Paes & Gregori

What Paes & Gregori does

Paes & Gregori Ltda. is a privately held Brazilian real estate developer founded in 1994 and headquartered at Av. Pedroso de Morais, 1.873, Pinheiros, São Paulo, with operating geographies concentrated in São Paulo and Jundiaí. The firm develops residential, commercial, and hotel projects across high-demand São Paulo neighborhoods including Vila Madalena, Moema, Itaim Bibi, Jardim Paulista, Chácara Klabin, and Mirandópolis, operating alongside sister companies Astra (innovation and high-performance engineering) and Manufacta (custom furniture manufacturing) within a group that reports over 70 years of combined construction expertise. The company's product portfolio includes 14 named developments ranging from compact studios (17-40m²) to luxury apartments and triplex penthouses (up to 381m²) and residential lots in Jundiaí; current 2026 launches include 312 Jam Moema, Brooklin, and Guaramomis.

The company monetizes primarily through one-time sale of residential units (with revenues realized at delivery/handover) plus a value-added personalization program for custom layouts, finishes, and bespoke joinery produced in-house by Manufacta. Customer engagement is anchored by the "Experiência Paes & Gregori" program, which bundles pre-sale through post-delivery service, the Portal do Cliente for billing and support, construction progress bulletins (Boletim de Obras), and the Indique um Amigo referral program. Distribution is hybrid: a proprietary house sales force combined with an independent broker (3%) and partner agency (4%) channel, supported by WhatsApp lead capture, virtual tours via Matterport, and dedicated partner and sales-team Instagram channels. Notable additional revenue mechanics include commissions on referrals via partner stores and a premium on personalization options.

Technology is conventional for a mid-sized real estate developer rather than differentiated: third-party portals (Multidadosti for clients, z2app for partners), WhatsApp Business integration, and Matterport for virtual tours. Pricing is project-specific and not publicly disclosed, with municipal price caps applying to HIS/HMP social housing units (HIS 1 up to R$276,102.20, HIS 2 up to R$383,636.74, HMP up to R$537,672.71). The firm maintains 86 employees and pursues no disclosed external institutional capital, M&A activity, or AI/ML capability buildout.

Name

Paes & Gregori

Legal name

Paes & Gregori Ltda.

Website

https://paesegregori.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Paes & Gregori is a privately held Brazilian real estate developer, founded in 1994, that designs and sells residential, commercial, and hotel projects across São Paulo and Jundiaí, serving individual homebuyers, investors, and commercial buyers through a house sales force plus an independent broker and partner-agency channel.

Ownership category

akta.pro rank

Product category

Residential Real Estate Development

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• Residential real estate development
• Apartment buildings
• Social housing units
• Real estate sales brokerage
• Custom home personalization

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real estate development and sales: Paes & Gregori generates revenue through the development and sale of residential, commercial, and hotel real estate projects in São Paulo and Jundiaí. Revenue is realized upon delivery/handover of units. The company also offers a personalization program (custom finishes and layout modifications) as a value-added revenue stream.
2. Referral program (Indique um Amigo): Existing clients receive benefits (free condo months, partner store vouchers, personalization vouchers) for referring new buyers, creating a referral revenue loop.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Paes & Gregori is a São Paulo–based real estate developer (incorporadora) that develops and sells residential, commercial, and hotel real estate projects in São Paulo and Jundiaí. The company builds single-tower and multi-tower residential buildings with studios, 1–4 bedroom apartments, duplex and triplex penthouses, garden units, residential lots, and select mixed-use and commercial properties, with certain projects including HIS/HMP social-housing units under São Paulo municipal price ceilings. Sales are channeled through an in-house sales team plus a network of independent brokers and partner agencies, supported by a Client Portal for installment management, a Partner Portal for the broker network, and a personalization program that delivers custom finishes and bespoke furniture via sister company Manufacta.

Product overview

Paes & Gregori is a Brazilian real estate developer with over 30 years of experience, offering a diversified portfolio of residential developments across São Paulo and Jundiaí. The company's product lineup includes single-tower and multi-tower residential projects ranging from compact studios (17-40m²) to luxury apartments and penthouses (up to 381m²), land developments, and mixed-use properties. Key projects include 312 Jam Moema, Ecos Vila Madalena (3 towers), L Klabin, Lina Jardins, Nato Itaim, and Nhambí Moema. The company also provides digital customer experience tools including the Portal do Cliente for account management and the Portal de Parcerias for broker partnerships. Their Experiência Paes & Gregori program offers personalization options including layout modifications, finish selections, and custom furniture through their affiliated company Manufacta. The company operates alongside sister companies Astra (engineering) and Manufacta (custom furniture) as part of a 70+ year-old business group.

Differentiator

Problem solved

Functional benefit

Products and services

• 312 Jam Moema Residential development in Moema featuring 2 and 3 bedroom apartments (55–173m²), duplex penthouses, and studios including HMP units. Single tower with wellness floor, rooftop gym, and comprehensive leisure amenities. Architecture by AMZ Arquitetos.
• AD330 Residential development in Alto da Boa Vista with studios (17–26m²) and 1–2 bedroom apartments (17–48m²). Single 10-floor tower with rooftop leisure, pool, and spa. Architecture by JNA Arquitetos.
• Harmonia da Vila Single-tower residential development in Vila Madalena with studios (23–44m²) and large apartments up to 304m² including triplex penthouses. 26-floor tower with pool, fitness, and rooftop leisure. Architecture by Jonas Birger Arquitetura.
• Ecos Vila Madalena Three-tower residential complex in Vila Madalena featuring studios (24–31m²), 3–4 bedroom apartments (127–381m²), and duplex units. Comprehensive leisure with pool, rooftop, and themed plazas. Architecture by Estúdio Molecular.
• Jardim Atenas Land development in Malota, Jundiaí with residential lots (700–1,800m²) ready for construction. Private club with pool, tennis court, sports fields, and over 90,000m² of green area with views of Serra do Japi.
• Join Vila Mariana Residential development in Vila Mariana with 2–3 bedroom apartments (37–69m²) featuring more than 20 leisure amenities including pool, coworking, gym, and rooftop. Contains HIS and HMP units. Architecture by Rodrigo Sobreiro Arquitetos.
• L Klabin Residential development in Chácara Klabin with 3-bedroom apartments (154m²), garden units (214–247m²), and duplex penthouses (324m²). 22-floor tower with pool, gym, and coworking. Architecture by Perkins & Will.
• Lina Jardins Luxury residential development in Jardim Paulista inspired by Lina Bo Bardi's works. 2–3 bedroom apartments (143–371m²) with triplex penthouses. Premium amenities and exclusive rooftop. Architecture by Nitsche Arquitetos.
• Nato Itaim Contemporary residential development in Itaim Bibi with studios (35m²), 1–3 suite apartments (40–120m²). Premium amenities including heated pool, rooftop skybar, and electric vehicle charging. Architecture by Architects Office SP.
• Nhambí Moema Exclusive residential development in Moema featuring 3-suite apartments (111–121m²) exclusively. Premium finishes, pool, fitness, sauna, and pet care. Architecture by Bianconi Arquitetos.
• Ori Praça da Árvore Residential development in Mirandópolis with 1–2 bedroom apartments (33–49m²). 18-floor building with rooftop pool, gym, coworking, mini market, and pet care. Contains HIS and HMP units. Architecture by Paes & Gregori.
• Solaz Vila Mariana Residential development in Vila Mariana with 2–3 bedroom apartments (87–90m²) and studios (19–34m²). Comprehensive leisure amenities.
• Tons Klabin Residential development in Chácara Klabin with 1–3 bedroom apartments (30–137m²) with or without parking spaces. Currently under construction with comprehensive leisure areas.
• Brooklin Upcoming residential launch in Brooklin district. Studio and 1–2 bedroom units (22–41m²) with rooftop leisure areas, restaurant, and retail spaces. Located near metro lines 17-Ouro, 5-Lilás, and 9-Esmeralda.
• Guaramomis Upcoming residential development in Moema featuring studios and 1–2 bedroom apartments (20–80m²). Elegant and contemporary design.
• Experiência Paes & Gregori (Personalization Program) Customer experience program providing structured pre-sale, during-construction, and post-delivery support, including the client portal (Portal do Cliente), construction progress bulletins (Boletim de Obras), a referral program (Indique um Amigo), and a three-phase personalization program covering layout modifications, finish selection, and custom Manufacta furniture.
• Indique um Amigo (Referral Program) Referral program for existing clients who refer new buyers, rewarding successful referrals with benefits such as free condominium months, partner store vouchers (vale-compras), and personalization program vouchers; benefits vary by campaign phase of each project.

Quantifiable outcome

• Over 30 years of operations with founders still actively involved in all development stages

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• AstracoreStrategic or Co-development PartnerAstra is a sister company within the same business group as Paes & Gregori. Together with Manufacta, Astra forms a group with over 70 years of combined expertise in the construction sector. Astra contributes innovation and high-performance engineering capabilities to the group's integrated real estate development ecosystem.
• ManufactacoreStrategic or Co-development PartnerManufacta is a sister company within the same business group as Paes & Gregori, specializing in the in-house fabrication of custom furniture. Through the personalization program (Programa de Personalização), Manufacta produces bespoke joinery (marcenaria) inspired by model apartments and integrated into each development, adding a unique in-house furnishing capability unavailable through external suppliers.
• Indique um Amigo partner ecosystemminorGTM or Marketing PartnerPartner stores and brands participate in the Indique um Amigo referral program by offering gift vouchers (vale-compras) as rewards for referred customers who complete a purchase.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• You, Inc. Brazilian residential developer with strong São Paulo focus and similar product positioning across studios to larger family units. You Inc.'s multi-channel sales approach and customer experience focus overlap with Paes & Gregori's model.
• JHSF: Brazilian luxury real estate developer known for ultra-premium residential projects. JHSF represents the upper bound of Paes & Gregori's premium positioning, providing a relevant comparable for the high-end projects such as Lina Jardins and Nhambí Moema.
• Trisul: São Paulo-headquartered residential developer of comparable scale focused on mid-to-high-end apartments in established neighborhoods. Trisul's product mix and São Paulo concentration closely mirror Paes & Gregori's positioning.
• Eztec Empreendimentos: São Paulo-based residential developer with a premium positioning and similar project size profile. Eztec develops multifamily residential projects in high-demand São Paulo submarkets, directly overlapping Paes & Gregori's core territory and customer base.
• Even Construtora: Premium São Paulo-focused residential developer with comparable scale and premium submarket positioning. Even targets similar mid-to-high-end buyer segments in São Paulo's prime neighborhoods and is the closest listed analog to Paes & Gregori's business model.
• Lavvi Empreendimentos: São Paulo residential developer operating at comparable scale with a similar premium-segment focus. Lavvi's project sizes, submarket selection, and channel structure align closely with Paes & Gregori's approach.
• Tecnisa: Mid-sized São Paulo residential developer with a portfolio concentrated in similar premium neighborhoods. Tecnisa's scale and single-metro focus make it a directly comparable peer in terms of unit economics and target buyer segment.

Broad incumbents

• Cyrela Brazil Realty: Largest Brazilian premium residential developer with national footprint and significantly broader portfolio than Paes & Gregori. Cyrela competes in the same premium São Paulo submarkets but at meaningfully larger scale and brand recognition.
• Gafisa: Heritage São Paulo residential developer with a long-established brand in the same neighborhoods where Paes & Gregori operates. Gafisa's broader portfolio and historical scale position it as a broad incumbent benchmark rather than a direct niche competitor.

Emerging players

• Vitacon: Smaller São Paulo developer specializing in compact premium studios in central neighborhoods. Vitacon overlaps with Paes & Gregori's studio product lines (e.g., AD330, Nato Itaim) but at a more compact-format-focused niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@paesgregori
• Facebookfacebook.com/paesegregori
• LinkedInlinkedin.com/company/paes&gregori
• Instagraminstagram.com/paesgregori

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paes & Gregori