Orthodontic Specialists of South Florida

What Orthodontic Specialists of South Florida does

Westrock Orthodontics is a multi-location orthodontic practice founded in 2016 that provides teeth alignment and bite correction services to children, teens, and adults across Arkansas, Missouri, and Tennessee. The core service offering comprises metal braces, clear (ceramic) braces, and Invisalign clear aligner treatment, supplemented by Same Day Braces for immediate starts, orthodontic emergency care, and post-treatment teeth whitening. The practice differentiates its clinical workflow through the iTero Element 3D imaging system (Align Technology), which replaces traditional alginate impressions with a roughly one-minute digital scan, and through the Invisalign SmileView AI-powered smile preview tool accessed via QR code.

The business operates a direct-to-consumer, retail-style model: patients book free consultations online or via a centralized phone number and visit one of multiple physical clinic locations. Revenue is generated per treatment case under multi-year contracts, with payments collected through a mix of direct patient fees, in-house payment plans, third-party financing (CareCredit, Affirm), and reimbursement from a broad roster of major insurance carriers including Aetna, Blue Cross Blue Shield, Cigna, Delta Dental, Humana, MetLife, United Healthcare, and Medicaid. The practice is registered to Dr. Bryan C. Hiller and appears to operate under the Rock Dental Brands dental management organization, with marketing reach extended through social media, local SEO, a blog, and a Name, Image, and Likeness (NIL) partnership with college quarterback K.J. Jefferson.

Name

Orthodontic Specialists of South Florida

Legal name

Westrock Orthodontics

Website

https://osoortho.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Westrock Orthodontics is a multi-location orthodontic practice founded in 2016 offering braces, Invisalign, and related dental services to children, teens, and adults across Arkansas, Missouri, and Tennessee, with flexible insurance and financing options.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Orthodontic Group Practices (HLABAKAC), Clear Aligner Orthodontics (HLABABAD), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

Keywords

• Orthodontic treatment
• Braces and aligners
• Invisalign provider
• Dental alignment
• Clear aligner therapy

Headquarters

HQ city

Arkansas

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Orthodontic Treatment Services: Direct patient payments for orthodontic treatment including braces (metal, clear) and Invisalign. Accepts most major insurance plans and offers in-house financing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Orthodontic Specialists of South Florida provides professional orthodontic care including traditional metal braces, clear/ceramic braces, Invisalign clear aligners, and retainers. The practice serves children, teens, and adults seeking teeth straightening and bite correction, supported by digital iTero 3D scanning for treatment planning and progress monitoring.

Product overview

Westrock Orthodontics offers a comprehensive suite of orthodontic treatment services for patients of all ages across Arkansas, Missouri, and Tennessee. The core offerings include Metal Braces, Clear Braces, and Invisalign Treatment as the primary teeth alignment solutions, supplemented by Same Day Braces for immediate treatment starts. The practice differentiates through Cutting Edge Orthodontics featuring iTero Element 3D imaging technology, which replaces traditional messy impressions. Additional services include Ortho for All Ages (comprehensive care across age groups), Ortho Emergencies, Easy Payment Plans with in-house financing, and Teeth Whitening for post-treatment enhancement. The SmileView tool provides an AI-powered smile preview capability. The company accepts most major insurance plans and offers CareCredit and Affirm payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Metal Braces
• Clear / Ceramic Braces
• Invisalign Clear Aligners
• Retainers
• Orthodontic Consultation

Quantifiable outcome

• 100K+ smiles created since 2016

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• K.J. JeffersonminorGTM or Marketing PartnerCollege football quarterback NIL (Name, Image, Likeness) partner. K.J. Jefferson serves as brand ambassador to promote Westrock Orthodontics services.
• CareCreditcoreTechnology or IntegrationThird-party healthcare financing partner providing flexible payment options for patients needing orthodontic treatment
• AffirmcoreTechnology or IntegrationThird-party financing partner offering flexible payment plans for orthodontic services
• Invisalign (Align Technology)coreTechnology or IntegrationProvider of Invisalign clear aligner treatment technology. Website features SmileView tool for visualizing potential results
• iTero (Align Technology)coreTechnology or IntegrationProvider of iTero Element imaging system for 3D oral scanning and treatment planning
• Multiple Insurance ProviderscoreChannel Partner/ Reseller/ DistributorAccepts most major insurance plans including Aetna, Allwell, ARKids, Blue Cross Blue Shield, Cigna, Delta Dental, Dentequest, GEHA, Guardian, Humana, MCNA Dental, Medicaid, MetLife, Principal, Tricare, UMR, United Concordia, and United Healthcare

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smile Doctors: The largest orthodontics-focused DSO in the US, operating hundreds of orthodontic locations across dozens of states. Directly comparable to Westrock as a multi-location orthodontic group practice with similar service mix (braces, Invisalign) and consumer-pay + insurance model.
• US Orthodontic Partners: Orthodontics-focused DSO that partners with established orthodontic practices, providing operational support and growth capital. Directly comparable as a multi-site orthodontic group practice network.
• Southern Orthodontic Partners: Orthodontic-focused DSO concentrated in the Southeast US, partnering with practices to provide management services. Closely comparable to Westrock given geographic overlap with Tennessee and adjacent Southern markets.

Broad incumbents

• Great Expressions Dental Centers: Large multi-specialty DSO with general dentistry and orthodontic services across multiple US states. Comparable as a broad DSO incumbent that offers overlapping orthodontic services as part of a wider portfolio.
• Pacific Dental Services: Major dental support organization providing practice management services to hundreds of dental offices across the US. Comparable as a broad incumbent DSO infrastructure peer, though not orthodontics-specialized.
• Heartland Dental: The largest US dental support organization, supporting thousands of dentist offices including orthodontic services. Comparable as a broad incumbent DSO with overlapping orthodontic capabilities, though orthodontics is not its specialty focus.
• Aspen Dental: Large multi-site dental practice group offering general dentistry and some orthodontic services nationwide. Comparable as a broad incumbent DSO with overlapping service lines, though not orthodontics-focused.

Others

• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners—both core technologies Westrock uses. Comparable as an enabling technology partner/vendor rather than a direct competitor, but shapes competitive dynamics in the clear-aligner market.

Emerging players

• Imagen Dental Partners: DSO focused on orthodontic and dental specialty practices with a partnership model. Comparable as a growing multi-specialty platform that includes orthodontic locations in similar US geographies.

Regional players

• Orthodontic Specialists of South Florida: Multi-location orthodontic practice group operating across Florida. Comparable to Westrock in offering (braces, Invisalign, imaging technology) but serves a different geographic region, making it a regional rather than direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/westrockorthodontics
• Instagraminstagram.com/westrockortho
• LinkedInlinkedin.com/company/orthodontic-specialists-of-south-florida

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orthodontic Specialists of South Florida