Total Equipment Rental, Corp.

What Total Equipment Rental, Corp. does

Total Equipment Rental, Corp. (d/b/a Total Equipment Rentals) is a privately held equipment rental company founded in 2009 and headquartered in a single yard at Parque Industrial Víctor Fernández in San Juan, Puerto Rico. The company rents, sells, and services heavy construction, industrial, and commercial equipment across 16 categories including aerial boom lifts (diesel, electric, and hybrid Genie Z-series), scissor lifts, telehandlers, compressors, welders, light towers, compaction equipment, brush chippers, stump cutters, mini excavators, skid steers, concrete and masonry tools, water pumps, pressure washers, pneumatic tools, pedestrian trenchers, and pallet jacks. It also sells used equipment from its rental fleet. The company represents recognized OEM brands including Vermeer, Genie, Multiquip, Fecon, Chicago Pneumatic, Atlas Copco, Pro Action Fluids, and EDCO.

The company serves a diversified vertical mix with construction as the primary segment, complemented by tree care and agriculture, landscaping, water and fluid management, utilities and telecommunications, and renewable energy (solar farm installation). Customers request quotes via online forms, live chat with rental coordinators, or phone. Pricing is quote-based with shift-based rental rates (single shift, double shift at 150%, triple shift at 200% of base rate) and listed prices for used equipment sales. Distribution is direct from the single San Juan yard, with site delivery referenced in terms and conditions. Marketing channels include a Wix-hosted website, Facebook, Instagram, LinkedIn, YouTube, and live chat.

The business model is asset-heavy traditional rental: revenue is generated primarily from short-term and long-term equipment rental (described as a recurring/subscription-style stream) with a secondary one-time used equipment sales stream. The company is privately owned by its founders, has no external institutional investment, no disclosed headcount, no parent company, and is governed by South Carolina law. Core technology is a basic inventory management system with no proprietary features, no API, no mobile app, and no AI/ML capabilities disclosed.

Name

Total Equipment Rental, Corp.

Legal name

Total Equipment, LLC

Website

https://totalequipmentrentals.com

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Total Equipment Rental is a privately held, single-location equipment rental company in San Juan, Puerto Rico, founded in 2009, renting and selling construction, industrial, and commercial equipment across 16 categories to construction, agriculture, landscaping, utilities, telecom, and renewable energy customers.

Ownership category

akta.pro rank

Product category

Construction Equipment Rental

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Commercial and Industrial Machinery and Equipment Rental and Leasing (5324)

SIC

Services-Equipment Rental & Leasing, Nec (7359), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

akta.pro secondary industries

Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ)

Keywords

• Construction equipment rental
• Aerial lift rental
• Earthmoving equipment
• Industrial equipment leasing
• Used equipment sales

Headquarters

HQ city

San Juan Capistrano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Rental: Short-term and long-term rental of construction and industrial equipment including aerial lifts, scissor lifts, telehandlers, compactors, generators, and specialty equipment. Pricing based on shift (8 hours), with double and triple shift multipliers.
2. Used Equipment Sales: Sale of used/rental equipment including boom lifts, scissor lifts, telehandlers, and concrete equipment. Multiple used equipment units listed with prices ranging from $27,500 to $69,995.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Total Equipment Rental rents heavy construction, industrial, and commercial equipment on a short- and long-term basis from its San Juan, Puerto Rico facility. The fleet spans 16 categories including aerial boom lifts, scissor lifts, telehandlers, compressors, welders, light towers, compaction equipment, brush chippers, stump cutters, mini excavators, skid steers, concrete/masonry tools, water pumps, pressure washers, pneumatic tools, pedestrian trenchers, and pallet jacks. The company also sells pre-owned rental equipment at listed prices.

Product overview

Total Equipment Rental, Corp. is a construction and industrial equipment rental company founded in 2009, headquartered in San Juan, Puerto Rico. The company operates as a single-product rental platform offering a diverse portfolio of construction equipment across 16 equipment categories: Aerial Boom Lifts (diesel, electric, and hybrid models including Genie Z-series), Scissor Lifts (Genie GS-series), Telehandlers (Genie GTH-series), Compressors, Welders, Light Towers, Compaction Equipment (rollers, rammers, vibratory plates), Landscaping Equipment (brush chippers, stump cutters), Earthmoving (mini excavators, skid loaders, mini skid steers), Concrete and Masonry (saws, trowels, vibrators), Water Pumps, Pressure Washers, Pneumatic Tools, Pedestrian Trenchers, and Pallet Jacks. The company represents major industry brands including Vermeer, Genie, Multiquip, Fecon, Chicago Pneumatic, Atlas Copco, Pro Action Fluids, and EDCO. In addition to rental services, the company also sells used equipment. Services are targeted at industries including agriculture, tree care, wood waste management, fluid handling, construction, remodeling, hospitality, landscaping, telecommunications, water systems, utility installation, renewable energy, solar farms, and recycling.

Differentiator

Problem solved

Functional benefit

Products and services

• Aerial Boom Lifts Rental of aerial work platforms including diesel, electric, and hybrid articulated boom lifts. Models include Z-45/25J RT (diesel), Z-60 DC (diesel), Z-80/60 (diesel), Z-30/20N (electric), Z-33/18 (electric), Z-45/25J DC/Bi Energy (electric), and Z-60 FE (hybrid). For contractors and industrial users needing elevated work access.
• Scissor Lifts Rental of electric scissor lifts for indoor elevated access work. Models include GS-1930, GS-2632, GS-3246, and GS-4047. For construction, maintenance, and indoor elevated-access applications.
• Telehandlers Rental of telescopic handlers for lifting and material handling. Models include GTH-844, GTH-1056, and GTH-5519. For construction, agriculture, and material handling applications.
• Compresores (Compressors) Rental of air compressors for construction and industrial applications. Model CPS-185-100. For contractors and industrial users needing compressed air on site.
• Soldadoras (Welders) Rental of welding equipment for metal fabrication and repair applications. For construction, fabrication, and repair crews.
• Torres de Iluminación (Light Towers) Rental of portable lighting towers for outdoor work areas and nighttime construction operations. For contractors needing site illumination.
• Compactación (Compaction Equipment) Rental of soil and asphalt compaction equipment including rollers, rammers, and vibratory plates. For construction and paving crews.
• Jardinería (Landscaping Equipment) Rental of tree care and landscaping equipment including Brush Chippers (BC1000XL and BC700XL) and Stump Cutters. For tree service companies, landscapers, and vegetation management crews.
• Movimiento de Tierra (Earthmoving) Rental of compact earthmoving equipment including Mini Excavators (1-ton and 3-ton), Skid Loaders, and Mini Skid Steers. For construction, landscaping, and utility crews.
• Concreto y Mampostería (Concrete and Masonry) Rental of concrete working equipment including Concrete Saws, Concrete Trowels, and Concrete Vibrators. For concrete contractors and masonry crews.
• Bombas de Agua (Water Pumps) Rental of water pumping equipment including submersible pumps and standard water pumps for fluid handling applications. For water, sewage, and fluid handling operators.
• Máquinas a Presión (Pressure Washers)

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• VermeercoreOthersEquipment supplier brand represented by Total Equipment for rental operations. Vermeer manufactures construction and agricultural equipment including brush chippers and stump cutters.
• GeniecoreOthersEquipment supplier brand represented by Total Equipment for rental operations. Genie manufactures aerial work platforms including boom lifts and scissor lifts.
• MultiquipcoreOthersEquipment supplier brand represented by Total Equipment for rental operations. Multiquip manufactures compactors, concrete equipment, and power generation equipment.
• FeconcoreOthersEquipment supplier brand represented by Total Equipment for rental operations. Fecon manufactures vegetation management equipment.
• Chicago PneumaticcoreOthersEquipment supplier brand represented by Total Equipment for rental operations. Chicago Pneumatic manufactures pneumatic tools and compressors.
• Atlas CopcocoreOthersEquipment supplier brand represented by Total Equipment for rental operations. Atlas Copco manufactures compressors and pressure equipment.
• Pro Action FluidsminorOthersEquipment supplier brand represented by Total Equipment for rental operations. Pro Action Fluids provides fluid handling solutions.
• EDCOminorOthersEquipment supplier brand represented by Total Equipment for rental operations. EDCO manufactures concrete and masonry equipment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Sunbelt Rentals: Second-largest North American equipment rental provider, with a broad fleet in aerial work platforms, telehandlers, earthmoving, and compaction. Offers overlapping equipment categories to Total Equipment but with national footprint and stronger digital tooling.
• H&E Equipment Services: Public equipment rental company serving construction, industrial, and infrastructure markets with aerial lifts, earthmoving, and cranes. Operates over 100 branches across the US, broadly comparable to Total Equipment in product scope but with much larger scale.
• Herc Rentals: Public equipment rental company spun from Hertz Equipment, serving construction, industrial, and infrastructure customers with aerial, material handling, and earthmoving equipment. Comparable overlap in core categories but operates at much larger scale.
• United Rentals: Largest equipment rental company in North America, offering aerial lifts, earthmoving, and a broad spectrum of construction and industrial equipment. Comparable to Total Equipment in product category but with vastly greater scale, geographic coverage, and digital infrastructure.
• Ashtead Group: UK-listed parent of Sunbelt Rentals, the second-largest North American equipment rental provider. Comparable through its core rental product portfolio (aerial lifts, earthmoving, material handling) and serves as a useful capital-structure benchmark for the industry.

Direct peers

• Caterpillar (Cat Rental Store): Caterpillar dealer-operated rental network offering compact construction equipment, aerial work platforms, and power generation. Directly comparable rental product mix to Total Equipment's earthmoving, compaction, and aerial categories, with the added brand strength of a global OEM.
• Ahern Rentals: Privately held, family-owned equipment rental company founded in 1953, with a model closely comparable to Total Equipment: broad fleet of aerial and construction equipment, branch network, and emphasis on fleet quality. Useful comparison for size and operating benchmarks.
• Atlas Copco Rental: OEM rental arm offering compressors, power generators, and specialty industrial equipment. Overlaps with Total Equipment's compressors, light towers, and pneumatic tools categories, with a different go-to-market built around industrial and temporary-power customers.

Regional players

• Rimco (Puerto Rico): Established Caterpillar dealer in Puerto Rico with construction equipment sales and rental operations. Directly competes with Total Equipment in the same geography and similar product categories, making it a primary local competitor and platform peer.

Emerging players

• EquipmentShare: Tech-enabled construction equipment rental and fleet management company offering aerial, earthmoving, and material handling equipment with a digital platform. Comparable product categories to Total Equipment but differentiated by its technology stack and connected fleet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TotalEquipmentRentals
• Facebookfacebook.com/totalequipmentcorp
• LinkedInlinkedin.com/company/71267969/admin/feed/posts
• Instagraminstagram.com/total.equipment.corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Total Equipment Rental, Corp.