OTACI

What OTACI does

OTACI is a privately-held Turkish personal care company founded in 1955 by Niyazi Kurtsan, specializing in herbal and botanical formulations for hair, skin, and body care. The company operates as a direct-to-consumer e-commerce brand through otaci.com, with a portfolio organized across sub-brands: Botanics+ (botanical shampoos, conditioners, masks, serums, styling products, rosemary water tonics, and rose-based skin care), Naturway (garlic- and herbal-extract anti-hair-loss and anti-dandruff products), Rose Cure (rose-based skin care), Otacı Lab (a currently empty laboratory line), and a natural soap line. The core technology consists of plant-based formulations combining botanical extracts (rosemary, horsetail, grape seed, sage, wheat protein, herbal keratin), essential oils, and vitamins (B3, B5, biotin), free from parabens, silicones, alcohols, mineral oils, and artificial colorants, with positioning anchored on a 70-year heritage blending traditional herbal knowledge with pharmaceutical techniques.

OTACI generates revenue solely through one-time online consumer product sales in Turkish Lira via its own storefront. Pricing spans ₺99–₺879 for individual products and ₺839–₺2,243 for bundled sets, with promotional discounts of 25–47% off list, no cash-on-delivery, and no international shipping. Customer support is delivered by phone and email, and marketing is concentrated on the company's website, email newsletter, and organic social channels (Facebook, Instagram, YouTube). The company is headquartered in Kağıthane, Istanbul, with 28 employees, no disclosed investors or funding rounds, no parent company, no subsidiaries, and no enterprise or wholesale customers.

The addressable customer base is Turkish consumers seeking natural, dermatologist-tested, vegan personal care products segmented by hair type (normal, fine, dry, oily, colored, damaged, dandruff-prone) and skin concern (dehydration, aging signs, redness, uneven tone). The company holds KVKK and GDPR privacy compliance and a KEK03 quality policy on its website but has no disclosed patents, trademarks, third-party awards, or external partnerships.

Name

OTACI

Legal name

OTACI

Website

https://otaci.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

OTACI is a privately-held Turkish DTC personal care brand founded in 1955, selling herbal and botanical shampoos, conditioners, masks, serums, skin care, and soaps through its own e-commerce site to Turkish domestic consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Consumer Product Sales: OTACI generates revenue through direct-to-consumer sales of herbal hair care, skin care, and body care products via its e-commerce website. Products include shampoos, conditioners, hair masks, serums, styling products, moisturizers, toners, and natural soaps. Sales are primarily one-time purchases with bundled sets available at discounted prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

OTACI manufactures and sells herbal and botanical personal care products — including shampoos, conditioners, hair serums, masks, hair oils, styling products, skin tonics, micellar water, rose water, lip balm, and natural soaps — directly to Turkish consumers through its own e-commerce website. The product portfolio spans Botanics+ (hair and skin care), Naturway (garlic-based anti-hair loss hair care), Rose Cure (rose-based skin care), and Otacı Lab lines, using plant-based ingredients and proprietary botanical extract formulations.

Product overview

OTACI is a Turkish herbal and natural personal care company founded in 1955, offering a portfolio of hair care, skin care, and body/bath products. The core product lines include: Botanics+ (a comprehensive sub-brand with hair care products like shampoos, conditioners, masks, serums, styling foams, and rosemary water tonics, as well as skin care products including rose water, micellar water, and moisturizers), Naturway (a hair care sub-brand centered on garlic-based herbal extracts for anti-hair loss and anti-dandruff treatment), and Rose Cure (a rose-based skin care collection). The company also offers various gift sets and bundles combining products from these lines. OTACI positions itself as combining traditional herbal knowledge with modern science, using plant-based ingredients in its formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Botanics+: Hair and skin care product line featuring botanical ingredients
• Naturway
• Otacı Lab

Products and services

• Botanics+ Dolgunluk & Hacim Veren Bakım Şampuan (Arnika ve Bitkisel Keratin) Volumizing herbal shampoo with Arnica and plant-based keratin for weak, fine, and hair-loss-prone hair; Botanics+ sub-brand.
• Botanics+ Canlandırıcı & Besleyici Bakım Şampuan (10 Bitki Özü ve Biotin) Revitalizing herbal shampoo with 10 plant extracts and biotin providing anti-hair-loss nourishment from root to tip; Botanics+ sub-brand.
• Botanics+ Canlandırıcı & Besleyici Bakım Saç Kremi (10 Bitki Özü ve Biotin) Revitalizing herbal conditioner with 10 plant extracts and biotin that softens hair and facilitates combing while supporting anti-hair-loss care; Botanics+ sub-brand.
• Botanics+ Yağlanma Karşıtı Bakım Şampuan (Isırgan Otu ve Salisilik Asit) Oil-control herbal shampoo with nettle and salicylic acid that regulates scalp oil balance, reduces dandruff appearance, and adds vitality; Botanics+ sub-brand.
• Botanics+ Kepek Karşıtı Bakım Şampuan (Duvar Sarmaşığı ve Çinko) Anti-dandruff herbal shampoo with ivy extract and zinc that prevents dandruff formation, strengthens hair roots, and supports anti-hair-loss care; Botanics+ sub-brand.
• Botanics+ Onarıcı & Güçlendirici Bakım Şampuan (Balkabağı ve Bitkisel Keratin) Repairing and strengthening herbal shampoo with pumpkin and plant-based keratin for processed and damaged hair that restores moisture balance; Botanics+ sub-brand.
• Botanics+ Onarıcı & Güçlendirici Bakım Saç Kremi (Balkabağı ve Bitkisel Keratin) Repairing and strengthening herbal conditioner with pumpkin and plant-based keratin that smooths hair strands and eases combing; Botanics+ sub-brand.
• Naturway Sarımsaklı Bitki Özlü Şampuan Garlic extract herbal shampoo that cleanses the hair and scalp without damage and supports strong, healthy hair growth, suitable for all hair types; Naturway sub-brand.
• Naturway Klinik Kepek ve Dökülme Karşıtı Sarımsaklı Şampuan Clinical herbal shampoo with garlic, horse chestnut, and zinc to prevent dandruff formation and reduce hair loss, enriched with caffeine, vitamin B5, and biotin; Naturway sub-brand.
• Naturway Sarımsaklı Bitki Özlü Saç Kremi Garlic herbal conditioner with beetroot extract that repairs and strengthens hair strands while trapping moisture for soft, easily combed hair; Naturway sub-brand.
• Dökülmeye Karşı Vitaminli Klinik Serum Clinical anti-shedding hair serum with rosemary, horsetail, grape seed, sage, and wheat protein that strengthens hair from root to tip and helps reduce hair loss; contains Vitamins B5, B3, and Biotin.
• Bitkisel Saç Şekillendirici Orta-Sert Tutuş Silicone-free, alcohol-free, and colorant-free herbal hair styler with medium-hard hold, formulated with provitamin B5, yarrow, nettle, and chamomile essences that shape hair without damage.
• Botanics+ Bitkisel Saç Şekillendirici Saç Köpüğü (Yumuşak-Orta Tutuş) Botanics+ herbal hair styling foam with soft-medium hold, provitamin B5, aloe vera, and chamomile extracts that gently styles hair without leaving residue.
• Botanics+ Bitkisel Saç Şekillendirici Saç Köpüğü (Orta-Sert Tutuş) Botanics+ herbal hair styling foam with medium-strong hold that styles hair naturally without weighing it down or leaving artificial hardness.
• Botanics+ Saf Biberiye Suyu Tonik Pure rosemary water single-ingredient tonic that nourishes hair roots, supports healthy hair growth, reduces hair loss, and helps decrease dandruff appearance; Botanics+ sub-brand.
• Botanics+ Işıltılı Parlaklık Sağlayan Bitkisel Saç Bakım Yağı Botanics+ herbal hair care oil that provides shining brightness to hair, formulated for all hair types.
• Botanics+ Onarıcı ve Güçlendirici Bitkisel Saç Bakım Maskesi Herbal hair mask for processed and damaged hair with herbal keratin that strengthens hair, while organic coconut oil moisturizes and jojoba oil softens; Botanics+ sub-brand.
• Botanics+ Nemlendirici ve Canlandırıcı Bitkisel Saç Bakım Maskesi Moisturizing and revitalizing herbal hair mask for dry and damaged hair with herbal keratin, panthenol, and argan oil that strengthens and nourishes hair; Botanics+ sub-brand.
• Botanics+ Onarıcı ve Güçlendirici Bitkisel Saç Bakım Serumu Repairing and strengthening herbal hair serum for processed and damaged hair with organic coconut oil and jojoba oil that adds strength to hair strands and supports resistance to breakage; Botanics+ sub-brand.
• Naturway Bitki Özlü Dökülme Karşıtı Saç Bakım Serumu Plant extract anti-hair-loss hair serum from the Naturway sub-brand, formulated with herbal extracts to address hair shedding.
• Botanics+ %100 Doğal Gül Suyu 100% natural rose water used as a facial skin care toner, part of the Rose Cure collection.
• Botanics+ Makyaj Temizleyici Misel Su - Gül Özleri Micellar makeup remover with rose extracts designed for facial cleansing.
• Doğal Sabunlar (Natural Soaps) Natural ingredient soap bars sold as part of OTACI's body/bath personal care line.

Quantifiable outcome

• Clinical Serum with Anti-Shedding Vitamin: 83% reported healthier and lively hair, 70% stronger looking hair, 63% reduction in hair loss after 45 days of regular morning and evening use.
• +4 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Davines: Italian sustainable, botanical hair-care brand sold through salons and DTC. Comparable to OTACI's hair-care focus, natural-ingredient positioning, and premium styling/treatment product mix.
• Weleda: Swiss natural and biodynamic cosmetics brand with a long heritage (1921). Comparable to OTACI on natural/botanical formulation philosophy, multi-decade brand heritage, and skin + body care scope.
• Aveda: Estée Lauder-owned botanical hair-care specialist. Closely comparable to OTACI's Botanics+ and Naturway lines in hair-care focus, botanical-ingredient philosophy, and clean-formulation positioning.
• Herbal Essences: Herbal/botanical shampoo and conditioner mass-market brand owned by P&G. Comparable to OTACI on herbal ingredient-led hair-care positioning and shampoo/conditioner core category overlap.
• Klorane: French botanical hair-care brand (Pierre Fabre) with single-plant-ingredient hero products (e.g., rosemary, oat). Directly comparable to OTACI's Pure Rosemary Water and plant-extract shampoo positioning.
• Lush: UK-based handmade, natural-ingredient cosmetics and personal care retailer with strong own-DTC and physical-store presence. Comparable to OTACI on natural ingredients, vegan/cruelty-free claims, and direct-to-consumer emphasis.
• Yves Rocher: French global brand built on botanical-based cosmetics and personal care. Highly comparable to OTACI's plant-extract, herbal-philosophy positioning across hair, skin, and body categories with own-brand retail.
• The Body Shop: Global natural-ingredient personal care brand with vegan and cruelty-free positioning. Comparable to OTACI on ethical/clean-beauty positioning and multi-category (hair, skin, body) product breadth.

Regional players

• Eyüp Sabri Tuncer: Turkish heritage personal-care brand (founded 1920s) with colognes, soaps, and grooming products. Comparable to OTACI on long-running Turkish heritage positioning in natural personal care, though it overlaps less on hair/skin cosmetics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@otacibitkisel
• Facebookfacebook.com/otacibitkisel
• Instagraminstagram.com/otacibitkisel
• LinkedInlinkedin.com/company/otaci

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OTACI