Outdoor Living Inc.

What Outdoor Living Inc. does

Outdoor Living Inc., doing business as St. Louis Fence & Deck Builders, is a family-owned residential outdoor construction company founded in 1991 and headquartered in Kirkwood, Missouri. The company operates as an integrated deck and fence builder and building materials distributor, serving homeowners across the St. Louis metropolitan area including St. Louis County, St. Charles County, and O'Fallon. With 15 employees, the business runs out of a 2,000+ square foot showroom at 845 South Holmes Ave and combines a physical retail display with in-house design, engineering, and installation services delivered by employed carpenters.

The product platform is a multi-brand distribution and installation offering rather than a proprietary technology. Outdoor Living Inc. distributes composite, PVC, wood, and steel-framed decking from major manufacturers (Trex, TimberTech/AZEK, Deckorators, Fiberon, Millboard, Envision, Fortress, New Castle Steel) and railing systems in aluminum, composite, vinyl, and steel from Westbury, DekPro, Barrette, Missouri Vinyl, Ultra, and others. The company holds Platinum dealer status with Trex and Deckorators. Customers can purchase materials directly for DIY projects or contract the company for end-to-end design-and-build services.

Revenue is generated through two streams: hardware and materials sales (composite/PVC/wood decking, railing systems, fencing, steel framing) and professional installation services. Pricing is quote-based with free estimates, and the go-to-market is sales-led via the Kirkwood showroom, inbound phone lines, and a website quote request form. The customer base is almost entirely long-tail residential homeowners, with no disclosed commercial, multifamily, or builder-dealer accounts. No financial data, headcount growth, or expansion plans are publicly disclosed.

Name

Outdoor Living Inc.

Legal name

Outdoor Living Inc.

Website

https://outdoorlivinginc.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Outdoor Living Inc. is a family-owned, Kirkwood, Missouri-based deck and fence builder and materials distributor founded in 1991, serving residential homeowners in the St. Louis metro area with multi-brand composite, PVC, and railing products plus in-house installation services.

Ownership category

akta.pro rank

Product category

Deck and Fence Construction Services

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Deck Design & New Deck Construction (HSAIAJAE)

akta.pro secondary industries

Patio Construction (Pavers, Concrete & Stone) (HSAPALAB), Outdoor Railing, Guardrail & Balustrade Installation/Repair (HSAIAJAI), Privacy Screens, Lattice & Windbreak Installation/Repair (HSAIAJAJ), Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)

Keywords

• Deck building services
• Composite decking materials
• Outdoor railing systems
• Fence installation services
• Outdoor living construction

Headquarters

HQ city

Kirkwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Decking and Railing Materials Sales: The company generates revenue primarily through selling decking materials (composite, PVC, wood), railing systems (aluminum, composite, vinyl, steel), fencing materials, and related construction supplies. Customers can purchase materials for DIY projects or hire the company for full installation.
2. Professional Installation Services: Revenue is generated through professional deck design, engineering, and installation services. The company employs in-house carpenters and skilled artisans for deck and fence construction, as well as custom design tailored to homeowners' properties, square footage requirements, and budgets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Outdoor Living Inc. is a family-owned deck and fence builder and material supplier operating in the St. Louis region since 1991. The company sells decking (composite, PVC, and wood), aluminum/composite/vinyl/steel railing systems, vinyl and aluminum fencing, steel deck framing, and outdoor deck furniture from leading manufacturers, while also providing professional design, engineering, and installation services through in-house carpenters. Customers can purchase materials only for DIY projects or contract the company for full-service outdoor living construction.

Product overview

Outdoor Living Inc. is a family-owned deck and fence building company serving the St. Louis region since 1991, operating as both a material supplier and installation contractor. The company's product portfolio centers on outdoor living construction materials organized into distinct categories: decking materials (including composite decking brands such as Trex, TimberTech, Deckorators, Millboard, EverGrain, and Fiberon; PVC decking from TimberTech/AZEK and Fiberon; and pressure-treated wood decking), steel deck framing systems (New Castle Steel and Fortress Evolution), railing systems spanning aluminum (Westbury, DekPro, TimberTech, Trex, Barrette, Deckorators, Fiberon, Ultra), composite (TimberTech, Trex, Deckorators, Barrette, Fiberon), vinyl (Missouri Vinyl Products, Barrette), and steel (Barrette), fencing solutions including vinyl fencing (Homeland, Bufftech) and aluminum fencing (Ultra, Missouri Vinyl), and outdoor furniture (TimberTech, Trex). The company operates as a single integrated offering combining product sales with professional installation services, targeting both DIY homeowners and those requiring full-service deck construction.

Differentiator

Problem solved

Functional benefit

Products and services

• Trex Composite Decking (Transcend, Transcend Lineage, Select, Enhance) High-performance composite decking made from 95% recycled materials including Transcend (50-year warranty), Transcend Lineage (heat-mitigating technology), Select, and Enhance lines for residential deck construction in St. Louis.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Fortress Building ProductscoreChannel Partner/ Reseller/ DistributorFortress Building Products supplies steel deck framing materials including the Evolution Steel Deck Framing system. Outdoor Living Inc. distributes these products in the St. Louis area. The partnership includes interlocking joist and ledger systems, corrosion-resistant powder-coated finishes, and comprehensive deck building materials.
• New Castle SteelcoreChannel Partner/ Reseller/ DistributorNew Castle Steel provides steel deck framing products that undergo triple-coating for protection against shifting, splitting, warping, rotting, and rusting. Products include joists and fasteners with 25-year limited residential warranty. Made with 25% recycled steel and 100% recyclable.
• TrexcoreChannel Partner/ Reseller/ DistributorTrex is a premier manufacturer of composite deck boards and railings made from 95% recycled materials. Outdoor Living Inc. is a Trex dealer supplying Trex Transcend, Select, and Enhance product lines along with Trex Signature railings for St. Louis customers.
• TimberTech (AZEK)coreChannel Partner/ Reseller/ DistributorTimberTech by AZEK is a leading manufacturer of composite decking and PVC decking. Outdoor Living Inc. distributes TimberTech products including Legacy, Reserve, Terrain, Premier, Prime+, and Prime Collections, plus Impression Rail Express aluminum railing.
• DeckoratorscoreChannel Partner/ Reseller/ DistributorDeckorators is a premier decking and railing manufacturer. Outdoor Living Inc. is a Platinum dealer for Deckorators products including Voyage, Vista, Vault, and Venture composite decking lines plus aluminum and composite railing systems.
• FiberoncoreChannel Partner/ Reseller/ DistributorFiberon has manufactured outdoor living products since 1997, specializing in composite and PVC decking and railing. Outdoor Living Inc. distributes Fiberon Good Life, Sanctuary, and Concordia composite decking plus Promenade and Paramount PVC decking.
• MillboardminorChannel Partner/ Reseller/ DistributorMillboard is a UK-based manufacturer of premium composite decking materials molded from real timber with a high-tech core and rubberized surface. Outdoor Living Inc. distributes Millboard Enhanced Grain and Weathered Oak product lines in the St. Louis area.
• Envision (EverGrain)minorChannel Partner/ Reseller/ DistributorEnvision Outdoor Living Products produces durable, low-maintenance composite decking through compression molding. Outdoor Living Inc. distributes Envision EverGrain products including Distinction, Expression, and Ridge Premium collections.
• Westbury (Digger Specialties Inc.)coreChannel Partner/ Reseller/ DistributorWestbury Aluminum Railing from Digger Specialties Inc. offers premium aluminum deck railing with unique 10-step powder-coating process. Products include Tuscany, Montego, Riviera Series, Veranda Glass, VertiCable Cable Railing, and Liberty S10.
• Missouri Vinyl ProductscoreChannel Partner/ Reseller/ DistributorMissouri Vinyl Products is a locally-owned company fabricator and wholesale distributor of outdoor living products including vinyl fencing and powder-coated aluminum railing. Outdoor Living Inc. distributes their full product line including vinyl and aluminum railing systems.
• Barrette Outdoor LivingcoreChannel Partner/ Reseller/ DistributorBarrette Outdoor Living manufactures fencing, railing, decking, and garden products. Outdoor Living Inc. distributes their aluminum, composite, vinyl, and steel railing products including RDI and VersaRail product lines.
• Ultra Aluminum ManufacturingcoreChannel Partner/ Reseller/ DistributorUltra Aluminum Manufacturing produces ornamental aluminum fencing and railing with Powercoat coating on Ultrum alloys. Outdoor Living Inc. distributes their Signature Post-to-Post, Continuous Railing, and Ultra Max Railing Systems.
• Homeland Vinyl FencingminorChannel Partner/ Reseller/ DistributorHomeland Vinyl Products manufactures PVC fencing with ACCU-Shield UV protection technology. Products include Solid Privacy Fence, Pool Fence, Ranch Rail, and various picket fence styles. All products backed by limited lifetime warranty.
• BufftechminorChannel Partner/ Reseller/ DistributorBufftech is a manufacturer of vinyl fencing products. Outdoor Living Inc. distributes Bufftech vinyl fencing materials in the St. Louis area.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Archadeck Outdoor Living: National franchise specializing in custom decks, porches, sunrooms, and outdoor living structures. Directly comparable to Outdoor Living Inc. on customer type (residential homeowners), core service (custom deck design and build), and go-to-market (consultative design plus installation).

Broad incumbents

• TimberTech (AZEK Building Products): Major manufacturer of composite and PVC decking and railing. Outdoor Living Inc. carries multiple TimberTech collections; TimberTech is comparable as a brand/supplier whose installed base and marketing drive local demand for the subject company.
• Trex Company: Leading manufacturer of composite decking and railing, for which Outdoor Living Inc. is a Platinum dealer. Comparable as the dominant upstream supplier whose product line the subject company distributes and installs, and which also sells direct to consumers through big-box and its own dealer network.
• The Home Depot: National big-box retailer of lumber, decking, railing, fencing, and related building materials, also offering installation services. Comparable as the dominant retail alternative for DIY decking/fencing buyers in the St. Louis metro and a competitor for installation contracts.
• Lowe's: National home improvement retailer selling the same decking, railing, and fencing brands (Trex, TimberTech, Deckorators) that Outdoor Living Inc. distributes. Comparable as a competing retail channel for materials and an installer network competitor in the same metro.
• Deckorators: Manufacturer of composite decking and aluminum railing, for which Outdoor Living Inc. is a Platinum dealer. Comparable as a key upstream brand whose product portfolio the subject company resells and installs in St. Louis.
• Fiberon (Fortress): Manufacturer of composite and PVC decking and railing distributed by Outdoor Living Inc. Comparable as an upstream brand competitor to Trex/TimberTech and as a peer in the broader outdoor living materials supply chain.

Others

• Fortress Building Products: Manufacturer of steel deck framing, railing, and fencing systems, partnered with Outdoor Living Inc. as a distributor. Comparable as an enabling supplier in the same outdoor living value chain, and adjacent in product category (steel framing vs. wood/composite).

Emerging players

• Decks.com: Online lead generation and content platform connecting homeowners with local deck builders, with partial overlap to deck/fence contractor services. Comparable as a digital channel competitor for homeowner demand in the same category.

Regional players

• Mr. Fence & Deck: Regional fence and deck installer operating in Midwest markets with both material supply and installation services. Directly comparable to Outdoor Living Inc. on combined retail-plus-installation business model, although serving different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/outdoor-living-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Living Inc.