En ville à Dreux

What En ville à Dreux does

En ville à Dreux is the public-facing brand and digital platform of the Office de Tourisme du Pays de Dreux, a government-affiliated tourism organization operated under the Agglomération du Pays de Dreux in the Centre-Val de Loire region of France. The entity functions as the official destination information portal for a territory covering 50+ communes, including Dreux, Anet, Ecluzelles, Vernouillet, and surrounding villages. Its core products comprise a multilingual (French, English, German) digital portal with an interactive map, a curated events agenda (122+ annual events), and searchable directories of 70+ restaurants, 29 reception/event venues, and accommodation listings. Supporting services include a newsletter subscription, downloadable brochures, and travel planning tools. The organization also maintains two physical visitor offices (headquarters at 9 Cour de l'Hôtel-Dieu in Dreux, and a tourist information bureau at 1 place du Château in Anet) that provide in-person visitor services.

The business model is non-commercial: core information services are provided free of charge to visitors, while individual venue operators, restaurants, and accommodation providers monetize directly with end customers (prices ranging from €4-5 for fast food to €50 for fine-dining menus, €5 for guided tours, and up to €4,900 for premium venue rentals). The tourism office itself is funded through the Agglomération du Pays de Dreux public budget and supplemented by European Leader programme grants. Revenue, ARR, and commercial KPIs are not disclosed, consistent with its public-sector administrative status. The organization holds no venture or private equity backing and operates with 12 employees.

The go-to-market approach is multi-channel: the digital platform serves as the primary top-of-funnel touchpoint, complemented by email/newsletter marketing, printed brochures at physical offices, and partnerships with regional tourism bodies including Eure-et-Loir Tourisme (CDT28), Eureka Attractivité, Région Normandie, and Centre-Val de Loire Region. Major destination-driving events include the Biennale Panorama (2026), Festival Au fil des siècles, Festival l'été sous les charmes, and the Journées du Patrimoine. Recent strategic activity includes a co-branded product collaboration with Dammann Frères (May 2026), inclusion in the Cartoville Gallimard travel guide (April 2026), and a Monnaie de Paris commemorative medal (March 2025).

Name

En ville à Dreux

Legal name

Office de Tourisme du Pays de Dreux

Website

https://ot-dreux.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Office de Tourisme du Pays de Dreux, branded as "En ville à Dreux," is a publicly funded tourism organization serving leisure visitors and day-trippers to the 50+-commune Pays de Dreux region in France through a multilingual digital portal, curated event calendar, and two physical visitor offices.

Ownership category

akta.pro rank

Product category

Tourism Information Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Sustainable Travel Booking & Distribution (Green Filters, Eco-Labels, Verified Listings) (THAAANAM), Visitor Management & Overtourism Mitigation (Capacity Controls, Permitting, Reservations) (THAAANAK)

Keywords

• Tourism information services
• Destination marketing
• Visitor information center
• Event calendar listings
• Local accommodation directory

Headquarters

HQ city

Dreux

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Pricing tiers

Distribution channels2 records

Marketing channels5 records

Core offering

En ville à Dreux is the public brand of the Office de Tourisme du Pays de Dreux, operating a centralized digital tourism information portal for the Pays de Dreux region in France. The organization provides visitors with searchable directories of accommodations, restaurants, event venues, an events agenda listing 122+ annual activities, heritage and nature guides, and in-person services through two physical tourist offices in Dreux and Anet.

Product overview

En ville à Dreux operates as a unified digital tourism information platform for the Pays de Dreux region, combining an events calendar, accommodation directory, restaurant listings, and venue rental catalog into a single gateway for visitors. The core offering consists of the main Tourism Information Portal with integrated search and mapping capabilities, supplemented by a curated Events & Activities Agenda. Supporting services include an Accommodation Listings directory, Restaurant Directory, and Reception & Event Venues catalog. Additional features include a Newsletter subscription service and Travel Planning Tools. The platform serves both leisure visitors seeking experiences and business travelers arranging events.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Eure-et-Loir Tourisme (CDT28)coreStrategic or Co-development PartnerRegional tourism committee partner listed on the Office de Tourisme website with logo placement. Promotes tourism across the Eure-et-Loir department.
• Eureka AttractivitéminorStrategic or Co-development PartnerRegional attractiveness and economic development partner. Listed as a supporting partner organization on the Office de Tourisme website.
• Région NormandiecoreStrategic or Co-development PartnerNormandy Region is listed as a partner, reflecting the geographic positioning of Pays de Dreux at the border of Normandy and Centre-Val de Loire regions.
• Centre-Val de Loire RegioncoreStrategic or Co-development PartnerThe Centre-Val de Loire Region is listed as a supporting partner, being the main administrative region of the Pays de Dreux territory.
• Agglomération du Pays de DreuxcoreStrategic or Co-development PartnerThe parent municipality aggregation body that operates and funds the Office de Tourisme. The website is hosted at ot-dreux.fr and is the official tourism portal of the Agglomération.
• Dammann FrèresminorGTM or Marketing PartnerLocal collaboration announced in May 2026 between the tea house Dammann Frères and the Nature Royale destination brand, creating a local and refined collaborative product.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Visit Flanders: Regional DMO promoting a Belgian destination with a comparable multi-event calendar, accommodation directory, and partnership-led marketing model.
• Visit Brussels: European metropolitan DMO operating a comparable multilingual destination promotion and event listing platform, useful as a European public-sector tourism comparator.

Direct peers

• ADN Tourisme: National federation of French Offices de Tourisme, providing the same classification, training, and digital standards framework that defines the OT du Pays de Dreux's operating model.
• Eureka Attractivité: Direct listed partner of the OT, operating a parallel economic attractiveness and tourism promotion mandate across the same Eure-et-Loir territory.
• Eure-et-Loir Tourisme (CDT28): Department-level tourism committee for Eure-et-Loir, a direct listed partner of the OT, operating a comparable destination promotion and event aggregation role across the same administrative territory.
• Comité Régional du Tourisme de Normandie: Regional tourism committee for Normandie, a listed partner of the OT due to Pays de Dreux's cross-regional positioning, executing a parallel destination marketing and event promotion mandate.
• OnlyLyon Tourisme & Congrès: Municipal tourism office for a French urban destination, running a comparable multilingual destination portal with event calendars, accommodation listings, and venue directories.
• Destination Nantes (Office de Tourisme de Nantes): Municipal Office de Tourisme operating a comparable digital platform, event agenda, restaurant and accommodation directory, and visitor services model in a French mid-sized city.
• Comité Régional du Tourisme Centre-Val de Loire: Regional tourism committee for Centre-Val de Loire, a formalized partner of the OT, with the same destination marketing remit at the regional level.

Broad incumbents

• Paris je t'aime (Office de Tourisme de Paris): Larger French capital tourism office with a national-scale brand presence; the OT du Pays de Dreux relies on its proximity to Paris catchment as a key demand driver.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/en-ville-%C3%A0-dreux

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about En ville à Dreux