Pacto pela Restauração da Mata Atlântica
Pacto pela Restauração da Mata Atlântica is a Brazilian civil-society movement founded in 2009 that coordinates forest restoration across 17 states of the Mata Atlântica biome, linking over 370 NGOs, companies, research institutions, and government bodies through 15 regional units and a geospatial platform.
- Company typePrivate
- Founded2009
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Pacto pela Restauração da Mata Atlântica does
Pacto pela Restauração da Mata Atlântica is a Brazilian civil-society movement founded in 2009 that coordinates forest restoration across the 17 states of the Mata Atlântica biome, operating as a chapter of SOBRE (Sociedade Brasileira de Restauração Ecológica). The organization functions as a multi-stakeholder platform rather than a commercial enterprise, bringing together more than 370 member organizations — NGOs, private companies, research institutions, government bodies, and rural landowners — through 15 regional units that diagnose local restoration chains, identify gaps, and connect actors. Its stated mission is to scale restoration of a biome with only 24% of original coverage remaining, the bulk of it fragmented.
The Pact's product portfolio centers on three core assets: the Plataforma Geoespacial and Vitrine da Restauração (mapping and showcasing restoration areas and priority zones via the SOBRE-hosted interactive map), the Remote Sensing Monitoring Protocol (a joint methodology with the Amazon Restoration Alliance using drones, satellites, and Lidar with stepwise indicators), and the AFR – Agência Facilitadora da Restauração (a blended-finance facility created with Sitawi Finanças do Bem to overcome bottlenecks between capital and restoration projects, launched in May 2026). Supporting outputs include the seven-volume Saberes da Restauração publication series, the Tom da Mata podcast, the Rede Mulher Florestal gender-equity sub-brand, and technical guides on voluntary carbon markets linked to restoration. Designated a UN Decade on Ecosystem Restoration World Restoration Flagship, the Pact also functions as a policy advocate, having issued a public repudiation in May 2026 against Brazilian environmental legislation rollback.
The organization has no traditional commercial revenue model: membership is free for qualifying organizations and the Pact does not sell products or services. Funding flows from institutional partnerships (TNC, WRI Brasil, WWF Brasil, Save Brasil, Instituto Arapyaú, Vale, Bracell, CEPAN, Ecosia) and member contributions, with a disclosed ladder of Climax/Araucária and Pioneira/Embaúba supporter tiers. Strategic leadership rests with Coordenadora Nacional Ludmila Pugliese following the April 2026 conclusion of Rubens Benini's tenure, with Helena Carrascosa as a former national coordinator.
Pacto pela Restauração da Mata Atlântica firmographics
Firmographics- Name
- Pacto pela Restauração da Mata Atlântica
- Legal name
- Pacto pela Restauração da Mata Atlântica
- Website
- https://pactomataatlantica.org.br
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pacto pela Restauração da Mata Atlântica is a Brazilian civil-society movement founded in 2009 that coordinates forest restoration across 17 states of the Mata Atlântica biome, linking over 370 NGOs, companies, research institutions, and government bodies through 15 regional units and a geospatial platform.
- Ownership category
- akta.pro rank
Pacto pela Restauração da Mata Atlântica industry classification
Industry- Product category
- Environmental Restoration Coordination
- NAICS
- Forestry and Logging (113), Support Activities for Forestry (1153)
- SIC
- Forestry (800)
- akta.pro primary industry
- Forestry & Reforestation (BPAGAGAD)
- akta.pro secondary industries
- Climate Change Mitigation & Adaptation (BPAGAGAF), Ecological Restoration Planning & Monitoring (Habitat, Wetland, Stream) (EUAHAHAF)
Keywords
Pacto pela Restauração da Mata Atlântica business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Distribution channels2 records
Marketing channels6 records
Pacto pela Restauração da Mata Atlântica product offering
Product offeringCore offering
Pacto pela Restauração da Mata Atlântica coordinates large-scale forest restoration in the Atlantic Forest biome through a multi-stakeholder movement of 370+ organizations across 17 Brazilian states. Its core offerings include the Plataforma Geoespacial for identifying priority restoration areas, a remote-sensing monitoring protocol using drones, satellites, and Lidar, and the AFR (Agência Facilitadora de Restauração) blended-finance mechanism that channels capital to restoration projects. The movement operates through 15 regional units and multiple working groups to deliver capacity building, policy advocacy, and on-the-ground restoration coordination.
Product overview
Pacto pela Restauração da Mata Atlântica is a national movement that operates as a coordination and acceleration platform for Atlantic Forest ecological restoration. The core product portfolio includes the Plataforma Geoespacial (geospatial platform) and Vitrine da Restauração for mapping and displaying restoration areas, complemented by the AFR – Agência Facilitadora de Restauração mechanism for financial facilitation. Supporting modules include the Protocolo de Monitoramento via Sensoriamento Remoto for AI-enabled satellite and drone monitoring, the seven-volume Série Saberes da Restauração educational series, and the Podcast Tom da Mata. Additionally, the movement hosts the Rede Mulher Florestal as a specialized sub-brand focused on gender equity in the restoration sector.
Differentiator
Problem solved
Functional benefit
Brands
- AFR - Agência Facilitadora da Restauração: A financial mechanism created to overcome bottlenecks that limit capital flow to Atlantic Forest restoration projects, using blended finance approaches combined with technical support and territorial intelligence.
Products and services
- Plataforma Geoespacial (Geospatial Platform) A geospatial analysis platform enabling identification and analysis of priority areas for Atlantic Forest restoration, conservation, and ecosystem services maintenance. Used by restoration practitioners, researchers, and member organizations across the biome.
- Vitrine da Restauração (Restoration Showcase) A public restoration showcase platform displaying restoration initiatives and areas on an interactive map, democratizing access to restoration intelligence for the broad public, researchers, and restoration practitioners.
- AFR – Agência Facilitadora de Restauração (Restoration Facilitating Agency) A financial facilitation mechanism created to overcome financial and institutional bottlenecks limiting capital flow to Atlantic Forest restoration projects. Uses blended finance approach combining different capital sources with technical support and territorial intelligence to make restoration projects financeable and scalable. Created with support from Sitawi Finanças do Bem.
Quantifiable outcome
- Only 24% of Mata Atlântica's original coverage remains, making restoration strategically critical for water security, climate, and biodiversity
- +1 more outcomes
Companies that use Pacto pela Restauração da Mata Atlântica
Customer profileSegments5 records
Ideal customer profiles5 records
Pacto pela Restauração da Mata Atlântica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Pacto pela Restauração da Mata Atlântica partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- The Nature Conservancy (TNC)coreThe Nature Conservancy is a key institutional partner supporting the Pact's operations and restoration initiatives. TNC provides technical expertise, funding, and institutional backing. The partnership includes co-funding (Climax/Araucária level support) and collaborative restoration projects.
- WRI BrasilcoreWRI Brasil (World Resources Institute Brasil) collaborates on geospatial analysis, policy development, and restoration strategy. The organization is a key supporter providing research and technical capacity for the Pact's work.
- WWF BrasilcoreWWF Brasil is a major conservation partner supporting restoration initiatives and providing institutional backing. Co-producer of the 'Tom da Mata' podcast and supporter of restoration activities.
- SOBRE (Sociedade Brasileira de Restauração Ecológica)coreThe Pact is a chapter of SOBRE, Brazil's leading scientific society for ecological restoration. This provides the movement with scientific credibility, research connections, and alignment with the academic restoration community. The 'Vitrine da Restauração' platform is hosted under SOBRE.
- Save BrasilcoreSave Brasil is a conservation organization focused on bird protection and habitat restoration in Brazil, contributing to restoration activities as a member organization and regional unit.
- Instituto ArapyaúcoreInstituto Arapyaú is a strategic philanthropy organization supporting sustainable development and environmental causes in Brazil, providing institutional and financial support to the Pact's initiatives.
- Sitawi Finanças do BemcoreSitawi provided support for creating the AFR (Agência Facilitadora de Restauração), the financial mechanism designed to overcome bottlenecks in delivering capital to restoration projects. Sitawi contributed expertise in blended finance and conservation finance structuring.
- EcosiaminorSearch engine company that contributes to environmental causes. Listed as a supporting partner on the Pact's partnerships page.
- ValeminorMining company listed as an institutional supporter (Climax/Araucária level) providing financial support for restoration activities.
- BracellminorCellulose company listed as a pioneer-level supporter contributing to the Pact's institutional funding base.
- CEPAN (Centro de Pesquisas Ambientais do Nordeste)minorEnvironmental research center focused on northeastern Brazil, operating as a regional unit and contributing research capacity to restoration initiatives.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pacto pela Restauração da Mata Atlântica competitors and assessment
Company assessmentDirect peers
- SOS Mata Atlântica: Historic Brazilian NGO focused on conservation and restoration of the same Mata Atlântica biome. Direct overlap in mission, target biome, and constituency (corporate, government, public).
- Restaura Brasil: Listed as a Pact partner; multi-stakeholder Brazilian restoration initiative with similar coordination model.
- Aliança pela Restauração na Amazônia: Brazilian multi-stakeholder coalition for Amazon restoration. Co-developed the remote-sensing monitoring protocol with the Pact; same coalition model, same Brazilian restoration ecosystem, complementary biome focus.
Broad incumbents
- Conservation International Brasil: Global conservation organization with active Brazil restoration portfolio; comparable donor base and corporate partnerships.
- WWF-Brasil: Major conservation partner supporting the Pact. Broader biodiversity and climate mandate; restoration is one of many program areas.
- WRI Brasil: Brazilian arm of the World Resources Institute; partner of the Pact contributing geospatial analysis and policy work. Broader environmental research/policy portfolio beyond restoration.
- The Nature Conservancy (Brasil): Global conservation powerhouse and core Pact partner (Climax/Araucária tier). Operates restoration across multiple biomes globally; broader mandate than the Pact's biome-specific focus.
Others
- Verra: Global carbon-credit standards body (VCS); relevant as ecosystem participant whose rule-setting affects the demand-side for the Pact's AFR-mediated restoration projects.
- Sociedade Brasileira de Restauração Ecológica (SOBRE): Parent scientific society of the Pact; hosts the Vitrine da Restauração platform. Academic/scientific anchoring role rather than direct coalition organizing.
Emerging players
- Instituto Socioambiental (ISA): Brazilian NGO focused on biodiversity and indigenous land rights, with adjacent reforestation and environmental governance work in multiple biomes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Pacto pela Restauração da Mata Atlântica social profiles
Digital presencePacto pela Restauração da Mata Atlântica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacto pela Restauração da Mata Atlântica leadership team
Management profileNumber of profiles
Profiles1 record
Pacto pela Restauração da Mata Atlântica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacto pela Restauração da Mata Atlântica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacto pela Restauração da Mata Atlântica
What does Pacto pela Restauração da Mata Atlântica do?
Pacto pela Restauração da Mata Atlântica coordinates large-scale forest restoration in the Atlantic Forest biome through a multi-stakeholder movement of 370+ organizations across 17 Brazilian states. Its core offerings include the Plataforma Geoespacial for identifying priority restoration areas, a remote-sensing monitoring protocol using drones, satellites, and Lidar, and the AFR (Agência Facilitadora de Restauração) blended-finance mechanism that channels capital to restoration projects. The movement operates through 15 regional units and multiple working groups to deliver capacity building, policy advocacy, and on-the-ground restoration coordination.
Is Pacto pela Restauração da Mata Atlântica a public or private company?
Pacto pela Restauração da Mata Atlântica is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pacto pela Restauração da Mata Atlântica founded?
Pacto pela Restauração da Mata Atlântica was founded in 2009. It employs 1 to 10 people.
Who are Pacto pela Restauração da Mata Atlântica's main competitors?
Direct peers on record are SOS Mata Atlântica, Restaura Brasil and Aliança pela Restauração na Amazônia. Broad incumbents are Conservation International Brasil, WWF-Brasil, WRI Brasil and The Nature Conservancy (Brasil). Others are Verra and Sociedade Brasileira de Restauração Ecológica (SOBRE). Instituto Socioambiental (ISA) is listed as an emerging player.
Does Pacto pela Restauração da Mata Atlântica have an API?
No public API is recorded for Pacto pela Restauração da Mata Atlântica.
What industry is Pacto pela Restauração da Mata Atlântica in?
Pacto pela Restauração da Mata Atlântica's product category is Environmental Restoration Coordination. Its primary akta.pro industry code is BPAGAGAD, Forestry & Reforestation, with a secondary code of BPAGAGAF, Climate Change Mitigation & Adaptation. Its NAICS code is 113 and its SIC code is 800.