OAKLANDON YOUTH ORGANIZATION

Name

OAKLANDON YOUTH ORGANIZATION

Legal name

Oaklandon Youth Organization, Inc.

Website

https://oyoball.org

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Youth Sports Leagues

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industries

Recreational & Intramural Sports Programs (MPAKACAG), Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Youth & Amateur Sports Tournaments (MPAGAMAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Youth baseball leagues
• Youth softball leagues
• Youth travel baseball
• Youth sports tournaments
• Recreational sports programs

Headquarters

HQ city

Indianapolis, Indiana

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Player Registration Fees: Recreational league fees for Spring Season, Fall Ball, and Winter Workouts. Fees range from $50-$170 per player depending on division and registration timing. Early registration discounts are available.
2. Tournament Registration Fees: Revenue from hosting tournaments including the David Manlove Memorial Tournament and Bill Sturm Memorial Tournament. Teams pay to participate in these events.
3. Concession Stand Revenue: Two full-service concession stands operating at Veterans Memorial Park generate revenue from food and beverage sales to families and spectators during games and events.
4. Team Sponsorships: Local businesses sponsor individual teams and fields, providing financial support that helps keep registration fees affordable while providing quality premises and experiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Oaklandon Youth Organization (OYO) operates year-round recreational and competitive youth baseball and softball leagues for children ages 4-18 in Central Indiana. Core offerings include Spring Season and Fall Ball recreational leagues across age-based divisions (Tee Ball through Junior Baseball for baseball; 08U through 14U/16U for softball), Winter Workouts indoor training, the Challengers inclusive division for participants with disabilities, Full-Time Travel (FTT) and All-Star travel programs branded as Bombers (baseball) and Red Storm (softball), and two annual memorial tournaments.

Product overview

Oaklandon Youth Organization (OYO) is an all-volunteer youth baseball and softball organization established in 1975, providing recreational and competitive travel leagues for children ages 4-18 regardless of ability. The core offering is a unified recreational league program — the Spring Season and Fall Ball — serving both baseball and softball players through age- and gender-based divisions (Tee Ball through Junior Baseball for baseball; 08U through 14U/16U for softball). Supporting these rec programs are ancillary offerings: Winter Workouts (indoor off-season training), the Challengers Division (special-needs inclusion program), and a full portfolio of travel programs under two branded sub-names — the Bombers (baseball) and Red Storm (softball) — encompassing both full-time travel (FTT) and recreation travel/all-star (RT) tiers. OYO operates two annual signature tournaments: the David Manlove Memorial Tournament (single-day, May) and the Bill Sturm Memorial Tournament (four-day, June). A financial assistance/scholarship program rounds out the portfolio, enabling need-based participation. The organization is structured as a single-program youth sports organization, not a multi-product platform; all offerings share the same registration infrastructure (LeagueApps), facilities (Veterans Memorial Park), and volunteer governance.

Differentiator

Problem solved

Functional benefit

Brands

• Bombers: Travel baseball program nickname for both Full-Time Travel (FTT) Bombers and All-Star/Rec Travel Bombers teams, serving baseball players ages 7-16.
• Red Storm
• Challengers

Products and services

• Spring Season (Rec League Baseball & Softball) Recreational baseball and softball leagues for players ages 4-16, offered each spring from March through June. Divisions cover Tee Ball, Junior Rookie, Rookie, Minor, Super Major, and Junior Baseball for baseball, and 08U, 10U, 12U, and 14U/16U for softball, including practices, regular season games, and a double-elimination tournament.
• Fall Ball One of the largest Fall Ball programs in the region for baseball and softball players ages 4-17, offered each August through October. Includes 10 divisions representing nearly 70 teams and more than 750 players annually.
• Winter Workouts Indoor off-season training sessions for baseball and softball players ages 6-16 held at Lee Road Park. 10 weekly sessions run January through March, with coach-pitch groups (60 minutes) and kid-pitch groups (90 minutes), organized by age and sport.
• Challengers Division A special baseball division for children and adults ages 4-18 with mental and physical disabilities, removing barriers to participate in playing baseball. Accommodates up to 24 players per spring season.
• FTT Bombers (Full-Time Travel Baseball) Competitive full-time travel baseball teams for ages 7-15, competing exclusively against other designated full-time travel teams. The season runs August through July. Teams travel throughout Indiana and select out-of-state tournaments. Teams sport the 'Bombers' nickname.
• FTT Red Storm (Full-Time Travel Softball) Competitive full-time travel softball teams for ages 10-18, competing exclusively against other designated full-time travel teams. Season runs January through July. Teams travel throughout Indiana and select out-of-state tournaments. Teams sport the 'Red Storm' nickname.
• All-Star Bombers (Rec Travel Baseball) Recreation travel baseball teams for players ages 6-12, offering a transition from rec league to competitive play. Features local tournaments within an hour's drive. Teams sport the 'Bombers' nickname and compete in 4-6 tournaments following the rec league season.
• All-Star Red Storm (Rec Travel Softball) Recreation travel softball teams for players ages 6-14, offering a transition from rec league to competitive play. Features local tournaments within an hour's drive. Teams sport the 'Red Storm' nickname.
• David Manlove Memorial Tournament The 24th annual single-day memorial baseball and softball tournament held in May, open to all-star and rec travel teams. Proceeds are donated to The 24 Group to raise awareness about substance abuse. Accommodates up to 60 teams and 70+ games in a single day.
• Bill Sturm Memorial Tournament The 29th annual four-day all-star baseball and softball tournament held in late June, combining pool play and elimination games. Open to rec travel and select full-time travel teams. Proceeds fund the OYO scholarship program, allowing 75+ children to play annually regardless of financial means.
• Scholarship / Financial Assistance Program Need-based financial assistance for families unable to pay full registration fees. Includes payment plans through LeagueApps, scholarships through Every Kid Sports (Dick's Sporting Goods Foundation), and OYO-funded scholarships administered by the Executive Board.

Quantifiable outcome

• More than $65,000 donated to The 24 Group for substance abuse awareness since tournament inception
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Five partnerships are on record, tiered core, major and flagship.

• LeagueAppscoreTechnology or IntegrationLeagueApps serves as OYO's primary technology platform for online registration, payment processing, secure data management, and family communications. All families register and pay through this platform. The system also supports payment plans for families needing installment payments.
• Dick's Sporting Goods Foundation / Every Kid SportsmajorGTM or Marketing PartnerOYO participates in the DICK'S Sporting Goods Foundation $5,000,000 Sports Matter grant program through Every Kid Sports. The program provides income-restricted families financial assistance to cover player registration fees. Families can receive grants covering registration costs on a first-come, first-served basis.
• The 24 GroupflagshipStrategic or Co-development PartnerThe 24 Group was founded by the Manlove family to help families affected by addiction. OYO's David Manlove Memorial Tournament donates all proceeds (totaling more than $65,000 since inception) to The 24 Group to raise awareness about adolescent and teen substance abuse. The tournament honors David Manlove who died in 2001 from cardiac arrest caused by huffing.
• Local Business Sponsors (120+)majorGTM or Marketing Partner120+ regional businesses sponsor OYO teams, fields, and programs. Sponsors include Allen's Tree, Crossroads Eye Care, GBC Bank, Graham's Pizza, Meijer, Play it Again Sports, and many others. Their financial support helps keep registration fees low while providing quality facilities.
• Lawrence Parks DepartmentcoreStrategic or Co-development PartnerOYO operates at Veterans Memorial Park, which is managed by the City of Lawrence Parks Department. OYO reports to the City of Lawrence Parks and Recreation Department. The parks board receives annual presentations from OYO leadership.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Babe Ruth League: National youth baseball and softball organization operating Cal Ripken (ages 4–12) and Babe Ruth (13–18) divisions. Comparable to OYO in offering age-based recreational and competitive baseball/softball programming for kids and teens through local affiliated leagues.
• Triple Crown Sports: National youth baseball and softball tournament operator running high-profile events (e.g., WWBA, BCS) that attract travel teams nationally. Comparable to OYO's Bill Sturm and David Manlove Memorial tournaments in event-based youth tournament model.
• PONY Baseball and Softball: International youth baseball and softball organization with age-based divisions (Pinto, Mustang, Bronco, etc.) serving players ages 4–23. Operates similar recreational league and tournament structures to OYO's Bombers and Red Storm travel programs.

Broad incumbents

• Little League International: The largest youth baseball and softball organization in the world, administering local leagues for players ages 4–16. Directly comparable to OYO in product offering (rec baseball/softball for kids) and structure (volunteer-run local leagues under a national umbrella), but at vastly greater national scale.
• Amateur Athletic Union (AAU): Multi-sport amateur organization that sanctions youth baseball and softball tournaments and leagues. Comparable to OYO's tournament operations and youth competitive programming, with AAU providing the national sanctioning infrastructure OYO tournaments operate within.
• USSSA (United States Specialty Sports Association): Multi-sport youth amateur organization running baseball, softball, and other sports with extensive youth tournament circuits. Comparable to OYO's tournament business (e.g., David Manlove Memorial) and travel baseball/softball structure.
• USA Softball: National governing body for softball in the U.S., organizing amateur softball leagues, tournaments, and the national team pipeline. Comparable to OYO on the softball side, particularly Red Storm travel programming and tournament operations.

Emerging players

• Reviving Baseball in Inner Cities (RBI): MLB-backed youth baseball and softball program focused on increasing participation among underrepresented youth. Comparable to OYO in mission (accessibility, inclusion, scholarships) and demographic focus, though at a national rather than community scale.

Regional players

• Perry Township Youth Sports (Indiana): Representative Central Indiana community-based youth sports organization offering similar rec league programming; illustrative of the local competitive set OYO draws from and competes against for participants and sponsors in the Indianapolis metro area.

Others

• LeagueApps: Youth sports registration and league management platform — OYO's primary technology vendor for online registration, payment plans, and family communications. Comparable as the enabling infrastructure OYO depends on to operate at scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Oaklandon-Youth-Organization-159984627382442
• Instagraminstagram.com/oyoball
• LinkedInlinkedin.com/company/oyoball

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OAKLANDON YOUTH ORGANIZATION