Catch A Lift
Catch A Lift Fund is a Maryland nonprofit that delivers free fitness, nutrition, emotional wellness, and community programming to post-9/11 combat-injured U.S. veterans through a three-phase coaching program, online member dashboard, and nationwide network of combat-veteran coaches, serving 14,900+ veterans since 2013.
- Company typePrivate
- Founded2013
- HeadquartersLutherville Timonium, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Catch A Lift does
Catch A Lift Fund is a Maryland-incorporated nonprofit (legal name Christopher Coffland Memorial Fund Inc.) founded in 2013 in memory of U.S. Army Specialist Christopher Coffland, who was killed in action in Afghanistan. The organization provides free fitness, nutrition, emotional wellness, and community programming to post-9/11 combat-injured U.S. veterans. Since inception, it reports serving more than 14,900 veterans nationwide across all 50 states.
The core product is a three-phase Wellness Program: an 8-week Wellness Group Phase 1 with personalized assessment and coach matching; a Mission Ready Group Phase 2 (up to two years) providing enhanced coaching plus either in-home fitness equipment or a nationwide gym membership; and a Legacy Phase 3 offering lifelong community support. The program is delivered through an online Member Dashboard (program.catchaliftfund.org) that combines wellness tracking, a virtual educational library, and live monthly webinars. All coaches are themselves combat veterans, providing peer-based accountability. Adjacent programs include the Women's Fitness Initiative (female veteran-specific coaching), the From Healing to Leading Certification Program (veterans earning nationally recognized fitness/nutrition credentials), and the Ambassador Program (member-led outreach to VA centers, hospitals, colleges, and veteran organizations). Supporting assets include the Coaches Corner Podcast on YouTube, the CAL Pro Shop e-commerce merchandise storefront, and the YourWay DIY fundraising platform.
Catch A Lift Fund generates revenue through four streams: individual donations, corporate sponsorships (25+ named financial-sector sponsors including Morgan Stanley, Goldman Sachs, JP Morgan, Blackrock, Barclays, Citi, Raymond James, Stifel, Capital Group, Paul Weiss, and EY), annual regional benefit events in Connecticut, Baltimore, and Northern Virginia, and merchandise sales through the Pro Shop. Veterans receive all core services free of charge; the organization is funded entirely by philanthropic contributions. It is headquartered at 2066 York Road, Suite 205A, Lutherville Timonium, Maryland, operates with 1-10 employees, and is led by Executive Director Lynn Coffland.
Catch A Lift firmographics
Firmographics- Name
- Catch A Lift
- Legal name
- Christopher Coffland Memorial Fund Inc.
- Website
- https://catchaliftfund.org
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Catch A Lift Fund is a Maryland nonprofit that delivers free fitness, nutrition, emotional wellness, and community programming to post-9/11 combat-injured U.S. veterans through a three-phase coaching program, online member dashboard, and nationwide network of combat-veteran coaches, serving 14,900+ veterans since 2013.
- Ownership category
- akta.pro rank
Catch A Lift industry classification
Industry- Product category
- Veteran Wellness and Fitness Nonprofit Services
- NAICS
- Grantmaking Foundations (813211), Other Grantmaking and Giving Services (813219), Civic and Social Organizations (813410)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ)
- akta.pro secondary industries
- Strength & Conditioning Bootcamps (HSADABAB), Weight Loss & Body Transformation Training (HSADAAAC)
Keywords
Where Catch A Lift is headquartered
LocationHeadquarters
- HQ city
- Lutherville Timonium
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Catch A Lift business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Donations: Individual donors contribute to support CAL's mission of providing fitness programs, equipment grants, and wellness support to combat-injured veterans at no cost to the veteran
- Corporate Sponsorships: Financial partnerships with corporations including Morgan Stanley, Goldman Sachs, JP Morgan, Blackrock, Barclays, Citi, and other financial firms who sponsor the organization
- E-commerce Merchandise Sales: CAL Pro Shop sells branded apparel, outerwear, accessories, and gear. Products include t-shirts ($22-$65), tanks ($25-$30), hoodies ($59-$70), vests ($75), hats ($20-$25), and other merchandise
- Fundraising Events: Annual benefit events including Connecticut Benefit, Baltimore Community Workout, and Northern Virginia Benefit where attendees contribute to support veteran programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free wellness program for eligible post-9/11 combat-injured Veterans |
| Unit Pricing | Pay-as-you-go | CAL Pro Shop merchandise |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Catch A Lift product offering
Product offeringCore offering
Catch A Lift Fund provides free fitness, nutrition, emotional wellness, and community programming to post-9/11 combat-injured U.S. military veterans. Eligible veterans are matched one-on-one with combat-veteran coaches and progress through a structured three-phase program (Wellness Group, Mission Ready, Legacy) that includes personalized fitness plans, nutritional guidance, mental health resources, and either home gym equipment grants or nationwide gym memberships. The organization is funded by individual donations, corporate sponsorships, fundraising events, and branded merchandise sales.
Product overview
Catch A Lift Fund operates as a nonprofit organization offering a multi-phase wellness ecosystem for post-9/11 combat-injured Veterans, centered around fitness, emotional wellness, nutrition, and community support. The core offerings include the Wellness Program (phased 8-week to year-long journey with personal coaching and equipment grants), the Certification Program (fitness career training), Ambassador Program (community leadership), and Women's Fitness Initiative (gender-specific support). Supporting platforms include the Member Dashboard for program management, Coaches Corner Podcast for content, YourWay Fundraising for community engagement, and the CAL Pro Shop e-commerce store for branded merchandise. Together, these programs form an integrated support system from initial recovery through lifelong wellness and career development.
Differentiator
Problem solved
Functional benefit
Brands
- Women's Fitness Initiative (WFI): A dedicated program for female Veterans providing personalized wellness plans, live quarterly webinars, peer-led discussions, and weekly motivational text messages within a supportive environment.
- From Healing to Leading: Certification Program
- Ambassador Program
- Coaches Corner Podcast
Products and services
- Wellness Program An 8-week personalized fitness and wellness journey for post-9/11 combat-injured Veterans, structured as three phases: Wellness Group Phase 1 (8-week foundation with veteran coach matching, weekly check-ins, and a personalized wellness dashboard), Mission Ready Group Phase 2 (year-long enhanced coaching with in-home fitness equipment grants or nationwide gym memberships), and Legacy Phase 3 (lifelong support for graduated members). Delivered free of charge to eligible veterans.
- From Healing to Leading: Certification Program A career development program that supports Veterans in earning nationally recognized certifications in fitness, nutrition, and wellness coaching, providing financial assistance, mentorship, and practical support to become personal trainers, group instructors, or health coaches.
- Women's Fitness Initiative (WFI) An exclusive wellness program for female Veterans featuring personalized wellness plans, live quarterly webinars, peer-led discussions, and weekly motivational text messages, guided by female Veteran coaches in a safe, empowering environment.
- CAL Pro Shop An online e-commerce store selling branded apparel (t-shirts, tank tops, sweatshirts), outerwear (vests, hoodies), accessories (hats, flags, magnets), children's items, and WOD gear, with proceeds supporting CAL's veteran programs. Ships merchandise worldwide.
- YourWay Fundraising A DIY fundraising platform that allows supporters to host their own events and raise funds for CAL's mission to support combat-injured Veterans through fitness.
Quantifiable outcome
- 14,900+ lives lifted since program inception
- +2 more outcomes
Companies that use Catch A Lift
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Catch A Lift technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Catch A Lift partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Catch A Lift competitors and assessment
Company assessmentDirect peers
- Travis Manion Foundation: Veteran-service nonprofit founded in memory of a fallen service member, focused on character development and community leadership. Comparable legacy-driven nonprofit model with veteran-led mentorship and community programs addressing post-9/11 veteran transition.
- The Mission Continues: Nonprofit empowering post-9/11 veterans to continue service through community impact programs including veteran-led volunteer projects. Comparable peer-cohort model and veteran-led programmatic structure, with some overlap in physical wellness initiatives.
- Homes For Our Troops: Nonprofit building specially adapted homes for severely injured post-9/11 veterans at no cost. Highly comparable nonprofit-grant model (equipment/homes provided free to veterans) targeting the same combat-injured veteran cohort with corporate-sponsor funding.
- Team Red White & Blue (Team RWB): Veteran-focused nonprofit using physical fitness and community events to support post-9/11 veterans. Directly comparable to Catch A Lift's mission of veteran wellness through fitness, coaching, and peer community, with a similarly nationwide membership model.
- Semper Fi Fund: Provides immediate financial assistance and grants to combat-injured service members, critically ill service members, and their families. Highly comparable grant-based model to CAL's equipment-grant and wellness-coaching offering for post-9/11 combat-injured veterans.
- Disabled Sports USA (now Move United): Provides adaptive sports and recreation opportunities for individuals with disabilities, including wounded veterans. Directly comparable to Catch A Lift's adaptive fitness and competitive athletic outcomes (Warrior Games, marathons, CrossFit, sled hockey) for injured veterans.
Broad incumbents
- Wounded Warrior Project: Largest U.S. nonprofit serving post-9/11 wounded veterans, offering physical and mental wellness programs, career support, and grants. Overlaps heavily with Catch A Lift's mission but operates at vastly larger scale with broader programmatic scope including mind, body, economic empowerment, and family support.
- Iraq and Afghanistan Veterans of America (IAVA): Largest post-9/11 veterans advocacy organization, providing health, education, employment, and community programs. Broader mission than CAL, with overlap in veteran wellness, mental health resources, and transition support for the same beneficiary cohort.
- Gary Sinise Foundation: Major veteran-services foundation providing grants, adapted smart homes, and wellness/recreation programs to wounded veterans. Comparable grant-based and wellness-program model for combat-injured veterans, with similar corporate-sponsor funding structure and broader programmatic reach.
Others
- Bob Woodruff Foundation: Grantmaking foundation that funds programs and services for post-9/11 veterans and their families. Operates a similar grant-distribution function for veteran-serving organizations, making it comparable as an adjacent grantmaker and potential funder peer in the same ecosystem.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Catch A Lift social profiles
Digital presenceCatch A Lift financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catch A Lift leadership team
Management profileNumber of profiles
Profiles1 record
Catch A Lift funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catch A Lift M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catch A Lift
What does Catch A Lift do?
Catch A Lift Fund provides free fitness, nutrition, emotional wellness, and community programming to post-9/11 combat-injured U.S. military veterans. Eligible veterans are matched one-on-one with combat-veteran coaches and progress through a structured three-phase program (Wellness Group, Mission Ready, Legacy) that includes personalized fitness plans, nutritional guidance, mental health resources, and either home gym equipment grants or nationwide gym memberships. The organization is funded by individual donations, corporate sponsorships, fundraising events, and branded merchandise sales.
Is Catch A Lift a public or private company?
Catch A Lift is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Catch A Lift founded?
Catch A Lift was founded in 2013. It employs 1 to 10 people.
Where is Catch A Lift based?
Catch A Lift is headquartered in Lutherville Timonium, United States, in the North America region.
How does Catch A Lift make money?
Four revenue lines are on record. Individual Donations are the primary driver. The others are corporate Sponsorships, E-commerce Merchandise Sales and fundraising Events.
Who are Catch A Lift's main competitors?
Direct peers on record are Travis Manion Foundation, The Mission Continues, Homes For Our Troops, Team Red White & Blue (Team RWB), Semper Fi Fund and Disabled Sports USA (now Move United). Broad incumbents are Wounded Warrior Project, Iraq and Afghanistan Veterans of America (IAVA) and Gary Sinise Foundation. Bob Woodruff Foundation is listed as an others.
Does Catch A Lift have an API?
No public API is recorded for Catch A Lift.
What industry is Catch A Lift in?
Catch A Lift's product category is Veteran Wellness and Fitness Nonprofit Services. Its primary akta.pro industry code is HSADAEAJ, Return-to-Sport / Post-Rehab Athletic Reconditioning, with a secondary code of HSADABAB, Strength & Conditioning Bootcamps. Its NAICS code is 813211 and its SIC code is 8600.