Otto fra Bertel O. Steen

What Otto fra Bertel O. Steen does

Otto fra Bertel O. Steen, operating as Otto Mobility AS, is a Norwegian car-sharing, fleet management, and car administration platform headquartered in Lørenskog, Norway. Founded in 2019 as a wholly-owned subsidiary of Bertel O. Steen — a Nordic automotive retail group with over 120 years of history — Otto provides municipalities, housing cooperatives, condominiums, and businesses with managed vehicle access via a mobile app (iOS/Android) and web platform. The platform integrates with BankID for Norwegian e-ID authentication and with Parqio for parking access, positioning it as a turnkey vehicle-as-a-service solution for the public sector and residential developments.

The company's core product combines three modules: car sharing (peer-to-fleet and corporate fleet), fleet management (vehicle tracking, utilization, reporting), and car administration (procurement, leasing administration, environmental accounting). Notable customers include Ålesund kommune (22 vehicles), Asker kommune, Bodø kommune, and the housing cooperatives Åsbråten borettslag and Frysjalia sameie. The platform has targeted a 100% renewable vehicle fleet by 2025, aligning with Norway's broader EV transition.

Otto operates with a small team of 8 employees and is structured as a subsidiary of Bertel O. Steen, meaning it benefits from the parent's dealership network, fleet leasing infrastructure, and capital base but does not appear to raise external funding. Its go-to-market leans heavily on municipal tenders and partnerships with real estate developers responding to Oslo's 2022 parking norm changes, which require car-sharing integration in qualifying residential developments. The combination of a utility-grade product, government-grade customer base, and an industrial parent provides a defensible niche but caps standalone scaling velocity.

Name

Otto fra Bertel O. Steen

Legal name

Otto Mobility AS

Website

https://otto.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Otto fra Bertel O. Steen (Otto Mobility AS) is a Norwegian car-sharing, fleet management, and car administration platform serving municipalities, housing cooperatives, and businesses, operating as a subsidiary of the Bertel O. Steen automotive retail group.

Ownership category

akta.pro rank

Product category

Car Sharing & Fleet Management Mobility Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Services-Computer Integrated Systems Design (7373), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Car Rental & Car-Sharing Booking Platforms (BPAMAIAF)

akta.pro secondary industries

Mobility-as-a-Service / Car Sharing & Pool Fleet (Passenger Vehicles) (TLABAAAI), Corporate Vehicle Subscription & Flexible Access Programs (TLABALAH), Mobility-as-a-Service (MaaS) & Multimodal Trip Planning (BPAMAIAH)

Keywords

• Car sharing platform
• Fleet management software
• Vehicle-as-a-service
• Mobility management
• Car administration services

Headquarters

HQ city

Lørenskog

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bil som en tjeneste (Vehicle-as-a-Service): Otto offers complete vehicle packages including car, technology, and services. This covers insurance, financing, service, and maintenance in a single predictable package. Revenue is generated through recurring fees for the bundled vehicle and service offering.
2. Bildeling - Time- og døgnleie (Car Sharing - Hourly and Daily Rental): Customers pay per hour or per day to use Otto vehicles. Pricing includes insurance, free charging for electric vehicles, and 150 km per day on daily rentals. Exceeding km limits incurs additional charges.
3. Flåtestyring (Fleet Management as a Service): Otto Fleet provides vehicle park overview, maintenance alerts, and fleet administration tools as a subscription or bundled service. Revenue is derived from fleet management fees charged to businesses and municipalities.
4. Tilleggstjenester (Ancillary Charges): Additional revenue from tolls (automatically charged to rental), fuel charges for fossil fuel vehicles, parking fines, damage deductibles, and extra cleaning fees (e.g., up to 5,000 kr for pet-related cleaning violations).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Otto provides a digital car administration, fleet management, and car-sharing platform delivered through a web application and native iOS/Android apps. The platform consolidates vehicle management, car-sharing coordination, mileage logging (Kjørebok), service alerts (Servicevarsling), and environmental accounting (Miljøregnskap) into a single interface for municipalities, large businesses, housing cooperatives, real estate developers, and private individuals.

Product overview

Otto is a unified mobility-as-a-service platform from Bertel O. Steen offering car administration, fleet management, and car sharing. The core platform (Otto) integrates with specialized modules: Otto Fleet for fleet oversight and administrative tasks, Otto App for mobile car access and sharing management, Kjørebok for automatic trip logging, Servicevarsling for maintenance alerts, and Miljøregnskap for environmental reporting. Additionally, Bildeling provides peer-to-peer sharing for businesses and residential complexes, and Bil som en Tjeneste offers complete vehicle outsourcing with insurance and maintenance included.

Differentiator

Problem solved

Functional benefit

Brands

• Otto Fleet: Fleet management solution providing overview of vehicle fleet, EU inspection reminders, tire change notifications, administration of charging badges, fuel cards, and toll crossings.

Products and services

• Otto Platform Unified car administration, fleet management, and car-sharing platform accessible via web and mobile, consolidating vehicle management, car-sharing coordination, mileage logging, service alerts, and environmental reporting for municipalities, businesses, housing cooperatives, real estate developers, and private individuals.
• Otto Mobile App Native iOS and Android application providing on-the-go access to the Otto platform, enabling users to book shared vehicles, log mileage, receive service alerts, and manage their mobility account from a smartphone.
• Otto Bildeling (Car Sharing) Car-sharing solution enabling organizations and individuals to share vehicles within a pool, with booking, access control, and usage tracking managed through the Otto platform.
• Bil som en tjeneste (Car as a Service) Subscription-based vehicle-as-a-service offering that bundles vehicle access, administration, and platform services into a single recurring arrangement for businesses and private individuals.

Quantifiable outcome

• One shared car replaces 5–15 private cars (TØI research)
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• ParqiocoreTechnology or IntegrationOtto partners with Parqio, a garage management platform described as 'garasjeanleggets Airbnb,' to enable car sharing access within residential garage complexes. The integration allows Otto vehicles to be accessed via the Parqio app in participating housing cooperatives. At Frysjalia, Parqio helped identify residents with underused parking spaces who were willing to share them with Otto car sharing vehicles. The partnership enables Otto to expand into housing cooperatives without needing dedicated parking spaces.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Free2Move: Stellantis' mobility super-app aggregating car sharing, rental, and parking across Europe. Comparable on integrated MaaS platform offering car sharing plus fleet services through a single consumer app.
• Geotab: Global fleet telematics and management SaaS provider used by enterprises and government fleets. Comparable on fleet management dashboards, mileage logging, and environmental/fuel reporting that Otto Fleet delivers.
• ShareNow: BMW-backed free-floating car-sharing platform operating across European cities. Comparable on consumer car sharing via mobile app, vehicle access technology, and urban mobility positioning.
• Webfleet (Bridgestone): Leading European fleet management software (formerly TomTom Telematics), serving commercial vehicle fleets. Comparable on subscription fleet management SaaS, vehicle tracking, and maintenance scheduling functionality.
• Volvo Cars Mobility: Volvo's mobility and subscription services arm offering vehicle access without ownership. Comparable on OEM-backed mobility services, premium vehicle subscription, and EV-forward positioning in the Nordic market.

Direct peers

• Nabobil: Norway's largest peer-to-peer car-sharing platform, owned by Renault. Comparable on Norwegian car sharing, mobile-first booking, and BankID-style onboarding for consumers.
• MaaS Global (Whim): Finnish MaaS operator behind the Whim subscription app, bundling public transport, taxis, car rental, and bikes. Comparable on the mobility-as-a-service subscription model and multimodal aggregation vision Otto pursues.
• Bilkollektivet: Norwegian car-sharing cooperative operating peer-to-peer vehicle sharing across Norway. Direct comparable on car sharing model, Norwegian market focus, and serving individuals and organizations seeking access without ownership.
• Hygglo: Norwegian peer-to-peer rental marketplace for cars, tools, and equipment. Comparable on Norwegian consumer sharing economy, mobile-first booking, and serving both individual and B2B use cases.

Emerging players

• Polestar: Swedish EV performance brand with subscription and vehicle-as-a-service offerings. Comparable on premium EV subscription model and Nordic market presence adjacent to Otto's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/otto-fra-bertel-o-steen

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Otto fra Bertel O. Steen