Over The Top

What Over The Top does

Over The Top (OTT) is a privately held event experiences company founded in 2018 in San Francisco that curates themed, upscale day parties, festivals, and fitness events for Bay Area young professionals aged 21 and older. Its event portfolio includes The Blend (a monthly Coffee & R&B Day Party series presented by Hennessy), Blend Fest (an annual multi-zone outdoor festival co-presented with Sightglass coffee), the July 4th Pool Party at Hotel Nikko San Francisco (presented by Suntory Global Spirits), and SF Fit Fest, a flagship outdoor fitness festival that activated 92,000 square feet across eleven programmable zones at The Crossing at East Cut in San Francisco, drawing 600-plus attendees. Each property combines live DJs, branded beverage and food activations, photo booths, and VIP tiers with early-bird, general admission, and VIP pricing ranging from $20 to $60-plus.

The company operates without a proprietary technology platform; its digital stack consists of a Webflow-hosted website for ticketing, the third-party SweatPals platform for event registration, and organic social channels (Instagram, YouTube) plus email for marketing. OTT monetizes through two streams: (1) one-time ticket sales across multiple price tiers for each event, and (2) a membership program that provides exclusive access, VIP perks, and priority registration — the only recurring-revenue component. Distribution is regional, confined to the San Francisco Bay Area, with premium venue partners including Hotel Nikko, Hella Bees (Oakland), and The Crossing at East Cut, and a sponsor ecosystem that includes Hennessy, Suntory Global Spirits, Rivian, Red Bull, New Balance, Volo Sports, Skechers Pickleball, and Sightglass.

With 59 employees and no disclosed external funding, OTT appears to be a bootstrapped, founder-led lifestyle-events business whose competitive advantage rests on seven years of brand recognition, an engaged repeat-attendee community, and a portfolio of recurring event properties. The company has progressively expanded from a single yacht party in 2018 into a multi-event portfolio spanning coffee-and-music, Fourth-of-July poolside, and fitness verticals, while adding a membership layer for recurring engagement.

Name

Over The Top

Website

https://overthetopxp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Over The Top is a San Francisco-based, privately held event experiences company founded in 2018 that curates themed upscale day parties, festivals, and fitness events for Bay Area young professionals aged 21+, monetizing through ticket sales and a membership program.

Ownership category

akta.pro rank

Product category

Experiential Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Party Games, Activities & Interactive Entertainment (HSACACAJ)

akta.pro secondary industries

Holiday Party Services (HSACACAF), Food, Drink & Culinary Community Festivals (Community-Led) (MPAGAEAF)

Keywords

• Experiential events
• Event production
• Festival organization
• Event ticketing
• Community events

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Event Ticket Sales: The primary revenue stream comes from selling tickets to signature events including day parties, festivals, pool parties, and fitness events. Pricing varies by event with early bird, general admission, and VIP tiers available. Tickets are sold through the company's website and third-party ticketing platforms like SweatPals.
2. Membership Program: Over The Top offers a membership program that provides exclusive access to events, VIP perks, and priority registration for members.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Over The Top (OTT) curates and produces premium themed experiential events for Bay Area young professionals, including day parties (The Blend: Coffee & R&B Day Party), large-scale festivals (Blend Fest, SF Fit Fest), and holiday events (July 4 Pool Party @ Hotel Nikko). The company sells event tickets and operates a recurring membership program that grants exclusive access and VIP perks to repeat attendees.

Product overview

Over The Top (OTT) is an event and experience company serving Bay Area young professionals through a portfolio of branded day party, festival, and fitness event properties. The core offering consists of themed experiential events including The Blend series (Coffee & R&B Day Party), the larger Blend Fest festival, the July 4th Pool Party at Hotel Nikko, and SF Fit Fest fitness festival. These events share common elements including live DJs, food and beverage experiences, photo booths, and VIP access tiers. The company also operates a membership program providing exclusive access and perks to repeat attendees.

Differentiator

Problem solved

Functional benefit

Products and services

• The Blend: Coffee & R&B Day Party A monthly daytime party series celebrating Juneteenth and other occasions, combining R&B music, coffee and matcha beverages, DJ sets, sing-along contests, and photo booth experiences for Bay Area young professionals aged 21+.
• Blend Fest: Coffee & R&B Festival An annual outdoor festival combining coffee and matcha culture with R&B music, featuring live acts and multiple themed zones including a Main Stage, Café Lounge, Food Village, Espresso Martini Garden, and VIP seating areas.
• July 4 Pool Party @ Hotel Nikko A Fourth of July poolside day party at Hotel Nikko San Francisco featuring DJ sets, café, matcha bar, poke bar, specialty cocktails, pool access, and optional VIP cabana rentals.
• SF Fit Fest: Summer Edition OTT's flagship outdoor fitness festival featuring multiple workout zones (HIIT, Pilates, Pickleball, Afrocardio, Salsa), live DJ entertainment, recovery services, food vendors, World Cup viewing, and community partner activations for high-earning, wellness-minded young professionals.
• Membership Program A membership program offering exclusive access to events, VIP experiences, priority registration, and member-only perks for Bay Area young professionals.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

28 partnerships are on record, tiered core and minor.

• SightglasscoreGTM or Marketing Partner · 15 August 2026Sightglass serves as the presenting coffee sponsor for Blend Fest, providing complimentary coffee and matcha lattes for the first 100 attendees and operating the café lounge at events.
• Suntory Global SpiritscoreGTM or Marketing Partner · 4 July 2026Suntory Global Spirits serves as the presenting partner for the July 4th Pool Party at Hotel Nikko, providing specialty cocktails and beverage offerings for the event.
• HennessycoreGTM or Marketing Partner · 20 June 2026Hennessy serves as the presenting sponsor for The Blend: Coffee & R&B Day Party. The partnership includes the Hennessy VIP Lounge, complimentary espresso martinis, Hennessy slushies, and brand activations at events.
• RivianminorGTM or Marketing PartnerListed as a partner on the Over The Top website homepage, indicating a brand partnership relationship.
• Red BullminorGTM or Marketing PartnerListed as a partner with brand presence at Over The Top events, providing energy drinks and brand activations.
• Hotel Nikko San FranciscocoreGTM or Marketing PartnerVenue partner for the July 4th Pool Party. Over The Top takes over the pool at Hotel Nikko for exclusive events. Hotel provides venue space including pool, deck, and event facilities.
• Lalele SwimminorGTM or Marketing PartnerPartnership for the July 4th Pool Party, bringing swimwear brand activation to the event.
• moment.usminorGTM or Marketing PartnerPhoto booth partner providing roaming photo booth services with keepsake prints at The Blend event.
• The Last DripminorGTM or Marketing PartnerCafé partner providing coffee and matcha service at The Blend event through The Café by The Last Drip.
• Hella BeescoreOthersEvent venue in Oakland hosting The Blend: Coffee & R&B Day Party. An airy converted warehouse with wood-truss ceilings, paper lanterns, and bold local art located at 2340 Harrison St, Oakland, CA.
• The Bridge YardcoreOthersEvent venue in Oakland hosting Blend Fest Coffee & R&B Festival.
• Volo SportscoreGTM or Marketing PartnerPresenting partner for the Pickleball Court zone at SF Fit Fest Summer Edition 2026. Hosts pickup-style pickleball during the event.
• Skechers PickleballminorGTM or Marketing PartnerPresenting partner for Pickleball Court at SF Fit Fest. Raffles Skechers Pickleball shoes to winning duos.
• New BalancecoreGTM or Marketing PartnerPresenting partner for the Pre-festival Run at SF Fit Fest. Provides New Balance silhouettes for trial along the route.
• Kalos HealthminorGTM or Marketing PartnerPresenting partner for the Recovery Zone at SF Fit Fest.
• Nectar CollectiveminorGTM or Marketing PartnerPresenting partner for the Social Zone at SF Fit Fest, providing ready-to-drink cocktails.
• Bay Fit CollectiveminorGTM or Marketing PartnerPresenting partner for the Recovery Zone at SF Fit Fest, providing on-site IV hydration, sports massages, and chiropractic adjustments.
• CrossCountry MortgageminorGTM or Marketing PartnerFestival sponsor for SF Fit Fest Summer Edition 2026.
• Midnight RunnersminorGTM or Marketing PartnerCommunity partner serving as run leaders for the pre-festival 3-mile run at SF Fit Fest.
• The FacilityminorGTM or Marketing PartnerCommunity partner leading the HIIT Group Workout at SF Fit Fest with Coach Daniel.
• FitStarrminorGTM or Marketing PartnerCommunity partner leading the Pilates Zone at SF Fit Fest with Coach Starr.
• 510 SocietyminorGTM or Marketing PartnerCo-presenting partner for the Pickleball Court at SF Fit Fest.
• The East CutcoreOthersFestival venue partner for SF Fit Fest at The Crossing at East Cut in San Francisco. Hosted at 250 Main Street with 92,000 SF activated across eleven programmable zones.
• DJ Jaymee BaabyminorGTM or Marketing PartnerDJ talent providing live entertainment production for SF Fit Fest, spinning from 9:45 AM to 1:45 PM.
• CureminorGTM or Marketing PartnerEvent partner listed on SF Fit Fest homepage.
• NUUNminorGTM or Marketing PartnerEvent partner listed on SF Fit Fest homepage.
• GoodwipesminorGTM or Marketing PartnerEvent partner listed on SF Fit Fest homepage.
• GorgieminorGTM or Marketing PartnerEvent partner listed on SF Fit Fest homepage.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCeazzykQNcNBZq4PN4CKfKA
• Instagraminstagram.com/overthetopxp
• LinkedInlinkedin.com/company/over-the-top-xp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Over The Top