What Outpost Sunsport does

Outpost Sunsport is a privately held, dual-season specialty outdoor retailer headquartered in Fort Collins, Colorado, founded in 1972 as a backpacking and mountaineering shop and evolved into a specialty downhill ski shop in 1983 before adding snowboarding in 1985. The company operates a single brick-and-mortar storefront at 931 E. Harmony Rd., supplemented by a Lightspeed-powered online clearance storefront, and serves individual consumers plus a smaller commercial client base in northern Colorado. It carries premium brands across both seasons, including Rossignol, Salomon, Atomic, Blizzard, Head, and Nordica in winter, and Hanamint, Kettler, Woodard, and Ratana in summer.

The company's core technical asset is a proprietary four-step custom boot fitting process: foot analysis (length, width, arch length and height, calf size), trial fitting, customization via custom footbeds and shell/liner molding, and a two-year free adjustment guarantee for boots purchased with custom foot beds. The technology stack is otherwise commodity: Lightspeed for e-commerce and PCI-DSS-compliant payments, Google Analytics for site and demographics tracking, and Google Maps Platform APIs for location services. There is no disclosed AI/ML, app, or SDK footprint.

Outpost Sunsport generates revenue through three streams: one-time retail product sales (in-store and online clearance), usage-based daily and season-long equipment rentals bookable online, and professional boot fitting services bundled with footwear purchases. The go-to-market motion is event-driven, anchored by the annual Ski & Snowboard Swap and partnerships with Loveland Ski Area, Snowy Range Ski Area, the Home Builders Association of Northern Colorado, and NOCO Humane, complemented by blog content marketing, an email newsletter, and Facebook presence. Customer segments span ski and snowboard enthusiasts (primary), residential patio buyers, and commercial patio clients in hospitality, food and beverage, recreation, and corporate settings. Owner and Managing Partner Matt Sisko leads a small team of 1-10 employees.

Name

Outpost Sunsport

Legal name

OUTPOST SUNSPORT, INC.

Website

https://outpost-sunsport.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

Outpost Sunsport is a privately held, dual-season specialty outdoor retailer in Fort Collins, Colorado, selling premium ski and snowboard equipment with custom boot fitting, equipment rentals, and seasonal patio furniture for residential and commercial customers in northern Colorado.

Ownership category

akta.pro rank

Product category

Specialty Outdoor Retail

NAICS

Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

Keywords

• Ski equipment retail
• Snowboard equipment retail
• Patio furniture sales
• Custom boot fitting
• Outdoor sports rentals

Headquarters

HQ city

Fort Collins, CO

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Sale of ski equipment, snowboards, boots, bindings, accessories, and seasonal patio furniture. Products are sold both in-store and through the online e-commerce platform.
2. Equipment Rentals: Daily and season-long rentals of ski and snowboard equipment including boots, skis, snowboards, helmets, and more. Rental appointments can be booked online.
3. Boot Fitting Services: Custom boot fitting services included with boot purchases, with a 2-year guarantee for adjustments on boots purchased with custom foot beds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Outpost Sunsport is a dual-season outdoor retailer based in Fort Collins, Colorado, selling ski and snowboard equipment (skis, snowboards, boots, bindings, poles, junior gear, accessories) from premium brands, paired with daily and season equipment rentals, a proprietary four-step custom boot fitting service with a two-year fit guarantee, and equipment tune-ups and repairs. In summer months, the company sells residential and commercial patio/outdoor furniture, fire pits, and patio umbrellas from brands such as Hanamint, Kettler, Woodard, and Ratana, and runs an annual Ski & Snowboard Swap event.

Product overview

Outpost Sunsport is a dual-season outdoor retailer operating year-round with two distinct product lines. In winter, the company offers ski and snowboard equipment sales and rentals (including daily and season programs), professional boot fitting services, and equipment servicing. Their ski/snowboard portfolio includes skis, snowboards, boots, bindings, poles, and accessories from brands like Rossignol, Salomon, Atomic, Blizzard, Head, and Nordica. In summer, the focus shifts to patio furniture including residential and commercial outdoor furniture, fire pits, and patio umbrellas. Patio brands include Hanamint, Kettler, Woodard, and Ratana. The company also operates a Ski & Snowboard Swap event and an online clearance store. A notable service differentiator is their Boot Fit Guarantee, which includes custom foot beds and free adjustments for two years.

Differentiator

Problem solved

Functional benefit

Products and services

• Ski Equipment & Rentals Downhill ski equipment for sale and rent, including skis, poles, bindings, and related accessories from premium brands such as Atomic, Armada, Blizzard, Head, Salomon, and Rossignol. Daily and season-long rental programs are offered alongside outright purchases for northern Colorado skiers.
• Snowboard Equipment & Rentals Snowboard equipment for sale and rent, including boards, bindings, and accessories from brands such as Capita, Rossignol, and Union. Daily and season-long rental programs are offered for beginners and experienced riders in northern Colorado.
• Ski & Snowboard Boots

Quantifiable outcome

• SnowSports Industries of America Ski Retailer of the Year for the Rocky Mountains
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor.

• Loveland Ski AreaminorGTM or Marketing Partner · 11 October 2025Featured as special guest at Outpost Sunsport's annual Ski & Snowboard Swap event, selling 4-packs and passes at the event held October 11-12, 2025.
• Snowy Range Ski AreaminorGTM or Marketing Partner · 11 October 2025Featured as special guest at Outpost Sunsport's annual Ski & Snowboard Swap event, selling 4-packs and passes at the event held October 11-12, 2025.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• evo: Seattle-based action sports retailer combining brick-and-mortar stores with a strong e-commerce platform, ski/snowboard rentals, and proprietary boot fitting services. The most direct structural analog to Outpost Sunsport's service-led specialty model.
• Christy Sports: Colorado-headquartered specialty ski and snowboard retailer with multiple Front Range and mountain locations. Directly comparable as a regional ski/snowboard retail chain offering equipment sales, rentals, and boot fitting services.
• Sun & Ski Sports: Multi-state specialty outdoor retailer with strong ski/snowboard assortment, seasonal rentals, and boot fitting. Closely aligned with Outpost Sunsport's multi-location specialty ski retail + service model.
• Peter Glenn Ski & Sports: Multi-state ski and snowboard specialty retailer with seasonal stores in mountain and resort markets. Comparable assortment breadth and rental/event-driven retail format.

Regional players

• Sturtevants: Long-standing Pacific Northwest specialty ski/snowboard retailer with shops in Oregon. Comparable independent specialty ski retail model with deep local roots and premium brand mix.
• Sport Thoma: Wisconsin-based independent ski, snowboard, and patio retailer with multi-season product model. Comparable dual-season specialty retail strategy with strong regional footprint.
• Cole Sport: Park City, Utah ski and snowboard specialty retailer with sales, rentals, and boot fitting. Comparable independent mountain-town specialty ski retailer serving a destination ski community.

Broad incumbents

• Backcountry: Online-first premium outdoor retailer with deep ski/snowboard category. Represents the digital competitive set challenging brick-and-mortar specialty ski shops on price, SKU breadth, and convenience.
• REI: Large U.S. outdoor recreation co-op with significant ski/snowboard retail, rentals, and expert-led services. Broader assortment and national footprint make it an incumbent competitor for ski equipment and outdoor lifestyle spend.

Emerging players

• Moosejaw: Online outdoor and ski/snowboard retailer (now operating under Walmart ownership) competing in the same mid-market specialty outdoor customer segment with a digitally native model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OutpostSunsport
• LinkedInlinkedin.com/company/outpost-sunsport

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Outpost Sunsport