Pacificrest Mills

What Pacificrest Mills does

Pacificrest Mills is the parent entity associated with Stanton Carpet, a U.S.-based, privately-held multi-brand flooring manufacturer and distributor operating primarily through stantoncarpet.com. The company sells residential and commercial flooring across nine sub-brands — Stanton, Stanton Hard Surface, Stanton Rug Co, Antrim, Rosecore, Crescent, Cavan, Floors 2000, and the Kravet x Stanton collaboration — spanning carpet, hardwood, WPC, SPC, laminate, luxury vinyl tile, indoor/outdoor flooring, and custom-made area rugs. Differentiation rests on a broad product portfolio under one umbrella, proprietary features such as Stain Safe + Pet Guard carpet technology, 100% waterproof WPC, the Create-a-Rug customization service, and integration with the Visualise It Now third-party room visualization tool.

The business model is product-driven and channel-mediated. Products are sold via an authorized dealer/showroom network with regional service infrastructure (customer service lines in NY and GA are confirmed), a B2B trade portal at stantonb2b.com for dealers, and a direct e-commerce surface for consumers featuring a showroom locator. Pricing is quote-based and not publicly disclosed; revenue mechanics are one-time product sales rather than subscriptions or licensing. Customer segments are horizontal: interior designers and residential consumers are co-primary, with a secondary commercial/business segment.

Operationally, the firm is actively investing in product expansion (NuvoGrand laminate, Ultra Fit Loose Lay, and Natural Beauty Basics waterproof WPC all launched in 2025) and brand-building through multi-channel marketing (Instagram, Facebook, LinkedIn, Pinterest, X, email newsletter, digital lookbooks, and educational Flooring 101 content). The company is described as actively operating, but no financial disclosures, headcount of the operating entity, leadership team, M&A activity, or funding history are available in the source data, which materially limits quantitative assessment.

Name

Pacificrest Mills

Legal name

Stanton Carpet

Website

https://pacificrest.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacificrest Mills operates Stanton Carpet, a privately-held U.S. multi-brand flooring manufacturer selling carpet, hardwood, WPC, SPC, laminate, luxury vinyl, and custom rugs through a national dealer/showroom network, B2B portal, and direct e-commerce to interior designers and residential consumers.

Ownership category

akta.pro rank

Product category

Residential Flooring

NAICS

Carpet and Rug Mills (314110), Carpet and Rug Mills (31411), Textile Furnishings Mills (3141)

SIC

Carpets & Rugs (2273), Wholesale-Lumber & Other Construction Materials (5030), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)

akta.pro secondary industry

Carpet & Area Rug Flooring Retail (CRAIAGAE)

Keywords

• Residential flooring
• Carpet products
• Hard surface flooring
• Luxury vinyl tile
• Custom area rugs

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Flooring Products Sales: Sale of residential and commercial flooring products including carpet, hard surface materials (WPC, SPC, laminate, hardwood, luxury vinyl), and rugs through dealer network and showrooms

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pacificrest Mills operates as a multi-brand flooring manufacturer centered on Stanton Carpet, producing residential and commercial carpet, hard surface flooring (WPC, SPC, laminate, hardwood, and luxury vinyl tile), indoor/outdoor flooring, and custom area rugs. Products are sold primarily through an authorized dealer and showroom network, with a B2B trade portal and direct consumer website, supported by visualization tools and a custom rug creation service.

Product overview

Pacificrest Mills operates as a multi-brand flooring company with a diversified portfolio centered around Stanton Carpet and its related brands. The core offering includes Hard Surface products (WPC, SPC, laminate, hardwood, luxury vinyl tile), area rugs through Stanton Rug Co, and residential carpet. The portfolio includes sub-brands Antrim, Rosecore, Crescent, Cavan, Floors 2000, and Kravet partnership. Notable features include the Create A Rug custom service and Visualize It visualization technology tool. The company recently launched NuvoGrand (elevated laminate), Ultra Fit Loose Lay, and Natural Beauty Basics (waterproof WPC) products.

Differentiator

Problem solved

Functional benefit

Brands

• Stanton: Primary carpet brand offering residential and commercial flooring products
• Stanton Hard Surface
• Stanton Rug Co
• Antrim
• Rosecore
• Crescent
• Cavan
• Floors 2000
• Kravet

Products and services

• Residential Carpet Wall-to-wall and custom-sized carpet and runner products featuring luxurious comfort and enduring craftsmanship for residential interiors, available in multiple textures, patterns, and color palettes.

Quantifiable outcome

• Multiple product categories and brands under one roof providing one-stop solution

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• KravetcoreStrategic or Co-development PartnerKravet x Stanton collaboration - a thoughtfully curated and artfully woven product line combining Kravet's textile expertise with Stanton's flooring capabilities. This represents a co-branded product development partnership.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Interface: Commercial-focused carpet tile manufacturer with growing LVT/resilient business. Comparable on the commercial carpet and modular flooring side of Stanton's portfolio, and as a brand-driven B2B flooring company.
• Mohawk Industries: Largest North American flooring manufacturer spanning carpet (Karastan, Lees), LVT, laminate, and hardwood. Comparable to Stanton as a multi-category flooring brand serving dealers, builders, and retail customers, but at vastly greater scale and with broader distribution.
• Tarkett: Global flooring manufacturer spanning vinyl, carpet, wood, and rubber for residential and commercial markets. Comparable across Stanton's hard-surface categories (SPC/WPC, laminate) and commercial flooring offerings.
• Shaw Industries: Berkshire Hathaway-owned flooring giant offering carpet (Shaw, Philadelphia Commercial), hard surface, and rugs through dealer and retail channels. Directly comparable in channel strategy and category breadth to Stanton Carpet's multi-brand portfolio.

Direct peers

• Couristan: Family-owned area rug and broadloom carpet maker with strong designer trade channel and custom rug programs—directly comparable to Stanton's Stanton Rug Co custom rug offering and design-trade go-to-market.
• Phenix Floors: Residential carpet and LVT manufacturer with a designer-driven portfolio (Phenix, DuraWorx, Design Distinctions) sold via specialty flooring dealers—similar in target segment, design-led positioning, and dealer-channel reliance.
• Dixie Group: Public mid-sized carpet manufacturer (Masland, Fabrica, Dixie Home brands) targeting residential premium and commercial channels through independent dealers—the closest peer in product mix, channel structure, and brand-portfolio strategy.
• Anderson Tuftex: Shaw-owned premium hardwood, carpet, and LVT brand positioned for designer/specialty retail channels—comparably style-forward and architecture in dealer showrooms serving design-conscious consumers.
• Mannington Mills: Family-owned flooring manufacturer with residential carpet, LVT, laminate, and hardwood lines sold through independent retailers. Comparable in mid-size specialty positioning, premium design focus, and channel alignment with design trade.
• Engineered Floors: U.S.-based carpet manufacturer (Dreamweaver, Pentz, EF-Edu) focused on value through residential and Main Street commercial channels. Comparable multi-brand carpet strategy with strong dealer relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/stantondesignco
• Facebookfacebook.com/stantondesignco
• LinkedInlinkedin.com/company/pacificrest-mills
• Instagraminstagram.com/stantondesignco
• Pinterestpinterest.com/stantondesignco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacificrest Mills