a 1 in 63 chance of winning; entry is £1 per week with prizes up to £25,000, and at least 50p from each £1 played supports Police Care UK services.
• Community Fundraising Volunteer-led local fundraising activities (bake sales, raffles, sponsored events, workplace challenges) supported by Police Care UK's fundraising guides, risk assessment templates, sponsorship forms, and event posters.
• Big Give Christmas Challenge Annual collaborative fundraising campaign run through The Big Give platform in which donations are match-funded, enabling contributions to be doubled or quadrupled; the 2026 campaign targets £20,000 to fund 200 trauma therapy sessions.
• Walk The Beat Walking challenge campaign for PTSD Awareness Month that raises funds for trauma therapy and awareness of PTSD among UK police personnel.

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Police Friendly and MetfriendlycoreGTM or Marketing Partner · 1 January 2024Financial services partnership providing products and services to police officers and families. Police Friendly and Metfriendly support Police Care UK's Christmas appeals, providing vital financial support and helping raise awareness. Martin Bellingham, Membership Support Director, stated they have been supporting police welfare since 1893.
• Principle OnecoreStrategic or Co-development Partner · 1 January 2019Public sector consulting firm working primarily within UK Law Enforcement, National Security, and Healthcare. Partnered with Police Care since 2019, contributing through fundraising and pro bono consulting to enhance organizational impact in vital areas.
• Slater and GordoncoreGTM or Marketing PartnerNational law firm with over seven decades of partnership with Police Federation, providing legal support to retired and serving police officers in employment law and personal injury. Offers free 45-minute family law consultations to police officers referred by Police Care UK.
• XPS GroupminorGTM or Marketing PartnerPension administration services provider to police forces. New partnership announced to raise vital funds and awareness, supporting police officers, staff, and volunteers harmed in the line of duty.
• Harvey Howell SolicitorscoreGTM or Marketing PartnerPrivate client solicitors providing education, information and advice on Wills, Trusts, Care Home Fees, Probate and Lasting Powers of Attorney. Offers free legal consultations to serving or veteran police officers and their families. Promotes legacy giving to Police Care UK.
• Riviera TravelminorGTM or Marketing PartnerAward-winning tours and cruises operator. Partnership where customers mention Police Care UK when booking and Riviera Travel donates 10% of holiday cost to the charity.
• The Big GivecoreGTM or Marketing PartnerUK's biggest collaborative fundraising campaign. Police Care UK participates in the Christmas Challenge where donations are matched, potentially doubled or quadrupled. The campaign provides access to over 90,000 donors through the Big Give platform.
• JustGivingcoreGTM or Marketing PartnerOnline fundraising platform used by Police Care UK for donations, in-memory fundraising, and campaign pages.
• PayPal Giving FundcoreGTM or Marketing PartnerPlatform enabling donors to give anonymously, processing donations for Police Care UK.
• CAF (Charities Aid Foundation)coreGTM or Marketing PartnerPlatform allowing anonymous donations to Police Care UK through CAF Donate.
• Sterling Management Centre Limited (Unity Lottery)coreGTM or Marketing PartnerOperates the Unity Lottery brand. Police Care UK is licensed by Woking Borough Council under Unity. Sterling provides lottery administration services. Minimum 50% of lottery proceeds go to Police Care UK.
• Hands On Payroll GivingcoreChannel Partner/ Reseller/ DistributorPayroll giving scheme administrator enabling employees to donate to Police Care UK directly from their salary before tax.
• MuchLovedminorGTM or Marketing PartnerTribute fund platform where families can set up online pages to share memories and raise funds in memory of loved ones.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cruse Bereavement Support: UK bereavement charity offering grief counselling and support. Overlaps on bereavement, family-support, and counselling delivery, but serves the general public rather than the police community specifically.
• Mind: Largest UK mental-health charity offering information, support, and campaigning across the general population. Comparable therapy and counselling delivery model, though Police Care UK operates as a niche specialist for the police community.
• Samaritans: National UK charity providing emotional support and listening services for people in distress. Overlaps with Police Care UK on the emotional-support side but operates a broader general-population mission rather than a uniformed-services focus.

Direct peers

• Scotty's Little Soldiers: UK armed-forces children's charity providing bereavement and well-being support to children of servicemen and women. Comparable model serving the families of uniformed-services personnel, including the police-family child-bursary offering.
• Police Federation of England and Wales: Statutory staff association for police officers in England and Wales, providing welfare, wellbeing, and support services. Overlapping beneficiary base (serving officers) and welfare remit, although structured as a membership body rather than a fundraising charity.
• Combat Stress: UK veterans' mental-health charity specialising in PTSD treatment for former armed-forces personnel. Directly comparable clinical offering (specialist trauma therapy including EMDR), free-to-beneficiary model, and reliance on donations and legacies.
• PTSD Resolution: UK charity providing trauma therapy to veterans, serving personnel, and emergency-services responders including police officers. Direct overlap in EMDR-based treatment model and uniformed-services beneficiary segments.
• The Ambulance Service Charity: UK charity supporting the mental health, physical wellbeing, and financial welfare of ambulance-service personnel and their families. Closely comparable blue-light responder welfare model with similar trauma-therapy and hardship-grant offering.
• Lighthouse Charity: UK charity providing financial, wellbeing and mental-health support to construction workers and their families. Comparable blue-collar/uniformed-style welfare model with grants, helpline, and family support for a defined worker constituency.
• Help for Heroes: UK charity delivering trauma recovery and mental-health support to armed-forces personnel and veterans. Highly comparable operating model: charity-funded, trauma-therapy-led, community fundraising, and serving a uniformed-services constituency with similar PTSD/complex-injury profiles.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/policecareuk
• Facebookfacebook.com/policecareuk
• LinkedInlinkedin.com/company/policecareuk
• Instagraminstagram.com/policecareuk

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Police Care UK