Pacific Safety Wear

Name

Pacific Safety Wear

Legal name

Aurora Corporation Pty Ltd & BF Cross & JR Cross T/As Pacific Safety Wear

Website

https://pacificsafetywear.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Safety Wear is an Australian privately-held distributor of certified safety workwear, PPE, footwear, and worksite safety equipment, serving industrial, corporate, healthcare, hospitality, and utilities customers nationally via an e-commerce platform and enterprise e-procurement integration.

Ownership category

akta.pro rank

Product category

Industrial Safety Equipment Distribution

NAICS

Apparel Manufacturing (315), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Retail (CRAAABAG)

akta.pro secondary industries

Industrial Workwear (General) (CRAAALAA), Disposable Protective Apparel (Coveralls, Gowns, Shoe Covers) (CRAAALAM), Protective Disposable Wear (Masks, Gloves, Shoe Covers, Hairnets) (CRADALAJ)

Keywords

• Safety workwear distribution
• Personal protective equipment
• Industrial safety footwear
• Worksite safety supplies
• Height safety equipment

Headquarters

HQ city

Malaga

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Product Sales (Clothing, PPE, Footwear, Safety Equipment): Pacific Safety Wear generates revenue through the sale of safety workwear, personal protective equipment (PPE), safety footwear, worksite safety equipment, height safety gear, and welding supplies. Products are sold via their e-commerce platform, account sales, and embroidery/screen printing services. The company offers contract pricing for account customers and operates nationally across Australia.
2. Custom Embroidery and Screen Printing Services: Value-added embroidery and screen printing services applied to workwear garments. Embroidery setup fee of $30, with per-garment embroidery costs of $7.70-$10 for logos and $4.50-$6 for names. Screen printing priced per garment based on design complexity, with a $50 setup fee and minimum 5-garment orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Pacific Safety Wear is an Australian-owned national distributor of safety workwear, personal protective equipment (PPE), safety footwear, worksite safety equipment, height safety gear, and welding supplies, sold through its e-commerce platform and account-based sales channels. The company also offers value-added custom embroidery and screen printing services for branding workwear garments, and operates an e-procurement system with EDI integration for enterprise B2B procurement.

Product overview

Pacific Safety Wear is an Australian-owned safety supplies distributor offering a comprehensive portfolio of safety equipment and workwear. The core offering consists of six main product categories: Clothing (corporate, workwear, and industry-specific apparel from brands like Bisley, Syzmik, King Gee, and Hard Yakka), Footwear (safety boots and shoes from Oliver, Steel Blue, and other brands), Personal Protective Equipment (PPE covering head, eye, hearing, respiratory, and hand protection), Worksite Safety (spill containment, lockout/tagout, fire safety, gas detection, and other industrial safety equipment), Height Safety (LINQ branded harnesses, lanyards, and fall protection), and Welding (PPE, consumables, and machines). The company also offers embroidery and screen printing services as an add-on for customising workwear garments.

Differentiator

Problem solved

Functional benefit

Products and services

• Clothing Workwear and corporate clothing range covering corporate wear, health & beauty scrubs, hospitality attire, activewear, fire-resistant workwear, HV switching garments, rainwear, and workwear from brands including Bisley, Syzmik, King Gee, Hard Yakka, JB's Wear, Portwest, DNC, and TRU Workwear. Targeted at workers in industrial, construction, healthcare, hospitality, and corporate settings.
• Footwear Safety footwear including Oliver, Steel Blue, JB's, Bata, King Gee/Hard Yakka, Gator, Uvex, Puma, and Mack brands, plus gumboots, waders, electrical hazard footwear, and footwear accessories. Designed for industrial, construction, mining, and electrical hazard environments.
• Personal Protective Equipment (PPE) Full range of PPE including head protection (hard hats, bump caps), eye and face protection (safety glasses, goggles, face shields), hearing protection (earplugs, earmuffs), respiratory protection, hand protection (gloves), protective apparel, marine safety equipment, cooling and hydration products, first aid, sunscreen, insect protection, hand and body wash, and hats.
• Worksite Safety Worksite safety equipment including visual warning signs, dangerous goods storage, lockout and tagout products, spill containment, hardware, fire safety, road safety, headlamps and torches, workplace safety equipment, lifting and rigging gear, printers and labels, dust monitors, vehicle accessories, worksite consumables, safety steps and ladders, gas detection, and drug and alcohol testing.
• Height Safety LINQ branded height safety equipment including harnesses, lanyards, ropes, self-retracting lifelines, confined space entry equipment, height safety kits, hardware connectors, tool lanyards, lifting rigging, and pole straps. Used for fall protection in construction, maintenance, and elevated work environments.
• Welding Welding equipment and supplies including welding PPE, welding consumables and abrasives, welding screens, and welding machines with accessories. Used by welders and fabrication workshops.
• Embroidery and Screen Printing Services Professional embroidery and screen printing services for branding workwear garments. Includes logo setup and digitisation at a $30 setup fee, per-garment embroidery from $7.70-$10, name embroidery from $4.50-$6, and screen printing with $50 setup fee and minimum 5-garment orders. Targeted at businesses needing branded corporate uniforms and workwear.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Cat Tech LimitedcoreTechnology or IntegrationPacific Safety Wear partners with Cat Tech Limited (a West Australian company) to deliver a fully integrated e-procurement system for B2B customers. Cat Tech's platform enables low-cost system integration, supports SME to enterprise purchasing, integrates with multiple financial management systems, and enables electronic payment and invoice processing. The Cat Tech system is affordable for businesses of all sizes.
• Australia's Leading ManufacturerscoreTechnology or IntegrationPacific Safety Wear has developed valuable partnerships with a number of Australia's leading safety equipment manufacturers. They only work with manufacturers who meet stringent quality and ethical requirements. All products are tested to Australian or EU standards. The company maintains ethical sourcing policies and only works with approved factories.
• Approved Ethical Trading FactoriescoreStrategic or Co-development PartnerPacific Safety Wear maintains a long-standing commitment to ethical trading. They only work with approved factories that hold a no child labour policy, provide safe healthy workplace conditions, enforce no forced labour policies, pay living wages, limit excessive work hours, prohibit discrimination, and ensure no harsh or inhumane treatment. The company offers an Ethical Sourcing Policy document upon request.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Total Equipment & Safety: Australian safety equipment and PPE distributor serving industrial and commercial customers. Comparable as a mid-sized specialist distributor competing in similar product categories with a similar B2B go-to-market.
• Bullivants: Australian specialist in lifting, rigging, and height safety equipment distribution. Closely comparable to Pacific Safety Wear's height safety and worksite safety lines, serving similar industrial customers with overlapping product categories.
• Alsco: Australian workwear and uniform services provider with a rental/servicing model. Comparable to Pacific Safety Wear's uniform and workwear offering, but with a rental/service model rather than outright sales.

Broad incumbents

• Blackwoods: Australia's largest industrial and safety distributor (part of Wesfarmers Industrial and Safety). Directly comparable as a national B2B safety equipment and PPE distributor but with significantly larger scale, broader catalogue, and deeper enterprise relationships.
• Ansell: Global manufacturer of PPE (gloves, protective apparel). Adjacent rather than directly competing, as Pacific Safety Wear distributes products from this category of manufacturer; useful for understanding the upstream supply side of the channel.
• Middy's: Australian electrical and data supplies distributor with branch network across the country. Comparable as a multi-branch B2B distributor serving trade and industrial customers, including safety-related categories.
• 3M Australia: Major manufacturer of PPE, safety, and worksite products. Pacific Safety Wear distributes a number of 3M-branded items in its PPE catalogue; comparable as a supplier and adjacent presence in the Australian safety channel.
• Rexel Australia: Major electrical and industrial supplies distributor in Australia with significant safety/PPE lines. Comparable as a multi-category B2B distributor with national reach, though heavier on electrical than apparel.
• Lawrence & Hanson: Long-established Australian industrial and electrical supplies distributor. Comparable as a broad-line B2B distributor with national footprint and a customer base that overlaps with Pacific Safety Wear's industrial accounts.
• Cromwell: Industrial supplies distributor with safety, PPE, and tools categories. Comparable as a B2B distributor serving industrial customers with overlapping catalogue breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pacificsafetywear
• LinkedInlinkedin.com/company/pacific-safety-wear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Safety Wear