Paint It Red
Paint It Red is a Kolkata-based non-profit addressing period poverty in India through awareness campaigns, menstrual health education programs, and the Red Pages directory connecting 45+ organizations, serving marginalized women and girls.
- Company typePrivate
- Founded-
- HeadquartersKolkata, India
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Paint It Red does
Paint It Red is a non-profit organization headquartered in Kolkata, India, focused on menstrual health advocacy, period poverty alleviation, and grassroots education for marginalized women and girls. Founded by women advocates for menstrual rights, the organization operates through named campaigns including Bleed In Peace (advocacy), Talk Period To Me (awareness in partnership with TruCup), Say It With A Pin, and periodic Art Sales. Its core programmatic offering is a Menstrual Educator training program that builds field advocacy capacity in target communities.
The organization runs the Red Pages directory, a coordination layer aggregating 45+ organizations working on menstrual health in India, functioning as a referral and information resource across the sector. Product and distribution components are low-tech: printed collateral, branded merchandise (pins, art), and direct field distribution of menstrual products. There is no disclosed technology platform, digital product, or data infrastructure.
Revenue mechanics are not publicly disclosed. The operating model appears to combine individual donations with merchandise-based fundraising, where purchases are tied to social impact claims (e.g., one pin covers two years of menstrual product needs for one woman). The organization has received credibility markers including AFS Prize 2020 finalist status and GuideStar India Transparency Key recognition, but no institutional funding rounds or grant totals are disclosed.
Paint It Red firmographics
Firmographics- Name
- Paint It Red
- Legal name
- Paint It Red
- Website
- https://paintitred.in
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Paint It Red is a Kolkata-based non-profit addressing period poverty in India through awareness campaigns, menstrual health education programs, and the Red Pages directory connecting 45+ organizations, serving marginalized women and girls.
- Ownership category
- akta.pro rank
Where Paint It Red is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Paint It Red business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Donations and Fundraising: Paint It Red raises funds through donation campaigns, including Milaap fundraising page. As a non-profit organization, donations form the primary revenue source for funding menstrual hygiene kit distribution and operational activities.
- Merchandise Sales: The organization sells merchandise such as menstruation-themed pins ('Say It With A Pin') where purchase proceeds fund menstrual product provision. Each pin purchase covers one woman's complete menstrual needs for 2 years.
- Art Sales and Fundraising Events: Paint It Red initiated an art exhibition to raise funds for procuring and distributing reusable cloth pads across semi-urban and rural India.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Paint It Red product offering
Product offeringCore offering
Paint It Red is a non-profit foundation that runs menstrual health campaigns, distributes reusable cloth pads and hygiene kits, and delivers menstrual education workshops across India. Its offerings include donation-funded relief distribution, awareness campaigns (Bleed In Peace, Talk Period To Me, Say It With A Pin, Art Sale), volunteer training programs (Menstrual Educator, Campus Ambassador), and the Red Pages directory platform connecting 45+ organizations in the MHH and SRHR sector.
Product overview
Paint It Red is a nonprofit organization focused on menstrual rights and period poverty in India, operating as an advocacy and education organization rather than a traditional product company. The organization runs multiple campaigns (Bleed In Peace, Talk Period To Me, Say It With A Pin, Art Sale), offers volunteer programs including a Campus Ambassador Program and Menstrual Educator Training, and maintains the Red Pages directory platform connecting organizations in the menstrual health sector across India.
Differentiator
Problem solved
Functional benefit
Products and services
- Bleed In Peace Campaign COVID-19 relief initiative that distributed menstrual hygiene kits to women and girls as relief material during the pandemic.
- Talk Period To Me Campaign Engaging dialogue series conducted in collaboration with TruCup, focusing on sustainable menstruation practices.
- Say It With A Pin One of India's first menstruation-themed pins, where each purchase covers one womxn's complete menstrual needs for 2 years.
- Art Sale Initiative Art exhibition initiative to raise funds for procuring and distributing reusable cloth pads across semi-urban and rural India.
- Campus Ambassador Program College ambassador program for students to help revolutionize the perception of menstruation in India, offering opportunities to learn campaign management for social causes.
- Menstrual Educator Training 3-day training program to learn how to effectively conduct MHM (Menstrual Health Management) workshops for menstruators from different age groups, with certificate upon completion and potential employment opportunity with Paint It Red and Anahat for Change Foundation.
- Red Pages A directory initiative listing all organizations working in Menstrual Health and Hygiene (MHH) and Sexual and Reproductive Health and Rights (SRHR) sector in India, creating a platform to connect civil society organizers and educators.
Quantifiable outcome
- 64% of women in India use traditional unhygienic methods (hay, sand, ash, rags) leading to increased risk of infection, cervical cancer, and reproductive issues
- +2 more outcomes
Companies that use Paint It Red
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
Paint It Red technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Paint It Red partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TruCupcoreTruCup collaborated with Paint It Red on the 'Talk Period to Me' campaign, a series of engaging dialogues focusing on sustainable menstruation practices.
- Anahat for Change FoundationcorePaint It Red has a partnership with Anahat for Change Foundation, offering opportunities for trained Menstrual Educators to work with both organizations on MHM workshops and menstrual health programs.
- Red Pages Network OrganizationscorePaint It Red Foundation initiative that enlists 45+ organizations working in Menstrual Health and Hygiene (MHH) and Sexual and Reproductive Health and Rights (SRHR) sector across India. Organizations include Anokhi Manav Sewa Samiti, Ashay Social Group, Boondh, Eco Femme, MITU Foundation, Goonj, Myna Mahila Foundation, and others. The platform facilitates collaboration and collective action among civil society organizers and educators.
Scale indicators7 records
Recent moves6 records
Expansion highlights3 records
Paint It Red competitors and assessment
Company assessmentOthers
- GiveIndia: India's largest online donation platform listing and vetting NGOs including Paint It Red (via its Milaap page). An enabling/ecosystem peer that aggregates donor capital flowing to organizations in this space.
Direct peers
- Goonj: One of India's largest non-profits operating a nationwide menstrual hygiene initiative ('Not Just a Cloth'); explicitly listed as a Red Pages partner of Paint It Red, making it the most directly comparable peer in MHH distribution, advocacy, and education.
- SNEHA (Society for Nutrition, Education and Health Action): Mumbai-based non-profit addressing women's and adolescent health including reproductive health. Comparable in community-driven health intervention model and urban-marginalized target population.
- Anahat for Change Foundation: Strategic partner delivering MHM workshops alongside Paint It Red's Menstrual Educator pipeline; shares trained educators and direct program overlap in menstrual rights education.
- Boondh: Bengaluru-based non-profit focused on menstrual health, gender justice, and destigmatization campaigns; named Red Pages partner. Highly comparable mission, workshop-based programming, and policy advocacy orientation.
- TruCup: India-based sustainable menstrual cup brand; partnered with Paint It Red on the 'Talk Period to Me' campaign. Comparable in sustainable menstrual product positioning and awareness-first market-building approach.
- Eco Femme: India-based social enterprise producing reusable cloth menstrual pads and conducting menstrual education; listed as a Red Pages partner. Directly comparable product-plus-education model to Paint It Red's cloth pad distribution and workshop programs.
- Myna Mahila Foundation: Mumbai-based NGO manufacturing and distributing low-cost sanitary pads while running education programs; named Red Pages partner. Closely parallels Paint It Red's hybrid product-distribution-plus-education model.
- MITU Foundation: India-focused non-profit operating in SRHR, gender, and adolescent health; listed as a Red Pages partner. Comparable in mission and target audience (young women and adolescents), though broader than MHM alone.
Broad incumbents
- Dasra: India's largest strategic philanthropy foundation, working across women's and adolescent health including MHM. Comparable mission adjacency (MHH funding and capacity-building) but operates as an ecosystem funder rather than direct program executor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Paint It Red social profiles
Digital presencePaint It Red financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paint It Red leadership team
Management profileNumber of profiles
Profiles6 records
Paint It Red funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paint It Red M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paint It Red
What does Paint It Red do?
Paint It Red is a non-profit foundation that runs menstrual health campaigns, distributes reusable cloth pads and hygiene kits, and delivers menstrual education workshops across India. Its offerings include donation-funded relief distribution, awareness campaigns (Bleed In Peace, Talk Period To Me, Say It With A Pin, Art Sale), volunteer training programs (Menstrual Educator, Campus Ambassador), and the Red Pages directory platform connecting 45+ organizations in the MHH and SRHR sector.
Is Paint It Red a public or private company?
Paint It Red is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Paint It Red founded?
Paint It Red was founded in -1. It employs 1 to 10 people.
Where is Paint It Red based?
Paint It Red is headquartered in Kolkata, India, in the Asia region.
How does Paint It Red make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales and art Sales and Fundraising Events.
Who are Paint It Red's main competitors?
GiveIndia is listed as an others. Direct peers are Goonj, SNEHA (Society for Nutrition, Education and Health Action), Anahat for Change Foundation, Boondh, TruCup, Eco Femme, Myna Mahila Foundation and MITU Foundation. Dasra is listed as a broad incumbent.
Does Paint It Red have an API?
No public API is recorded for Paint It Red.