What Osprey Market Research does

Osprey Market Research is a U.S.-based, privately held market research consulting firm that delivers custom-designed qualitative and quantitative research programs to enterprise and mid-market clients. The firm is led by Founder and President Paul Flaxman, who brings more than 25 years of prior partnership experience from Boston Research Group, and is supported by a headcount of seven employees. Its service portfolio spans research competencies (Pricing Research, New Product Testing, Market Segmentation, Product Positioning and Messaging, Advertising Effectiveness, Choice Modeling, Customer Loyalty) and data-collection/reporting services (CATI telephone interviewing, web surveys active since 1996, mail surveys, focus groups, in-depth interviews, on-site interviews, and in-house multivariate statistical analysis).

The firm's underlying "technology" is a methodology stack rather than a software platform: it integrates qualitative and quantitative research under a single senior consultant point of contact, applies choice-modeling techniques (Conjoint, experimental design, Self-Explication), and runs web-based survey operations that have accumulated millions of completed interviews since 1996. Verticals served include Business and Consumer Technology, Information Technology, Financial Services, Insurance, Health Care, Publishing and Media, and Advertising and Communications, with project coverage scoped to single-country, regional (NALA, APAC, EMEA), or worldwide programs.

Commercially, Osprey operates as a project-based professional services firm. Revenue is generated through custom consulting engagements with fees determined by scope, methodology, and client requirements; pricing is not publicly disclosed. Go-to-market is sales-led and direct, with senior consultants engaging enterprise clients through the firm's website contact channel and relationship-driven selling. There is no evidence of institutional funding rounds, M&A activity, partnerships, or external investors; the firm is founder-owned and bootstrapped, and all operational control rests with Paul Flaxman.

Name

Osprey Market Research

Legal name

Osprey Market Research

Website

https://ospreymarketresearch.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Osprey Market Research is a U.S.-based, privately held boutique market research consulting firm that delivers custom qualitative and quantitative research — including pricing, segmentation, advertising effectiveness, choice modeling, and customer loyalty studies — to enterprise and mid-market clients across technology, financial services, insurance, health care, and publishing.

Ownership category

akta.pro rank

Product category

Market Research Consulting

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Consulting Services (541613), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700), Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC), B2B / Industrial Market Research (MPAAALAA)

Keywords

• Market research consulting
• Qualitative research
• Quantitative research
• Choice modeling
• Customer satisfaction research

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Custom Market Research Consulting: Professional services revenue generated through custom-designed market research consulting engagements. Projects are customized to client objectives and may include qualitative research, quantitative research, or integrated programs combining both approaches.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Osprey Market Research is a custom market research consulting firm that helps companies in verticals such as business and consumer technology, financial services, insurance, healthcare, publishing, and advertising understand their customers and markets. Its senior consultants design, execute, and analyze qualitative and quantitative research programs including focus groups, in-depth interviews, web surveys, CATI, multivariate analysis, and choice modeling. Research projects are scoped to each client's objectives and delivered across single-country, regional (NALA, APAC, EMEA), and worldwide geographies.

Product overview

Osprey Market Research is a market research consulting firm offering a portfolio of qualitative and quantitative research services. The company provides a unified suite of research competencies including Pricing Research, New Product Testing, Market Segmentation, Product Positioning/Messaging, Advertising Effectiveness, Choice Modeling, and Customer Loyalty. These core research offerings are supported by complementary data collection and analysis services including Data Collection (CATI, mail, internet), Web Surveys, Focus Groups, and Analysis and Reporting. The services work together to provide end-to-end market research from study design through data collection, analysis, and actionable recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Pricing Research Custom research service using experimental designs and choice-modeling techniques to understand price-elasticity of products or services within competitive environments.
• New Product Testing Custom research service applying qualitative and quantitative techniques to determine customer needs, evaluate competitive ability, and identify market opportunities for new products.
• Market Segmentation Custom research service identifying market segments, understanding their impact on marketing efforts, and targeting segments with greatest potential through demographic and behavioral modeling.
• Product Positioning / Messaging Custom research service identifying customer perceptions of products and developing positioning and messaging strategies to reinforce or alter market position.
• Advertising Effectiveness Custom research service evaluating advertising effectiveness across broadcast, print, web, and collateral media through qualitative studies and copy testing.
• Choice Modeling Custom research technique using Conjoint, experimental design, and Self-Explication to understand customer trade-offs when selecting products and services.
• Customer Loyalty Customer satisfaction research service designed to provide strategic information for increasing customer satisfaction and realizing long-term customer potential.
• Data Collection Full array of field and tab services including CATI telephone interviewing, mail surveys, internet-based data gathering, focus groups, in-depth interviewing, and on-site interviews.
• Web Surveys Web-based market research survey service with capabilities developed since 1996, offering millions of successfully completed interviews with sampling expertise for target audience optimization.
• Focus Groups Qualitative data collection service including focus groups, in-depth interviews, customer forums, face-to-face interviews, and customer visits with professional moderators.
• Analysis and Reporting Analytical and reporting services including CATI and web survey data collection linked to data tabulation and statistical analysis, with in-house statisticians for advanced multivariate analysis.

Segments10 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• B2B International: B2B-focused custom market research firm offering qualitative and quantitative research across technology, industrial, and professional services verticals; directly comparable custom B2B MR boutique competing for similar enterprise clients.
• Market Probe International: Established custom market research firm with multi-method capabilities across verticals; comparable traditional MR competitor with similar consultative delivery model.
• Illuminas: Custom market research firm specializing in segmentation, positioning, pricing, and customer loyalty studies for B2B and technology clients; directly comparable competencies to Osprey's core offerings.
• Kelton Global: Custom market research consultancy delivering qualitative and quantitative research with methodology breadth similar to Osprey's; a comparable boutique MR competitor.
• Phoenix Marketing International: Mid-sized custom market research firm offering segmentation, brand tracking, advertising effectiveness, and customer loyalty research; comparable in service portfolio and mid-market targeting.
• CMB (Chadwick Martin Bailey): Custom market research firm specializing in consumer and B2B segmentation, pricing, and customer loyalty; similar boutique positioning with comparable methodology offerings.
• Radius Global Market Research: Mid-size custom market research consultancy delivering qualitative, quantitative, and segmentation work across multiple industries; comparable custom MR boutique with similar service breadth.

Broad incumbents

• Ipsos: Global market research and analytics leader offering custom research across industries; broad incumbent competitor that competes for the same enterprise custom MR RFPs as Osprey but at vastly greater scale.
• Kantar: Large global market research and insights firm providing custom qualitative, quantitative, and analytics services; broad incumbent competing with Osprey in the same custom MR space.

Emerging players

• Schlesinger Group: Data collection and qualitative research services provider; comparable on the qualitative research and data collection execution capabilities Osprey relies on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/boston-research-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Osprey Market Research