OXYGEN LIFESTYLE SALON & SPA

What OXYGEN LIFESTYLE SALON & SPA does

Oxygen Lifestyle Salon & Spa is a single-location luxury hairdressing and beauty salon operating under the Aveda concept from 1A Station Parade in Beaconsfield, Buckinghamshire, United Kingdom. The business delivers hair services including cutting, styling, colouring (highlights, balayage, tints), Beauty Works tape-in and nano bond extensions, Keratin Complex smoothing, and weddings and events styling, alongside beauty services comprising Aveda and Murad facials, Aveda and Neom massage and body treatments, manicures and pedicures with gel and BIAB finishes, strip and hot waxing, and eye treatments including brow lamination, LVL lash lifts, HD Brows, and tinting. The salon uses Aveda professional products exclusively across all services and is integrated into the Aveda UK salon locator and Plus Rewards loyalty programme.

The underlying technology stack is a standard salon-services stack: an online booking and gift card portal operated through a third-party platform, an Aveda-affiliated product and training ecosystem, and consumer marketing via Instagram, Facebook, and email newsletter. Service delivery is performed in person at a single-story fully wheelchair-accessible facility; no proprietary software, mobile app, or AI-driven recommendation engine is in evidence. The team comprises an owner (Angelo), a salon manager (Coco), a spa manager (Steph), a Head of Colour (Hayley), and a roster of Master, Senior, and Art Directors, Creative Directors, stylists, beauty therapists, trainees, and front-of-house staff totalling more than 30 named individuals.

The business operates a direct-to-consumer, unit-pricing model: customers book individual appointments or course packages (such as 5-for-4 on Aveda facials), pay per service with tiered pricing that varies by hair length, thickness, and stylist seniority, and can purchase Aveda retail home-care products in-salon. Pricing is pay-as-you-go with no disclosed subscription programme; revenue is generated entirely from in-person service delivery and ancillary retail to walk-in and appointment-based individual consumers in the Beaconsfield and surrounding Buckinghamshire catchment.

Name

OXYGEN LIFESTYLE SALON & SPA

Legal name

Oxygen Lifestyle Salon & Spa

Website

https://oxygenhairandbeauty.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oxygen Lifestyle Salon & Spa is a single-location, luxury Aveda-affiliated hairdressing and beauty salon in Beaconsfield, UK, offering hair, beauty, and retail services to individual local consumers with a team of more than 30 staff.

Ownership category

akta.pro rank

Product category

Hair and Beauty Salon Services

NAICS

Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Destination Spas & Spa Resorts (HSALAFAC)

akta.pro secondary industries

Luxury/High-End Barber Lounges (HSALABAH), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

Keywords

• Hair salon services
• Beauty spa treatments
• Professional hair colouring
• Massage and facial services
• Aveda beauty products

Headquarters

HQ city

Beaconsfield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Hair Services: One-time service revenue from hair cutting, colouring, styling, extensions, smoothing treatments, and wedding/event hair services. Services are priced per appointment with add-on treatments available.
2. Beauty Services: One-time service revenue from facials, massage and body treatments, manicures, pedicures, waxing, and eye treatments. Offers course packages (e.g., 5 for 4 massage courses).
3. Product Sales: Retail sales of Aveda home care products for customers to maintain results between salon visits. Full range of Aveda products available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oxygen Lifestyle Salon & Spa is a single-location luxury hairdressing and beauty salon in Beaconsfield offering Aveda-based hair services (cutting, styling, colouring, highlights, balayage, extensions, smoothing, weddings/events) and beauty services (massage, facials, manicures, pedicures, waxing, eye treatments). Services are delivered in-person at the salon with 24/7 online booking, and the business also retails Aveda home care products to support maintenance between visits.

Product overview

Oxygen Lifestyle Salon & Spa is a single-location luxury hairdressing and beauty salon in Beaconsfield, Buckinghamshire, operating as a unified service offering rather than a modular platform. The business provides two interconnected service divisions: Hair Services encompassing cutting, styling, colouring (highlights, balayage, tints), Beauty Works hair extensions, keratin smoothing treatments, and wedding/event hair styling; and Beauty Services covering massage and body treatments (Aveda, Neom, Deep Tissue, Lava Shells), facials (Murad and Aveda), manicures and pedicures, waxing, and eye treatments (brows, lashes, LVL). The salon functions as an authorised Aveda partner, using and retailing Aveda products throughout all services, and participates in the Aveda Plus Rewards loyalty programme. All services are delivered in-person at the salon location with online booking capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Hair Services Comprehensive hair care services including cutting, styling, colouring, extensions, treatments, smoothing, and wedding/event hair styling using Aveda and Beauty Works products.
• Beauty Services Full range of beauty treatments including massage and body treatments, facials using Murad and Aveda products, manicures, pedicures, waxing, and eye treatments including brow shaping, tinting, and lamination.
• Hair Colouring Services Professional hair colouring using Aveda's naturally derived hair colour products, including full and half head highlights, balayage, tints, and refiners/toners.
• Hair Extensions Beauty Works hair extension services using tape-in and nano bond application methods for adding volume, length, or colour.
• Massage & Body Treatments Relaxation and therapeutic massage treatments including Elemental Massage, Stress Fix Massage, Deep Tissue Massage, Lava Shells Massage, and Pregnancy Massage, along with Neom Wellbeing Body Treatments and body polish services.
• Facials Skin rejuvenation treatments using Murad and Aveda product lines, including personalised Murad facials, Aveda facials, and specialised teenage facials.
• Waxing Services Professional body waxing services for hair removal including strip wax and hot wax options for various body areas.
• Eye Treatments Eye enhancement services including brow shaping, tinting, HD Brows, Brow Lamination, LVL Lash Lifts, and Hybrid Brows treatments.
• Keratin Smoothing Keratin Complex treatment to smooth, strengthen, and add shine while reducing frizz and improving manageability.
• Aveda Retail Products Aveda home care hair and beauty products available for purchase in salon, naturally derived, vegan, and cruelty-free.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AvedacoreChannel Partner/ Reseller/ DistributorOxygen is an Aveda concept salon using Aveda products exclusively in all services. Aveda is a professional hair and beauty brand known for naturally derived, vegan, and cruelty-free products. Oxygen is listed in Aveda's UK salon locator and can accept Aveda Plus Rewards accounts for customer points collection and redemption.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Daniel Galvin: London luxury hair colour specialist with multiple high-end salons, widely regarded for premium balayage and colour services. Direct competitor to Oxygen in the high-ticket colour and luxury hair space.
• Richard Ward Hair & Metrospa: Chelsea-based luxury hair salon and spa offering premium hair services alongside beauty treatments. Closely comparable to Oxygen in combining a high-end hair offering with an integrated spa/beauty menu.
• Blue Tit London: London-based multi-site independent hair salon group with a strong design-led, neighbourhood positioning. Comparable to Oxygen in combining premium service with community-driven, multi-stylist salon operations.
• Hershesons: London-based luxury hair salon brand known for high-end colouring and editorial styling. Comparable to Oxygen in targeting premium clientele with specialist colour services and a strong stylist-led brand identity.
• SAKS Hair: UK-based multi-site hair salon chain offering cutting, colouring, and styling services across regional locations. Comparable to Oxygen as a competing branded UK salon operator competing for the same affluent client base.
• Rush Hair: London-headquartered UK hair salon chain with multiple locations offering hair services, colouring expertise, and beauty treatments. Directly comparable to Oxygen in service mix, target customer, and premium positioning.
• Paul Edmonds: London luxury hair and beauty salon with a strong colouring, cutting, and bridal offering. Direct peer to Oxygen in premium positioning, technical expertise, and wedding/event services.

Broad incumbents

• Regis UK: UK arm of global salon operator Regis Corporation, running high-street salon brands such as Supercuts and Regis. Broad incumbent providing mass-market and mid-market salon competition for Oxygen's catchment.
• Toni&Guy: Global hair salon brand with a substantial UK footprint of franchise and company-owned salons. Broad incumbent comparable to Oxygen in core hair services and customer demographic, though at much greater scale and brand recognition.

Emerging players

• Josh Wood Colour: London-based specialist hair colour brand and atelier focusing on high-end balayage, blondes, and bespoke colour. Comparable to Oxygen's premium colour specialism and Head of Colour-led service proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/OxygenBeaconsfield
• Instagraminstagram.com/oxygenaveda
• LinkedInlinkedin.com/company/oxygen-lifestyle-salon-&-spa

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OXYGEN LIFESTYLE SALON & SPA