What Outdoor Norway does

Outdoor Norway AS is a privately-held adventure tourism operator headquartered in Voss, Western Norway, founded in 2016 by Brazilian adventure athlete Marcio Franco. The company sells guided outdoor experiences — including whitewater rafting, sea and whitewater kayaking, E-mountain biking, hiking, river canoeing, stand-up paddleboarding, snowshoeing, and backcountry skiing — across the Raundal River, Myrkdalen, and the Nærøyfjord, Sognefjord, and Hardangerfjord corridors. As of 2025, Outdoor Norway reports having organized experiences for 7,024 guests in the year and over 35,255 guests since inception, with activities spanning all four seasons and segments covering individual travelers, corporate groups, school groups, bachelor parties, and foundation/non-profit groups.

The commercial model is direct-to-consumer: the company does not list on third-party OTAs, and bookings run through outdoornorway.com integrated with the Fareharbor reservation platform and Stripe for PCI-DSS compliant payments. The technology stack also includes HubSpot for marketing and CRM, Smartwaiver for digital liability waivers, and a content management system supporting eight languages (English, German, Spanish, French, Dutch, Norwegian, Portuguese, and Simplified Chinese). Product revenue is generated across six service categories — day tours, combo tours, multi-day packages (3 to 9 days, including a yoga retreat and a Tromsø ski/aurora package), equipment rentals, skill-building courses (Ladies MTB, Whitewater Kayak Levels 1-3, Avalanche), and tailor-made adventures — augmented by an affiliate partner program for travel designers, agents, and wholesalers and a corporate sales motion for team-building retreats.

Outdoor Norway is founder-owned, has no disclosed external funding rounds, subsidiaries, or M&A activity, and holds Miljøfyrtårn (Eco-Lighthouse) environmental certification and TourReview 2025 customer-review recognition. The company is GDPR and PCI-DSS compliant and is a member of ATTA and RGF. Operations remain concentrated in the Bergen/Voss tourism corridor, which functions as both the primary moat (location, certified guide team, accommodation partnerships) and the principal geographic concentration risk.

Name

Outdoor Norway

Legal name

Outdoor Norway AS

Website

https://outdoornorway.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Outdoor Norway AS is a Voss, Norway-based adventure tourism operator offering guided rafting, kayaking, mountain biking, hiking, and skiing experiences, serving individual travelers, corporate groups, schools, and foundations via direct online booking across eight languages.

Ownership category

akta.pro rank

Product category

Adventure Tourism Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari) (THAAAAAE)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Equipment Rental & Outfitter Services (Camping Gear, Boats, Bikes, Mobility Aids) (THAAAGAG)

Keywords

• Outdoor adventure tours
• Guided wilderness experiences
• Whitewater rafting
• Mountain bike tours
• Fjord kayaking

Headquarters

HQ city

Voss

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Day Tours and Activities: Revenue from guided outdoor adventure tours including whitewater rafting, kayaking, mountain biking, E-MTB, hiking, canoeing, SUP, snowshoeing, and skiing. Tours range from half-day to full-day experiences with certified professional guides.
2. Multi-day Tours and Packages: Extended adventure packages including multi-day fjord experiences, ski packages, yoga adventure retreats, and combination tours that bundle multiple activities over several days.
3. Equipment Rentals: Rental equipment including mountain bikes (road, electric, BMX), kayaks, paddle boards, canoes, rafts, skis, and snowshoes for independent adventurers.
4. Courses and Training: Educational outdoor skills courses including whitewater kayak courses (beginner to intermediate levels), Ladies MTB course, avalanche safety courses, and skill development programs.
5. Corporate and Group Events: Team building adventures, corporate retreats, and custom group experiences for businesses and organizations seeking team development activities.
6. Tailor-Made Adventures: Custom-designed adventure experiences created for individual preferences and requirements, providing personalized itineraries.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Outdoor Norway is a Voss-based adventure tourism company that sells guided outdoor experiences across Western Norway's fjords, rivers, and mountains. Its offerings include day tours (whitewater rafting, E-MTB, kayaking, hiking, snowshoeing, skiing), combo tours, multi-day packages, equipment rentals, skill courses, and tailor-made adventures for individuals, corporate groups, schools, bachelor parties, and foundations. All experiences are led by internationally certified guides.

Product overview

Outdoor Norway is an outdoor adventure tourism company based in Voss, Norway, offering a portfolio of guided wilderness experiences. The product portfolio consists of six core service categories: Day Tours (single-day activities like whitewater rafting, E-MTB, kayaking, hiking, snowshoeing, skiing), Combo Tours (bundled multi-activity packages such as The Backyard Combo and The Adventurer Combo), Multiday Tours (extended 3-9 day adventure packages including the 6 Day Yoga Adventure Retreat), Rentals (equipment including bikes, kayaks, SUP boards, canoes, rafts, skis, snowshoes), Courses (skill-building programs like Ladies MTB, Whitewater Kayak levels 1-3, Avalanche), and Tailor-Made Adventures (custom-designed experiences). The company also operates the Voss Outdoor Center as its base facility and serves specialized segments including corporate groups, school groups, bachelor parties, and foundation groups. Activities span all seasons (winter skiing/snowshoeing, spring, summer, autumn) and utilize natural environments including rivers (Raundal River), fjords (Nærøyfjord, Sognefjord, Hardangerfjord), mountains, and forests in the Fjord Norway region.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Tours Single-day outdoor adventure activities including whitewater rafting, E-mountain biking, fjord kayaking, hiking, snowshoeing, backcountry skiing, and river SUP. Activities are guided and suitable for various skill levels.
• Combo Tours Combined multi-activity adventure packages such as The Backyard Combo, The Adventurer Combo, The Gambler Combo, River Rafting and MTB, Three Generations, and rental combos that bundle multiple activities into single bookings.
• Multiday Tours Extended adventure packages spanning multiple days including 3-day, 5-day, 6-day, 7-day, and 9-day tours such as the 5 Day Fjord Adventure, 6 Day Yoga Adventure Retreat, and 7 Day Ski Fjord Norway & Aurora in Tromsø.
• Rentals Equipment rental services for bikes (mountain, road, electric, BMX), kayaks, paddle boards, canoes, rafts, skis, and snowshoes. Personal flotation devices and helmets are provided with rentals.
• Courses Educational outdoor skills courses including Ladies MTB Course, MTB Full Day Course, Whitewater Kayak Beginner Course (Level 1), Whitewater Kayak Novice Course (Level 2), Whitewater Kayak Intermediate Course (Level 3), and Avalanche Course Weekend.
• Tailor-Made Adventures Custom-designed adventure experiences built to client specifications for individual or group needs.
• Corporate Activities Team building and corporate adventure packages including private tours, motivation trips, and retreats designed to improve team morale, efficiency, and cohesion.
• School Group Activities Adventure activities designed for school groups including Grade II or III Rafting on Raundal River suitable for ages 5+, and MEGA Team SUP for 8-12 participants.
• Bachelor Party Group Activities Bachelor party adventure packages combining whitewater rafting and mountain biking for groups seeking adrenaline-fueled celebrations.
• Foundation Group Activities Inclusive adventure activities for foundation groups including cancer foundations, physical/mental disability groups, youth foundations, senior foundations, immigrant foundations, and private sector foundations.

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Osprey EuropeminorGTM or Marketing PartnerContent collaboration for Osprey Wildwater series launch - a line of waterproof dry bags designed for water sports. Project captured adventure spirit and rugged beauty of Norway's outdoor landscapes with focus on paddling, exploration, and durability. Provided photography and video content bringing Osprey Wildwater series to life.
• Thule SwedenminorGTM or Marketing PartnerAdvertising production partner for Thule brand advertisements. Multiple production years (2016, 2017, 2018, 2019) creating outdoor lifestyle content featuring Norway's wilderness.
• FareharborcoreTechnology or IntegrationAuthorized booking and reservation platform powering Outdoor Norway's online booking system. Processes credit card payments securely via Stripe integration.
• Hotel FleischerminorGTM or Marketing PartnerRecommended accommodation partner located at Evangervegen 13, Voss. Modern hotel with pool, jacuzzi, sauna, and conference facilities.
• Scandic VossminorGTM or Marketing PartnerRecommended accommodation partner with 215 rooms, restaurant, bar, and meeting facilities. Located next to train station, 5 minutes from Outdoor Norway base.
• Park Hotel VossminorGTM or Marketing PartnerRecommended accommodation partner with 122 rooms near Lake Vangsvatnet. Flexible venue for conferences and courses.
• Voss ResortminorGTM or Marketing PartnerSelf-catering cabins and apartments available year-round. Located 5km from Voss center, ideal base for hiking, skiing, rafting, and kayaking activities.
• Myrkdalen HotelminorGTM or Marketing PartnerRecommended mountain hotel with ski-in/ski-out access to western Norway's largest ski resort and 28km of groomed cross-country trails.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Voss Active: Voss-based outdoor activity operator offering rafting, kayaking, mountain biking, and hiking experiences in the same Raundalen/Myrkdalen geography as Outdoor Norway, directly competing for the same traveler segments and accommodation partners.
• Hvitserk Adventures: Norway-based adventure travel company offering guided hiking, skiing, and expedition trips; competes for the same international adventure traveler with multi-day packages and certified guides.
• Tromsø Arctic Adventures: Norwegian adventure tour operator offering multi-activity packages (rafting, kayaking, snowshoeing, skiing) similar in product mix to Outdoor Norway, but anchored in Northern Norway; comparable in guided outdoor experience model and target customer.
• Norrøna Hvitserk: Norwegian adventure brand combining premium outdoor equipment retail with guided trips, comparable to Outdoor Norway's guided/adventure tourism model in target market and Norway focus.

Emerging players

• 62°NORD: Norwegian tour operator specializing in small-group guided adventures (hiking, kayaking, skiing) targeting international travelers — comparable to Outdoor Norway's small-group, guide-led model.
• Walks and Trails: Norway-focused hiking and nature experience operator; partial overlap with Outdoor Norway's hiking and snowshoe tours, targeting a similar eco-conscious international traveler.

Broad incumbents

• GetYourGuide: Global online tours and activities marketplace; relevant as an indirect distribution/competitive channel where Outdoor Norway's activities could be listed alongside other Norwegian adventure operators, affecting direct-booking economics.
• Fjord Tours: Established Norway-wide sightseeing and tour operator with broader itinerary coverage including fjords and rail; overlaps with Outdoor Norway's fjord kayaking/tour activity but serves a much larger customer base and broader product portfolio.
• Berg-Hansen Reisebyrå: Large Norwegian travel agency and tour operator; relevant as a broader incumbent in Norway adventure and group travel, including corporate retreats that compete with Outdoor Norway's corporate segment.

Regional players

• FjordGuiding: Small, specialized fjord kayak and water-activity operator in Western Norway; comparable to Outdoor Norway's fjord kayaking product line though typically more regionally niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@outdoornorway
• Facebookfacebook.com/outdoornorway
• LinkedInlinkedin.com/company/outdoornorway
• Instagraminstagram.com/outdoornorway

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outdoor Norway