OUTLET AUBONNE
Outlet Aubonne is a physical retail outlet center in Aubonne, Switzerland, operated by Procimmo Real Estate SICAV, housing 50+ branded boutiques offering year-round discounts of up to -30% to Geneva-Lausanne corridor consumers and international visitors.
- Company typePrivate
- Founded-
- HeadquartersAubonne, Switzerland
- Headcount1–10
- GTM typeB2C
- OfferingServices
What OUTLET AUBONNE does
Outlet Aubonne is a physical retail outlet center located in Aubonne, Canton of Vaud, Switzerland, between Geneva (30 minutes via A1) and Lausanne (20 minutes via A1), with pedestrian access from the nearby Allaman train station. The center houses more than 50 branded boutiques spanning fashion, sportswear, beauty, and home goods, with a roster that includes Adidas, Nike Factory Store, Lacoste, Calvin Klein, Tommy Hilfiger, Gant, The Kooples, Maje, Sandro, Boggi Milano, and Levi's, among others. The center operates on a year-round outlet pricing model with a standard -30% advertised discount on major brands and individual boutique promotions ranging from -10% to -70%. Ancillary consumer services include free Wi-Fi, a photo booth, accessibility facilities, family amenities, food and dining options, and seasonal event programming (World Cup screenings, food trucks, brand activations).
The business is operated by Procimmo Real Estate SICAV, a Swiss variable capital investment company registered in Renens, Vaud, as part of its commercial real estate portfolio. Revenue is generated through three streams: tenant rental income from the 50+ boutique leases (managed_services model), gift card sales via the Boncard platform in denominations from CHF 20 to CHF 1,990 (one-time/perpetual license model), and the My Moments VIP loyalty program that adds up to -10% on already reduced prices (subscription/recurring model), including a B2B sub-program called My Moments Business for corporate partners. The technology layer is intentionally lean: Placeloop handles marketing automation and the loyalty newsletter, Boncard powers gift cards, and a multilingual website (French, German, English, Arabic, Chinese) supports consumer engagement. The center does not operate an e-commerce channel; all transactions are conducted in-store.
The go-to-market is direct-to-consumer physical retail with a strong regional catchment of Swiss and French-speaking shoppers in the Lake Geneva area, supplemented by tourist traffic through multilingual digital presence. The operating entity has only 7 employees, reflecting that the center is asset-managed rather than retail-operated, with brand boutiques operating as independent tenants. Recent strategic activity has focused on tenant mix enhancement (Sandro Ferrone opening July 2026, MASQMAI skincare at FREESHOP July 2026), existing tenant reinvestment (ONLY store renovation and expansion May 2026), and experiential marketing (FIFA World Cup 2026 Adidas partnership). No AI capabilities, funding rounds, or M&A activity are disclosed.
OUTLET AUBONNE firmographics
Firmographics- Name
- OUTLET AUBONNE
- Legal name
- Procimmo Real Estate SICAV
- Website
- https://outlet-aubonne.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Outlet Aubonne is a physical retail outlet center in Aubonne, Switzerland, operated by Procimmo Real Estate SICAV, housing 50+ branded boutiques offering year-round discounts of up to -30% to Geneva-Lausanne corridor consumers and international visitors.
- Ownership category
- akta.pro rank
OUTLET AUBONNE industry classification
Industry- Product category
- Outlet Shopping Center
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Apparel & Accessory Stores (5600), Retail-Jewelry Stores (5944), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Luxury Off-Price / Outlet Department Stores (CRAGADAI)
- akta.pro secondary industry
- Off-Price Luxury / Designer Resale & Discount Boutiques (CRAEABAE)
Keywords
Where OUTLET AUBONNE is headquartered
LocationHeadquarters
- HQ city
- Aubonne
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
OUTLET AUBONNE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Tenant Rental Revenue: The outlet center generates revenue by renting retail space to various branded boutiques and stores. Brands pay rent to operate their outlet stores within the center.
- Gift Card Sales: Sale of prepaid gift cards valid across participating boutiques in the center. Cards can be purchased from CHF 20 to CHF 1990.
- My Moments Loyalty Program: VIP membership program offering additional discounts (up to -10% on already reduced prices) to members, generating customer loyalty and repeat visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Year-round outlet pricing on major brands |
| One time/ perpetual license | Pay-as-you-go | Gift cards for all occasions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
OUTLET AUBONNE product offering
Product offeringCore offering
Outlet Aubonne operates a physical retail outlet center in Aubonne, Switzerland, housing 50+ branded boutiques that offer year-round discounts of up to -30% on fashion, sports, lifestyle, and home brands (e.g., Adidas, Nike, Lacoste, Sandro, Swarovski). The center also provides a prepaid Gift Card (CHF 20–CHF 1,990) redeemable across participating boutiques and the My Moments VIP loyalty program offering an additional -10% on already reduced prices.
Product overview
Outlet Aubonne is a shopping outlet center operating as a unified retail platform with three main service components: the physical shopping center with 50+ boutiques offering year-round discounted prices on fashion brands, the Gift Card system for flexible gifting, and the My Moments loyalty program (including My Moments Business for corporate partners) providing exclusive member benefits. The center operates as a traditional outlet mall rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- My Moments: VIP loyalty club program offering additional discounts on reduced prices
- My Moments Business
Products and services
- Outlet Aubonne Shopping Center
Companies that use OUTLET AUBONNE
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
OUTLET AUBONNE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
OUTLET AUBONNE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- AdidasminorAdidas is a partner for the World Cup 2026 screening events at Outlet Aubonne. The partnership involves exclusive animations and challenges in the Adidas boutique during the tournament, offering visitors the chance to win Adidas products. Adidas operates a flagship outlet store within the center.
- Procimmo Real Estate SICAVcoreProcimmo Real Estate SICAV is the owner and operator of Outlet Aubonne. The company is a Swiss variable capital investment company registered in Renens, Canton of Vaud, responsible for the outlet center's operations and data processing.
- ADVANTAIL Suisse SARLcoreAdvantail handles marketing and digital operations for Outlet Aubonne. Contact for questions and complaints is directed through Advantail at Route Cantonale 8, 1077 Servion.
- BoncardminorBoncard provides the gift card platform for Outlet Aubonne, enabling prepaid cards for purchases across participating boutiques.
- MASQMAIminorPremium Italian skincare brand founded by Alice Campello, newly available at FREESHOP boutique within Outlet Aubonne. Brand offers clean, cruelty-free skincare products combining nature and science.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
OUTLET AUBONNE competitors and assessment
Company assessmentDirect peers
- Fidenza Village: Italian outlet village near Milan operated by Value Retail, featuring 100+ luxury and fashion boutiques. Comparable European outlet-mall model with similar brand mix (including Sandro Ferrone-adjacent Italian fashion) and tourism-driven customer base.
- Wertheim Village: German outlet village near Frankfurt operated by Value Retail, with 110+ boutiques offering year-round discounts on premium brands. Same Value Retail luxury outlet operating model as La Vallée Village and other European peers Outlet Aubonne competes with for tourist flow.
- Ingolstadt Village: German outlet village near Munich operated by Value Retail, featuring 110+ premium and luxury boutiques. Same outlet-village model with luxury brand focus and tourist shopper capture as the European Value Retail collection.
- Landquart Fashion Outlet: Outlet center in eastern Switzerland (Graubünden) with ~50+ boutiques offering discounted fashion and lifestyle brands. Comparable scale and format to Outlet Aubonne, serving a different Swiss region but operating the same off-price retail mall concept.
- Serravalle Designer Outlet: One of Europe's largest outlet centers near Genoa, Italy, operated by McArthurGlen with 240+ stores. Comparable off-price outlet mall targeting the same cross-border Italian/European discount shopper as Outlet Aubonne and Swiss competitor FoxTown.
- La Vallée Village: Luxury outlet village near Paris operated by Value Retail, with 110+ boutiques offering year-round discounts. Comparable luxury off-price outlet format with high-end brand mix, experiential positioning, and tourist-friendly catchment near a major European capital.
- Maasmechelen Village: Belgian outlet village operated by Value Retail with 100+ boutiques offering year-round discounts. Same luxury outlet village concept and Value Retail operational model as La Vallée Village, Fidenza, and Wertheim.
- FoxTown Factory Stores: Switzerland's largest outlet center in Mendrisio (Ticino), operating ~160 boutiques with year-round discounted luxury and fashion brands. Same Swiss outlet-center business model as Outlet Aubonne and directly competes for cross-border discount shoppers from Italy and the broader Swiss catchment.
Broad incumbents
- VIA Outlets: European multi-location outlet operator running 11 destination centers across Portugal, Spain, Poland, Czech Republic, Sweden, the Netherlands, and the UK. Same off-price outlet real-estate business but at greater scale and geographic diversification than Outlet Aubonne.
- McArthurGlen Designer Outlet: Europe's largest owner-operator of designer outlet villages with 22+ centers across the continent. Larger, multi-location incumbent operating the same outlet-mall format with luxury and premium brand tenants; a key competitive reference for Outlet Aubonne.
Market position
Competitive moat3 records
Customer concentration
OUTLET AUBONNE social profiles
Digital presenceOUTLET AUBONNE compliance and trust
Trust signalCompliance2 records
OUTLET AUBONNE financial estimates
Financial estimateRevenue estimate
Valuation estimate
OUTLET AUBONNE leadership team
Management profileNumber of profiles
OUTLET AUBONNE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OUTLET AUBONNE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OUTLET AUBONNE
What does OUTLET AUBONNE do?
Outlet Aubonne operates a physical retail outlet center in Aubonne, Switzerland, housing 50+ branded boutiques that offer year-round discounts of up to -30% on fashion, sports, lifestyle, and home brands (e.g., Adidas, Nike, Lacoste, Sandro, Swarovski). The center also provides a prepaid Gift Card (CHF 20–CHF 1,990) redeemable across participating boutiques and the My Moments VIP loyalty program offering an additional -10% on already reduced prices.
Is OUTLET AUBONNE a public or private company?
OUTLET AUBONNE is a private company. It is classified as corporate owned and is currently operating.
When was OUTLET AUBONNE founded?
OUTLET AUBONNE was founded in -1. It employs 1 to 10 people.
Where is OUTLET AUBONNE based?
OUTLET AUBONNE is headquartered in Aubonne, Switzerland, in the Europe region.
How does OUTLET AUBONNE make money?
Three revenue lines are on record. Tenant Rental Revenue is the primary driver. The others are gift Card Sales and my Moments Loyalty Program.
Who are OUTLET AUBONNE's main competitors?
Direct peers on record are Fidenza Village, Wertheim Village, Ingolstadt Village, Landquart Fashion Outlet, Serravalle Designer Outlet, La Vallée Village, Maasmechelen Village and FoxTown Factory Stores. Broad incumbents are VIA Outlets and McArthurGlen Designer Outlet.
Does OUTLET AUBONNE have an API?
No public API is recorded for OUTLET AUBONNE.
What industry is OUTLET AUBONNE in?
OUTLET AUBONNE's product category is Outlet Shopping Center. Its primary akta.pro industry code is CRAGADAI, Luxury Off-Price / Outlet Department Stores, with a secondary code of CRAEABAE, Off-Price Luxury / Designer Resale & Discount Boutiques. Its NAICS code is 458 and its SIC code is 5399.