Beckham Brothers Flooring

What Beckham Brothers Flooring does

Beckham Brothers Flooring, legally Beckham Bros. Inc., is a Canadian direct-to-consumer flooring retailer incorporated in December 2021, operating primarily through the e-commerce storefront beckhambros.com and a separate US-facing site at us.beckhambros.com. The company sells hardwood (English Plank, New York Plank, Heritage Plank, Montana Plank, Restoration Plank, and associated herringbone variants), luxury vinyl plank (Dry Back Jack, Posh Plank, Hang Loose, Loose Caboose), stone-plastic composite / SPC flooring (Silent Ben, Little Ben, Big Ben and Premier variants, Stoneware Plus), laminate (Lighthouse, Bayview, Kennet Lock), and tile/concrete products, supplemented by a Bondcraft adhesives sub-brand and accessories. Its product portfolio is organized into three tiers — Pro Series (contractor/builder price points), Designer Series (classic taste with current style), and Signature Series (premium quality, beauty, and durability) — serving residential homeowners, contractors/builders, design professionals, and premium/luxury consumers in Canada and, increasingly, the United States.

The company's primary technical differentiation is its proprietary FLEXCOR SPC technology, a material formulation combining PVC, stone, and proprietary resins that the company claims is 25% more tolerant of subfloor imperfections than standard SPC and 20% lighter in weight, addressing common SPC failure modes such as telegraphing and installation difficulty. Hardwood lines use a dry sawn veneer method for durability, and the Lighthouse laminate is positioned as waterproof under a 'Heritage Reimagined' branding. Distribution follows a dual-channel model: direct online sales with sample ordering (capped at six free samples per customer) and shipping to Canadian addresses, alongside a named partner dealer network that includes Great Floors, Aristocrat, McNabb Flooring Solutions, and a Premier Gallery Partner tier that handles local fulfillment and installation routing. Marketing is predominantly digital — the company website, Facebook, Instagram, and YouTube — supplemented by the active 'Proudly Canadian — No Tariffs, No Extra Costs' positioning on the homepage against US-imported competitors.

The revenue model is opaque: no public pricing tiers, no disclosed revenue, no external institutional funding, and no parent company are evidenced. Ownership commentary indicates founder/operator control of a privately held Canadian corporation. Headcount is in the 11-50 band, and no leadership team is publicly identified beyond a [email protected] contact channel. Operational signals — continuous product line additions, the US storefront, the dealer network, and ongoing marketing investment — point to an early-to-mid scale private operator building both product depth and channel reach.

Name

Beckham Brothers Flooring

Legal name

Beckham Bros. Inc.

Website

https://beckhambros.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Beckham Brothers Flooring is a Canadian e-commerce retailer selling hardwood, luxury vinyl, SPC, laminate, and tile flooring products through beckhambros.com and a national dealer network, serving homeowners, contractors, design professionals, and premium consumers across Pro, Designer, and Signature product tiers.

Ownership category

akta.pro rank

Product category

Flooring Products

NAICS

Floor Covering Retailers (449121), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Lumber & Other Building Materials Dealers (5211), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Flooring Tools, Adhesives, Grout & Installation Supplies Retail (CRAIAGAJ), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Hardwood flooring
• Luxury vinyl plank
• Stone plastic composite
• Laminate flooring
• Floor installation products

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Beckham Brothers Flooring manufactures and sells residential and light-commercial flooring products, including hardwood, luxury vinyl plank, stone-plastic composite (SPC), laminate, and tile and concrete flooring, through its own e-commerce store and a Canadian dealer network. The portfolio is organized into three tiered series — Pro Series (contractor/builder pricing), Designer Series (style-focused), and Signature Series (premium quality) — and is supported by the company's proprietary FLEXCOR SPC core technology.

Product overview

Beckham Brothers is a Canadian flooring company that offers a diversified portfolio of residential and commercial flooring products organized into three series tiers: Pro Series (contractor/builder price points), Designer Series (classic taste with current style), and Signature Series (premium quality). The product lineup spans four main categories: Hardwood (English Plank, New York Plank, New York Loft, Heritage Plank, Montana Plank, Restoration Plank), Luxury Vinyl Plank (Dry Back Jack, Posh Plank, Hang Loose, Loose Caboose), Stone-Plastic Composite/SPC (Silent Ben, Little Ben XL, Big Ben, Big Ben Premier, Little Ben, Little Ben Premier, Stoneware Plus), and Laminate (Lighthouse, Bayview, Kennet Lock), plus Tile & Concrete products. The company also developed a proprietary FLEXCOR SPC technology that blends PVC, stone, and proprietary resins to achieve better performance than standard SPC by being more tolerant of subfloor imperfections while being lighter weight.

Differentiator

Problem solved

Functional benefit

Brands

• FLEXCOR: Proprietary flooring technology combining PVC, stone, and resins for superior performance—rigid enough to stop telegraphing but flexible enough to contour to floor imperfections.
• Pro Series
• Designer Series
• Signature Series

Products and services

• Hardwood Flooring Collection

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered premier.

• Great FloorsChannel Partner/ Reseller/ DistributorOnline shopping partner for Beckham Brothers products. Great Floors handles online customer purchases and ships to Rosedale locations and partner stores.
• AristocratChannel Partner/ Reseller/ DistributorPartner store handling Beckham Brothers products through online shopping channel.
• McNabb Flooring SolutionsChannel Partner/ Reseller/ DistributorRegional partner store providing Beckham Brothers flooring products and services.
• Gallery PartnerpremierChannel Partner/ Reseller/ DistributorPremier Gallery Partner status offering exclusive product lines, dedicated return policies, and premium service. Has specific return policy documentation.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Karndean Designflooring: Designer-focused luxury vinyl flooring maker selling premium tiered ranges via dealers, closely matching Beckham's Designer/Signature LVP positioning.
• LL Flooring: Specialty hardwood and hard-surface flooring retailer combining online and store sales, comparable to Beckham's flooring-focused retail model.
• COREtec (Shaw Industries): A leading rigid-core luxury vinyl/SPC flooring brand, directly comparable to Beckham's FLEXCOR SPC value proposition and target LVP segment.

Broad incumbents

• Mannington Mills: Established manufacturer of hardwood, laminate, vinyl, and tile flooring, overlapping across all of Beckham's categories but at far larger scale.
• Shaw Floors: One of the largest flooring producers across hardwood, laminate, resilient/LVP and tile, competing in the same categories at scale.
• Floor & Decor: Large specialty flooring retailer of tile, wood, laminate, and vinyl serving homeowners and pros, overlapping on category and dual consumer/contractor segments.
• Mohawk Industries: Global flooring manufacturer spanning hardwood, laminate, LVT, and tile; a broad incumbent whose product breadth overlaps Beckham's entire portfolio.

Regional players

• Kraus Flooring: Canadian flooring brand selling carpet, hardwood, laminate, and luxury vinyl through dealers, competing in the same domestic market and channels as Beckham Brothers.
• Torlys: Canadian flooring company offering hardwood, laminate, vinyl and cork sold through a dealer network—directly comparable in product mix, geography, and dealer-based distribution.
• Goodfellow Inc. Canadian distributor and manufacturer of hardwood and flooring products, overlapping on domestic flooring supply and dealer distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@BeckhamBrothers
• Facebookfacebook.com/beckhambrothersflooring
• Instagraminstagram.com/beckham.brosflooring
• LinkedInlinkedin.com/company/beckham-brothers-flooring

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Beckham Brothers Flooring