packaging journal
packaging journal is a German-language B2B trade publication serving packaging industry professionals in the DACH region and Europe with news, regulatory guidance, and market analysis delivered via print magazine, e-Paper, video, podcast, and a packaging-industry job board.
- Company typePrivate
- Founded-
- HeadquartersHürth, Germany
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What packaging journal does
packaging journal is a German-language B2B trade publication serving the packaging industry, operated by ella Verlag und Medien GmbH from Hürth, North Rhine-Westphalia, Germany. The publication targets packaging industry professionals — including manufacturers, suppliers, designers, and industry decision-makers — primarily across the DACH region and broader European market. Content is oriented around regulatory developments (notably the EU Packaging and Packaging Waste Regulation, PPWR, and Germany's VerpackDG), packaging technology, materials, sustainability, market dynamics, and product launches, with a dedicated PPWR Special coverage section. The publication operates bilingually in German and English.
The core product is a trade magazine available in print and as a digital e-Paper, hosted on a WordPress-based web publishing platform. The offering has been extended into a multi-format media portfolio including packaging journal TV (video interviews and event coverage), a podcast series (Packaging People Podcast), text-to-audio conversion of articles, a StepStone-powered job board (Stellenmarkt), a supplier search tool (pack-finder), email newsletters, and webinars. With roughly eight employees, the company runs a relatively lean editorial and commercial operation supported by these adjacent media and service lines.
Revenue is generated through three streams: print and digital magazine subscriptions (with a free e-Paper tier available), display and sponsored advertising across the website and print magazine, and job-listing fees via the StepStone job market partnership. The company is privately held by Managing Director Jennifer Latuperisa-Andresen, with no disclosed external investors, parent company, or venture capital backing, and is registered as a German private limited company (Amtsgericht Köln).
packaging journal firmographics
Firmographics- Name
- packaging journal
- Legal name
- ella Verlag und Medien GmbH
- Website
- https://packaging-journal.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- packaging journal is a German-language B2B trade publication serving packaging industry professionals in the DACH region and Europe with news, regulatory guidance, and market analysis delivered via print magazine, e-Paper, video, podcast, and a packaging-industry job board.
- Ownership category
- akta.pro rank
packaging journal industry classification
Industry- Product category
- Trade Publishing (Packaging Industry)
- NAICS
- Periodical Publishers (51312)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Business, Finance & Industry Trade Magazines (MPAJAEAM)
Keywords
Where packaging journal is headquartered
LocationHeadquarters
- HQ city
- Hürth
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
packaging journal business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- Magazine Subscriptions: Print and digital (e-Paper) magazine subscriptions for the packaging industry trade publication
- Advertising: Display advertising and sponsored content on the website and in the print magazine targeting packaging industry professionals
- Job Market: Job listings service powered by StepStone for the packaging industry
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
packaging journal product offering
Product offeringCore offering
Packaging Journal is a B2B trade publication delivering editorial coverage — including industry news, feature articles, market analysis, and product/technology updates — about the packaging sector. It is operated by ella Verlag und Medien GmbH and serves packaging industry professionals as its primary audience.
Product overview
packaging journal is a German-language trade publication for the packaging industry, published by ella Verlag und Medien GmbH. The offering consists of a core magazine product available as both E-Paper (digital) and print editions, complemented by multimedia content including packaging journal TV (video content), the packaging journal Podcast (audio series), and packaging journal Audio (text-to-speech for articles). Additional services include a job market (Stellenmarkt), the pack-finder supplier search tool, email newsletters, webinars, and a dedicated PPWR Special coverage section. The portfolio operates as a unified media platform serving the German and European packaging industry with news, technical articles, market analysis, and regulatory guidance.
Differentiator
Problem solved
Functional benefit
Products and services
- Packaging Journal (trade publication) B2B trade publication delivering editorial coverage (news, features, market analysis) about the packaging industry to industry professionals; operated by ella Verlag und Medien GmbH.
Companies that use packaging journal
Customer profileSegments2 records
Ideal customer profiles1 record
packaging journal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
packaging journal partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- StepStonecoreStepStone operates the job market (Stellenmarkt) section of packaging-journal.de. The job board is powered by StepStone Deutschland GmbH for branch-related job listings.
Expansion highlights4 records
packaging journal competitors and assessment
Company assessmentDirect peers
- VerpackungsRundschau: Long-standing German packaging trade magazine covering technology, materials, and market developments. Overlaps with packaging journal in audience (DACH packaging professionals) and editorial scope (technology, sustainability, regulation).
- Packaging News: UK packaging industry trade publication with print, digital, and event products. Comparable to packaging journal in B2B trade media format, audience (packaging professionals), and mixed subscription/advertising revenue model.
- Packaging Europe: UK-based B2B trade magazine covering the European packaging industry across print, digital, and events. Closely comparable to packaging journal in vertical focus, content mix (news, technical features, market analysis), and subscription/advertising revenue model.
- Packaging Gateway: Digital-first B2B news platform covering the global packaging industry. Comparable to packaging journal in vertical focus and editorial categories (technology, materials, regulation, sustainability), though delivered as a pure-play digital news site rather than a print-led magazine.
- EUWID Packaging: German-language B2B trade publication providing weekly market intelligence on the European packaging industry. Directly comparable to packaging journal in target market (German-speaking packaging professionals), subscription-led business model, and B2B vertical coverage.
- Neue Verpackung: Established German-language packaging trade magazine published by dfv (Deutscher Fachverlag). Directly comparable as a domestic B2B trade publication serving the same German packaging industry professionals with print, digital, and event products.
Regional players
- CanTech International: International trade magazine for the metal packaging industry, covering cans, aerosols, and closures. Adjacent to packaging journal in B2B trade publishing for the packaging sector, with overlapping industry coverage but a narrower (metal-only) vertical and UK/global focus.
Broad incumbents
- Packaging Digest: US-based B2B packaging media brand operated by Informa Markets. Broader and larger than packaging journal but covers an overlapping editorial scope (packaging technology, design, sustainability) and serves a comparable packaging industry professional audience globally.
Emerging players
- Plastverarbeiter: German trade publication focused on plastics processing — an adjacent vertical to packaging. Comparable to packaging journal as a German-language B2B trade media title serving industrial readers, with partial overlap in audience and advertiser base.
Others
- StepStone: Europe's leading online job marketplace and the operator of packaging journal's Stellenmarkt. Functions as a channel/technology partner rather than a direct editorial competitor; included here because of its commercial relationship (job-market revenue stream) and shared audience of German packaging recruiters.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
packaging journal social profiles
Digital presencepackaging journal financial estimates
Financial estimateRevenue estimate
Valuation estimate
packaging journal leadership team
Management profileNumber of profiles
Profiles1 record
packaging journal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
packaging journal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about packaging journal
What does packaging journal do?
Packaging Journal is a B2B trade publication delivering editorial coverage — including industry news, feature articles, market analysis, and product/technology updates — about the packaging sector. It is operated by ella Verlag und Medien GmbH and serves packaging industry professionals as its primary audience.
Is packaging journal a public or private company?
packaging journal is a private company. It is classified as corporate owned and is currently operating.
When was packaging journal founded?
packaging journal was founded in -1. It employs 1 to 10 people.
Where is packaging journal based?
packaging journal is headquartered in Hürth, Germany, in the Europe region.
How does packaging journal make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are advertising and job Market.
Who are packaging journal's main competitors?
Direct peers on record are VerpackungsRundschau, Packaging News, Packaging Europe, Packaging Gateway, EUWID Packaging and Neue Verpackung. CanTech International is listed as a regional player. Packaging Digest is listed as a broad incumbent. Plastverarbeiter is listed as an emerging player. StepStone is listed as an others.
Does packaging journal have an API?
No public API is recorded for packaging journal.
What industry is packaging journal in?
packaging journal's product category is Trade Publishing (Packaging Industry). Its primary akta.pro industry code is MPAJAEAM, Business, Finance & Industry Trade Magazines. Its NAICS code is 51312 and its SIC code is 2721.