Packaging Alliance Europe

What Packaging Alliance Europe does

Packaging Alliance Europe is a Luxembourg-headquartered alliance of 11 independent, family-run primary packaging distributors operating across 7 European countries (Belgium, Germany, United Kingdom, Denmark, Netherlands, Luxembourg, and France). The legal entity, Packaging Alliance Europe SA, was registered in Luxembourg in 2023 (Commercial Register B 271.988) and serves as the central coordinating body for member companies that include Gaasch Packaging (Belgium, Luxembourg, UK), Treffpack (Germany), Wares of Knutsford (UK), Nova-Pack (Denmark), Ursan Verpakkingen and Dijkstra Vereenigde (Netherlands), Mathis Prost (Luxembourg), Premium Glass (France), and Pattesons Glass (UK). The alliance employs more than 190 people across the network and distributes primary packaging solutions, including glass containers, to industrial and commercial business customers in each member company's local market. Member companies are described as retaining their independent local operations while benefiting from the collective European-wide scale of the alliance, anchored in 150+ years of combined family-run heritage and emphasizing long-term partnerships, trust, and cross-generational succession.

The business model is a B2B distribution alliance operating under a channel-partner / reseller go-to-market motion, with each member company serving as a regional distributor generating revenue through transactional sales of packaging products (described in the source as a transaction fee revenue stream). Pricing is not publicly disclosed and operates on a quote-based, relationship-driven basis typical of industrial B2B distribution. Distribution is executed entirely through the 11 member companies and their respective country locations; there is no proprietary technology platform, software product, app, API, or disclosed integration layer in the source material. The alliance explicitly identifies digitalisation as pivotal to its ongoing transformation but does not disclose specific technology investments.

Strategic positioning is built around three differentiating themes: (1) pan-European distribution reach with embedded local market expertise in each country, (2) family-run DNA and 150+ years of heritage as a trust signal in long-cycle B2B packaging relationships, and (3) entrepreneurial agility through flat hierarchies and short decision-making across member companies. No external private equity, venture capital, or institutional ownership is disclosed, and ownership appears distributed among the founding family members of the alliance, with four authorized representatives (Peter Börner, Dorothée Kuhnert, Jean-Christophe Gaasch, Sebastien Hottlet) listed for the holding entity.

Name

Packaging Alliance Europe

Legal name

Packaging Alliance Europe SA

Website

https://packaging-alliance.eu

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Packaging Alliance Europe is a Luxembourg-headquartered alliance of 11 independent, family-run primary packaging distributors operating across 7 European countries, distributing glass containers and packaging materials to industrial and commercial business customers.

Ownership category

akta.pro rank

Product category

Industrial Packaging Distribution

NAICS

Glass Container Manufacturing (327213)

SIC

Glass Containers (3221)

akta.pro industry

PRIMARYIMALAHAB

Secondary & Multipack Packaging

Industrials, Manufacturing & Construction/Packaging & Containers/Food & Beverage Packaging

Keywords

• Primary packaging distribution
• Packaging distributors Europe
• Glass packaging supply
• Industrial packaging solutions
• Family-run packaging alliance

Headquarters

HQ city

Windhof

HQ country

Luxembourg

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Primary Packaging Distribution: Distribution of primary packaging solutions through a network of 11 member companies across Europe. Revenue is generated through the sale and distribution of packaging products to business customers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Packaging Alliance Europe is an alliance of 11 independent family-run distributor companies that collectively supply primary packaging solutions (including glass containers) to industrial and commercial customers across seven European countries. The alliance functions as a pan-European distribution network, with each member company serving its local market while benefiting from collective procurement, shared values, and cross-company exchange.

Product overview

Packaging Alliance Europe is an alliance/network of family-run distributor companies specializing in primary packaging solutions. It is not a product company but rather a collective of 11 companies operating across 7 European countries with over 190 employees. The member companies distribute various primary packaging materials including glass containers and packaging solutions through their respective regional operations. The alliance functions as a business network enabling cross-company exchange and joint growth among member companies rather than offering a unified software product or platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Primary Packaging Distribution

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core.

• Gaasch Packaging NV/SAcoreChannel Partner/ Reseller/ DistributorMember company of Packaging Alliance Europe, serving as a primary packaging distributor in Belgium. Located in Asse, Belgium (Z.5 Mollem 530, Mollem 1730 Asse). Also operates GAASCH PACKAGING Luxembourg SA and GAASCH PACKAGING (UK) Ltd as part of the alliance.
• TreffpackcoreChannel Partner/ Reseller/ DistributorMember company of Packaging Alliance Europe, serving as a primary packaging distributor in Germany. Located in Hamburg, Germany (Bredowstraße 31, 22113 Hamburg).
• Wares of Knutsford LtdcoreChannel Partner/ Reseller/ DistributorMember company of Packaging Alliance Europe, serving as a primary packaging distributor in the United Kingdom. Located in Winsford, Cheshire, UK (Unit 4, Premier Park, 35 Road 1, Cheshire, Winsford, CW7 3PH).
• Nova-Pack A/ScoreChannel Partner/ Reseller/ DistributorMember company of Packaging Alliance Europe, serving as a primary packaging distributor in Denmark. Located in Svendborg, Denmark (Østre Havnevej 16A, Svendborg).
• URSAN VERPAKKINGEN B.V.coreChannel Partner/ Reseller/ DistributorMember company of Packaging Alliance Europe, serving as a primary packaging distributor in the Netherlands. Located in Veldhoven, Netherlands (Provincialeweg 50, 5503 HH Veldhoven).
• Mathis Prost sàrlcoreChannel Partner/ Reseller/ DistributorMember company of Packaging Alliance Europe, serving as a primary packaging distributor in Luxembourg. Located in Sandweiler, Luxembourg (BP 25, z.i. Rolach, 5201 Sandweiler).
• Premium GlasscoreChannel Partner/ Reseller/ DistributorMember company of Packaging Alliance Europe, serving as a primary packaging distributor in France. Located in Strasbourg, France (16 Avenue de l'Europe, 67000 Strasbourg).
• Dijkstra Vereenigde B.V.coreChannel Partner/ Reseller/ DistributorMember company of Packaging Alliance Europe, serving as a primary packaging distributor in the Netherlands. Located in Lelystad, Netherlands (Pascallaan 9, 8218 NJ Lelystad).
• Pattesons Glass LtdcoreChannel Partner/ Reseller/ DistributorMember company of Packaging Alliance Europe, serving as a primary packaging distributor in the United Kingdom. Located in Grimsby, UK (No. 25 Atlas House, Estate Road 8, South Humberside Industrial Estate, Grimsby, DN31 2TG).

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Veritiv Corporation: Large North American-based distributor of packaging, print, and facility solutions with broad portfolio including primary packaging. Comparable business model (B2B distribution) and customer segments, though Veritiv also handles paper/print and operates at much larger scale across different geographies.
• Smurfit Kappa Group: One of Europe's largest paper-based packaging producers and distributors, with extensive European footprint and industrial customer base. Relevant overlap on primary-packaging distribution in Europe, though Smurfit Kappa is primarily a corrugated/integrated paper-packaging manufacturer-distributor at far larger scale.
• Mauser Packaging Solutions: Major global supplier of industrial packaging including steel, plastic, and fibre drums, IBCs, and reconditioning services. Relevant peer on the industrial-packaging distribution model and customer base, though operating at much larger scale with broader product portfolio.
• Mondi Group: European-headquartered global packaging and paper group with significant primary and consumer packaging operations across Europe. Comparable customer base of industrial/consumer brand owners and overlapping European geographic exposure, though Mondi is integrated manufacturing rather than pure distribution.

Others

• Ardagh Group: Global supplier of infinitely recyclable metal and glass packaging to consumer-driven end markets including beverage and food. Functions as an upstream supplier of glass containers to Packaging Alliance Europe's European customers, making them a key counterpart rather than a direct competitor.
• Verallia: European leader in glass packaging manufacturing with extensive production footprint across France, Iberia, Italy, Germany, and Eastern Europe. Sits upstream as a glass-container producer whose products are distributed by Packaging Alliance Europe's glass-focused member companies.
• Owens-Illinois (O-I Glass): World's largest manufacturer of glass containers for food, beverage, and pharmaceutical end markets. Functions as an upstream supplier to Packaging Alliance Europe's glass-focused member companies (Pattesons, Premium Glass, Gaasch), providing the containers that the alliance distributes to European industrial customers.

Direct peers

• Berlin Packaging: The world's largest independent hybrid packaging distributor, supplying rigid containers, closures, and components across consumer and industrial end markets. Directly comparable to Packaging Alliance Europe on the primary-packaging distribution model and target industrial customer base, though at vastly greater scale and US-centric footprint.
• TricorBraun: One of the largest global distributors of rigid packaging containers and components, serving consumer, food/beverage, and industrial end markets. Closely mirrors Packaging Alliance Europe's model of distributing primary packaging (glass, plastic, metals) to industrial and commercial customers, with similar B2B distribution economics.
• Nefab Group: Global industrial packaging solutions company specializing in engineered packaging, component sourcing, and logistical packaging services. Comparable B2B distribution and packaging solutions model serving industrial customers across multiple European countries with a focus on complete packaging offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/packaging-alliance-europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packaging Alliance Europe