OVERTOP ™

What OVERTOP ™ does

OVERTOP™ is a Pakistan-based, privately held direct-to-consumer e-commerce brand specializing in laptop bags, backpacks, and small leather accessories. The company operates a single Shopify-powered storefront at overtop.com.pk and sells exclusively within Pakistan, accepting only Cash on Delivery as the payment method and shipping via domestic couriers. It is headquartered in Lahore with a team of seven employees and no disclosed institutional investors, parent company, or board structure.

The core product line is the S11 Laptop Bag family, offered in two material platforms: a water-resistant RPET fabric made from 30 recycled plastic bottles per bag, and several premium leather variants including a "military-grade" Armoured backpack. The catalog extends to a cross-body leather carry bag, a padded laptop sleeve, and a Collector's Edition debossed leather keychain — a tight six-SKU range positioned for working professionals and students who need durable, organized laptop protection for daily commute, campus, travel, and gym use. Common build claims include YKK zippers, padded laptop compartments up to 16-17 inches, multiple organization pockets, luggage sleeves, and vegan leather trim on fabric bags.

The business model is one-time unit sales at sale prices ranging from PKR 1,490 to PKR 3,890, against regular prices of PKR 12,000 to PKR 34,500, with active promotions offering 68-89% off and free delivery above certain order thresholds. Marketing is conducted organically through Instagram, Facebook, Pinterest, and Twitter, supplemented by an email newsletter; there are no physical retail locations, third-party resellers, or wholesale channels, and no recurring revenue component.

Name

OVERTOP ™

Legal name

OVERTOP

Website

https://overtop.com.pk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OVERTOP is a Lahore-based Pakistani D2C e-commerce brand operating a Shopify storefront that sells laptop bags, backpacks, and leather accessories to working professionals and students across Pakistan via Cash on Delivery.

Ownership category

akta.pro rank

Product category

Bags and Backpacks

NAICS

Jewelry, Luggage, and Leather Goods Retailers (4583), Luggage and Leather Goods Retailers (458320)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Backpacks & Travel Bags (CRAAAJAB)

akta.pro secondary industry

Outdoor Travel Gear (Duffels, Packs, Dry Bags) Retail (CRAMAAAI)

Keywords

• Laptop backpacks
• Leather laptop bags
• RPET backpacks
• Laptop sleeves
• Crossbody bags

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time direct sales of bags and backpacks through the company's e-commerce website. Customers purchase individual products at set prices with Cash on Delivery payment. Products include laptop backpacks, cross body bags, laptop sleeves, and accessories. Revenue is generated per transaction with no recurring component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

OVERTOP ™ is a Pakistani direct-to-consumer retailer that designs, brands, and sells laptop backpacks, cross-body bags, laptop sleeves, and small leather accessories through its own Shopify-powered online store (overtop.com.pk). Its core S11 Laptop Bag line is offered in both water-resistant RPET fabric (made from recycled plastic bottles) and premium leather variants, with prices set in Pakistani Rupees and orders fulfilled via Cash on Delivery and domestic courier shipping. The assortment targets urban Pakistani professionals and students seeking durable, multi-purpose bags for work, study, travel, and gym use.

Product overview

OVERTOP™ is a Pakistani bag and backpack retailer offering a focused portfolio of leather and fabric bags. The core product line centers on the S11 Laptop Bag series, available in both RPET fabric (water-resistant, made from recycled plastic bottles) and leather variants. The product range includes: the versatile S11 Laptop Bag (14-16 inch) with water-resistant RPET fabric; the Leather Overtop Classic Laptop Backpack S11 and Leather Sleek 16-inch Backpack as premium leather options; the Armoured 16-inch Laptop Bagpack featuring military-grade leather; the Cross Body Leather Single Shoulder Style Carry Bag for casual use; the OVERTOP Laptop Sleeve for accessory protection; and the Collector's Edition Leather Keychain as a small leather accessory. Products are available in multiple colorways (Black, Gray, Brown) and are sold primarily through Cash on Delivery within Pakistan.

Differentiator

Problem solved

Functional benefit

Products and services

• OVERTOP S11 Laptop Bag (Fits 14, 15 & 16 inch) Water-resistant RPET fabric backpack made from 30 recycled plastic bottles per bag, featuring YKK zippers, padded compartment for laptops up to 17 inches, removable drawstring bag, 10 pockets, luggage sleeve, and vegan leather trim. Available in Black, Gray, and Brown. Sold to Pakistani consumers via the OVERTOP Shopify store with Cash on Delivery.
• Leather Overtop Classic Laptop 16" Backpack S11 Premium leather backpack with structured silhouette, spacious main compartment for 16-inch laptops, front zipper pocket, padded inner sleeve for tech protection, side mesh pockets, and reinforced stitching. Available in Black. Sold to Pakistani consumers via the OVERTOP Shopify store with Cash on Delivery.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Aer: Direct-to-consumer brand specializing in gym, work, and travel backpacks with strong organization and tech-protection features. Highly comparable to OVERTOP's functional design language and DTC-first GTM model.
• Troubadour: Sustainable, leather-focused DTC bag brand with strong ESG narrative. Directly comparable to OVERTOP's blend of leather craftsmanship and sustainability messaging (RPET, vegan trim) at a premium price point.

Direct peers

• Targus: Specialist in laptop bags, backpacks, and tech-carry solutions with strong B2B and consumer presence. Closest peer to OVERTOP by use case (laptop protection, work-and-travel functionality) and product construction (padded compartments, organization, durability features).
• Fjällräven: Swedish outdoor brand built around the Kånken backpack and durable, sustainability-positioned bags. Comparable to OVERTOP's RPET/sustainability emphasis and premium pricing for durable, design-forward bags.
• JanSport: Iconic backpack brand with strong student and young professional affinity. Direct peer in product category (backpacks, laptop bags) and target segment, though primarily distributed through offline and mass channels rather than DTC.
• Thule: Premium brand for backpacks, laptop bags, and travel gear with strong durability and tech-organization positioning. Comparable to OVERTOP's Armoured/Military-grade leather line in premium build and functional design for laptop-carrying professionals.
• Herschel Supply Co. Canadian DTC backpack and bag brand known for design-driven laptop and travel backpacks. Directly comparable to OVERTOP in target customer (urban professionals, students), product type (laptop backpacks, crossbody bags), and premium-aspirational positioning, though at a higher price point.

Broad incumbents

• Tumi: Premium business and travel bag brand with strong professional consumer base. Comparable to OVERTOP's leather laptop backpack line in target customer and 'durable premium' positioning, though at a much higher price tier.
• Samsonite: Global luggage and bag incumbent with broad product portfolio spanning backpacks, business cases, and travel gear. Overlaps with OVERTOP on laptop bags and travel backpacks but operates at significantly larger scale and across both retail and DTC.

Regional players

• Hidesign: Indian leather goods brand with longstanding craftsmanshipcredentials and South Asian retail presence. Comparable to OVERTOP's leather bag and keychain lines in material sourcing and craftsmanship positioning, and the most relevant regional peer in the South Asian market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/overtop-pk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OVERTOP ™