Paint Shop

What Paint Shop does

Paint Shop is a privately held retail home decorating company headquartered in St. John's, Newfoundland and Labrador, founded in 1974. The company operates Atlantic Canada's largest home decorating network, with physical retail locations spanning Newfoundland and Labrador, Nova Scotia, and New Brunswick. Paint Shop serves residential homeowners and professional trade contractors, offering a multi-category product portfolio that includes paint, flooring, blinds, wallpaper, and industrial and marine coatings.

The company holds anchor status as the largest Benjamin Moore retailer in Canada and operates as a multi-channel retailer combining brick-and-mortar stores, e-commerce, and a franchise program. Its brand partner ecosystem extends beyond Benjamin Moore to include Hunter Douglas, Alta Window Fashions, Maxxmar, Graber, Corotech, Carboline, Quickstyle, and Beckham Bros. The revenue model is built on one-time transactional retail sales with promotional pricing, serving a fragmented customer base of individual consumers and trade contractors across the Atlantic Canadian region. Pricing is promotional and project-driven rather than subscription or contract-based.

Paint Shop has recently repositioned its product mix to reduce dependency on American-made goods and expand Canadian-made offerings, a defensive response to shifting trade and supply chain dynamics. Firmographic data places headcount at 298 employees, though the company's own materials reference "over 150 Atlantic Canadians," suggesting the larger figure may include franchise-affiliated or non-Atlantic staff. The franchise program, community fund, and dedicated careers channel indicate intent to scale through replication and local ownership rather than purely corporate expansion, and locally-owned status is positioned as a brand attribute distinct from national big-box competitors.

Name

Paint Shop

Legal name

Paint Shop

Website

https://paintshop.ca

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

251–500 employees

Short description

Paint Shop is Atlantic Canada's largest home decorating retailer, founded in 1974 in St. John's, Newfoundland. The largest Benjamin Moore retailer in Canada, it serves homeowners and contractors across NL, NS, and NB with paint, flooring, blinds, and coatings.

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Paint and Wallpaper Retailers (444120), Paint and Wallpaper Retailers (44412), Building Material and Supplies Dealers (4441)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Paint, Stain & Finishes Retail (Coatings, Sundries) (CRAIADAF)

Keywords

• Retail paint
• Home decorating
• Flooring retail
• Window treatments
• Industrial coatings

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Paint Shop generates revenue through retail sales of paint, stain, flooring, blinds, and décor products from physical store locations and their e-commerce website. Revenue is derived from one-time transaction sales of coating products, flooring materials, window treatments, and related home improvement merchandise.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Paint Shop is a retail home decorating chain that sells interior and exterior paints, wood stains, flooring, blinds and shades, wallpaper, and industrial and marine coatings through a network of physical showrooms and an e-commerce website in Atlantic Canada. As the largest Benjamin Moore retailer in Canada, it carries the full Benjamin Moore paint and stain line alongside complementary brands such as Hunter Douglas, Alta Window Fashions, Maxxmar, Graber, Quickstyle, Beckham Bros, Corotech, and Carboline. The company also offers professional interior decorator services, a paint calculator, and an "Ask An Expert" advisory resource to support customer projects.

Product overview

Paint Shop is a retail home decorating retailer offering a comprehensive portfolio of coatings, flooring, window treatments, and décor products across multiple categories. The core offering centers on Benjamin Moore paints and stains—including Element Guard, Woodluxe, HP COMMAND, and ben Interior Paint lines—making Paint Shop the largest Benjamin Moore retailer in Canada. Beyond paint, the product lineup spans industrial and marine protective coatings, thousands of flooring styles, and blinds/shades from major brands like Hunter Douglas, Alta Window Fashions, Maxmar, and Graber. The company also provides complementary services including paint calculators, decorator services, and expert advice through their Ask An Expert program.

Differentiator

Problem solved

Functional benefit

Products and services

• Element Guard Exterior Paint High-performance Benjamin Moore exterior paint that resists rain after 60 minutes, designed for outdoor residential applications and sold at Paint Shop retail locations with periodic promotional discounts.
• Woodluxe Stains Premium wood stains for deck and exterior wood surfaces, available in various finishes including semi-transparent and solid options.
• HP COMMAND Interior/Exterior Paint High-performance Benjamin Moore interior/exterior paint designed for versatile applications, available in 946ml size at $39.99 per quart.
• ben Interior Paint and Primer Benjamin Moore interior paint and primer combination offering matte finish, providing coverage and protection for indoor residential spaces.
• Flooring Thousands of flooring styles available in Paint Shop showrooms, including hardwood and other materials from partnered brands like Quickstyle and Beckham Bros.
• Blinds and Shades Window treatments including light-filtering shades and room-darkening panels from major brands like Hunter Douglas, Alta Window Fashions, Maxmar, and Graber.
• Paint Shop Wallpaper Wall covering products including Paint Shop's own wallpaper collection, sold through retail showrooms and the company website.
• Industrial Protective Coatings Heavy-duty coatings such as Corotech high-performance coatings and Carboline industrial coatings for industrial applications and equipment protection.
• Marine Coatings Specialized coatings such as International marine coatings designed for marine environments and watercraft.
• Commercial Equipment Equipment and supplies for commercial painting and coating operations, sold to contractors and commercial buyers.
• Professional Interior Decorator Services In-house professional interior decorator and product expert service that helps residential and commercial customers select colours, finishes, flooring, and window treatments and complete their home decorating projects.
• Paint Shop Franchise Opportunities Franchise program offered by Paint Shop that allows entrepreneurs to open licensed Paint Shop retail locations, extending the company's regional home decorating network.

Quantifiable outcome

• Over 150 Atlantic Canadians employed - contributing to local employment and economy

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Benjamin MoorecoreChannel Partner/ Reseller/ DistributorPaint Shop is the largest Benjamin Moore retailer in Canada, carrying the full range of Benjamin Moore paints, stains, and coatings including ben Interior Paint and Command HP products.
• Hunter DouglascoreChannel Partner/ Reseller/ DistributorPaint Shop is an authorized retailer of Hunter Douglas blinds and shades, offering light-filtering to room-darkening window treatments.
• Alta Window FashionscoreChannel Partner/ Reseller/ DistributorPaint Shop carries Alta Window Fashions products including blinds and shades as part of their window treatment offerings.
• MaxxmarcoreChannel Partner/ Reseller/ DistributorPaint Shop is an authorized Maxxmar retailer offering window treatments and related products.
• GrabercoreChannel Partner/ Reseller/ DistributorPaint Shop offers Graber blinds and shades as part of their comprehensive window treatment product line.
• Corotech High Performance CoatingsminorChannel Partner/ Reseller/ DistributorPaint Shop carries Corotech industrial coatings from Benjamin Moore for commercial and industrial coating applications.
• CarbolineminorChannel Partner/ Reseller/ DistributorPaint Shop offers Carboline industrial coatings and related products for specialized industrial applications.
• QuickstyleminorChannel Partner/ Reseller/ DistributorPaint Shop is a retailer of Quickstyle flooring products, a Canadian-made flooring brand.
• Beckham BrosminorChannel Partner/ Reseller/ DistributorPaint Shop carries Beckham Bros flooring products, expanding their Canadian-made flooring options.
• International CoatingsminorChannel Partner/ Reseller/ DistributorPaint Shop carries International industrial and marine coatings for specialized coating applications.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cloverdale Paint: Western Canadian-owned paint manufacturer and retailer with company-owned stores. Comparable as a regionally anchored Canadian paint retailer offering architectural and industrial coatings to both consumers and contractors.
• CIL Paints: Long-standing Canadian architectural paint brand sold through independent dealers and home improvement retailers. Comparable as a Canadian-focused paint brand competing in the same retail channels.
• Sherwin-Williams: Largest North American paint manufacturer and operator of company-owned retail paint stores. Direct competitor in architectural coatings retail, serving both contractors and homeowners with a similar storefront-plus-decorator-service model.
• Dulux Paints (PPG): PPG-owned retail paint brand with dedicated Dulux Paints stores across Canada. Directly comparable in product range (interior/exterior paints, stains), customer base (DIY and contractors), and decorator-led retail experience.
• Home Hardware Home Decorating Centres: Canadian dealer-owned home improvement retailer with dedicated paint and decorating departments. Comparable as a multi-location Canadian retailer offering paint, stains, flooring, blinds, and décor to homeowners and contractors.

Broad incumbents

• Canadian Tire: Iconic Canadian general merchandise retailer with a sizable paint and home décor assortment. Overlaps in paint, blinds, and décor purchasing occasions and competes for the same DIY consumer wallet.
• RONA: Major Canadian big-box home improvement retailer carrying paint, flooring, and window treatments. Overlaps with Paint Shop across most product categories but operates at national scale and broader assortment.
• Benjamin Moore & Co. Paint Shop's flagship supplier and a premium architectural paint manufacturer that also operates its own branded retail stores. Comparable as a paint retail brand and channel, while also being a strategic supplier whose decisions affect Paint Shop's economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/paintshopcanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paint Shop