City Sports Group dba City SC

What City Sports Group dba City SC does

City Sports Group, doing business as City SC, is a 501c3 non-profit youth soccer club headquartered in Carlsbad, California, serving Carlsbad and North County San Diego. The club operates a comprehensive player-development pipeline that spans recreational leagues (Fall/Winter/Spring; ages 4–18, ~4,000+ players), a City Juniors bridging program (U7–U9), competitive teams across SoCal League, Elite Academy, Girls Academy, and MLS NEXT (60+ teams, U7–U19, registration fees ranging $1,549–$3,995), and pre-professional men's teams in USL League Two, USL Academy, and UPSL. Core technological assets include the proprietary "Ball Rhythms" ball-mastery curriculum (12 difficulty levels devised by MLS NEXT Boys Academy Director Paul Ritchie, engineered for 1,000+ daily ball touches in 10-minute sessions) and the City SC 360 mobile application (iOS/Android/web) which provides centralized scheduling, roster, messaging, fan-wear purchase, and calendar sync (Google/Apple) functionality. Back-end integrations include TeamSnap (registration/scheduling), Coach's Voice (coaches' portal), Mailchimp (newsletter — quarterly, Issue 57 as of Summer 2026), Rained Out (field closure alerts), and SignUpGenius (volunteer scheduling).

The business model combines recurring subscription revenue from competitive and recreational season registrations, transaction-based revenue from USL League Two ticket sales ($7 youth/$12 adult; $30/$55 season passes) and merchandise, plus tournament and event revenue anchored by two major annual events — the Carlsbad Cup (July) and Coastal Classic (August) — supplemented by Giving Back Friendlies (now in its 12th year, $138,130+ raised cumulatively) and the Annual Golf Fundraiser. The organization is governed by a volunteer board of directors (President Jim Barnhill; VPs Joe Crotty, Tom Ferry, Cheryl Rogow, Ryan Cull) and is supported by four Executive Directors (Glenn Malone — Boys Program, Carl Higham — Girls Program, Steve Cowell — Technical, Michael Duggan — Operations) and a Director of Recreational Program (Gregg Cacioppo). Outreach includes a free Champions League program for ages 2–18 with medical or physical disabilities and ~$180,000 in annual financial aid distributed to players who otherwise could not participate. The club maintains strategic affiliations with USL League Two, USL Academy League, UPSL, MLS NEXT, Girls Academy League, Elite Academy League, and an MLS club partnership with San Diego FC for Snapdragon Stadium matchday events.

Name

City Sports Group dba City SC

Legal name

City Sports Group

Website

https://ourcitysc.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

City Sports Group dba City SC is a 501c3 non-profit youth soccer club based in Carlsbad, California, serving 4,000+ recreational players and 60+ competitive teams across U7–U19 in Carlsbad and North County San Diego, with an extended pipeline into USL League Two, USL Academy, and UPSL pre-professional men's teams.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports and Recreation Instruction (61162), Sports Teams and Clubs (711211), Other Spectator Sports (711219), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Amateur Sports Tournaments (MPAGAMAF), Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Youth soccer programs
• Competitive soccer leagues
• Recreational soccer leagues
• Soccer coaching services
• College recruitment support

Headquarters

HQ city

Carlsbad

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Competitive Program Registration Fees: Year-round competitive program registration fees ranging from $1,549 (U7) to $3,995 (MLS Homegrown/GA White & Blue), covering professional coaches, league fees, field usage, referees, goalkeeper training, college recruitment services, and financial aid.
2. Recreational Program Fees: Seasonal recreational league registration fees with tiered pricing: Early Bird ($250-$275), Regular ($275-$315), Last Chance ($300-$330) for Fall season. Includes uniforms, trophy, pictures, referees, and volunteer-coached programs.
3. USL League Two Ticket Sales: Pre-professional men's soccer team generates revenue through single game tickets (Youth $7, Adult $12) and season passes (Youth $30, Adult $55 for 6 home games).
4. Tournament and Event Revenue: Major fundraising through Carlsbad Cup and Coastal Classic tournaments, which require significant volunteer support. Additional revenue from annual golf fundraiser and community events.
5. Fan Wear and Merchandise: Sale of club merchandise including fan wear, canopies, tents, flags, and banners through the club's fan wear store.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

City SC is a 501(c)(3) non-profit youth soccer club serving players ages 4–18 across Carlsbad and North County San Diego. It runs year-round recreational and competitive leagues (MLS NEXT, Girls Academy, Elite Academy, SoCal League), entry-level City Juniors (U7–U9), an inclusive Champions League for children with disabilities, men's semi-professional teams (USL League Two, USL Academy, UPSL), and supporting programs such as camps, tournaments, goalkeeper training, college preparation, and referee development.

Product overview

City SC is a youth soccer club offering a comprehensive portfolio of programs across recreational, competitive, and semi-professional levels. The club operates the City SC 360 App as its primary digital platform for scheduling and communication. Programs span Recreational (Fall/Winter/Spring leagues), Competitive (MLS NEXT, Girls Academy, Elite Academy, SoCal League), City Juniors (U7-U9 entry-level competitive), Champions League (disability program), and semi-professional USL/UPSL men's teams. Supporting offerings include college preparation, goalkeeper training, camps, and tournaments (Carlsbad Cup, Coastal Classic). The club serves over 4,000 recreational players and operates year-round with over 250 competitive teams.

Differentiator

Problem solved

Functional benefit

Brands

• City SC 360: Official club scheduling and communication platform for managing player accounts and team-related information
• City Juniors
• Champions League

Products and services

• Recreational Program
• Competitive Program
• City Juniors
• Champions League
• USL League Two and USL Academy Men's Teams
• UPSL Men's Team
• College Preparation Program
• Goalkeeper Program
• Camps
• Tournaments (Carlsbad Cup and Coastal Classic)
• Referee Program

Quantifiable outcome

• 2 GA National Championships won by Girls Academy Program (2026)
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

22 partnerships are on record, tiered flagship, minor and core.

• San Diego FCflagshipStrategic or Co-development PartnerMLS club partnership for Club Night events at Snapdragon Stadium. City SC players and families receive discounted tickets to SDFC matches with special matchday experiences tied to ticket participation.
• AretynminorOthersOfficial partner logo displayed on club website partners section
• soccer.com / wearecitysc.comminorOthersOfficial partner logo displayed on club website partners section
• IYSA SoccercoreOthersAffiliated with Independent Youth Soccer Association for league sanctioning and insurance
• Inglorious BagelsminorGTM or Marketing PartnerCommunity sponsor for USL League Two team, providing support for pre-professional men's soccer program
• Longevity Physical TherapyminorGTM or Marketing PartnerCommunity sponsor for USL League Two team, supporting player health and injury prevention
• San Diego Blood BankminorStrategic or Co-development PartnerPartner for Coastal Classic Blood Drive held in conjunction with tournament events. 47 donors participated in inaugural drive, touching 144 lives.
• Catch A Lift FundminorStrategic or Co-development Partner2026 beneficiary of 12th annual Giving Back Friendlies event, raising $7,406.02 for military veteran support organization
• CorazonminorStrategic or Co-development PartnerAnnual Copa Corazon tournament - coaches and members travel to Tijuana to run soccer tournament for local school children. Approximately 200 children from seven districts participate annually.
• Challenger SportsminorChannel Partner/ Reseller/ DistributorPartner logo displayed on club website. British soccer coaching company providing resources and programs.
• EP Save A Life FoundationminorStrategic or Co-development PartnerPrevious beneficiary of Giving Back Fundraiser and club community support initiatives for cardiac screening awareness
• AST AcademyminorChannel Partner/ Reseller/ DistributorPartner logo displayed on club website partners section
• North County Food BankminorStrategic or Co-development PartnerCommunity partner for club outreach and support initiatives in North County San Diego
• Jersey Mike's SubsminorGTM or Marketing PartnerCommunity sponsor supporting club events and programs
• Scouting ZonecoreTechnology or IntegrationCollege recruitment platform providing video scouting and recruitment tools for City SC players pursuing collegiate soccer
• Impact CanopyminorChannel Partner/ Reseller/ DistributorOfficial vendor for City SC branded merchandise including tents, flags, banners, and fan wear items
• USL League TwoflagshipOthersElite pre-professional league with over 120 franchises. City SC USL 2 team participates in this platform which has produced over 70% of MLS SuperDraft selections since 2010.
• USL Academy LeaguecoreOthersU20 pre-professional league enabling college-level players to compete. City SC USL Academy team is the only San Diego-based team in the league.
• United Premier Soccer League (UPSL)coreOthersLargest and most competitive pro-development league in North America. City SC UPSL team trains in Carlsbad with home games locally.
• Girls Academy LeagueflagshipOthersTop-tier girls youth soccer league. City SC fields multiple GA teams (White, Blue, Aspire) competing at this level with national championship success.
• MLS NEXTflagshipOthersTop boys youth academy league. City SC fields MLS NEXT Homegrown and Academy teams with players advancing to professional academies.
• Elite Academy League (EA)coreOthersDevelopment league for competitive youth players. City SC fields EA teams as pathway between SoCal League and MLS NEXT.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/ourcitysc
• YouTubeyoutube.com/c/CitySC
• Facebookfacebook.com/ourcitysc
• Instagraminstagram.com/ourcitysc
• LinkedInlinkedin.com/company/city-sports-group-dba-city-sc

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Sports Group dba City SC