Oghab Distribution

What Oghab Distribution does

Oghab Distribution (پخش عقاب / Pakhsh Oghab) is a privately held Iranian FMCG distribution company headquartered in Tehran that operates a capillary (van-selling) distribution network delivering food, detergent, and hygiene products from brand suppliers to retailers across Iran. The company organizes its operation through dedicated sales units covering Tehran Zone 1, Tehran Zone 2, provincial cities, special markets, and chain/cooperative stores, with separate dedicated units for specific brands such as Paks Hayat (health) and Henkel Pak Va Wash (cleaning). Physical infrastructure includes a 17,000 sqm warehouse for product storage and a 1,200 sqm headquarters within the Oghab Holding complex.

The company institutionalizes its service through a proprietary four-phase operating model — Phase 1 Analysis, Planning and Strategy Development; Phase 2 Pre-Sales Activities; Phase 3 Sales Execution; and Phase 4 Evaluation — supported by a formal Product Development Committee that vets new supplier entries via market research and marketing plan extraction. Underlying technology is operational rather than digital: scientific sales management, quality management processes, route planning, customer credit verification, and periodic reporting (monthly, quarterly, annual) to suppliers on coverage, sales trends, and deviations. No public API, app, or AI/ML capability is disclosed.

Oghab Distribution earns revenue through a transaction-fee margin model: it purchases from brand suppliers and resells to retailers via its distribution network. Its named commercial partners include Karibo, Halva-ye Oghab, Golden MAX (core tier), Paks Hayat, and Henkel Pak Va Wash (minor tier). Customer segments are two-sided: brand suppliers/FMCG manufacturers needing nationwide capillary distribution, and end retailers (supermarkets, neighborhood grocers, chain stores) needing consistent product availability through a single distributor. Pricing is not publicly disclosed; marketing is conducted through a Persian-language blog and a customer feedback portal.

Name

Oghab Distribution

Legal name

شرکت پخش عقاب (Pakhsh Oghab Distribution Company)

Website

https://pakhshoghab.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Oghab Distribution is a privately held Tehran-based FMCG distributor that runs a capillary (van-selling) network delivering food, detergent, and hygiene products from brand suppliers to retailers across Iran via dedicated sales units and a 17,000 sqm warehouse.

Ownership category

akta.pro rank

Product category

FMCG Distribution

NAICS

Merchant Wholesalers, Nondurable Goods (424)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)

akta.pro secondary industries

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB), Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)

Keywords

• FMCG distribution services
• Capillary distribution network
• Consumer goods distribution
• Sales and distribution management
• Van-selling distribution

Headquarters

HQ city

Tehran, Tehran

HQ country

Iran

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Distribution and Sales Margin: Oghab Distribution earns revenue by distributing and selling consumer goods (food, detergents, hygiene products) on behalf of brand suppliers. The company takes a margin on products distributed through its capillary distribution network to retailers across Iran. Revenue is generated through volume-based sales across multiple sales units covering Tehran zones, provincial cities, special markets, and chain stores.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

Oghab Distribution is a leading Iranian FMCG distribution company that operates a capillary (van-selling) distribution network for food, detergent, and hygiene consumer goods. It purchases products from brand suppliers (including Karibo, Halva-ye Oghab, Golden MAX, Paks Hayat, and Henkel Pak Va Wash) and resells them to retailers across Tehran zones, provincial cities, special markets, and chain/cooperative stores. The company delivers distribution services under a structured four-phase methodology covering product onboarding, pre-sales preparation, sales execution, and continuous evaluation with periodic supplier reporting.

Product overview

Oghab Distribution operates as a single unified distribution service platform offering a four-phase methodology for sales and distribution of consumer goods (food, detergents, and health products) throughout Iran. The service is structured as four sequential phases: (1) Analysis, Planning and Strategy Development, (2) Pre-Sales Activities, (3) Sales Execution, and (4) Evaluation. The company provides capillary (direct-to-retail) distribution services through specialized sales units including Area 1 and Area 2 Tehran sales, provincial/city sales, special market sales, and cooperative/chain store sales. It also operates specialized sales units such as the Hayat product unit and Henkel unit, as well as a dedicated detergent distribution line.

Differentiator

Problem solved

Functional benefit

Products and services

• Capillary Distribution (فروش مویرگی)
• Dedicated Henkel Pak Va Wash Cleaning Products Distribution Line
• Dedicated Paks Hayat Health Products Distribution Unit
• Four-Phase Distribution Service Delivery Model A structured service package delivered to brand suppliers, composed of four sequential phases: Phase 1 Analysis, Planning and Strategy Development; Phase 2 Pre-Sales Activities (sales goals, tactics, training, credit verification, routing); Phase 3 Sales Execution with marketing plan implementation and monthly/seasonal/annual reporting; Phase 4 Evaluation with corrective strategy development.

Quantifiable outcome

• Workforce growth from 28 employees to over 1,000 employees since founding
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Karibo (کاریبو)coreChannel Partner/ Reseller/ DistributorKaribo is listed as a trading partner (شریک تجاری) of Oghab Distribution on the company website. Karibo appears to be a confectionery/halva brand distributed by Oghab. Its logo is displayed prominently in the commercial partners section of the website.
• Halva-ye Oghab (حلوای عقاب)coreChannel Partner/ Reseller/ DistributorHalva-ye Oghab is listed as a trading partner on the company website. This appears to be a halva/sweet brand under the Oghab umbrella. Its logo is displayed in the commercial partners section. The company publishes market research on this brand's performance in Tehran supermarkets.
• Golden MAX (گلدن مکس)coreChannel Partner/ Reseller/ DistributorGolden MAX is listed as a trading partner on the company website. Its logo appears alongside Karibo and Halva-ye Oghab in the commercial partners section.
• Paks Hayat (پارس حیات)minorChannel Partner/ Reseller/ DistributorPaks Hayat is a health products brand for which Oghab Distribution established a dedicated independent sales unit due to the specific requirements of health product distribution.
• Henkel Pak Va Wash (هنکل پاک واش)minorChannel Partner/ Reseller/ DistributorHenkel Pak Va Wash is a detergent/cleaning products brand. Oghab Distribution established both a dedicated sales unit and a separate warehouse plus new equipment to accommodate this brand's distribution requirements. The brand onboarding was completed in under 25 days.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Core-Mark International: Distributor to convenience stores in North America, supplying food, candy, tobacco, and health products. Comparable in its multi-category consumer goods distribution to fragmented retail endpoints with route-based delivery.
• KeHE Distributors: Specialty and natural products distributor serving grocery and foodservice channels. Comparable as a multi-category distributor that onboards and incubates emerging and established brands with dedicated sales programs.
• SpartanNash: U.S. food distributor and retailer combining wholesale distribution with retail operations. Comparable business model of distributing branded consumer goods through a structured, segmented sales force to thousands of retail endpoints.
• Imperial Dade: Leading distributor of foodservice packaging, janitorial, and cleaning products in North America. Closely comparable in its combination of cleaning/janitorial distribution with foodservice and consumer goods categories.

Broad incumbents

• Performance Food Group: Major U.S. foodservice and consumer goods distributor. Comparable in its scale-driven, multi-category distribution model serving tens of thousands of retail and foodservice customers across broad geographies.
• McLane Company: One of the largest broadline distributors in the U.S., supplying grocery, foodservice, and convenience retailers. Comparable to Oghab as a high-volume FMCG distributor with sophisticated route-based distribution to large retailer networks.
• Sysco: Global food distribution leader serving restaurants, healthcare, and education. Comparable in its large-scale distribution operations, multi-category portfolio, and relationship-based sales model with brand suppliers.
• Bunzl plc: Global distribution and outsourcing group supplying cleaning, hygiene, foodservice, and safety products. Comparable to Oghab's Henkel-led cleaning and hygiene distribution business line.

Regional players

• Almunajem Foods: Largest FMCG distributor in Saudi Arabia, distributing food and consumer goods across the Kingdom. Comparable as a regional FMCG distribution leader in a Middle East market with similar product categories and channel mix.
• United East Food Company (Hatay): Major food and consumer goods distributor in the MENA region. Comparable in its route-based distribution of branded consumer goods to fragmented retail and chain accounts across multiple categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/pakhshoghab

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oghab Distribution