What PAINTERS PLUS, INC does

Painters Plus, Inc. is a privately held, licensed (California #617622) residential and commercial painting contractor headquartered in Rancho Cordova, California. Founded in 1986 by Steve McFarland and Dwayne March while they were college students in Northville, Michigan, the company relocated to Sacramento in 1988 and now serves roughly 23 cities across Northern California, including Sacramento, Roseville, Folsom, Davis, Auburn, and Placerville. The firm operates as a direct-to-consumer, mobile service with a workforce of over 40 full-time painters organized into supervised crews; it describes itself as the largest and most trusted painting company in its region after 38 years of continuous operation.

The company's core offering is project-based exterior and interior repainting, supplemented by wood repairs, cabinet painting, and dry rot remediation. Its operational methodology is its primary technical differentiator: every job follows a defined prep-and-application system (power-wash or hand-clean, landscape protection, caulking, scraping, sanding, wood repair, priming, two-coat application of premium paint, leftover paint for owner touch-ups), supported by use of three premium paint brands — Dunn-Edwards, Sherwin Williams, and Kelly-Moore — and backed by a non-pro-rated 10-year workmanship and materials guarantee. Customer experience is anchored on free on-site estimates, large-crew deployment that completes most residential jobs in under two days, supervisor-led walk-throughs before and after work, and payment in full only upon final walk-through completion.

Revenue is generated one project at a time via custom, quote-based pricing; the business does not publish pricing, does not run recurring contracts, and accepts cash, check, credit card (4% fee), Venmo, Zelle, or bank transfer. Distribution is wholly direct: a phone number and website free-estimate form drive lead capture, supported by local SEO across its many service-area pages and longstanding word-of-mouth referrals seeded by the founders' earliest jobs. There is no franchise, dealer, or reseller layer, no disclosed software/platform offering, and no AI or automation components in the technology stack — the company is a labor-intensive, founder-owned regional services business whose competitive position rests on brand reputation, warranty strength, and crew-based throughput.

Name

PAINTERS PLUS, INC

Legal name

Painters Plus, Inc.

Website

https://paintersplus.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Painters Plus, Inc. is a privately held, licensed painting contractor founded in 1986 that dispatches over 40 full-time supervised crews across roughly 23 Northern California cities to deliver residential and commercial exterior and interior repainting, wood repair, and cabinet painting under a 10-year workmanship warranty.

Ownership category

akta.pro rank

Product category

Residential and Commercial Painting Services

NAICS

Painting and Wall Covering Contractors (238320), Painting and Wall Covering Contractors (23832)

akta.pro primary industry

Exterior Painting (Siding, Stucco, Masonry) (HSAPAHAB)

akta.pro secondary industries

Interior Painting (Walls, Ceilings, Trim) (HSAPAHAA), Architectural & Decorative Painting (Interior/Exterior) (IMAIAKAA)

Keywords

• Residential painting services
• Commercial painting services
• Exterior house painting
• Interior painting services
• Wood repair services

Headquarters

HQ city

Rancho Cordova

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Painting Services: Painters Plus generates revenue through one-time project-based painting services for residential and commercial customers. Services include exterior painting, interior painting, commercial projects, residential projects, wood repairs, cabinet painting, and dry rot repair. Payment is collected in full upon completion of the final walk-through.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Painters Plus provides professional residential and commercial painting services throughout Northern California, including Sacramento and surrounding areas. Core offerings include exterior painting, interior painting, commercial and residential painting projects, wood repair, cabinet painting, and dry rot remediation. All work is performed by supervisor-led crews using premium paints from Dunn-Edwards, Sherwin Williams, and Kelly-Moore, and is backed by a 10-year guarantee.

Product overview

Painters Plus is a painting service company offering a unified portfolio of professional painting services. The core offerings consist of exterior painting, interior painting, commercial projects, and residential projects, supplemented by specialized wood repairs and cabinet painting services. The company also provides paint products from three major manufacturers (Dunn-Edwards, Sherwin Williams, and Kelly-Moore) and offers color matching capabilities to match any existing colors or major paint manufacturer's colors. All painting work is backed by a ten-year guarantee on labor and materials.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Most residential painting projects completed in less than two days due to large crew deployment
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Sherwin WilliamsminorOthersPainters Plus uses Sherwin Williams paint products and provides access to their color matching services and color wall for customers to select paint colors.
• Kelly-Moore PaintsminorOthersPainters Plus uses Kelly-Moore Paints products, offering customers an additional color selection option from their paint stores.
• Dunn-EdwardsminorOthersPainters Plus uses Dunn-Edwards paint products, one of their preferred paint brands for painting projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Painting Pros: The Painting Pros is a regional residential and commercial painting contractor with crew-based service and warranty offerings. It directly competes with Painters Plus in the residential repaint and commercial project segments.
• College Pro Painters: College Pro Painters was founded by college students in the 1970s with a similar origin story to Painters Plus (founded by two college students in 1986). It operates a franchise painting model targeting homeowners, making it highly comparable on origin and customer profile.
• 360° Painting: 360° Painting is a growing franchise painting company offering residential and light commercial painting services with warranty offerings. Its crew-based service model and customer targeting closely mirror Painters Plus's positioning.
• CertaPro Painters: CertaPro Painters is the largest franchised residential and commercial painting company in North America, operating a crew-based model with warranty-backed work. It is the most direct comparable to Painters Plus in terms of service offering, customer base, and value proposition.
• Fresh Coat Painters: Fresh Coat Painters is a residential and commercial painting franchise operating across the U.S. with a similarly crew-based deployment model. It competes for the same residential repainting and small commercial project work.
• Five Star Painting: Five Star Painting is a Neighborly-owned franchise painting company offering residential and commercial interior/exterior painting with warranty-backed service. It competes directly with Painters Plus for the same homeowner and commercial customer segments.

Broad incumbents

• Handyman Connection: Handyman Connection is a franchise network providing home repair and maintenance services including painting, carpentry, and dry rot remediation. It overlaps with Painters Plus on painting and wood repair services.
• Sherwin-Williams: Sherwin-Williams is the largest paint manufacturer in North America and also operates commercial painting services through its divisions. It is comparable to Painters Plus as both a paint supplier relationship and a broad incumbent in architectural coatings.
• Mr. Handyman: Mr. Handyman is a Neighborly-owned franchise offering a broad portfolio of home repair, maintenance, and improvement services including painting. It competes with Painters Plus for the same homeowner demographic on the painting portion of its service mix.

Others

• Angi (formerly Angie's List): Angi is a lead-generation and marketplace platform connecting homeowners with local service professionals including painters. It is not a direct competitor but is adjacent to Painters Plus as a customer acquisition channel and competitive force in digital lead sourcing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/painters-plus-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PAINTERS PLUS, INC