Painting Lounge

Name

Painting Lounge

Legal name

Painting Lounge LLC

Website

https://paintinglounge.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Paint and Sip Studios

akta.pro primary industry

Arts & Crafts Workshops (Painting, Pottery, Ceramics, Sculpture) (THAJAKAA)

akta.pro secondary industries

Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA), Crafts & Maker Arts (Ceramics, Textiles, Jewelry, Mixed Media) (EDAMAAAD)

Keywords

• Paint and sip classes
• BYOB painting studios
• Guided painting workshops
• Art instruction services
• Corporate team building events

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Painting Workshop Classes: One-time per-seat fees for 2-hour ($50), 2.5-hour ($57.50), and 3-hour ($65) painting workshops. All supplies included. Classes booked individually online.
2. Private Group Events: Corporate team building and private party bookings, with capacity for groups of 40+ for off-site events.
3. Gift Certificates and Vouchers: Sale of gift certificates and vouchers redeemable for any class on the calendar.
4. Framing Services: Optional canvas framing service available at studios for approximately $30.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Painting Lounge operates BYOB (Bring Your Own Beverage) paint-and-sip studios across four New York City locations where participants recreate famous artworks under step-by-step guided instruction. The company offers 2-hour, 2.5-hour, and 3-hour painting workshops at $50, $57.50, and $65 per person respectively, with all art supplies (16x20 canvas, paint, brushes, aprons, easels) included. It supplements the in-studio classes with off-site mobile classes for corporate events, private party hosting, dual-canvas couples classes, and gift certificate sales.

Product overview

Painting Lounge operates as a single unified service offering — BYOB paint-and-sip painting classes at four NYC studio locations. The core product is the painting workshop, offered in three durations (2-hour, 2.5-hour, and 3-hour sessions) at price points of $50, $57.50, and $65 respectively. These are supplemented by dual painting classes for couples, off-site mobile classes for corporate events, and gift certificate/voucher offerings. All classes feature step-by-step guided instruction for recreating famous artworks, with all supplies included.

Differentiator

Problem solved

Functional benefit

Products and services

• Painting Workshops Step-by-step guided painting classes held at all four NYC studio locations, where participants recreate famous artworks (Van Gogh, Picasso, Warhol, Monet, Klimt, etc.) under instructor guidance. Sessions are offered in 2-hour ($50), 2.5-hour ($57.50), and 3-hour ($65) durations, with all art supplies included and a 16x20 take-home canvas.
• Dual Painting Classes Couples-focused painting classes where two participants each paint half of a canvas; the two canvases fit together to form one complete image, such as Van Gogh's 'The Starry Night' split between partners.
• Off-Site Mobile Classes Mobile painting classes brought by Painting Lounge instructors to customer locations such as corporate offices or private event spaces, accommodating groups of 40 or more for team building and corporate events.
• Private Party and Event Hosting Hosted private events including birthday parties, bachelor/bachelorette parties, and corporate team building workshops at Painting Lounge studios, with group rates available and tailored to the occasion.
• Gift Certificates and Vouchers Digital gift certificates and promotional vouchers sold through the Painting Lounge website and redeemed toward any class on the calendar, with voucher codes entered at checkout and balance paid by credit card if class cost exceeds voucher value.
• Canvas Framing Service Optional framing service for finished canvas paintings offered at Painting Lounge studios for approximately $30 per canvas, allowing attendees to take home a display-ready piece.

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• OKCupidcoreGTM or Marketing Partner · 1 July 2012Hosting speed dating/painting events for OKCupid users, with discounted pricing and facilitated meet-and-greet opportunities during classes. First event hosted in July 2012 with four scheduled sessions. Partnership aimed at attracting singles and increasing male attendance to classes.
• GrouponminorChannel Partner/ Reseller/ DistributorDaily deal site offering discounted Painting Lounge class vouchers to subscribers. Customers purchase vouchers through Groupon platform and redeem for classes.
• LivingSocialminorChannel Partner/ Reseller/ DistributorDaily deal site offering discounted Painting Lounge class vouchers. Multiple LivingSocial promotions drove customer acquisition.
• Google OffersminorChannel Partner/ Reseller/ DistributorGoogle's daily deals platform offering discounted Painting Lounge class vouchers to subscribers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pinot's Palette: National paint-and-sip franchise offering BYOB step-by-step painting classes at comparable price points ($35-$45+). Closest scaled direct competitor to Painting Lounge, operating across many U.S. metros with a similar instruction-led, beginner-friendly model.
• Wine & Design: Paint-and-sip franchise providing instructor-led painting classes at private studios and via off-site/private events. Closely comparable business model, customer base, and price structure to Painting Lounge.
• Painting with a Twist: One of the largest paint-and-sip franchises in the U.S., offering guided painting classes for adults with optional beverages. Competes directly for the same social/date-night/team-building customer segment Painting Lounge targets.
• Color Me Mine: National ceramics-painting studio franchise with similar experiential 'create-and-take-home' positioning. Different medium (ceramics vs. canvas) but directly comparable in audience, retail format, and group-event focus.
• Muse Paintbar: Paint-and-sip concept with strong Northeast U.S. presence, offering similar guided painting classes with food/beverage service. Comparable positioning to Painting Lounge in markets that overlap with NYC-adjacent geographies.
• AR Workshop: Workshop franchise focused on hands-on craft classes (wood signs, home décor, canvas) for groups and individuals. Comparable model to Painting Lounge in serving beginners, group events, and BYOB-adjacent social experiences.
• As You Wish Pottery & Painting: Paint-your-own-pottery and canvas-painting studio chain with comparable beginner-friendly, BYOB-adjacent group-event model. Operates in select U.S. markets and competes in the same experiential-creative category as Painting Lounge.

Regional players

• Sips 'N Strokes: Regional paint-and-sip studio operating primarily in the Mid-Atlantic U.S. Closely comparable BYOB guided-painting model; not directly competitive in NYC but representative of the broader category and a relevant comp for unit economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PaintingLoungeMidtown
• LinkedInlinkedin.com/company/painting-lounge

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Painting Lounge