Gorgie
- Company typePrivate
- Founded2022
- HeadquartersBoca Raton, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Gorgie firmographics
Firmographics- Name
- Gorgie
- Legal name
- Electric Youth Inc.
- Website
- https://getgorgie.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Gorgie industry classification
Industry- Product category
- Functional Energy Beverages
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Energy Drinks & Energy Shots (CRADAHAJ)
- akta.pro secondary industry
- Energy Drink & Energy Shot Production (AFAFABAG)
Keywords
Where Gorgie is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Gorgie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Beverage Product Sales: Direct sales of energy drinks, protein energy drinks, and powder mixes through e-commerce and retail distribution. Products sold in individual cans, multi-packs (12 cans), and variety packs. Subscription options available for recurring orders.
- Merchandise Sales: Sale of branded apparel including swimwear (Cabana Collection), athletic wear (Courtside Collection), and accessories like towels. Sold through e-commerce and limited retail partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard 12-pack energy drinks |
| Unit Pricing | Pay-as-you-go | Bundles and Variety Packs |
| Transaction based/ take rate | Pay-as-you-go | Ambassador/Affiliate Program |
| Subscription | Monthly | Subscription Plans |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Gorgie product offering
Product offeringCore offering
GORGIE designs, formulates and sells better-for-you sparkling energy drinks made with green tea caffeine (150mg), L-Theanine, Biotin and B Vitamins, with 0g sugar, 5 calories per serving, and vegan, gluten-free, non-GMO ingredients. The company has expanded into a protein energy drink line (8g whey protein per can), portable powder stick mixes, caffeine-free GLOW hydration mixes, branded apparel (Cabana swimwear, Courtside activewear), and limited-edition influencer collaboration flavors.
Product overview
GORGIE is a wellness-oriented energy drink brand founded in 2022 by Michelle Cordeiro Grant, operating as a community-led beverage company that creates better-for-you energy products. The core product portfolio consists of sparkling energy drinks featuring green tea caffeine (150mg), L-Theanine, Biotin, and B Vitamins with 0g sugar, along with a recently launched Protein Energy line (January 2026) offering 8g protein per serving in three flavors. The company has expanded beyond beverages into adjacent categories including energy drink powders/mixes for on-the-go preparation, caffeine-free GLOW hydration products with beauty benefits (probiotics, hyaluronic acid), seasonal and influencer collaboration flavors (Jordyn Jones' Cherry Lime, Jaclyn Hill's Orange Twist), apparel collections (Cabana swimwear line and Courtside activewear), and a subscription/ambassador loyalty program. Distribution spans over 15,000 stores nationwide including Target, Sprouts, HEB, Kroger, and Amazon, with the brand positioning itself as the #1 fastest-growing energy drink in the natural channel. Total funding raised is $37 million including a $24.5M Series A led by Notable Capital in April 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Drinks (Sparkling Line) Sparkling canned energy drinks featuring green tea caffeine (150mg), L-Theanine, Biotin and B Vitamins, with 0g sugar, vegan, non-GMO and gluten-free ingredients at 5 calories per serving; sold in 12-packs across flavors such as Tropical Punch, Watermelon Splash, Peach Tea, Mango Burst, Wild Berry, Citrus Burst and seasonal editions, targeted at female and wellness-oriented consumers.
- Protein Energy Drinks Sparkling protein energy beverages with 8g whey protein isolate per can and 150mg green tea caffeine plus Biotin, B Vitamins and L-Theanine; available in Strawberry Pop, Power Punch and Rocket Pop flavors, marketed to fitness and active lifestyle consumers.
- Energy Drink Mix (Powders) Portable powder stick mixes of GORGIE energy drinks offering 5 calories and 150mg caffeine per serving, including the Bestsellers Variety Pack, individual flavors like Cherry Lime, and influencer collab flavors in powder form.
- GLOW Hydration Variety Pack Caffeine-free hydration powder packs in watermelon, cucumber lime and raspberry lemonade flavors, formulated with probiotics, hyaluronic acid, Aquamin and vitamins C and D for skin, gut and hydration benefits.
- Cabana Collection (Swimwear) Branded swimwear and beach accessories collection in Pink Lemon, White Lemon and GORGIE Print patterns, including one-piece swimsuits, triangle bikini tops, bikini bottoms, string bottoms and beach towels, sold through DTC e-commerce.
- Courtside Collection (Activewear) Tennis and athletic apparel line including Half Zip Fleece Top, Fleece Shorts, Polo Fleece Top, Running Shorts, Waffle Crop Polo, Tennis Skirt, Waffle Tennis Skirt and GORGIE Tennis Tank, designed for on- and off-court use.
- Limited Edition and Seasonal Flavors Time-limited flavor releases of sparkling energy and protein energy drinks, including Cranberry Party Pop, Candy Twist, Rocket Pop Protein, Pink Lemonade and Mr. Fantasy's Sexy Fizzle Punch, sold in 12-packs at Target, DTC and select partners.
- Influencer Collaboration Flavors Co-branded flavor collaborations with influencer/celebrity partners including Jordyn Jones' Cherry Lime and Jaclyn Hill's Orange Twist, sold as 12-pack cases and as powder stick mixes.
- Ambassador and Affiliate Program Loyalty and revenue program offering 20% commission on sales generated through personalized storefronts or affiliate codes, plus access to new product launches, exclusive merch discounts and content boosting for ambassadors.
- Alfred Citrus Energy Seltzer Limited-edition citrus energy seltzer produced in collaboration with Alfred, sold as a 12-pack on the GORGIE DTC site.
Quantifiable outcome
- 600% year-over-year retail sales growth
- +4 more outcomes
Companies that use Gorgie
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Gorgie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Gorgie partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- TargetcorePrimary retail distribution partner. GORGIE is the #1 independent energy drink brand at Target with retail sales up 600% year-over-year. Expanding from initial stores to 15,000+ locations nationwide.
- Jon Bon JovicoreMusic icon joined as strategic investor and partner, bringing cultural influence and entrepreneurial insight. Role focuses on supporting brand growth, strategic expansion, and amplifying GORGIE's wellness and community pillars as the company scales nationwide.
- Alix EarlecoreMedia entrepreneur and social media influencer (13.5M+ followers on Instagram and TikTok) joined as strategic investor. Expected to help expand retail footprint and online brand awareness, scaling GORGIE to become the go-to energy drink for U.S. consumers.
- ErewhonminorCollaboration to introduce Cherry Crush Smoothie at Erewhon locations in Los Angeles, featuring GORGIE Cherry Lime energy drink. Emphasizes clean energy and wellness benefits through health-focused smoothie innovation.
- GopuffminorPartnership to launch limited-edition Cosmic Berry Energy Seltzer through Gopuff's quick commerce platform, enabling fast delivery of the limited-edition product.
- Jordyn JonesminorInfluencer collaboration creating 'Cherry Lime' flavor variant. Jordyn Jones' Cherry Lime energy drink is available as a limited-edition collaboration flavor.
- Jaclyn HillminorInfluencer/beauty entrepreneur collaboration creating 'Orange Twist' flavor variant. Jaclyn Hill's Orange Twist is a limited-edition collaboration flavor.
- Mr. FantasyminorCollaborative limited-edition flavor 'Mr. Fantasy's Sexy Fizzle Punch' featuring music/performance personality. Bold, sparkling collab crafted for main-character moments and everyday adventures.
Scale indicators9 records
Expansion highlights6 records
Gorgie competitors and assessment
Company assessmentDirect peers
- Celsius: Celsius is a leading functional energy drink brand positioned around fitness, clean ingredients, and better-for-you formulation — the same wedge GORGIE is pursuing. Both target health-conscious consumers seeking sugar-free energy with functional ingredients and compete for the same shelf space at retailers like Target, Kroger, and Sprouts.
- Alani Nu: Alani Nu is a female-focused energy and wellness brand with strong social-media-led growth, comparable product positioning (low-calorie, functional ingredients), and similar retail and DTC distribution. It is one of the closest direct comps to GORGIE in target demographic, brand voice, and channel strategy.
- C4 Energy: C4 Energy (Nutrabolt) is a sugar-free energy drink brand competing in the same functional, fitness-adjacent energy category as GORGIE. Both compete at retail for shelf space in the performance/energy set and target similar occasions (workout, daily focus).
Broad incumbents
- Olipop: Olipop is a better-for-you functional beverage brand (in soda/tonic formats) targeting health-conscious millennial and Gen Z consumers with a strong DTC-plus-retail distribution model. While not an energy drink, it shares GORGIE's community-led, female-founder, clean-label playbook and competes for the same wellness consumer wallet.
- Poppi: Poppi is a female-founded, better-for-you prebiotic soda brand that scaled rapidly through Target and other major retailers using influencer partnerships and a community-led brand voice. It shares GORGIE's retail-led scaling playbook, target demographic, and emphasis on clean-label functional ingredients.
- Liquid Death: Liquid Death is a CPG beverage brand built on community-led marketing, viral social media, and unconventional brand positioning. It shares GORGIE's playbook of using aggressive influencer, celebrity, and earned-media channels to grow distribution at major retailers despite a small core team.
Emerging players
- Bloom Nutrition: Bloom Nutrition is a female-focused wellness brand selling greens, protein, and functional supplements with heavy social-media-led acquisition. It overlaps with GORGIE's target consumer (wellness-oriented women), brand voice, and influencer-amplified GTM, and is increasingly extending into adjacent functional beverage formats.
- ZOA Energy: ZOA is a celebrity-backed (Dwayne Johnson) energy drink brand using high-profile investor/partner marketing to scale at retail. It parallels GORGIE's strategy of leveraging celebrity equity for distribution and brand awareness, though ZOA skews male and sports-performance rather than female/wellness.
- Hydrant: Hydrant is a functional hydration brand competing in the wellness/better-for-you beverage space with a focus on clean ingredients and functional benefits. It is comparable to GORGIE's GLOW hydration line in target consumer and positioning, and illustrates the broader functional hydration category GORGIE is expanding into.
Others
- Magic Spoon: Magic Spoon is a digitally-native, better-for-you CPG brand with a strong DTC subscription model, vibrant brand identity, and community-led acquisition. While a cereal brand, it shares GORGIE's playbook of premium positioning, influencer-driven demand, and retail expansion after establishing DTC traction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Gorgie social profiles
Digital presenceGorgie compliance and trust
Trust signalCompliance5 records
Gorgie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Gorgie leadership team
Management profileNumber of profiles
Profiles1 record
Gorgie funding detail
Funding detailFunding overview
Funding rounds4 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Gorgie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Gorgie
What does Gorgie do?
GORGIE designs, formulates and sells better-for-you sparkling energy drinks made with green tea caffeine (150mg), L-Theanine, Biotin and B Vitamins, with 0g sugar, 5 calories per serving, and vegan, gluten-free, non-GMO ingredients. The company has expanded into a protein energy drink line (8g whey protein per can), portable powder stick mixes, caffeine-free GLOW hydration mixes, branded apparel (Cabana swimwear, Courtside activewear), and limited-edition influencer collaboration flavors.
Is Gorgie a public or private company?
Gorgie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Gorgie founded?
Gorgie was founded in 2022. It employs 1 to 10 people.
Where is Gorgie based?
Gorgie is headquartered in Boca Raton, United States, in the North America region.
How does Gorgie make money?
Two revenue lines are on record. Beverage Product Sales are the primary driver. The others are merchandise Sales.
Who are Gorgie's main competitors?
Direct peers on record are Celsius, Alani Nu and C4 Energy. Broad incumbents are Olipop, Poppi and Liquid Death. Emerging players are Bloom Nutrition, ZOA Energy and Hydrant. Magic Spoon is listed as an others.
Does Gorgie have an API?
No public API is recorded for Gorgie.
What industry is Gorgie in?
Gorgie's product category is Functional Energy Beverages. Its primary akta.pro industry code is CRADAHAJ, Energy Drinks & Energy Shots, with a secondary code of AFAFABAG, Energy Drink & Energy Shot Production. Its NAICS code is 312111 and its SIC code is 2080.