OURISMAN ROCKMONT CHEVROLET

What OURISMAN ROCKMONT CHEVROLET does

Ourisman Rockmont Chevrolet is one of 18 dealerships operated by Ourisman Cars Auto Group, a privately held, family-owned automotive dealer group founded in 1920 and headquartered in Maryland. The group sells new vehicles across more than 15 OEM brands — including Chevrolet, Ford, Honda, Kia, Hyundai, Mazda, Toyota, Volkswagen, Chrysler, Dodge, Jeep, Ram, Fiat, Genesis, Subaru, and Lotus — together with certified pre-owned and used vehicles, across 18 award-winning rooftops in Maryland, Virginia, Delaware, and Pennsylvania. Ourisman Rockmont Chevrolet specifically operates the Chevrolet franchise at 807 Rockville Pike, Rockville, MD.

The group's revenue is generated through five interlocking streams: new and pre-owned vehicle sales, in-house financing via Ourisman Finance, service and parts, collision repair through Ourisman Collision Centers, and trade-in purchases via Ourisman Buys. Customer-facing loyalty infrastructure includes the Ourisman Promise Program (Lifetime Engine Guarantee, Lifetime Car Washes, Lifetime Exterior Detail every 24 months, and Promise Rewards at 5% back on purchases, repairs, and maintenance), with a Platinum Promise upgrade tier bundling 9H Ceramic Coating, Ourisman Shield, and the Ikon Connected Car App. The dealer group supports online vehicle search, trade-in valuation, and paperless financing applications, targeting purchase completion in as little as 15 minutes.

Operationally, Ourisman runs a traditional direct-to-consumer dealership model supplemented by digital sales tools. The technology stack is non-proprietary: no mobile app is published, no API surface is exposed, and no AI capabilities are disclosed. Leadership consists of professional managers operating under the founding family, with Vice President Hussein Farzad overseeing multiple locations including Chevrolet of Rockville, Lotus of DC, Volkswagen of Rockville, Kia of Fairfax, Mazda of Rockville, Hyundai of Bowie, and Genesis of Bowie, and Buddy Morris serving as General Manager for Chevrolet of Baltimore and Kia of Catonsville. The company has not raised external funding, has no institutional shareholders, and finances its operations internally.

Name

OURISMAN ROCKMONT CHEVROLET

Legal name

Ourisman Cars Auto Group

Website

https://ourismanautomotive.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Ourisman Rockmont Chevrolet is one of 18 family-owned dealerships operated by Ourisman Cars Auto Group, selling new and pre-owned vehicles across 15+ brands and serving individual retail buyers in Maryland, Virginia, Delaware, and Pennsylvania.

Ownership category

akta.pro rank

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales (New and Pre-owned): Sales of new vehicles from various manufacturers (Chevrolet, Ford, Honda, Kia, Hyundai, Mazda, Toyota, Volkswagen, Dodge, Jeep, Ram, Chrysler, Fiat, Genesis, Subaru, Lotus) and pre-owned vehicles. Purchase options include traditional in-person buying and online purchasing tools.
2. Financing Services: In-house financing services helping customers purchase vehicles. Customers can complete paperwork at dealership and complete purchase in as little as 15 minutes.
3. Service and Parts: Service department providing vehicle maintenance and repairs. Promise Rewards program offers 5% back on purchases, repairs, and maintenance.
4. Body Shop Services: Collision repair services through Ourisman Collision Centers.
5. Trade-in Services: Ourisman Buys program purchasing customer vehicles as trade-ins.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Ourisman Rockmont Chevrolet is a Chevrolet franchise dealership that sells new Chevrolet vehicles, manufacturer-certified pre-owned (Gold Standard) and pre-owned vehicles, and provides Chevrolet-aligned financing and leasing through an on-site finance office. The dealership also operates a Chevrolet service center, parts department, and body shop, plus a customer loyalty program (Ourisman Promise) offering complimentary loaner cars, complimentary maintenance, and free pickup and delivery within select distances.

Product overview

Ourisman Rockmont Chevrolet is part of the Ourisman Auto Group, a family-owned automotive dealer group operating 18 award-winning dealerships serving Maryland, Virginia, Delaware, and Pennsylvania for over 100 years. The group offers a comprehensive portfolio of automotive products and services organized around two main pillars: new and pre-owned vehicle sales across 16+ vehicle brands (Chevrolet, Ford, Honda, Toyota, Volkswagen, Hyundai, Kia, Mazda, Subaru, Genesis, Lotus, Chrysler, Dodge, Jeep, Ram, Fiat), and a suite of customer-facing services including the Ourisman Promise loyalty program (with Platinum Promise upgrade featuring ceramic coating and connected car app), vehicle financing, trade-in services, body shop/collision repair, and ongoing service and parts maintenance. The Ourisman Promise Program provides lifetime engine guarantees, car washes, and exterior detailing, while Promise Rewards delivers 5% back on service purchases. The group enables online vehicle purchasing with expedited completion times.

Differentiator

Problem solved

Functional benefit

Brands

• Ourisman Promise Program: Lifetime vehicle benefits program offering Lifetime Engine Guarantee on qualifying new vehicles, Lifetime Car Washes, Lifetime Exterior Detail every 24 months, and Promise Rewards earning 5% back on purchases, repairs, and maintenance.
• Ourisman Platinum Promise
• Ourisman Cares
• Ourisman Finance

Products and services

• New Chevrolet vehicle sales Sale of new Chevrolet cars, trucks, and SUVs through the Rockmont Chevrolet franchise, with in-store financing and leasing arranged via an on-site finance office. Targeted at individual retail buyers in the Mid-Atlantic region.
• Pre-owned vehicle sales Sale of pre-owned vehicles including manufacturer-certified Gold Standard inventory, for individual retail buyers seeking lower-priced or off-brand alternatives to new Chevrolet models.
• Vehicle financing and leasing In-house F&I service offering financing and lease arrangements to qualified vehicle buyers, integrated with new and pre-owned Chevrolet sales transactions.
• Automotive service and repairs Manufacturer-authorized maintenance and repair services for Chevrolet vehicles, scheduled in-store or online.
• Parts department Sale of genuine Chevrolet parts and accessories to support vehicle maintenance, repairs, and customization by customers and the dealership's own service center.
• Body shop services Collision repair, body work, and related refinishing services for Chevrolet and other vehicles, supporting both retail customers and insurance-driven repair workflows.
• Trade-in vehicle appraisal Online and in-store appraisal service that supplies a Kelley Blue Book-based trade-in value estimate to support vehicle purchase transactions.
• Ourisman Promise Program Customer loyalty program offering complimentary loaner cars, complimentary maintenance, and free pickup and delivery of vehicles for service within select distances, designed to drive repeat service and repurchase behavior.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Special Olympics of MarylandminorOthersCorporate sponsor and participant in Polar Bear Plunge event supporting Special Olympics of Maryland through the Ourisman Cares community initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sonic Automotive: ~$14B US franchised dealer group with 140+ stores across 18+ brands including EchoPark used-car stores. Sonic's franchise model and brand portfolio directly parallel Ourisman's, with comparable sell-side integration of new, used, and F&I services.
• Penske Automotive Group: International multi-brand automotive and commercial truck retailer with $30B+ revenue. Operates franchised dealerships across premium and mass-market brands with integrated service and parts, structurally comparable to Ourisman but at national/global scale.
• Group 1 Automotive: ~$20B revenue US/UK franchised automotive retailer with 200+ dealerships. Operates the same franchise-and-service business model as Ourisman across multiple brands, serving similar customer basis, though at materially larger scale.
• Lithia Motors: One of the largest US dealer groups with aggressive M&A-driven growth across 300+ stores. Lithia's multi-brand, multi-state franchise model and omnichannel digital retail strategy parallels Ourisman's franchise approach, but at significantly larger scale.
• AutoNation: Largest US automotive retailer with ~250+ stores across 16+ brands. AutoNation is a broad incumbent operating nationally with similar multi-brand franchise and service model, though at vastly larger scale than Ourisman's 18-store Mid-Atlantic footprint.
• Asbury Automotive Group: ~$17B franchised dealer group operating 150+ dealerships and 25+ brands in the US. Asbury's Total Care Auto F&I and Clicklane digital platform represent a more evolved version of Ourisman's promise-based loyalty and online purchasing tools.

Direct peers

• CarMax: Largest US used-car retailer with 240+ stores. Directly competes with Ourisman's pre-owned vehicle sales, including online purchasing tools and trade-in processes that mirror Ourisman's "Ourisman Buys" and online used inventory offerings.

Emerging players

• Carvana: Online-only used car retailer with vehicle vending machines and home delivery. Replicates Ourisman's pre-owned and online-purchase value proposition but without physical showrooms, representing the digital-native threat to Ourisman's traditional dealership model.

Regional players

• Heritage Automotive Group: Mid-Atlantic multi-brand dealer group with stores across Maryland, Virginia, and Pennsylvania. Competes directly with Ourisman in the same geographic footprint, offering similar mass-market brand franchises and service operations.
• Safford Automotive Group: Mid-Atlantic regional dealer group operating multiple franchises across Maryland, Virginia, and surrounding states. Closest scale-matched direct competitor to Ourisman in the same regional market with similar multi-brand franchise portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/ourisman_cars
• LinkedInlinkedin.com/company/ourisman-rockmont-chevrolet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OURISMAN ROCKMONT CHEVROLET