Pedal

Small Business Management Softwareourpedal.com

Pedal Limited operates the Pedal Super App, a mobile SaaS tool that helps rural Bangladeshi shopkeepers and small business owners track income, expenses, inventory, and shop profitability through a field-sales-distributed mobile application.

Company typePrivate
Founded-
HeadquartersSunamgonj, Bangladesh
Headcount1–10
GTM typeB2C
OfferingSoftware

What Pedal does

Pedal Limited is a Bangladesh-based SaaS company founded in 2024 and headquartered in Sunamgonj, Sylhet, that operates the Pedal Super App — a mobile application designed to help rural small and medium enterprise owners and shopkeepers digitize day-to-day operations including income and expense tracking, inventory management, sales record-keeping, and shop profitability calculation. The app is built on Google Cloud infrastructure and applies TLS 1.3 encryption in transit and AES-256 at rest, with self-classified compliance under Google Play's Financial Services Policy.

The company targets a horizontal segment of rural Bangladeshi SMEs through Software Sales Representatives who physically visit shops to pitch the app, deliver on-site demonstrations, and provide immediate technical support. Pricing is not publicly disclosed, and revenue is generated through an inferred SaaS subscription model based on user accounts tied to the platform's budgeting and shop maintenance features. As of the available data, Pedal has approximately six employees, no disclosed funding, no disclosed revenue, and an operating model that combines grassroots field sales with an early brand and hiring buildout.

Pedal firmographics

Firmographics

Name: Pedal
Legal name: Pedal Limited
Website: https://ourpedal.com
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: Pedal Limited operates the Pedal Super App, a mobile SaaS tool that helps rural Bangladeshi shopkeepers and small business owners track income, expenses, inventory, and shop profitability through a field-sales-distributed mobile application.
Ownership category
akta.pro rank

Where Pedal is headquartered

Location

Headquarters

HQ city: Sunamgonj
HQ country: Bangladesh
HQ region: Asia

Offices1 record

Markets served

Pedal business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Operations

Revenue model

SaaS Subscription (Inferred): Pedal Super App operates as a Software-as-a-Service tool. Based on the SaaS classification and user account model described in the privacy policy, revenue is generated through subscription-based access to the platform's budgeting and shop maintenance features.

Go-to-market motion1 record

Distribution channels1 record

Pedal product offering

Product offering

Core offering

Pedal operates a single mobile SaaS product, the Pedal Super App, that helps rural Bangladeshi shopkeepers and small business owners digitize and manage their shop operations. The application provides tools for financial health and shop profitability calculation, budgeting, income and expense tracking, inventory management, and sales record-keeping, all delivered through a Google Cloud-hosted platform with TLS 1.3 and AES-256 encryption.

Product overview

Pedal offers a single unified product called the Pedal Super App — a SaaS (Software-as-a-Service) tool designed for budgeting and shop maintenance targeting SMEs in Bangladesh. The application helps small business owners and shopkeepers digitize and scale their operations by providing tools for financial health calculation, shop profitability tracking, inventory management, and sales record-keeping.

Differentiator

Problem solved

Functional benefit

Products and services

Pedal Super App

Companies that use Pedal

Customer profile

Segments2 records

Ideal customer profiles1 record

Pedal technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Pedal partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Pedal competitors and assessment

Company assessment

Direct peers

Khatabook: India-based mobile bookkeeping and udhaar (credit) management app for small merchants and retailers; directly comparable product feature set (expenses, sales, inventory) and target customer of non-technical micro-merchants.
OkCredit: Indian SME digital ledger and credit-tracking app serving small merchants; closely comparable mobile SaaS targeting non-technical shopkeepers for bookkeeping and receivables management — a near-direct analog operating in a neighboring South Asian market.
Wave (now Hightower successor / Wave Financial): Mobile-first accounting, invoicing and bookkeeping platform for micro-businesses; direct peer in product functionality (financials, invoicing, receipts) for very small merchants, though serving more digitally-mature markets.
Dukaan: India-focused e-commerce and SaaS platform enabling small merchants to digitize and run online stores; directly comparable SME digitization offering serving the same non-technical shopkeeper demographic.
ProfitBooks: Cloud accounting and inventory SaaS for small businesses; comparable SME SaaS offering core bookkeeping, inventory and reporting features to a similar SMB demographic.
myBillBook: Indian mobile-first GST billing, inventory and accounting app for small businesses; comparable SME SaaS product surface (invoicing, inventory, expense tracking) targeting the same micro-merchant segment.

Broad incumbents

bKash: Bangladesh's largest mobile financial services platform with deep rural penetration among merchants and consumers; broad incumbent that could trivially bundle SME bookkeeping features and outcompete Pedal on distribution.
Nagad: Bangladesh's state-backed mobile financial services platform serving millions of rural users; broad incumbent in the same domestic market with potential to add SME management functionality at scale.
Pathao: Bangladesh super-app combining ride-hailing, delivery and payments with growing merchant services; broad incumbent building an embedded SME suite that overlaps with Pedal's target merchant segment.

Emerging players

BukuKas: Indonesia-focused mobile bookkeeping and cashflow management app for SMEs; emerging emerging-market peer with comparable mobile SaaS product and similar non-technical micro-merchant target customer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks3 records

Key highlights5 records

Customer concentration

Pedal financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Pedal leadership team

Management profile

Number of profiles

Profiles2 records

Pedal funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Pedal M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pedal

What does Pedal do?

Is Pedal a public or private company?

Pedal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Pedal founded?

Pedal was founded in -1. It employs 1 to 10 people.

Where is Pedal based?

Pedal is headquartered in Sunamgonj, Bangladesh, in the Asia region.

How does Pedal make money?

One revenue line is on record: saaS Subscription (Inferred).

Who are Pedal's main competitors?

Direct peers on record are Khatabook, OkCredit, Wave (now Hightower successor / Wave Financial), Dukaan, ProfitBooks and myBillBook. Broad incumbents are bKash, Nagad and Pathao. BukuKas is listed as an emerging player.

Does Pedal have an API?

No public API is recorded for Pedal.